Manage Yourself First

How to cancel your yourself first subscription and claim your refund

What is yourself first and why you might want to cancel

Yourself First is a personal-development platform offering personality tests, self-awareness courses and subscription content designed to support your wellbeing. The service operates through a web app and mobile app stores, managed by Yourself First Ltd.

The company advertises a "100% Money-Back Guarantee," which sounds reassuring until you try to use it. Many users report confusing cancellation processes, unclear billing practices and difficulty obtaining refunds. If you subscribed expecting immediate results or found the content didn't match your needs, cancelling promptly protects your wallet and your peace of mind.

At Stopee, we help thousands of users navigate exactly this situation. We know that cancelling should be straightforward, and we're here to walk you through every step so you don't lose money to forgotten subscriptions.

Common reasons to cancel yourself first

• You completed the personality test and don't need ongoing access to course content
• The meditation and breathing exercises didn't deliver the outcomes you expected
• You subscribed during a free trial but want to cancel before charges begin
• You prefer a competing app with better features or lower pricing
• Recurring charges appeared on your bank statement without clear explanation

When cancelling makes financial sense

Your decision to cancel should hinge on one question: is the value you're getting worth what you're paying? If you've used Yourself First for a month and haven't opened the app, cancellation is overdue. If you're on the fence, Stopee recommends testing the service for 14 days before committing to a longer subscription period. Most refund policies honour requests made within 30 days of purchase, so act within that window if you're unsatisfied.

Your consumer rights when cancelling in canada

Canadian consumer protection laws give you significant leverage when cancelling digital subscriptions.

Under the Canadian Consumer Protection Act and provincial consumer protection legislation (including Ontario's Consumer Protection Act), subscription services must honour your cancellation request without unreasonable delay. If the company continues to charge you after you've cancelled, those charges may qualify as unauthorized transactions, and your bank is obligated to reverse them under consumer protection regulations.

Additionally, if Yourself First advertises a "100% Money-Back Guarantee," that guarantee becomes a contractual promise. If the company refuses to honour it, you have grounds to escalate to your provincial consumer protection authority or pursue a charge reversal through your credit card issuer.

Stopee always recommends keeping written proof of your cancellation request. This documentation becomes essential if you need to file a dispute with your bank or lodge a complaint with your provincial regulator. Never rely on a verbal confirmation or an email that disappears from your inbox.

Pricing and subscription plans for yourself first

Before you cancel, understand exactly what you're subscribed to and what you're paying.

Pro tip: If you're currently on a free trial, cancelling before the trial ends prevents automatic conversion to a paid subscription. Log into your account right now and check your next billing date. If it's within the next week, cancellation cannot wait.

How to cancel yourself first across all platforms

Your cancellation method depends on where you made the original purchase. Yourself First processes subscriptions through three channels, each with different cancellation routes.

Cancelling from the yourself first web app

This is the fastest and most direct cancellation method if you signed up at app.yourselfirst.com.

1. Log into your account at app.yourselfirst.com using your email and password
2. Navigate to your Profile section (typically found in the top right corner or in a menu)
3. Select Account settings or Billing settings
4. Look for Manage Plans, Subscriptions, or Billing
5. Find your active subscription and select Cancel subscription or similar wording
6. Follow the on-screen prompts to confirm cancellation
   • The system may offer a discount or pause option; you can decline these
   • You should receive an on-screen confirmation immediately
7. Check your email for a cancellation confirmation message
8. Screenshot or save the confirmation for your records

Warning: Some users report that cancellation via the web app works inconsistently. If you complete these steps but charges continue after 3-5 business days, proceed immediately to contacting Yourself First by email.

Cancelling through apple app store (iOS)

If you subscribed through your Apple account on iPhone or iPad, you must cancel through Apple's system, not through the Yourself First app.

1. Open Settings on your iOS device
2. Tap your name at the top of the screen
3. Select Subscriptions
4. Find Yourself First or Love Yourself First in the list
5. Tap the subscription and select Cancel subscription
6. Confirm cancellation (Apple will ask if you want to keep the app installed; select your preference)
7. You'll receive a cancellation confirmation from Apple via email

Warning: Deleting the app from your device does NOT cancel your subscription. You must use Apple's subscriptions menu or you'll continue being charged.

Cancelling through google play store (Android)

Android subscriptions purchased through Google Play require cancellation via the Google Play app or website.

1. Open the Google Play Store app on your Android device
2. Tap the profile icon in the top right corner
3. Select Subscriptions
4. Find Yourself First or Love Yourself First
5. Tap the subscription and select Cancel subscription
6. Choose your reason for cancelling (optional)
7. Confirm cancellation by tapping Yes, cancel
8. Google will send a confirmation email to your registered account

Pro tip: If you use the Google Play website instead of the app, the steps are nearly identical. Log into play.google.com, navigate to Manage Subscriptions, and follow the same process.

Cancelling by email (when online methods fail)

If the above methods don't work or you receive no confirmation, contact Yourself First directly by email.

1. Send an email to hello@yourselfirst.com
2. Include the following information in your subject line: "Cancellation Request - [Your Email Address]"
3. In the body of the email, include:
   • Your full name
   • The email address associated with your Yourself First account
   • Your subscription plan (monthly or annual)
   • The date you started your subscription
   • Your order or transaction ID (if you have it)
   • A clear statement: "I am requesting cancellation of my subscription effective immediately"
4. Send the email and wait for a response within 48-72 business hours
5. Save the sent email and any reply from Yourself First

Pro tip: Send this email during Canadian business hours on a weekday. If you don't receive a response within 5 business days, escalate by sending a registered letter (described below).

Cancelling by registered mail (strongest proof)

If Yourself First ignores your email or your cancellation isn't processed within 5 business days, send a formal cancellation letter by registered mail.

1. Write or type a formal cancellation letter including:
   • Your name and the email address on your account
   • Your subscription start date
   • A clear statement: "I hereby request cancellation of my subscription to Yourself First, effective immediately"
   • The date you're sending the letter
   • Your signature
2. Obtain the company's mailing address from their website or terms of service (check your original account confirmation email)
3. Address the letter to: Customer Service / Administration, Yourself First Ltd
4. Take the letter to Canada Post and send it via Registered Mail with Delivery Confirmation
5. Keep the receipt from Canada Post; this is your proof of mailing
6. Allow 10-15 business days for the letter to arrive and be processed
7. Monitor your bank account to confirm charges have stopped

Pro tip: This registered mail method creates an unbreakable audit trail. If Yourself First later claims they never received your cancellation request, you have Canada Post as a neutral witness. Stopee strongly recommends this approach if you've already tried email twice without success.

What happens immediately after you cancel

Cancellation can feel uncertain, so let's clarify exactly what occurs once you hit that cancel button.

Access and billing after cancellation

Once your cancellation is processed, recurring payments stop and your subscription will not renew at the next billing date. However, you typically retain access to the content you've already paid for until the end of your current paid period. For example, if you cancel your monthly subscription on the 15th but your billing date is the 30th, you can use Yourself First until the 30th at no additional cost.

If you cancel an annual subscription mid-year, you keep access until the anniversary date of your original purchase. This is standard practice and gives you value for the money you've already spent.

Account data and profile information

Cancelling your subscription does not automatically delete your account. Your profile, progress notes and personal data remain stored on Yourself First's servers according to their privacy policy. If you want your account and all personal information deleted, you must request account deletion separately. Send an email to hello@yourselfirst.com with the subject line "Account Deletion Request" and include your full name, email address and a clear request to delete all associated data.

Pro tip: Data deletion requests typically take 30-60 days to process under Canadian privacy regulations. Keep a copy of your deletion request for your records.

If charges continue after cancellation

Some users report that charges continue even after they've cancelled through the app or online system. This typically happens because your subscription was processed through Apple or Google, not directly through Yourself First, and the app store cancellation didn't take effect.

If you see a charge on your bank statement more than 5 business days after cancelling, take these steps:

1. Verify you actually cancelled (check your email for confirmation messages)
2. Log back into the payment platform (Apple, Google, or web app) and confirm the subscription shows as "cancelled" or "inactive"
3. If the subscription still shows as active, repeat the cancellation process
4. Contact your bank or credit card issuer and report the unwanted charge
5. Ask your bank to block any future charges from Yourself First Ltd
6. Request a refund for any charges received after your cancellation date (your bank can dispute these as unauthorized)

Warning: Never assume the charge will stop on its own. Banks act quickly on unauthorized recurring charges, and most can reverse transactions within 60-90 days of the original charge date.

Refund eligibility and how to claim your money back

Yourself First advertises a "100% Money-Back Guarantee," but the fine print matters enormously when claiming a refund.

Yourself first's stated refund policy

The company reviews refund requests on a case-by-case basis and typically approves refunds if you request them within 30 days of purchase. When refunds are approved, you can expect the money back within 5-10 business days. This is their policy, but not every request receives approval, and the company doesn't publicly disclose approval rates.

Refund eligibility often depends on how much content you've accessed. If you've completed multiple courses or used the meditation features extensively, Yourself First may argue you've received the service you paid for and deny your refund. Conversely, if you tried it once and immediately realized it wasn't for you, your case for a refund is stronger.

How to request a refund from yourself first

1. Send an email to hello@yourselfirst.com with the subject line "Refund Request - [Your Email Address]"
2. Include:
   • Your name and account email address
   • The date of your purchase
   • The amount you paid (in CAD)
   • A brief reason for requesting the refund (e.g., "The content didn't meet my expectations" or "I cancelled within the free trial period")
   • Your order or transaction ID if available
3. Keep the tone professional and factual; don't vent frustrations
4. Wait 3-5 business days for a response
5. If approved, the company will process the refund to your original payment method

Pro tip: If your original purchase was within the last 7 days, mention this. Yourself First is more likely to approve refunds when requested quickly, before you've had time to extract significant value from the service.

Refunds for app store purchases (Apple and google)

If you purchased through Apple App Store or Google Play, those platforms handle refunds independently. Yourself First has limited control over store refunds.

For Apple: you can request a refund directly through the App Store within 45 days of purchase by going to Settings > Your Name > Media & Purchases > Purchase History > Yourself First > Report a Problem.

For Google Play: request a refund within 48 hours of purchase by opening Google Play Store > Menu > Account > Purchase History > Yourself First > Report a Problem.

Both stores honour refunds more readily within their specified timeframes, so act immediately if you want your money back.

If yourself first denies your refund

If the company rejects your refund request and you believe their decision violates the advertised "100% Money-Back Guarantee," you have escalation options.

1. Reply to the refusal email and ask them to cite the specific reason they're denying your refund
2. If they claim you used too much content, counter by explaining the specific issues you encountered (poor audio quality, confusing instructions, lack of personalization, etc.)
3. If they still refuse, contact your bank or credit card issuer and file a chargeback or dispute
   • Explain that you cancelled the subscription and/or requested a refund that was denied
   • Provide copies of emails showing your cancellation and refund requests
   • Most banks will reverse the charge if the company advertised a guarantee they won't honour
4. As a final step, lodge a complaint with your provincial consumer protection agency or the Competition Bureau if you believe Yourself First engaged in misleading advertising

Pro tip: Stopee has seen users recover refunds through bank disputes even after Yourself First denied them directly. Your bank cares more about protecting your account than protecting Yourself First's revenue.

Common mistakes that derail cancellations

We understand that juggling multiple passwords and payment platforms is frustrating, which is why these mistakes happen so easily. But catching them now saves you weeks of wasted money.

Deleting the app instead of cancelling the subscription

This is the single most common error. You see the app on your phone, decide you don't want it, tap delete, and assume you're done. But deleting the app leaves your subscription active and your payment method linked. You'll keep receiving charges until the subscription expires naturally or you manually cancel.

Solution: Always cancel the subscription first (through Settings on iOS or Google Play), then delete the app afterward if you wish.

Cancelling in the app instead of through the app store

Yourself First's mobile app may include a cancellation option, but that option sometimes doesn't sync properly with Apple or Google's subscription systems. You press cancel in the app, see a confirmation message, and think you're safe. But the subscription remains active on the app store side.

Solution: If you purchased through an app store, always cancel through that app store's subscription settings, not through the app itself. The app store is the source of truth for your billing.

Assuming an email confirmation is final

You email hello@yourselfirst.com requesting cancellation, receive a reply saying "Your request has been received," and move on. But "received" doesn't mean "processed." Some users have received this message only to find themselves charged weeks later.

Solution: After requesting cancellation by email, log into your account 2-3 days later and confirm the subscription now shows as cancelled or inactive. If it still shows as active, send a follow-up email or escalate to registered mail.

Missing the 30-day refund window

Yourself First's refund policy allows requests within 30 days of purchase. Many users assume they have longer or forget the deadline entirely. By the time they request a refund on day 35, the company denies it automatically because the window has closed.

Solution: If you're unhappy with your subscription, request a refund within 2-3 weeks of your purchase date. Don't wait until you're certain you won't use it; if you're on the fence, request the refund immediately and resubscribe later if you change your mind.

Not keeping proof of cancellation

You cancel your subscription, think everything is fine, and six months later you're disputing a charge with your bank. The bank asks for proof you cancelled, and you realize you didn't save the confirmation email or screenshot.

Solution: The moment you see a cancellation confirmation (from the app, via email, or from the app store), screenshot it or save the email. Create a folder on your computer called "Cancelled Subscriptions" and store all cancellation confirmations there. This takes 30 seconds and protects you completely.

Checklist for cancelling yourself first

Use this checklist to ensure you've completed every step and left no gaps that Yourself First could exploit.

Final steps and when to escalate to stopee or authorities

If Yourself First continues to charge you after you've cancelled and requested a refund, you've reached the point where escalation is necessary.

Contact your bank or credit card company

Your bank is your most powerful ally in this situation. Call the customer service number on the back of your card and explain that you cancelled a subscription and requested a refund, but the company continues to charge you. Provide the representative with:

• Screenshots or copies of your cancellation request and confirmation
• Proof of your refund request (the email or registered mail receipt)
• Bank statements showing the unwanted charges

Your bank will file a dispute on your behalf and typically reverses the charges within 30-60 days while investigating. During this time, Yourself First is given a chance to prove the charges were authorized, but they rarely can if you have cancellation documentation.

Report to your provincial consumer protection authority

If you're in Ontario, contact the Ontario Ministry of Attorney General, Consumer Protection Act Division. If you're in another province, search "[Your Province] consumer protection" to find the relevant regulator.

File a formal complaint if Yourself First:

• Refuses to honour their advertised "100% Money-Back Guarantee"
• Continues charging you after you cancelled
• Ignores cancellation requests via email or registered mail
• Makes false claims about refund eligibility

Include all documentation (emails, screenshots, bank statements, postal receipts) when you file. These agencies take unauthorized recurring charges seriously and often intervene on behalf of consumers.

Lodge a complaint with the competition bureau

If Yourself First advertised a "100% Money-Back Guarantee" but won't honour it, that may constitute misleading advertising under Canadian competition law. The Competition Bureau investigates false advertising claims and can take enforcement action. Visit competitionbureau.gc.ca to file a complaint.

Pro tip: When escalating, present your case in chronological order: when you subscribed, when you cancelled, when you requested a refund, and when the company refused. Authorities respond best to clear, factual timelines.

Summary and next steps

Cancelling Yourself First doesn't have to be complicated. The process takes minutes if you follow the right channel: web app if you signed up on their website, Apple Settings if you subscribed via iPhone, or Google Play if you use Android.

The critical step is saving proof. Screenshot your confirmation, keep the email, or file the Canada Post receipt. This one action protects you completely if Yourself First tries to charge you again or denies your refund request.

If you're requesting a refund, act within 30 days and provide a clear, honest reason for your request. Yourself First approves most refunds within their window. If they deny you unfairly, your bank will almost certainly reverse the charge.

And if you get stuck at any step, remember that Stopee has helped thousands of consumers cancel confusing subscriptions and recover refunds. You're not alone in this frustration, and the solution is within reach.

Your next move: Log into your Yourself First account right now and check your subscription status. If you're within 30 days of purchase and unhappy, request a refund immediately. If you're beyond 30 days, proceed with cancellation and contact your bank to block future charges. Stopee recommends acting today rather than waiting another day and another charge.