Manage Shemaroo

How to cancel shemaroo and stop streaming charges in the UAE

Understanding shemaroo and ShemarooMe

Shemaroo is the parent entertainment company behind ShemarooMe, a streaming platform offering Bollywood films, TV shows and regional content to audiences across the UAE and beyond. You may know it as the on-demand service you signed up for directly, or perhaps discovered it through a telecom promotion with Etisalat. Either way, if you have decided to cancel, you are making a smart financial decision - and Stopee is here to guide you through every step.

What is the difference between shemaroo and ShemarooMe

Shemaroo is the production and content library company. ShemarooMe is the actual streaming product you pay for each month. When you log into shemaroome.com or open the app, you are using ShemarooMe. This distinction matters because your subscription may be managed on different platforms depending on where you bought it - whether directly on the Shemaroo website, through Apple App Store, Google Play, PayPal or a telecom bundle.

Where shemaroo subscriptions are sold in the UAE

You might have purchased your subscription directly from Shemaroo's website, downloaded it via the App Store or Google Play, or activated it as part of an Etisalat mobile plan promotion. Each purchase channel has its own cancellation route, which is why Stopee recommends identifying your exact payment method before you begin the cancellation process.

Your consumer rights under UAE law

The UAE Consumer Protection Law and Federal Law No. 24 of 2006 protect you when cancelling subscriptions and digital services. You have the right to know exactly what you are paying for, to cancel without hidden penalties, and to request refunds under specific conditions.

What the law says about subscription cancellation

Under UAE consumer law, you have the right to cancel most digital subscriptions without penalty before the end of the billing period if Shemaroo fails to deliver the service as advertised. Auto-renewal is permitted only if you have given clear, informed consent. If Shemaroo charges your account without your explicit agreement to auto-renewal, you have grounds for a refund and can escalate to the General Authority of Consumer Protection if the company refuses.

Your escalation point if shemaroo refuses to cancel

If Shemaroo's customer service ignores your cancellation request or refuses to stop charges, contact the General Authority of Consumer Protection (GACP) in the UAE. You can file a complaint online or visit their office. Stopee recommends keeping all email receipts, payment screenshots and cancellation requests as evidence. The GACP takes subscription disputes seriously and can compel refunds if the company violated your rights.

Five methods to cancel your shemaroo subscription

You have multiple cancellation routes depending on where and how you paid. Stopee has ranked them by speed and reliability so you can choose the fastest path.

Method 1: cancel via email (fastest and recommended by stopee)

Email cancellation is the most transparent method because you get a written record and confirmation. This is the route Stopee recommends first.

1. Open your email client and compose a new message to customerservice@shemaroo.com
2. In the subject line, write: "Cancel My Shemaroo Subscription"
3. In the email body, include:
   • Your full name (as registered with Shemaroo)
   • Your registered email address
   • Your subscription or order ID (check your last payment receipt or app profile)
   • The reason for cancellation (optional but helpful)
   • Your preferred date for cancellation (if you want to keep access until the end of the billing cycle)
4. Send the email and wait 3-5 business days for a confirmation reply
5. Save the confirmation email for your records
6. Verify that your subscription no longer auto-renews by checking your payment method within 7 days

Pro tip: Include a screenshot of your current subscription status or your last invoice. This speeds up the cancellation process. Warning: Do not delete the original cancellation confirmation email - you may need it for a refund dispute later.

Method 2: cancel directly on the shemaroo website

If you signed up and pay directly through shemaroome.com, you can cancel from your account dashboard in minutes.

1. Visit shemaroome.com on your web browser
2. Log in with your registered email address and password
3. Click on your profile icon or account name in the top-right corner
4. Select Account, Billing or Subscriptions (the exact label varies)
5. Find your active Shemaroo subscription in the list
6. Click the Cancel Subscription button next to it
7. Confirm your cancellation by clicking the final confirmation prompt
8. Screenshot the confirmation page and note the cancellation date

Pro tip: You can typically cancel anytime and retain access until the end of your current billing period. Check the confirmation screen to see your final access date.

Method 3: cancel via apple app store (iPhone and iPad)

If you subscribe to ShemarooMe through Apple's App Store, you must cancel through Apple's subscription management system, not through the Shemaroo app itself.

1. On your iPhone or iPad, open the Settings app
2. Tap your name at the top of the screen
3. Tap Subscriptions
4. Find and tap ShemarooMe: OTT, Shows, LiveTv
5. Tap Cancel Subscription
6. Follow the on-screen prompts to confirm the cancellation
7. You should see a "subscription cancelled" confirmation message

Alternatively, you can cancel from the App Store app itself by tapping your profile picture, selecting Subscriptions, finding ShemarooMe and choosing Cancel. Warning: Cancelling within the Shemaroo app itself does not cancel your subscription - it only removes the app. Always cancel through Settings or the App Store to stop charges.

Method 4: cancel via google play (Android)

Android users who subscribed through Google Play must cancel through the Google Play Store app or website.

1. Open the Google Play Store app on your Android device
2. Tap your profile icon in the top-right corner
3. Select Payments and subscriptions
4. Tap Subscriptions
5. Tap ShemarooMe: OTT, Shows, LiveTv
6. Tap Cancel subscription
7. Select your reason for cancellation (optional)
8. Tap Cancel subscription again to confirm

You can also cancel through the web version at play.google.com. Log in, navigate to your subscriptions and follow the same steps. Pro tip: Google typically allows you to cancel immediately but grants access until the end of your billing period.

Method 5: cancel via PayPal (if you pay through PayPal)

If your Shemaroo payments come from your PayPal account, you can block future charges directly through PayPal.

1. Log into your PayPal account at paypal.com
2. Click the gear icon to open Settings
3. Select Payments from the left sidebar
4. Click Manage automatic payments
5. Look for Shemaroo Entertainment Ltd or ShemarooMe in the list
6. Click on the subscription agreement and select Cancel
7. Confirm the cancellation

Once cancelled, PayPal will no longer allow Shemaroo to charge your account. You will receive a confirmation email from PayPal. Warning: Cancelling the PayPal agreement does not automatically refund past charges - it only stops future ones. If you want a refund for the current billing period, contact Shemaroo directly.

Cancelling a shemaroo promotion through etisalat

If you activated Shemaroo as part of an Etisalat mobile package or promotional bundle, cancellation follows a different process because Etisalat is the payment intermediary.

How to cancel an etisalat-bundled shemaroo subscription

For Shemaroo subscriptions bundled with Etisalat plans, you have two options: cancel through Etisalat customer service or contact the promotion support email directly.

1. Identify whether your Shemaroo access came free or as a paid add-on to your Etisalat bill
2. If it appears on your Etisalat invoice, call Etisalat customer service at 101 (within UAE) and request removal of the Shemaroo service
3. Alternatively, email mobisoftsupport@altruistindia.com with your Etisalat account number and request cancellation
4. Ask Etisalat for written confirmation that the service has been removed and no future charges will apply
5. Wait 1-2 billing cycles to confirm the charges have stopped

Pro tip: Check your Etisalat bill for the exact name and charge amount of the Shemaroo service - this helps Etisalat locate it faster. Warning: Free promotional trials often auto-convert to paid subscriptions once the trial ends. If you see unexpected Shemaroo charges on your Etisalat bill, act immediately.

What happens to your account after you cancel

Cancellation does not mean instant deletion. You still have rights and access details to protect.

Your access after the cancellation date

Once you cancel your Shemaroo subscription, you retain access to the streaming service until the end of your current billing period. If you pay monthly on the 15th, and you cancel on the 20th, you can continue watching until the 14th of the following month. App Store and Google Play subscriptions follow the same rule - you keep access for the remainder of the prepaid period.

After your final access date passes, you will no longer be able to stream films or shows. Your account will remain on Shemaroo's system, but in a dormant state. You can reactivate at any time by purchasing a new subscription.

Auto-renewal and future charges

Cancellation immediately stops all auto-renewal instructions. Shemaroo will not charge your account again after the current billing cycle ends. However, this does not reverse charges already applied for the current period - only prevents future ones. If you paid in advance (for example, a 3-month prepaid plan), cancellation stops renewal but does not refund the unused portion unless you qualify for a refund under the terms below.

Your account data and deletion

Shemaroo retains your account details (email, viewing history, profile information) according to its privacy policy. If you want your account completely deleted rather than just cancelled, email customerservice@shemaroo.com with a data deletion request. Stopee recommends keeping copies of all cancellation confirmations, invoices and customer service replies in case you need to dispute a charge later or escalate to the GACP.

Refunds and refund eligibility

Whether you get a refund depends on where you bought your subscription and whether specific refund conditions apply.

Refunds for subscriptions bought via apple, google or PayPal

If you subscribed through the Apple App Store, Google Play Store or PayPal, refund requests go to Apple, Google or PayPal - not to Shemaroo. Shemaroo does not control these refunds. Each platform has its own refund window and policy.

• Apple: You can request a refund within 45 days of the charge through your iTunes purchase history. Go to appleid.apple.com, click Purchase History, find the Shemaroo charge and request a refund.
• Google Play: You can request a refund within 48 hours of purchase. Open the Google Play Store app, go to Account > Payments and subscriptions > Subscriptions > ShemarooMe, tap the refund button if available.
• PayPal: You can dispute a charge as unauthorised or request a reversal through the Resolution Centre if the subscription was not delivered or was fraudulently charged.

Refunds for shemaroo direct subscriptions

If you paid Shemaroo directly via credit card on shemaroome.com, refunds are handled case-by-case. Shemaroo's policy typically does not offer refunds for the current billing period if you cancel mid-month. However, you may qualify for a refund if you can demonstrate that the service was not delivered, was inaccessible due to a technical fault on Shemaroo's part, or violated UAE consumer protection law.

To request a refund for a direct payment, email customerservice@shemaroo.com with evidence: screenshots showing access problems, error messages, or proof that the service was unavailable. Stopee recommends keeping records of all your cancellation attempts and service issues as supporting evidence.

Refunds for physical products and bookings

Shemaroo also sells physical products and religious bookings (such as Tabbarukh or Chaddar). These have different refund rules: you can cancel within 4 hours of booking for a full refund. If a product is undelivered after 30 days due to accessibility or logistics issues, you are entitled to a full refund. If a delivered product has quality defects (not just packaging damage), report it within 24 hours to Shemaroo for investigation. Replacement or refund for quality issues is at Shemaroo's discretion.

Common mistakes people make when cancelling shemaroo

Cancelling a streaming subscription is frustrating - especially when the company makes the process deliberately confusing. Here are the pitfalls Stopee sees most often.

Mistake 1: deleting the app instead of cancelling the subscription

Many users delete the Shemaroo app from their phone and assume the subscription is gone. It is not. The app is just software; the subscription is a separate agreement with your payment provider. You will keep getting charged every month until you explicitly cancel through the app store, your account dashboard or email. Always cancel the subscription first, then delete the app if you wish.

Mistake 2: ignoring the difference between payment platforms

If you pay via Apple, you must cancel via Apple settings - not through Shemaroo's website. If you pay via Google Play, you cancel via Google Play - not within the app. Shemaroo's website cancellation only works for subscriptions bought directly on shemaroome.com with a credit card. Stopee cannot stress this enough: identify your payment method first, then use the correct cancellation path for that method.

Mistake 3: not keeping cancellation confirmation records

You cancel, you receive an on-screen confirmation, you think the job is done - then a charge appears two months later. Without email confirmation or a screenshot of your cancellation confirmation, you have no proof that you cancelled. Always save confirmation emails, take screenshots of confirmation screens, and note the cancellation date. These records are essential if you need to dispute a charge or escalate to the GACP.

Mistake 4: cancelling too close to the billing date

If your billing date is the 15th and you cancel on the 14th, the system may process that month's charge before recognizing your cancellation. Stopee recommends cancelling at least 5-7 days before your billing date to ensure the renewal does not go through. Check your last invoice to see when you are charged, then plan your cancellation accordingly.

Mistake 5: not following up if charges continue

After you cancel, check your payment method (credit card, PayPal, Apple account) within 7-14 days to confirm that no new charge has appeared. If you see a charge after your cancellation date, contact Shemaroo immediately with your cancellation confirmation. Do not wait - the faster you report it, the faster you can dispute it with your bank or payment provider.

Checklist: before and after you cancel

Use this checklist to ensure you have completed every step correctly and protected yourself from surprise charges.

Comparison: which cancellation method is fastest

All methods work, but they differ in speed and transparency. Here is how they rank.

Why you should cancel shemaroo now if you are not using it

Streaming subscriptions are designed to blur into the background. You sign up for a free trial, enjoy it for a month, and then forget about it. By month six, you have spent AED 200+ on a service you never watch. Stopee exists to stop exactly this pattern.

If you are not actively watching Shemaroo content, cancelling is a no-brainer. You keep access until the end of your current billing period, so you lose nothing. Even if you think you might return later, it is easier to resubscribe when you are ready than to waste money on a dormant account. Many users find that once they cancel, they discover other free or cheaper streaming alternatives anyway.

Contact information and escalation

If Shemaroo refuses to cancel or continues charging you after cancellation, escalate your complaint.

Shemaroo customer service

Email: customerservice@shemaroo.com
Alternative email (Etisalat promotions): mobisoftsupport@altruistindia.com
Response time: 3-5 business days

UAE general authority of consumer protection (GACP)

If Shemaroo ignores your cancellation request or refuses to refund an unauthorized charge, file a formal complaint with the GACP. You can file online at consumerrights.ae or visit their office. Include all emails, payment receipts and cancellation requests as evidence. The GACP has the authority to compel refunds and penalize companies that violate consumer rights.

Your bank or payment provider

If you see a charge from Shemaroo that you did not authorize, you can dispute it directly with your bank, credit card issuer or PayPal. Banks can reverse fraudulent or unauthorized charges, though this process takes 7-30 days. Always inform your bank of the cancellation date so they understand why the charge is unauthorized.

Final thoughts: take control of your subscriptions

Cancelling Shemaroo is straightforward once you know which platform to use and what to expect. Stopee has guided thousands of UAE consumers through subscription cancellations, and the most successful ones are those who act fast, keep records and do not hesitate to escalate if the company misbehaves. Your money is yours - do not let it disappear into forgotten subscriptions. Use this guide to cancel confidently, verify that charges have stopped, and move on to content and services you actually value. Stopee has helped thousands of consumers cancel unwanted subscriptions and reclaim hundreds of dirhams each year. Now it is your turn.