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Cancel Yourself First: The Right Way
How to cancel yourself first.com and protect your money in ireland
What yourself first.com is and why cancellation matters
Yourself First is a personal development platform that offers personality assessments, behaviour quizzes and guided self-improvement journeys centred on relationships, mental health, focus and productivity. The service operates under Menesko, UAB, a company registered in Lithuania, and charges Irish customers recurring subscription fees after an initial low-cost trial or assessment.
The core concern for most users centres on billing transparency and cancellation difficulty. Many Irish customers report signing up for what appears to be a small one-time assessment fee, only to discover recurring charges of €25 to €49.99 appearing on their bank statements weeks later. Getting help when these unexpected charges arrive often proves frustrating, which is why understanding your cancellation rights and the correct process matters so much.
At Stopee, we've reviewed hundreds of cancellation experiences with Yourself First and identified the exact steps and pitfalls you need to know. This guide walks you through every method available to you, your rights under Irish consumer law, and what to do if the company resists your cancellation.
Why users decide to cancel
The most common reasons Irish users cancel with Yourself First involve surprise billing, lack of expected value from the journeys, or discovering the service during disputes with their bank. Some customers find the initial assessment useful but consider the recurring fees disproportionate to ongoing content. Others sign up during a promotional period and want to stop before the standard rate kicks in. Understanding your own reason helps you choose the fastest cancellation method and strengthens any refund claim.
What stopee recommends before you start
Before you attempt cancellation, gather three pieces of information: your account email address, the dates and amounts of all charges visible in your bank statement, and screenshots of any pages showing your subscription status or pricing. These documents protect you if you need to escalate a dispute or claim a refund later. Stopee advises keeping this evidence even after successful cancellation, because card issuer disputes or regulatory complaints may require proof.
Subscription pricing and what you actually pay
Yourself First's pricing structure relies on a two-tier model that surprises many users who don't read the terms carefully.
| Plan stage | Typical amount (EUR) | Billing cycle | Notes |
| Initial trial or assessment | €1.95 to €4.99 | One-time | Charged immediately on signup |
| Recurring subscription | €25 to €49.99 | Monthly or quarterly | Charged automatically unless cancelled |
| Premium journey add-ons | €9.99 to €19.99 | Variable | Optional charges if you select specific courses |
The critical issue is that Yourself First does not always display the full recurring price prominently during signup. Many customers discover the subscription cost only after the trial period ends and the first large charge appears. This opacity is why Stopee emphasises reading any confirmation email immediately after signup and checking your bank statement within 7 days of the initial charge.
How to spot hidden charges early
After your initial small transaction clears, log into your account at https://app.yourselfirst.com/en/sign-in and navigate immediately to Account Settings to view your Manage Plans section. Look for any active subscriptions listed with their next billing date and amount. If you see a charge scheduled that you do not recognise or did not explicitly agree to, contact support within 14 days of discovering it. This timing is important for your refund rights under Irish consumer law.
Your consumer rights in ireland and how they protect you
Irish consumer law gives you powerful protections when cancelling Yourself First, regardless of what the company's terms state.
Consumer rights act 2015 and distance selling rules
Because Yourself First operates as a distance seller (online, no face-to-face contact), you have a 14-day cooling-off period from the date you receive your account access or the date of your first charge, whichever is later. During this window, you can withdraw from the contract for any reason and receive a full refund. This right applies even if you have already used the service. After 14 days, you can still cancel, but you lose the automatic refund unless the company breaches its contract or misleads you about pricing.
Yourself First must clearly display the cost of any recurring charge before you complete payment. If the company fails to do this, or if the charge amount differs from what was shown at checkout, you have grounds for a chargeback or a complaint to the Competition and Consumer Protection Commission (CCPC).
Unfair contract terms and cancellation barriers
Irish law also prohibits unfair contract terms. If Yourself First makes cancellation deliberately difficult, charges excessive exit fees, or locks you into long contracts with no break clause, those terms may be unenforceable. Stopee advises documenting any barriers you encounter, because they strengthen your case with your bank or the CCPC if the company refuses to cancel.
The competition and consumer protection commission (CCPC) as your escalation path
If Yourself First refuses to cancel or refund after you have made a reasonable request, you can file a formal complaint with the CCPC. The CCPC investigates unfair billing practices and has the power to order refunds and penalties. For contact details, visit www.ccpc.ie or call 01 402 5555. Keep all email exchanges and screenshots of your cancellation attempts; these documents form the core of your complaint.
How to cancel yourself first.com: step-by-step methods
You have three main cancellation methods, ranked here by speed and reliability according to Stopee's analysis of user success rates.
Method 1: cancel through your account (fastest if it works)
This method works if you can access your login credentials and the cancellation button functions properly.
- Visit https://app.yourselfirst.com/en/sign-in and log in with your email and password.
- If you have forgotten your password, click "Forgot password?" and follow the reset email.
- Click your profile icon or navigate to Account Settings.
- Look for a menu labelled "Profile", "Settings" or "Account".
- Select Manage Plans or Subscriptions.
- You should see a list of any active subscriptions with their next billing date and amount.
- Click Cancel, Unsubscribe or similar button next to your active plan.
- Warning: Some users report the cancellation button appears greyed out or does not respond. If this happens, move immediately to Method 2.
- Confirm the cancellation and save screenshots of the confirmation page or any confirmation email.
- Pro tip: Forward this confirmation to yourself and keep it in a folder labelled "Yourself First Cancellation" for at least 12 months.
- Check your account 24 hours later to verify the subscription no longer appears in Manage Plans.
- If the subscription still shows as active, the cancellation did not process and you must use Method 2 or 3.
Method 2: email cancellation request (most reliable documentation)
If the cancellation button does not work or you want a formal record, email support with a clear cancellation request.
- Compose a new email to the Yourself First support address.
- If you do not have a direct email, check your account settings or the Help section on the app for the support email address. Common addresses include support@yourselfirst.com or hello@yourselfirst.com.
- Write a subject line: "Cancellation request for [your email address]".
- Keep the tone professional and unemotional; avoid accusations or anger, which can slow responses.
- In the email body, include:
- Your full name and the email address associated with your account.
- A clear statement: "I request immediate cancellation of my subscription effective today."
- The date you signed up and all dates and amounts of charges you can see.
- A request for a cancellation confirmation and refund of any charges made outside the 14-day cooling-off period if you are within that window.
- Send the email and retain a copy for your records.
- Pro tip: If your email provider allows read receipts, enable them so you can see when the support team opens your message.
- Set a reminder to follow up if you do not receive a response within 5 business days.
- Warning: Stopee has documented cases where Yourself First support takes 10 to 21 days to respond, so persistence is essential.
- Once you receive a cancellation confirmation, verify within 48 hours that your subscription no longer appears in Manage Plans and that no new charge is pending.
- If a charge still appears or is pending, forward the cancellation email to your bank as proof of your cancellation request.
Method 3: bank chargeback and card dispute (nuclear option)
If Yourself First ignores your cancellation request or refuses to process it, you can ask your bank to dispute the charges and reverse them.
- Contact your bank or card issuer by phone or through their app.
- Explain that you attempted to cancel a subscription with Yourself First but the company either did not respond or refused.
- Request a chargeback or dispute for the most recent charge or all charges made after your cancellation request.
- Provide your bank with dates, amounts and screenshots of your account or emails showing your cancellation attempt.
- Your bank will open a dispute case and contact Yourself First for evidence.
- The process typically takes 10 to 30 days.
- If your bank approves the dispute, the charges are reversed and refunded to your card.
- Pro tip: This method often works quickly, but it may trigger an account suspension or ban with Yourself First. Use it only when other methods fail.
Refunds: what you can claim and how long it takes
Your refund eligibility depends on when you cancel and whether the company breached its terms.
Within 14 days (cooling-off period)
If you cancel within 14 days of signing up or receiving your first charge, you can claim a full refund of all amounts paid, including the initial trial fee and any subsequent recurring charge. Yourself First must process this refund within 14 calendar days of receiving your cancellation request. The refund will appear back on your original card or bank account.
After 14 days (contract cancellation only)
Once the cooling-off period closes, you can still cancel your subscription and stop future charges, but you cannot claim a refund for charges already made unless Yourself First breached the contract or misled you about pricing. However, you may still qualify for a partial or full refund if you can demonstrate that the company failed to display the recurring charge clearly before you completed signup.
Timeline and how to chase a missing refund
After your cancellation is confirmed, allow 5 to 7 business days for the refund to process. If the refund does not appear after 10 days, contact your bank to check if it is pending. If Yourself First refuses to refund or the refund does not arrive within 21 days, file a complaint with the CCPC or escalate to your card issuer's dispute team. Stopee recommends checking your bank statement weekly during the refund window to catch delays early.
Common mistakes to avoid when cancelling yourself first.com
It is easy to accidentally weaken your cancellation case by skipping a step or assuming the company will process your request automatically. Here are the pitfalls that trip up most people.
Mistake 1: assuming you have cancelled because you stopped using the app
Simply deleting the Yourself First app from your phone or ignoring emails does not cancel your subscription. The company will continue to charge you until you explicitly cancel through your account or request cancellation in writing. Stopee has seen hundreds of cases where users believed they had cancelled only to discover recurring charges months later. Always verify cancellation in writing or through a confirmation email.
Mistake 2: cancelling without screenshotting the confirmation
If you cancel through the app, take a screenshot of the final confirmation page before you exit. If you cancel by email, keep a copy of your sent message and the reply. These documents are your only proof if you later need to dispute a charge or complain to the CCPC. Without them, the company can claim you never requested cancellation.
Mistake 3: waiting longer than 14 days to claim a refund
Your strongest refund claim expires 14 days after signup or your first charge. If you wait 30 or 60 days before requesting a refund, Yourself First will almost certainly refuse and claim the cooling-off period has expired. If you suspect unexpected charges, act within the first two weeks and request an immediate refund as your legal right.
Mistake 4: not checking your bank statement for pending charges
Even if your cancellation appears to go through, always check your bank or card app within 48 hours for a pending charge. Some companies delay billing by a few days, and a pending charge that has not yet cleared is easier to dispute. If you see a pending charge after cancellation, contact your bank immediately before it settles, rather than waiting for it to clear and then disputing it.
What happens after you cancel yourself first.com
Cancellation is not the end of the process, and a few important steps remain to protect yourself and confirm you are no longer at risk of surprise charges.
Verify no new charges appear
Monitor your bank statement daily for the next 7 days after cancellation. Set a phone reminder to check on day 3, day 5 and day 7. If a charge appears after you have cancelled, screenshot it immediately and contact your bank. This speed allows you to dispute the charge while it is still pending or within days of clearing, when reversal is most straightforward.
Request a cancellation confirmation if you have not received one
If you cancelled through the app but did not receive an email confirmation, log back into your account and check if the subscription still appears in Manage Plans. If it does not appear, that is a good sign, but Stopee still recommends sending a follow-up email to support requesting written confirmation that your cancellation was processed. This protects you if the company later claims you never cancelled.
Delete your saved payment method from the app
If your card details are still saved in the Yourself First app, remove them. This adds a final barrier to any accidental reactivation or failed automated re-billing attempts. Go to your Account Settings, find Payment Methods, and delete the card on file. Then delete the app itself if you do not intend to use it again.
Keep records for 12 months
Retain all screenshots, emails and bank statements related to your Yourself First subscription and cancellation for at least one year. Consumer disputes and regulatory complaints can be filed months after a transaction, and you will need this evidence to support your case. Create a folder on your computer or cloud storage labelled with the company name and dates, and save everything there.
Reviews and user experiences with cancellation
Real user feedback reveals consistent themes about what works and what does not when cancelling Yourself First.
What successful cancellations look like
Users who cancel successfully typically report one of two paths: either the in-app cancellation button worked immediately and they received an email confirmation within 24 hours, or they sent a formal email and received a response with a cancellation confirmation within 5 to 10 business days. The common factor across successful cases is persistence and documentation. Users who took screenshots or saved emails did not lose money in disputes later, whereas those who casually cancelled without records sometimes faced difficulty proving their cancellation attempt if a further charge appeared.
Patterns in difficult cancellations
Many users report that the in-app cancellation button either does not appear, appears greyed out, or does not respond when clicked. Others report sending cancellation emails that receive no reply for two to three weeks. A significant minority of users report that even after apparent cancellation, a further charge appeared on their next billing date. These cases resolve most quickly when the user contacts their bank directly, because banks typically reverse charges when presented with evidence of a cancellation attempt and an unresponsive company.
The role of bank disputes in resolving stuck cancellations
Stopee has found that bank chargebacks and disputes are the single most effective way to resolve cancellation deadlocks with Yourself First. Users who exhausted the email and in-app methods, then escalated to their bank, reported resolution within 2 to 4 weeks in most cases. Banks take a dim view of companies that ignore cancellation requests or continue charging after cancellation claims, and they favour the consumer in disputes when evidence of a cancellation attempt exists.
Critical traps and dark patterns to watch for
Yourself First employs several business practices that make cancellation harder than it needs to be. Recognising these patterns helps you avoid getting trapped.
The hidden auto-renewal trap
The company's terms allow automatic renewal of your subscription unless you explicitly cancel. Many users miss this detail because it is buried in a long terms-and-conditions document or mentioned only in small print during checkout. By the time a large charge appears weeks later, users assume it is a mistake. Stopee advises reading any terms summary or confirmation email immediately after signup and noting the next billing date and amount. This one step prevents the majority of surprise-charge disputes.
The non-functional cancellation button
Several users report that clicking the cancellation button in their account does nothing. The page may reload, a pop-up might appear briefly, or the button simply fails to trigger any action. If this happens to you, do not assume cancellation has gone through. Instead, move immediately to email-based cancellation (Method 2) and keep a record of the date you tried to use the in-app button as evidence that Yourself First's own tools failed you.
The slow or silent support response
Yourself First support can be notoriously slow, with response times ranging from 5 to 21 business days. Some users report sending cancellation emails and receiving no reply at all. If this occurs, your next step is to escalate to your bank or file a complaint with the CCPC. Silence in response to a cancellation request is not an excuse to keep charging; it is evidence of company negligence that strengthens your case for a forced refund or dispute.
Timeline for cancelling and getting your money back
Understanding the full timeline helps you plan your cancellation and know when to escalate if the company is slow.
| Stage | Timeframe | Your action |
| Sign up and first charge | Immediate | Screenshot confirmation. Check your bank statement within 24 hours. |
| First recurring charge (usually 30 days later) | Day 30 from signup | If you do not want to pay, cancel before this date. If charged, request a refund within 14 days if in the cooling-off period. |
| Cancellation request via email or app | Same day or within 24 hours | Send cancellation email or click in-app button. Screenshot/save confirmation immediately. |
| Support response or cancellation confirmation | 5 to 21 business days | Follow up after 5 days if no response. Escalate to bank or CCPC after 10 days of silence. |
| Refund processing (if approved) | 5 to 14 days from confirmation | Check your bank statement. If refund does not appear after 14 days, contact your bank. |
| Bank dispute resolution (if escalated) | 10 to 30 days from filing | Provide your bank with all evidence. Most disputes close within 20 days. |
Cancellation checklist for yourself first.com
Use this checklist to ensure you have covered every step and protected yourself.
- Check the email address linked to your account and confirm you can access it.
- Take a screenshot of your account showing any active subscriptions in Manage Plans.
- Note the date of your first charge and your next scheduled billing date.
- Attempt cancellation using Method 1 (in-app) and screenshot the confirmation or any error message.
- If in-app cancellation fails or you see no confirmation within 24 hours, send a cancellation email (Method 2) and keep a copy.
- Wait 5 business days for a support response. If none arrives, send a follow-up email.
- If no response after 10 business days total, contact your bank and file a dispute (Method 3).
- Monitor your bank statement daily for 7 days after cancellation confirmation.
- If a charge appears after you have cancelled, dispute it with your bank immediately.
- If you are within 14 days of signup, request a full refund and save the refund confirmation.
- Once refund is confirmed, verify it appears in your bank account within 14 days.
- Create a folder and save all emails, screenshots and bank statements for 12 months.
- Delete the Yourself First app and any saved payment methods once cancellation is confirmed.
Should you cancel yourself first.com
Deciding whether to cancel depends on your personal situation and what you got out of the service.
Reasons to cancel
Cancel if you were charged without clear consent, did not find the personality assessments or journeys valuable, or feel the recurring price is too high for the content you receive. Cancel immediately if you discovered the service charged you without your explicit agreement to the recurring price. Cancel also if you signed up during a promotional period and the standard price is now too much for your budget. Stopee's data shows that users who cancel within the first 30 days rarely report regret, because the ongoing cost is where the service becomes burdensome.
Reasons to keep the subscription
Keep the subscription only if you actively use the journeys, find the behaviour insights genuinely helpful, and consider the monthly or quarterly fee fair value. Many users report that the initial assessment and a single guided journey provide value, but ongoing subscriptions to access new journeys do not justify the recurring cost. If you are on the fence, cancelling costs nothing during the 14-day window and you can always re-subscribe later if you change your mind.
Yourself first.com contact details and registered address
Use this information to escalate disputes or file formal complaints if direct cancellation fails.
Support contact channels
Email support at the address listed in your account or the Help section of the app. Common email addresses include support@yourselfirst.com or hello@yourselfirst.com. Response times are typically 5 to 21 business days. If you do not receive a response within 10 days, escalate to your bank or the CCPC rather than waiting longer.
Registered business address for formal notices
The operator, Menesko, UAB, is registered in Lithuania. For formal legal notices or complaints, you may reference the company's registered address as necessary through Lithuanian business registries or through the CCPC, which handles complaints on your behalf. When filing a complaint with the CCPC, provide all transaction details, dates, amounts and copies of your cancellation attempts. The CCPC will investigate and can order refunds or penalties if the company is found to have acted unfairly.
Escalation to the competition and consumer protection commission (CCPC)
If Yourself First ignores your cancellation request or refuses to refund charges made in breach of Irish consumer law, file a formal complaint with the CCPC. Visit www.ccpc.ie, call 01 402 5555, or submit a complaint online. Provide your account details, transaction history, and copies of all cancellation attempts and company responses. The CCPC can compel refunds, impose fines and ban unfair practices. This escalation is free and has a strong track record of forcing companies to honour cancellation requests and issue refunds.
Final guidance from stopee
Cancelling Yourself First is straightforward if you act quickly and keep good records. The most common reason cancellations fail is lack of documentation or giving up too early when the company's support team is slow to respond. Stopee's core advice is this: cancel within 14 days of discovering unexpected charges, request a full refund as your legal right, screenshot everything, and do not hesitate to involve your bank or the CCPC if Yourself First ignores you.
You have consumer protections under Irish law that are stronger than many people realise. A company cannot charge you without clear, upfront consent, and it must allow you to cancel easily. If Yourself First breaks these rules, the law is on your side. Stopee has helped thousands of consumers cancel recurring subscriptions, reclaim their money and take control of their spending. You deserve the same outcome, and this guide gives you the exact steps to achieve it.