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Cancel Apostrophe: Step-by-Step Guide
How to cancel apostrophe and protect your money in india
What apostrophe is and why you might want to cancel
Apostrophe is a subscription-based telemedicine service that connects you with licensed providers for online consultations and sends prescription medications to your door on a recurring schedule. You manage everything through your patient account-consultations, prescription refills, and shipment dates all live in one place.
If you've signed up for Apostrophe but the service isn't meeting your needs, or if you've found a cheaper alternative, you have the right to cancel. This guide walks you through exactly how to do it, what happens to your money, and what Indian consumer law protects you along the way.
When apostrophe works well
Apostrophe suits people who want convenient online access to dermatologists or specialists, prefer home delivery of medications, and value the simplicity of auto-refill management. If you're managing a long-term skin condition and need recurring prescriptions, the subscription model can save time.
When it's time to cancel
You might cancel if the consultation fees feel too high, if you've found an in-person doctor you trust more, if the medications aren't working, or if you simply don't need the service anymore. Whatever your reason, Stopee is here to help you understand your rights and execute a clean cancellation without losing money to surprise charges.
Your consumer rights under indian law
India's Consumer Protection Act, 2019 gives you legal protections that Apostrophe cannot override-even if their terms and conditions suggest otherwise.
Statutory rights you have
Under the Consumer Protection Act, you have the right to receive services that are of merchantable quality and fit for the purpose advertised. If Apostrophe charges you but fails to deliver a consultation, or if a provider cannot treat your condition, you are entitled to claim a refund. This is not a favour; it is your legal right.
Additionally, if you cancel within a reasonable timeframe and before any medication has been dispensed from the pharmacy, you should not be charged for shipments you did not authorise. Stopee recommends documenting all cancellation requests with screenshots and email confirmations, because evidence matters if you need to escalate a dispute.
Refund rules specific to prescription medications
Apostrophe's published policy states that prescription medications cannot be returned or refunded once they leave the pharmacy. This aligns with pharmacies' safety regulations in most jurisdictions. However, the Consumer Protection Act in India still protects you: if the medication is faulty, expired, or damaged upon arrival, you can claim a refund. If you received the wrong medication, you have grounds to refuse payment.
For visit fees (typically around ₹1,500 to ₹2,500 equivalent in India), Apostrophe refunds only if the provider cannot treat your condition. If you were not satisfied with the consultation quality or felt it was overpriced, you may escalate this to Apostrophe's support team or, if unresolved, file a complaint with your state's Consumer Dispute Redressal Commission.
How to cancel apostrophe step by step
Cancelling your Apostrophe subscription is straightforward if you act before the 48-hour cutoff. Follow these steps to ensure no charges hit your account.
Cancel via the apostrophe web account
- Open your web browser and log in to your Apostrophe patient account at their official website.
- Use the email address and password you registered with.
- If you forget your password, use the "Forgot Password" link to reset it.
- Navigate to Settings from the main menu.
- Look for the gear icon or "Settings" label in the top-right or left sidebar.
- Select Shipment Information or Subscriptions.
- This section shows all active auto-refill orders and upcoming shipment dates.
- Find the subscription or auto-refill you want to stop.
- Each subscription will show a medication name, refill frequency, and next shipment date.
- Click Cancel or Pause next to the relevant subscription.
- Cancel stops all future shipments permanently.
- Pause temporarily halts shipments but keeps your subscription active; you can restart it later.
- Confirm your cancellation when prompted.
- A confirmation screen will appear. Read it carefully to ensure the right subscription is being cancelled.
- Click "Confirm" or "Yes" to finalize.
- Take a screenshot of the confirmation page and save your confirmation email.
- Check your email inbox (and spam folder) within 5 to 10 minutes for a cancellation confirmation from Apostrophe.
- This email is your proof of cancellation; keep it for your records.
Timing is critical: the 48-hour rule
Warning: You must cancel at least 48 hours before your next scheduled shipment date to avoid being charged. If you cancel fewer than 48 hours before the shipment, that order will still be prepared and charged to your payment method. Check your Shipment Information section now to see your next shipment date and work backwards.
Pro tip: Set a phone reminder two days before your next shipment date. This gives you a 48-hour window to cancel and ensures you don't miss the deadline by accident.
If you used the app, you must cancel on the web
If you downloaded the Apostrophe app from the App Store or Google Play, you cannot cancel your subscription directly through the app. You must log in via the web browser and follow the steps above. App Store and Google Play subscriptions are managed differently, and Apostrophe does not sync app-store cancellations to its system.
What if your medication is already processing?
Once a prescription medication has been sent to the pharmacy for processing-which can happen several days before the shipment-you cannot cancel or reverse that order through your web account. At this point, you must contact Apostrophe's customer support team directly and request an urgent cancellation by phone or email. Be prepared to request a refund if the medication has not yet shipped.
What happens to your account and medical records after cancellation
Cancelling your subscription does not automatically erase your patient account or medical history. Apostrophe retains your prescription records and consultation notes as part of your medical file.
Your account access
After you cancel, your account will remain active and you can still log in to view past consultations, prescriptions, and invoices. This is useful if you need to refer back to medical advice or share records with another doctor.
Medical records and re-enrollment
All prescriptions issued by Apostrophe providers remain part of your medical history. If you decide to use Apostrophe again in the future, any provider you consult will be able to see your previous prescriptions and treatments. This can speed up future consultations, but it also means your medical data is stored indefinitely unless you request deletion.
Deleting your account completely
If you want Apostrophe to delete your patient account and all associated data, contact their support team and request account deletion in writing. Ask for written confirmation that your data has been removed. Keep this confirmation email. Note that some records may be retained for legal or regulatory reasons, but Apostrophe must tell you what is kept and why.
Refund policy: what you can and cannot recover
Apostrophe's refund policy is restrictive, but Indian consumer law can override it in certain situations. Understand the difference between what Apostrophe claims and what you can legally claim.
Prescription medications: no refunds, but exceptions exist
Apostrophe's stated policy is that prescription medications cannot be returned or refunded once they leave the pharmacy. This policy became effective on 17 June 2022. The reason is pharmacies' safety regulations: once a prescription item is dispensed, it cannot be returned to inventory.
However, you have legal grounds to refuse payment or request a refund if:
- The medication arrives damaged, expired, or in a compromised container.
- You receive the wrong medication (wrong dose, wrong drug, or wrong patient name).
- The medication was not prescribed for your specific condition and you have proof the provider acted negligently.
- The delivery took so long that the medication expired before you could use it.
If any of these situations apply, contact Apostrophe support immediately with photos or evidence. If they refuse to refund, escalate to your state's Consumer Dispute Redressal Commission. Stopee advises you to document everything: screenshots of your order, photos of the damaged item, delivery receipts, and all communication with Apostrophe.
Consultation or visit fees: refundable in limited cases
Apostrophe charges a consultation fee (typically ₹1,500 to ₹2,500 or equivalent) for each provider visit. This fee is refundable only if the provider is unable to treat your condition or if the consultation quality was so poor that it breached your consumer rights.
If you paid for a consultation but the provider never responded, or if you waited more than 24 hours for a response, you have grounds to request a refund of the visit fee. Stopee recommends sending a written request to Apostrophe's support team stating the reason clearly and asking for a refund within 7 days. Include the date, time, and nature of the consultation.
Subscription or auto-refill charges
If Apostrophe charged you for a shipment after you submitted a valid cancellation request, you can claim that charge back. Request a refund from Apostrophe's support team immediately, citing your cancellation confirmation email and the date you cancelled. If they deny the refund, dispute the charge with your bank or credit card company within 60 days.
Pricing and subscription plans available in india
Apostrophe does not publish fixed pricing for India-based subscribers. Costs vary based on the medication type, consultation frequency, and current promotions.
Typical costs in INR
| Service or item | Typical cost range (INR) | Notes |
|---|---|---|
| Initial consultation | ₹1,500 to ₹2,500 | One-time fee for first provider visit. Refundable if provider cannot treat you. |
| Recurring medication shipment | ₹2,000 to ₹5,000 per month | Varies by medication type and frequency. Auto-billed on shipment date. |
| Refill consultation (optional) | ₹500 to ₹1,000 | Some plans include free refills; others charge per visit. Check your account terms. |
| Account deletion or data export | Free | Request via support; Apostrophe must comply within 30 days. |
To see your exact plan costs and upcoming charges, log into your account and check the Billing or Subscriptions section. Contact Apostrophe support directly if you want a breakdown of what you are paying for.
Common mistakes people make when cancelling
Cancellation should be simple, but a few easily avoidable errors can trap you in unwanted charges and frustration. Let's make sure you avoid them.
Mistake 1: cancelling via the app instead of the web
Many users assume they can cancel through the Apostrophe mobile app. You cannot. The app does not have a cancellation option. You must log in to the Apostrophe website on a desktop or mobile browser and complete cancellation through Settings. Relying on the app alone means you never actually cancel, and your next shipment will be charged as normal.
Mistake 2: assuming a pause is the same as cancellation
Pausing a subscription stops shipments temporarily, but it keeps your account and billing information active. If you pause and forget about it, the subscription will resume after the pause period ends and you will be charged again. Use Cancel, not Pause, if you are sure you do not want to use Apostrophe again.
Mistake 3: cancelling too late and losing money
The 48-hour cutoff is firm. If you cancel fewer than 48 hours before your next shipment, that order will be processed and charged. Many users check their account only after seeing a surprise charge on their bank statement. Pro tip: add your shipment date to your phone calendar now and set a reminder for 3 days before.
Mistake 4: not saving your cancellation confirmation
If Apostrophe later claims you never cancelled, or if a charge appears after your cancellation, your confirmation email is your only proof. Some users receive confirmation on the web but do not get the follow-up email. Log into your account after cancelling and take a screenshot of your Subscriptions page showing no active orders. Stopee strongly advises keeping this screenshot and any confirmation email for at least 90 days after cancellation.
Mistake 5: not checking for medication already in transit
Apostrophe sends prescriptions to the pharmacy several days before the scheduled shipment date. If you cancel, a medication might already be in the pharmacy's hands and will still be shipped and charged. Ask Apostrophe support whether your medication has reached the pharmacy before finalizing your cancellation. If it has, request an urgent stop or agree that you will refuse delivery and request a refund upon receipt.
Checklist: before and after you cancel
Use this checklist to ensure your cancellation is clean and documented.
| Task | Timing | Status |
|---|---|---|
| Check your next shipment date | Now, before you cancel | [ ] Done |
| Confirm 48-hour window is open | Calculate 48 hours back from shipment date | [ ] Within window |
| Log into your web account (not app) | Before cancellation | [ ] Logged in |
| Click Cancel on all active subscriptions | During 48-hour window | [ ] Cancelled |
| Screenshot the confirmation screen | Immediately after cancelling | [ ] Screenshot saved |
| Save the confirmation email | Within 10 minutes of cancellation | [ ] Email saved |
| Check bank or credit card statement in 5 to 7 days | One week after cancellation | [ ] No surprise charge |
| If charged after cancellation, contact support immediately | Within 24 hours of unwanted charge | [ ] Support contacted |
| Dispute charge with bank if Apostrophe refuses refund | Within 60 days of charge | [ ] Dispute filed or not needed |
How stopee helps you cancel safely
Stopee (stopee.com) is a free consumer advocacy platform that helps you cancel subscriptions, recover unfair charges, and understand your rights. Stopee specializes in subscription services and knows the tricks companies use to keep you trapped.
When you use Stopee, you get:
- Step-by-step cancellation guides for thousands of services, including Apostrophe.
- Information about your consumer rights under Indian law so you know what you can legally demand.
- Templates for demand letters to send to companies that refuse to refund you.
- Escalation guidance: if a company ignores you, Stopee shows you how to file a complaint with the Consumer Dispute Redressal Commission.
- Peace of mind: Stopee has helped thousands of consumers cancel subscriptions without losing money to surprise charges.
Stopee's guides are free, updated regularly, and based on real consumer experiences and current law. If you are stuck during your cancellation, return to Stopee and look for the escalation section in your service guide.
Key takeaways and next steps
Cancelling Apostrophe is fast if you act within the 48-hour window before your next shipment. Log into the web account (not the app), go to Settings and Shipment Information, click Cancel, and save your confirmation email. Do not delay: one day late and you lose money.
Apostrophe's refund policy is strict, but Indian consumer law protects you if the medication arrives damaged or if the consultation quality fails to meet basic standards. If Apostrophe refuses a legitimate refund, file a complaint with your state's Consumer Dispute Redressal Commission or dispute the charge with your bank.
Most importantly, Stopee has helped thousands of consumers cancel subscriptions safely, recover unfair charges, and avoid dark patterns that companies use to trap you in recurring payments. If you run into trouble with Apostrophe or any other subscription service, visit Stopee (stopee.com) for free, clear guidance tailored to India's consumer protection laws. Your money is your own; make sure you keep it.