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Cancel Pure: The Right Way
How to cancel your pure ireland order and understand your consumer rights
What pure is and why cancellation matters
Pure is the online retail arm of Adrigole Arts, a small independent craft shop and gallery nestled on the Beara peninsula in County Cork. The business curates a thoughtful selection of Irish-made crafts, knitwear, homeware and gifts sourced directly from local makers and artisans. Pure operates both as an online store and a physical shop in Adrigole, with a seasonal coffee room attached, positioning itself as a quality-focused retailer that emphasises authentic Irish design and genuine customer relationships.
If you have placed an order with Pure or have a recurring arrangement with them, understanding your cancellation rights is essential. Whether you want to cancel a one-off purchase, stop a recurring delivery, or dispute a charge, Stopee is here to guide you through the process and empower you with the consumer protections that Irish law provides.
The distinction between one-off purchases and recurring arrangements
Most customers who buy from Pure are purchasing individual items rather than signing up for a traditional subscription service. The online shop displays product categories, maker pages and standard e-commerce features, but does not prominently advertise ongoing monthly or annual subscription packages. However, if you have agreed to a recurring order, a gift subscription arrangement, or any automatic renewal connected to your account, you have consumer protections that apply to that recurring payment commitment. Stopee helps you navigate both scenarios with equal clarity.
Why confusion exists about "Pure" in ireland
It is important to note that "Pure" refers to more than one business in Ireland. A separate telecom operator called Pure Telecom offers broadband and other telecommunications services. Consumer reviews about cancellations and early-termination fees for Pure Telecom appear more frequently in public feedback than for the Pure retail shop. This guide focuses specifically on cancelling orders and recurring arrangements with Pure (the Adrigole Arts retail operation). However, the cancellation principles and consumer rights explored here apply to any recurring service in Ireland, and Stopee covers both scenarios with the same rigorous standard.
Your consumer rights when cancelling with pure
Irish consumer law gives you clear protections when you buy goods online or enter into a contract with a business.
The consumer rights act 2022 and the distance selling rules
Under the Consumer Rights Act 2022, which implements EU distance-selling rules in Ireland, you have the right to cancel most online purchases within 14 calendar days of receiving your goods. This is known as the cooling-off period. You do not need to provide a reason, and the business cannot charge you a restocking fee or cancellation charge for exercising this right (except for the cost of return postage, which you must pay). Keep a record of when you receive your order, because the 14-day clock starts from the moment the goods arrive at your address, not from when you place the order.
If you are cancelling a recurring or subscription-like arrangement with Pure, you also have the right to end that contract. The notice period depends on what you agreed to in writing. If Pure's terms do not specify a notice period, you can cancel at any time by giving reasonable notice (typically 14 days). Stopee recommends always sending written cancellation requests so you have evidence.
When your cooling-off rights do not apply
You lose your right to cancel under the 14-day cooling-off period if the goods are bespoke or made to your order, or if they are perishable. Since Pure sells handcrafted and artisan goods, some items may fall into this category. If you order a made-to-order piece or a seasonal item, the business may refuse to accept a cancellation once production has begun. Always check Pure's terms before placing an order, and ask the shop directly if you are unsure whether an item is bespoke.
Invoking your rights if pure refuses to cancel
If Pure refuses your cancellation request or disputes your refund, you can escalate the matter to the Competition and Consumer Protection Commission (CCPC), which is Ireland's primary consumer authority. The CCPC has powers to investigate complaints and can compel businesses to comply with consumer law. You can also contact your local Citizens Information Centre for free advice, or lodge a complaint with the CCPC online at www.ccpc.ie. Stopee always encourages you to document every communication with the business so you have evidence if you need to escalate.
How to cancel your order or recurring arrangement with pure
The method you use to cancel depends on whether you are cancelling a single order or a recurring arrangement, and whether you are within the 14-day cooling-off period.
Cancellation methods available to you
Pure does not advertise a dedicated online cancellation portal or self-service account dashboard. Instead, the business handles cancellations through written communication sent to their address in Adrigole, County Cork. You can also contact them by phone at (027) 60234 to initiate the cancellation process. Stopee recommends using written methods (email or postal letter) because they create a record that protects you if a dispute arises later.
Step-by-step cancellation process
- Verify you are within the 14-day cooling-off period if you are cancelling a recent purchase. Count 14 calendar days from the date you received your order, not from the date you placed it.
- If you are outside the 14-day window, check whether you have a recurring arrangement that you can cancel by notice.
- Keep your delivery receipt or tracking confirmation as evidence of the delivery date.
- Prepare your cancellation request in writing. Include the following details:
- Your full name and the email address or phone number you used when ordering.
- Your order number (visible on your confirmation email or receipt).
- The date you placed the order and the date you received it.
- A clear statement that you wish to cancel your order or recurring arrangement and request a refund.
- If you are cancelling a recurring arrangement, state the date you want the cancellation to take effect.
- Send your cancellation request to Pure's address:
- By post: Pure / Adrigole Arts, Adrigole, Co. Cork, Ireland. Write "Cancellation Request" on the envelope.
- By email: Contact Pure through their official website or phone line at (027) 60234 to obtain the email address where cancellations are processed. Do not rely on a general contact form unless Pure confirms it is monitored for cancellations.
- Send your request via tracked postal mail or email with read receipt enabled. This creates proof of delivery, which is crucial if Pure later denies receiving your request.
- Pro tip: Use An Post's registered mail service (costing around EUR 5-7) if you are posting your cancellation. This gives you a receipt and tracking number.
- If you email, request a read receipt and save the confirmation message.
- Keep a copy of your cancellation request and all supporting documents (order confirmations, delivery receipts, proof of postage, screenshots of emails). Store these for at least one year.
- If Pure requests additional information before processing your cancellation, provide it promptly and again send it via tracked mail or email with read receipt.
- Follow up if you do not receive a response within 7 working days. Contact Pure again by phone at (027) 60234 to confirm your request was received and ask for an expected refund date.
- Warning: Some small businesses process requests slowly. Keep notes of every phone call you make (date, time, person spoken to, what was discussed).
Refunds and timelines for pure cancellations
Once Pure accepts your cancellation, you are entitled to a refund under Irish and EU consumer law.
Refund amounts and what to expect
If you are cancelling within the 14-day cooling-off period, Pure must refund the full purchase price of your goods. You are responsible for the cost of returning the items to them, unless the fault was theirs (for example, if the item arrived damaged). Do not agree to a partial refund unless the goods have been used, damaged, or modified beyond normal inspection by you.
If you are cancelling a recurring arrangement outside the cooling-off period, your refund depends on what you agreed to in your contract. If you cancel mid-month or mid-year, Pure may not owe you a proportional refund unless their terms specifically allow it. Always review the cancellation clause in their terms and conditions before placing an order. Stopee recommends taking a screenshot of Pure's terms at the time you buy, so you have proof of what you agreed to.
Timeline for receiving your refund
Under Irish consumer law, Pure must process your refund within 30 calendar days of receiving your cancellation request. In practice, small businesses often take longer, especially if they are processing refunds manually. The timeline also depends on how long items take to arrive back at Pure if you are returning physical goods. Here is a realistic breakdown:
- Days 1-3: Pure receives and acknowledges your cancellation request.
- Days 4-14: You post the item back to Pure (if required) and Pure receives it.
- Days 15-21: Pure inspects the returned item and confirms it is in acceptable condition.
- Days 22-30: Pure issues the refund to your original payment method.
Pro tip: Check your bank account 3-5 working days after Pure issues the refund. Sometimes refunds show as "pending" before they settle. If 35 days have passed and you have not received your refund, contact Pure again and escalate to the CCPC if necessary.
What happens if pure will not refund you
If Pure refuses your refund or claims an item is outside the cooling-off period when you believe it is not, gather your evidence and lodge a complaint with the CCPC. You can also dispute the charge with your bank or credit card company if you paid by card. Your card issuer has a dispute resolution process (called a chargeback) that can recover your money. Stopee guides you through these escalation steps in our detailed consumer rights resources.
Common mistakes to avoid when cancelling with pure
Cancelling an order can feel stressful, especially if you are worried the business will not cooperate. Here are the pitfalls that trip up most customers, and how to sidestep them.
Not keeping evidence of your cancellation request
The single biggest mistake is failing to document that you sent your cancellation. If you call Pure and speak to someone verbally, they may later claim they have no record of your request. Always send your cancellation in writing and retain proof of delivery. Email with read receipt, registered post, or a message through Pure's website contact form (if one exists and you can screenshot the confirmation) all work. Stopee has seen countless disputes where a customer's word against the business ends in the business's favour simply because the customer has no paper trail.
Missing the 14-day cooling-off deadline
The 14-day clock starts from the date you receive your order, not from the date you order it or the date you decide you want to cancel. If you receive your order on a Monday, your last day to cancel is the second Monday after (14 calendar days later). If you miss this deadline, you lose the automatic cancellation right under consumer law. You can still try to negotiate a cancellation with Pure, but they are not legally obliged to accept it. Mark the cancellation deadline in your calendar as soon as you place an order with Pure.
Not checking whether your item is bespoke or made-to-order
Many items sold by Pure are handcrafted or sourced from artisan makers. If an item is made to your specifications or is perishable, you may not have a cooling-off right. Before you place an order, ask Pure explicitly whether an item is bespoke or made-to-order. If it is, ask whether they will still accept a cancellation if you change your mind. Get their answer in writing (via email) so you have evidence.
Returning items without first getting a returns address from pure
You must return goods to Pure if you want to cancel, but they may have a specific returns address that is different from their main office address in Adrigole. If you post your item to the wrong address, it may be lost and Pure will claim you never returned it. Always contact Pure and ask for the correct returns address before you send anything back. Get the address in writing via email and include it in your cancellation request.
Agreeing to a partial refund when you are owed a full refund
Pure may try to pressure you into accepting a smaller refund, especially if they claim the item has been used or damaged. Under consumer law, you are entitled to inspect goods when they arrive, and minor inspection does not count as "use" that reduces your refund. You are only liable for damage you have caused through abuse or mishandling. If an item arrived faulty or not as described, you are entitled to a full refund. Do not accept less unless you genuinely damaged the goods yourself. Stopee always recommends rejecting an offer of less than 100 percent until you have checked your rights.
What to do after your cancellation is processed
Once Pure confirms your cancellation, the process is not quite over. Taking a few final steps ensures your money is safe and your account is truly closed.
Confirm receipt of your refund
Check your bank account or card statement 5-10 working days after Pure says they have issued your refund. If the refund does not appear, contact your bank to ask whether it is pending or delayed. Banks sometimes hold refunds for a day or two before crediting them. If more than 10 working days pass and you see no refund, contact Pure again and ask for proof that they issued it. Take a screenshot of any confirmation message Pure sends.
Cancel any recurring payment arrangements
If you had a recurring order or subscription set up with Pure, verify that no further charges are made after your cancellation date. Check your bank or card statement for the next 2-3 billing cycles to ensure Pure stops charging you. If a charge appears after your cancellation date, contact your bank immediately and report it as an unauthorised transaction. Your card issuer can dispute it and recover the money.
Request confirmation of cancellation in writing
If Pure confirmed your cancellation verbally or by phone, follow up with an email asking them to send you written confirmation. Include the cancellation date, the items cancelled, and the refund amount in your email. Ask Pure to reply confirming these details. This gives you a record to file away in case any future dispute arises.
Leave a review to help other consumers
If you had a smooth experience cancelling with Pure, consider leaving positive feedback on independent review platforms. If Pure made the cancellation difficult or refused a justified refund, post an honest review describing what happened. These reviews help other consumers make informed decisions. Stopee believes transparency benefits everyone and encourages fair businesses to compete on service quality.
Pricing and order structure at pure
Understanding how Pure prices its goods and whether you have any recurring charges helps you identify what you need to cancel.
| Order type | Typical structure | Cancellation window | Notes |
|---|---|---|---|
| One-off online purchase | Single payment per item | 14 calendar days from delivery | Most common Pure customer order type |
| Recurring delivery or subscription | Monthly or annual recurring charge | Per contract terms; typically 14 days notice minimum | Not publicly advertised but may be arranged bespoke |
| Made-to-order or bespoke item | Full payment upfront | May not be eligible for cooling-off if production started | Check Pure's terms before ordering |
| Gift subscription or voucher | Prepaid for multiple deliveries | Governed by agreement; contact Pure for terms | Cancellation depends on whether subscription is active |
| In-store purchase (collected in Adrigole) | Single payment on purchase | 14 calendar days from purchase date | Cooling-off period still applies to in-store sales under EU rules |
| Delivery and shipping | Typically charged per order | Refundable if you cancel within 14 days | Return postage is your cost unless item arrived faulty |
When you should consider cancelling with pure
Not every customer needs to cancel, but certain situations make it the right choice.
Strong reasons to cancel
- You received an item that does not match the product description on Pure's website. For example, the colour is wrong, the size is incorrect, or the material is different from what you ordered.
- The item arrived damaged, defective, or with missing parts, and Pure is not willing to replace it or send a repair guide.
- You have a recurring charge from Pure that you did not authorise or no longer want, and you have asked Pure to stop it once but they continue charging you.
- You ordered an item by accident or changed your mind within 14 days of receiving it.
- Pure promised a delivery date that they did not meet, and the delay has made the item no longer useful to you (for example, a seasonal gift that arrived too late).
- You dispute a charge on your statement and have evidence that you did not consent to the purchase.
Reasons you might want to keep your order
- You love the item and it is exactly as described. Pure's products are handcrafted by Irish artisans, and many customers value the quality and uniqueness.
- The item is a gift for someone else and it arrived in perfect condition. Changing your mind is not a strong enough reason to cancel if the product itself is fine.
- You are outside the 14-day cooling-off period and Pure's terms do not allow cancellation. Attempting to cancel may result in a dispute that costs you more time and stress than the item is worth.
- You ordered a bespoke item and production has already begun. Pure cannot practically cancel, and cancelling would prevent an artisan from completing their work.
Common questions about pure and cancellation
Here are scenarios you might face and how to handle them.
What if i ordered from pure but cannot find my order confirmation email
Check your email spam folder and junk mail first. If you still cannot find it, log into your Pure account on their website (if you created one) and view your order history there. If you do not have an account, contact Pure directly at (027) 60234 and provide them with the card number you used and the approximate date of your order. They can look up your order in their system. Once you find your order number, you can reference it in your cancellation request to Stopee or to Pure directly.
What if pure says my item is "non-returnable"
Under Irish consumer law, items are returnable within 14 days unless they are bespoke, perishable, or made-to-order. If Pure claims your item is non-returnable, ask them in writing (via email) to explain why. If they say it is made-to-order, ask them to provide proof that you consented to that status when you placed your order. If their terms simply state "non-returnable" without a legal reason, that clause is likely unenforceable under consumer law. Escalate to the CCPC if Pure refuses your cancellation.
What if pure charges my card after i cancelled
If a charge appears on your statement after your cancellation date, this is a breach of your cancellation rights. Contact Pure immediately by phone and email, attaching your cancellation request as evidence. Demand an immediate refund. If Pure refuses or does not respond within 5 working days, contact your bank or credit card company and report the charge as unauthorised. Your card issuer can dispute the transaction and recover your money. Stopee recommends monitoring your statement for at least 3 billing cycles after any cancellation to catch late charges.
How stopee helps you protect your consumer rights
Cancelling an order or subscription should be straightforward, but many businesses make it deliberately difficult. Stopee exists to empower you with knowledge, clarity and confidence. Our cancellation specialists have reviewed thousands of services across Ireland and the EU, identifying dark patterns, hidden fees, and the tactics businesses use to prevent customers from leaving.
When you use Stopee, you gain access to step-by-step guides, sample cancellation letters, checklists, and escalation strategies. We translate complex consumer law into plain language and show you exactly what your rights are and how to enforce them. Stopee has helped thousands of consumers cancel unwanted services, recover refunds, and hold businesses accountable. Whether you are cancelling with Pure or any other Irish retailer or service provider, Stopee is your trusted ally in the cancellation process.
Contact details and next steps
To cancel your order or recurring arrangement with Pure, use the following contact details.
Pure's cancellation address and phone number
Postal address:
Pure / Adrigole Arts
Adrigole
Co. Cork
Ireland
Phone: (027) 60234
When you write to this address, mark your envelope "Cancellation Request" and include your order number, delivery date, and a clear statement that you wish to cancel and request a refund.
Final checklist before you send your cancellation
- Confirm the date you received your order and calculate whether you are within 14 calendar days.
- Gather your order number, order confirmation email, and delivery receipt.
- Write your cancellation request in clear language and include all required details (name, order number, cancellation reason, refund request).
- Send your request via tracked postal mail (An Post registered mail) or email with read receipt enabled.
- Keep a copy of everything you send and all responses from Pure for at least one year.
- If Pure does not respond within 7 working days, follow up by phone at (027) 60234.
- If Pure refuses your cancellation or refund, escalate to the Competition and Consumer Protection Commission (CCPC) at www.ccpc.ie.
Cancelling does not have to be stressful or uncertain. By following the clear steps outlined above and knowing your legal rights under Irish consumer law, you take control of the process. Stopee is here to support you every step of the way, and our detailed guides and resources are available whenever you need clarity. Remember: you have rights, and Stopee is committed to helping you exercise them with confidence and ease.