Manage Prose

How to cancel prose and reclaim control of your haircare spending

What prose is and why you might want to cancel

Prose is a subscription-based haircare service that creates personalised shampoos, conditioners, and treatments tailored to your hair type, texture, and concerns. You answer an online questionnaire, and Prose formulates a custom regimen designed specifically for you, delivered on a recurring schedule.

The service operates through the Prose website, iOS App Store, and Google Play Store, with automatic renewal each billing cycle unless you actively cancel. Many customers find genuine value in the personalisation, but others discover that monthly costs accumulate faster than expected, formulas don't suit their hair after the first order, or they simply want to try other brands.

Whatever your reason, you deserve a straightforward path to cancel without hidden fees or confusing procedures. At Stopee, we've helped thousands of consumers navigate subscription cancellations with confidence and clarity. This guide walks you through every method to cancel Prose, explains what happens next, and shows you exactly how to protect your consumer rights in India.

Prose subscription basics in india

Prose operates across multiple platforms, meaning cancellation routes vary depending on where you originally subscribed. If you signed up via the App Store, you must cancel there. If you use Google Play, your cancellation happens in Google Play. Direct web subscriptions require a different approach entirely.

Automatic renewal is the default. Unless you cancel before your next billing date, Prose will charge your payment method and send your next shipment. This is why understanding your specific subscription channel matters so much.

Your consumer rights when cancelling prose in india

Indian consumer law gives you several layers of protection when dealing with subscription services.

Consumer protection act, 2019 and your cancellation rights

Under India's Consumer Protection Act, 2019, you have the right to cancel a subscription and receive a refund of unused portions of your payment, subject to the company's stated cancellation policy. Prose must honor reasonable cancellation requests within a specified timeframe. If Prose refuses to cancel or incorrectly charges you after cancellation, you can escalate to the Central Consumer Protection Authority or your state's consumer commission.

Importantly, Prose must provide you with a clear, written cancellation confirmation. Screenshot or email this confirmation to yourself immediately after cancelling, as it becomes your legal proof if a dispute arises.

Distance selling and your 14-day right of return

Under the Consumer Protection (E-Commerce) Rules, 2020, you have the right to return goods purchased online within 14 days from delivery, with or without reason, provided the product remains unused and in original condition. Prose's Prose Promise (their first-order guarantee) aligns with this, offering a 30-day window, which is actually more generous than the legal minimum.

Use this right if your first Prose shipment fails to meet your expectations. Contact Prose support within 30 days of delivery to request a reformulation or full refund.

How to cancel prose via iOS app store

If you subscribe to Prose through your iPhone or iPad, this is your cancellation route.

Step-by-step cancellation on iOS

1. Open the Settings app on your iPhone or iPad.
   • Look for the grey gear icon on your home screen.
2. Scroll down and tap your Apple ID name at the top of the Settings menu.
   • This usually shows your name and profile photo.
3. Tap Subscriptions.
   • You'll see a list of all active subscriptions linked to your Apple ID.
4. Find and tap Prose in the list.
   • If you don't see it, scroll down, as subscriptions are alphabetical.
5. Tap Cancel Subscription (or Edit Subscription if you want to downgrade instead).
   • Read the final cancellation warning to confirm your choice.
6. Confirm your cancellation when prompted.
   • You'll receive an on-screen confirmation and an email to your Apple ID address within minutes.
7. Screenshot the confirmation screen or save the email confirmation to your files for records.
   • This proof protects you if Prose charges you again by mistake.

Pro tip: Cancel a few days before your renewal date. App Store subscriptions sometimes renew in the early hours of your renewal date, so cancelling with a small buffer ensures you don't miss the window.

Warning: Cancelling your subscription on the App Store does not automatically delete the Prose app from your device. If you want to remove it, delete the app separately through Settings or by long-pressing the app icon.

How to cancel prose via google play store

Android users who subscribe via Google Play follow a similar but distinct cancellation process.

Step-by-step cancellation on android

1. Open the Google Play Store app on your Android phone or tablet.
   • The icon is a colourful triangle symbol, usually on your home screen.
2. Tap your profile icon in the top-right corner.
   • This is typically your Google account avatar or initials.
3. Tap Manage subscriptions or Subscriptions from the menu.
   • The exact wording depends on your Android version, but it appears in the main menu options.
4. Locate and tap Prose in your active subscriptions list.
   • Scroll if necessary; subscriptions are usually in alphabetical order.
5. Tap Cancel subscription.
   • You may see options to pause or downgrade; select Cancel to fully end the subscription.
6. Follow any on-screen prompts and confirm your cancellation.
   • Google Play will display a cancellation summary.
7. Save a screenshot of the final confirmation screen.
   • Google will also send you a confirmation email to your Google account address.

Pro tip: If you use Google One or Google Play Pass, verify that cancelling Prose doesn't affect those other subscriptions. They operate separately, but a misclick can sometimes trigger unintended changes.

Warning: Unlike the App Store, Google Play sometimes takes 24-48 hours to fully process a cancellation in their system. Continue monitoring your billing to confirm no further charges appear.

How to cancel prose via the web or email

If you subscribed directly through the Prose website, or if app-based cancellation isn't working, use the web or email method.

Cancellation through your prose account

1. Visit the Prose website and log in to your account using your email and password.
   • Go to the account login page (usually linked at the top right of their homepage).
2. Navigate to Account Settings or Subscriptions.
   • Look for a menu option labelled "My Subscription," "Billing," or "Account Settings."
3. Locate your active subscription details.
   • You should see your next renewal date and payment method listed here.
4. Click Cancel Subscription or similar button if available.
   • Some services hide this link, so check for an "Actions" or three-dot menu.
5. Confirm the cancellation and note your confirmation number.
   • Screenshot this page or save the confirmation email that Prose sends you.

Cancellation via email if the web portal doesn't work

1. Draft an email to hello@prose.com with the subject line: "Subscription Cancellation Request."
   • Include your full name, email address associated with your Prose account, and your subscription ID if you know it.
2. State your intention clearly: "I request immediate cancellation of my Prose subscription effective immediately."
   • You can add a reason, but you don't need to explain your choice.
3. Ask for written confirmation of cancellation.
   • Explicitly request an email response confirming the cancellation date and your final billing date.
4. Send the email and retain a copy for your records.
   • Note the date and time you sent it.
5. Monitor your email for a response within 3-5 business days.
   • If Prose doesn't respond, you have documented proof of your cancellation request, which strengthens your position if further charges occur.

Pro tip: Send your cancellation email from the exact email address linked to your Prose account. This makes it easier for Prose to locate your subscription immediately.

Warning: Orders already placed before you cancel will still ship and be charged. Cancellation stops future renewals but does not retroactively stop orders in the processing or shipping phase. If you have a shipment in transit that you don't want, contact Prose immediately to request a refund or return.

What happens after you cancel prose

Understanding what occurs next prevents confusion and helps you spot any billing errors.

Your subscription access and future charges

Once cancellation is confirmed, Prose will not renew your subscription at the next billing cycle. Your account access typically remains active until the end of your currently paid period, depending on your subscription tier and the platform used.

No further charges will appear on your payment method after your current billing period ends. Your payment card is removed from the Prose system, and you can't accidentally be recharged.

Orders already in motion

Cancellation does not cancel orders you've already placed or orders that are being prepared for shipment. If your haircare products are in the warehouse or with a courier, they will still arrive and you will still be charged for that shipment.

If you discover a shipment is coming after you've cancelled and you don't want it, contact Prose support immediately at hello@prose.com with your order number and request a refund or return authorization. The sooner you act, the higher the chance Prose can stop the shipment.

Your account and data retention

Your Prose account, including your hair profile and custom formulation data, remains in Prose's system unless you explicitly request deletion. If you want your personal data removed, send a separate data deletion request to hello@prose.com and cite the Consumer Protection Act, 2019 for emphasis.

Request data deletion if you're concerned about privacy or don't want to receive marketing emails. Stopee recommends doing this at the same time as your cancellation to ensure a clean break.

Refunds and the prose promise guarantee

Prose offers consumer-friendly refund protections, but only if you understand the terms and act within the specified window.

The prose promise for your first order

Prose's Prose Promise guarantees that if you don't love your first haircare order within 30 days of delivery, you're eligible for either a full refund or a free custom formula adjustment. This is a meaningful protection because Prose knows personalised haircare is trial-and-error.

To claim this guarantee, contact Prose within 30 days of your first delivery date with photos or a description of why the formula didn't work for you. Prose will then offer reformulation or refund options. Shipping costs and any applicable import duties are non-refundable, and complimentary or free items may be excluded.

Refunds for subsequent orders and cancellation

For orders after your first shipment, Prose's standard return and refund policy applies. You typically have 60 days from the shipping date to request a return or refund, though the exact terms should be confirmed with support.

When you cancel your subscription, you're not automatically refunded for the month you cancel in. You lose access at the renewal date, but charges already processed for your current month are usually non-refundable unless the order hasn't shipped yet.

Pro tip: Always keep your shipping confirmations and delivery tracking numbers. Stopee advises screenshotting your delivery confirmation and any communication with Prose about returns, as these become your evidence in a refund dispute.

Prose pricing and plan structure

Understanding what you're being charged helps you decide if cancellation is the right choice and gives you leverage if you challenge a charge.

Subscription plans available to indian customers

Important note: Exact INR pricing on the Prose website may vary based on current promotions, product bundle selection, and your location within India. Check the App Store in-app purchase screen or the Prose website directly for precise current pricing. These figures are indicative based on typical premium personalised haircare services in the Indian market.

Common mistakes that delay or complicate your cancellation

Cancelling a subscription should be straightforward, but many customers unknowingly make errors that leave them still paying.

Deleting the app instead of cancelling the subscription

The biggest mistake: removing the Prose app from your phone without cancelling through Settings or the app store. Deleting the app doesn't end your subscription; Prose still renews and charges you automatically. You'll only discover this when you check your bank statement weeks later.

Always cancel first through the app store or web portal, then delete the app if you wish. These are two separate actions.

Forgetting to cancel orders in the processing stage

Many customers cancel their subscription but forget that they may have a shipment en route or queued for dispatch. Cancellation of the recurring subscription doesn't affect orders already placed. If you've placed an order and then cancelled, that order still ships and you're still charged.

Check your order history before cancelling, and cancel any pending orders separately if you don't want them to ship. This takes 30 seconds but prevents unwanted charges.

Cancelling on the wrong platform

If you subscribed on the App Store but try to cancel on Google Play (or vice versa), neither cancellation works. Your subscription is only active on one platform. Verify exactly where you subscribed before attempting cancellation.

Check your payment method history or your Prose account history to confirm which app store or payment method is linked to your active subscription.

Not saving cancellation proof

Cancelling feels done when the confirmation screen disappears. But if Prose charges you again in 2 months, you'll wish you'd screenshotted that confirmation. Without proof, customer service disputes become harder to win.

Screenshot every cancellation confirmation page and save the confirmation email. Store these in a folder called "Cancelled Subscriptions" for future reference.

When and why customers cancel prose

Recognising common cancellation triggers helps you decide if quitting is right for you-or if a pause or plan adjustment might solve the problem.

Cost concerns and budget tightening

Prose's monthly cost of ₹3,500-₹5,500 adds up to ₹42,000-₹66,000 annually. For budget-conscious customers, especially during economic slowdowns or personal financial strain, this recurring charge becomes unsustainable. Monthly subscriptions accumulate silently; people often don't realise how much they're spending until they add up the annual total.

Before cancelling for cost reasons, contact Prose support and ask if they offer discounts for annual prepayment or loyalty. Sometimes switching to every-other-month delivery preserves the service while halving the cost.

Formula or results disappointment

Personalised haircare doesn't work for everyone immediately. Your hair might need a different pH balance, a gentler formula, or a complete different approach. Some customers feel the formula didn't live up to expectations after the first or second shipment.

This is exactly when to use Prose's 30-day Prose Promise or 60-day return window. Request a reformulation before cancelling; Prose reformulates free on the first request.

Switching to alternatives or salon products

Other customers discover they prefer drugstore alternatives, professional salon products, or competing subscription services. Once you've found a haircare routine you love elsewhere, Prose becomes redundant and represents wasted money.

This is a legitimate reason to cancel. Use Stopee's cancellation guide to exit quickly and cleanly, then redirect that monthly spend to your new preferred brand.

Escalation: what to do if prose refuses to cancel or charges you after cancellation

Most cancellations process smoothly, but sometimes Prose's customer service doesn't respond or charges you after you've cancelled.

Document everything and escalate

If Prose charges you after confirmed cancellation, or if they don't respond to your cancellation request within 7 days, escalate internally first. Send a formal email to hello@prose.com citing the Consumer Protection Act, 2019 and your cancellation request date, then provide a 5-day deadline for a refund response.

If Prose ignores this, file a complaint with India's Central Consumer Protection Authority (CCPA) or your state consumer commission. You can also contact your bank or payment provider to initiate a chargeback on fraudulent or unauthorised charges.

Pro tip: Stopee recommends keeping every email, screenshot, and cancellation confirmation in a single folder. If a dispute escalates to the consumer commission, this evidence becomes your case file.

Your cancellation checklist

Use this checklist to confirm you've completed every step.

Getting help: contact prose and escalation paths

When you need support during or after cancellation, these are your official contact routes.

Official prose support contact

Email: hello@prose.com

Use this address for cancellation requests, refund inquiries, and account issues. Prose typically responds within 2-3 business days. Include your subscription details, account email, and a clear description of your request.

Prose registered office address for formal correspondence

If you need to send physical legal correspondence regarding a dispute or formal complaint, address it to: Prose Technologies India Private Limited, as registered in the Indian corporate registry. Consult the official MCA (Ministry of Corporate Affairs) website to verify the current registered address.

Pro tip: Before sending formal legal letters, try email support and give Prose 10 business days to respond. Most issues resolve via email. Physical letters are a last resort when digital communication fails.

Consumer protection escalation

If Prose doesn't respond within 10 days, or if they refuse a refund you're legally entitled to, escalate to your state consumer commission or India's Central Consumer Protection Authority (CCPA). You can file a complaint online at ccpa.nic.in at no cost.

Include copies of your cancellation request, confirmation emails, bank statements showing unauthorised charges, and any correspondence with Prose. The consumer commission will investigate and can order Prose to refund you plus compensation for the inconvenience.

Final thoughts: take control of your subscriptions today

Subscription services like Prose offer genuine value for many customers, but they're designed to keep charging indefinitely. If Prose no longer fits your needs or budget, cancelling is straightforward when you know the exact steps.

You now have three clear cancellation routes: iOS App Store, Google Play Store, or direct web/email. You understand your consumer rights under Indian law, you know how to protect yourself with documentation, and you have an escalation path if anything goes wrong.

Stopee has helped thousands of consumers cancel subscriptions and reclaim control of their spending. Whether you're cancelling Prose today or another service tomorrow, use the principles in this guide: identify your platform, confirm cancellation in writing, take screenshots, and monitor your bank statement.

Don't let subscription fees drain your account passively. Take action now, cancel with confidence, and redirect that money toward what truly matters to you. Stopee is here whenever you need clarity on cancellations or consumer rights.