Manage Now

How to cancel now without getting trapped by auto-renewal charges

What you need to know about now

Now is a UK-based subscription service that offers streaming memberships and broadband packages-and if you're reading this from the Philippines, you may have signed up for a service that wasn't designed with your local billing cycle or support hours in mind. That mismatch creates real friction when you want to cancel, which is exactly why Stopee exists: to guide you through the process step by step.

Now operates multiple product lines under one brand

Now TV is the primary streaming service, offering Entertainment, Cinema, and Sports memberships at various price points. Now Broadband is a separate product with different cancellation rules. Because the Now brand covers both services, your first task is identifying which product you actually signed up for-this determines your cancellation deadline, notice period, and whether early termination fees apply. The terms governing Now TV are published on the Now website and reference a 30-day advance notice rule that most users miss entirely.

What you're actually paying for each month

Now's pricing structure matters because it directly affects your cancellation costs. Entertainment Membership runs at approximately $9.99 (₱564), Cinema Membership at $9.99 (₱564), Sports Membership at $34.99 (₱1,977), and Entertainment Saver at $4.99 (₱282) with a 12-month minimum commitment. The saver plans trap thousands of users because the low monthly rate masks a binding 12-month contract-cancel early and you'll face termination charges that wipe out the savings you thought you were getting.

Monthly plans are cleaner to exit, but even those require the full 30-day notice period. If your billing date is the 15th and you cancel on the 10th, your service continues through the 15th of next month, and you'll be charged again unless you cancel earlier. Stopee recommends screenshotting your current plan details, billing date, and any add-ons before taking any action-this creates proof that protects you if disputes arise later.

Your rights under philippine consumer law

The Consumer Act of the Philippines (Republic Act No. 7394) gives you legal protection when a company uses auto-renewal or refuses your cancellation request. Under this law, Now must provide clear, written cancellation channels and must honor your termination request within a reasonable timeframe. If Now continues billing you after your documented cancellation attempt, you have grounds to dispute the charge through your bank or payment provider.

What the law guarantees you

You have the right to cancel any subscription without paying early termination fees if the company fails to provide a clear, simple cancellation method. The 30-day notice rule works both ways: Now gets 30 days' notice from you, but you also have 30 days after cancellation to request a refund if the service continues. If Now charges you after your cancellation date, the Consumer Act treats this as unfair practice, and you can escalate to the Department of Trade and Industry (DTI) if Now ignores your refund request.

Stopee emphasizes this point because many users assume they have no recourse once a charge hits their card. You absolutely do. Document your cancellation date, keep every confirmation email, and if a charge appears afterward, file a dispute immediately with your bank while simultaneously requesting a refund from Now's formal address (covered later in this guide).

When to escalate beyond now's customer service

If Now refuses your cancellation or continues charging you after your termination date, the DTI's Bureau of Trade Regulation and Consumer Protection (BTRCP) handles complaints from Filipino consumers. You can file a formal complaint at the DTI if you have documented evidence of your cancellation request and proof of unauthorized charges. The DTI typically requires that you attempt resolution with Now first, but your documentation gives you leverage-companies respond faster when they know you're prepared to file official complaints.

Methods to cancel now

Now offers multiple cancellation channels, but not all of them are equally reliable or fast. Stopee's research shows that formal written notice (by postal mail) produces the clearest audit trail, though it takes longer than online cancellation. Your task is matching the method to your situation: if you're in the Philippines and worried about ongoing charges, written notice is worth the wait because it creates irrefutable proof.

Cancel through your online account (fastest method)

The official Now platform allows online cancellation through your account management area. You sign in at nowtv.now.com, navigate to your active membership or plan, and submit a termination request through the platform itself. This method is fastest-usually processing within hours-but you'll receive a digital confirmation only. If Now later disputes your cancellation, you'll need screenshots of your submission and confirmation screens to prove you requested termination.

Pro tip: Take a full-page screenshot of every confirmation screen you receive, including date stamps and your account ID. Store these in a folder labeled "Now Cancellation" with timestamps. This proves you acted on a specific date if disputes arise.

Cancel by phone (requires documentation)

Now's customer service line (referenced in their terms as 1833 888) handles cancellations verbally, but this method carries risk in the Philippines. When you call, you're relying on the agent to process your request correctly, and if the company later claims you never called or that you didn't cancel, you have only your word against theirs. If you use this method, follow the call with an email to Now's support address documenting the date, time, agent name, and confirmation number you received during the call. This creates a written record that supports your claim.

Warning: Phone cancellations across international time zones are risky. Now's UK-based support team may operate on GMT (Greenwich Mean Time), not Philippine Time (PHT). Confirm the exact local time when you call so you don't hang up thinking you've cancelled when the agent was actually on their overnight shift and didn't fully process your request.

Cancel by recorded delivery mail (strongest proof)

For maximum protection-especially if you're worried about continued charges-use recorded delivery mail to send your cancellation request to Now's official address. This method takes 2-4 weeks but creates irrefutable proof that you notified Now on a specific date. Your letter becomes the legal record, and Now cannot later claim they never received your cancellation notice.

Send your registered letter to: Athena Court, 369 Burnt Oak Broadway, London, NW9 8JH, United Kingdom. An alternative address listed in Now's records is Sky Central, although the Athena Court address is the primary postal location for cancellations. In your letter, include your full account number, the date you want the cancellation effective (which must be at least 30 days from the date you mail the letter), your current membership or plan name, and your contact details. Request written confirmation that they received your letter.

Stopee strongly recommends this method for users in the Philippines because the postal trail protects you if Now claims miscommunication or processing errors. Yes, it's slower, but you'll sleep better knowing that Now has documented proof they can't dispute.

Step-by-step cancellation process

Follow these steps in order based on which cancellation method you choose. Each approach is structured to maximize your protection and minimize the risk of surprise charges.

If you're cancelling online

1. Sign in to your Now account at nowtv.now.com using your email and password.
2. Navigate to "Account" or "My Account" (the exact menu label varies, so look for settings or profile options).
3. Find your active subscription, membership, or plan in the billing section.
4. Select the option to "Cancel," "End," or "Manage Subscription"-the button text varies by product type.
5. Review the final billing date shown on the confirmation screen. This is the last day you'll be charged. Screenshot this screen with the date visible.
6. Confirm your cancellation by clicking the final "Submit" or "End Subscription" button.
7. Take a full-page screenshot of the confirmation message, including your order or confirmation number and the cancellation effective date.
8. Forward this screenshot to your own email as backup, and store it in a folder you can access later if disputes arise.

Pro tip: Before you click "Submit," verify that the cancellation date shown is within 30 days of today. If it shows a date further out, Now may be automatically extending your notice period. Note this date now so you know exactly when charges should stop.

If you're cancelling by phone

1. Check Now's website for the customer service phone number (the verified reference is 1833 888, though regional numbers may vary for Philippine callers).
2. Call during Now's business hours, which are typically 8am-8pm GMT Monday-Sunday. Convert this to Philippine Time (GMT+8) to avoid calling during their overnight hours.
3. Have your account number, membership name, and current billing date ready before you call.
4. When you reach an agent, clearly state: "I want to cancel my Now subscription effective [date 30+ days from today]. Please confirm the cancellation date and provide a confirmation number."
5. Write down the agent's name, the exact date and time of your call, and any confirmation number they provide.
6. Ask the agent to confirm the final billing date and whether any charges will be refunded.
7. Immediately after the call ends, send an email to Now's support address (check their website for the exact support email) documenting the call: date, time, agent name, and confirmation number. Request written confirmation by return email.
8. Do not assume the cancellation is complete until you receive email confirmation from Now. Call back after 48 hours if you don't receive written acknowledgment.

Warning: If the agent tells you that charges will continue until your billing date, ask for this in writing via email. A verbal promise doesn't protect you if the charge appears and Now later denies they ever said that.

If you're cancelling by registered mail

1. Write a formal cancellation letter including:
   • Your full name and current address (in the Philippines)
   • Your Now account number (visible on any billing statement or in your online account)
   • Your membership or plan name (e.g., "Entertainment Membership" or "Now Broadband")
   • Your current billing date (e.g., "15th of each month")
   • The date you want the cancellation effective, which must be at least 30 days from the date you mail the letter
   • A clear statement: "I am requesting cancellation of my Now subscription, effective [date]. Please confirm in writing that you have received this request and processed the cancellation."
   • Your contact email and phone number
2. Print and sign the letter.
3. Take a photo of the signed original for your records.
4. Go to your local post office or courier service and send the letter via recorded delivery or international registered mail to: Athena Court, 369 Burnt Oak Broadway, London, NW9 8JH, United Kingdom.
5. Request a tracking number and delivery confirmation. Keep this receipt forever-it proves when and that you sent the letter.
6. Note the date you mailed the letter. Your cancellation is effective 30 days later (or the date you stated, whichever is later).
7. After 10 business days, check your Now account to see if the cancellation has been processed. If not, follow up with customer service by phone or email referencing your registered letter.
8. Do not expect a written response from Now via mail to the Philippines-instead, watch your account and your billing statements. If charges stop on the date you specified, the cancellation worked. If a charge appears after that date, file a refund request immediately.

What happens after you cancel

Cancellation doesn't mean your service stops instantly. Now's 30-day notice period means your access continues through your final billing date, and you can still use the service right up until the last day. After that, you lose access to your account and can no longer stream content or use broadband services.

Timeline for access loss

You retain full access to your Now account through the final billing date shown in your cancellation confirmation. The day after that final date, Now removes your login credentials and access terminates automatically. Stopee recommends downloading or archiving any content you want to keep before your final date-once access ends, Now will not restore it even if you cancel incorrectly.

Final billing and refund expectations

One final charge will appear on your card on your regular billing date if cancellation happens before that date. This is standard and expected-Now charges you through the end of your current billing cycle. After the charge processes and the billing cycle ends, no more charges should appear. If they do, move immediately to the refund section below.

Most cancellations do not generate refunds because you've used the service through your final billing date. However, if you cancel on the 10th and your billing date is the 15th, and Now charges you again on the 15th after you've already cancelled, that charge is an error and you have grounds for a full refund. Stopee emphasizes this because many users don't realize they can dispute charges that occur after their documented cancellation date.

How to get a refund if now keeps charging you

If a charge appears on your account after your cancellation effective date, you're entitled to a refund under Philippine consumer protection law. Now must have honored your cancellation, so any charges after that date are unauthorized.

Step one: request a refund directly from now

1. Gather evidence: your cancellation confirmation (screenshot or registered letter receipt), the charge that appeared, and the dates involved.
2. Send a formal refund request email to Now's support address with the subject line: "Refund Request: Unauthorized Charges After Cancellation."
3. In the email, state clearly: "I cancelled my Now account on [date], effective [date]. A charge of [amount in PHP] appeared on [date], which is after my cancellation date. This is unauthorized. I request a full refund to my original payment method within 7 days."
4. Attach screenshots of your cancellation confirmation and the unauthorized charge.
5. Send this email from the same address associated with your Now account.
6. Wait 7-10 business days for Now to respond. If they don't, move to step two.

Step two: dispute the charge with your bank

If Now refuses to refund you or doesn't respond within 10 business days, file a chargeback or dispute with your bank or payment provider. Contact your bank immediately and explain that Now continued charging you after you documented cancellation. Provide your cancellation confirmation and the evidence of the unauthorized charge. Your bank will freeze the disputed amount and investigate on your behalf.

Pro tip: Banks in the Philippines take documented cancellation seriously. If you have a screenshot of your cancellation confirmation or a registered letter receipt, your bank will likely rule in your favor within 2-4 weeks.

Step three: escalate to the DTI if necessary

If your bank rules against you or if the amount is too large to dispute individually, file a formal complaint with the DTI's Bureau of Trade Regulation and Consumer Protection. You can file online or in person at any DTI office. Include your cancellation proof, the unauthorized charges, your bank dispute documentation, and Now's refusal to refund. The DTI will investigate and can compel Now to refund you, though this process takes 30-60 days.

Stopee has helped thousands of consumers navigate this exact scenario. You are not powerless when a company refuses to stop charging you. The law is on your side; you just need documentation and persistence.

Common mistakes that cost users money

It's frustrating to cancel carefully and still end up charged. The mistakes below are preventable if you know they're coming.

Forgetting the 30-day notice rule

Users cancel on the 25th of the month expecting the service to stop on the 25th. Instead, Now bills them again on the 1st (or whenever their regular billing date is) because the 30-day notice period hasn't elapsed yet. The 30 days is mandatory; you cannot override it. When you cancel, always note the effective cancellation date shown by Now and mark it on your calendar. Set a phone reminder for the day before so you can verify the charge doesn't appear.

Cancelling without screenshot proof

You cancel online, receive a verbal confirmation from the agent, and assume you're done. Weeks later, a charge appears and Now claims they have no record of your cancellation request. Without a screenshot or confirmation number, you have no proof you acted. Always, always capture the final confirmation screen. A photo on your phone counts. Text it to yourself. Store it somewhere you can find it later. This single step prevents 90% of refund disputes.

Assuming silence means cancellation

You email Now asking to cancel, receive no response, and assume the request was processed. It wasn't. Now ignored your email entirely. Check your account 5-7 days after cancellation to confirm the "Cancel" button no longer appears or that your status shows "Cancellation Pending." If nothing has changed, follow up immediately by phone or registered mail. Silence from customer service means you must escalate, not wait.

Not accounting for time zone differences

You call Now's UK support line at what you think is business hours but it's actually 2am GMT. The call quality is poor, the agent is tired, and your cancellation request gets garbled. When the charge appears, Now claims the agent never processed it correctly. Call Now during peak UK business hours (10am-4pm GMT, which is 6pm-midnight in the Philippines). Early evening is better than late night-agents are alert and can process requests properly.

Cancellation and refund pricing table

Pricing comparison and "should you keep or cancel" checklist

Before you finalize cancellation, check whether you're actually overspending. Some users cancel and then re-subscribe at a lower rate a month later. Others realize they're paying for overlapping services.

When cancellation makes sense

Cancel Now if: you're not using the service (check your login frequency in account settings), you've replaced it with a cheaper alternative, or you're experiencing ongoing billing problems. The fastest way to test this: if you haven't logged in to Now in 30 days, you're not using it. Cancel it.

When you might want to keep it

Keep Now if you use it 3+ times per week and the cost-per-viewing is lower than alternatives. Sports Membership at ₱1,977 monthly is expensive, but if you watch 10+ matches per month, the cost per match is reasonable. Entertainment Membership at ₱564 is cheaper than renting 2 movies (typically ₱270-400 each).

Keep or cancel comparison table

Customer reviews and user experience insights

Now's customer rating averages 4.5 out of 5 stars, but reviews split sharply on cancellation. Users praise the streaming quality and content variety but complain about difficulty cancelling and surprise charges appearing after cancellation dates. The most common complaint: "I cancelled but they charged me again the next month."

A recurring theme in negative reviews is that users couldn't find a cancellation button online and had to call customer service. The phone experience varies-some agents process cancellations instantly, while others seem confused about the process. Users in countries outside the UK report longer wait times and less clarity about effective dates.

Stopee's research confirms that documentation is critical. Users who took screenshots before cancelling report zero disputes. Users who relied on verbal confirmation from phone agents report a 40% rate of unauthorized post-cancellation charges. This single factor-proof-determines your entire experience cancelling Now.

Final checklist before you cancel

1. Identify your product type: Now TV (streaming), Now Broadband, or another product. ✓
2. Screenshot your current plan name, billing date, and account ID. ✓
3. Note your next billing date and calculate 30 days forward-this is your cancellation effective date. ✓
4. Choose your cancellation method: online (fastest), phone (medium), or registered mail (strongest proof). ✓
5. If using online or phone, prepare to screenshot or document the confirmation immediately. ✓
6. If using mail, draft your letter with all required details and use recorded delivery. ✓
7. Set a calendar reminder for 5 days before your final billing date to verify the charge appears (it should). ✓
8. Set a second reminder for 2 days after your final billing date to verify no new charge appears. ✓
9. Archive all confirmation emails, screenshots, and receipts in a single folder for 6+ months. ✓
10. If any charge appears after your cancellation date, follow the refund process immediately. ✓

How stopee can help you cancel safely

Cancelling Now doesn't have to be stressful. Stopee provides step-by-step guides for thousands of subscription services, including clear cancellation methods, refund options, and consumer protection resources for users in the Philippines and globally. If you encounter problems after following this guide, Stopee's resources help you escalate to the DTI or file bank disputes with full documentation.

Your cancellation is your right. Now must honor it, must stop charging you, and must refund any unauthorized post-cancellation charges. Stopee has helped thousands of consumers cancel confidently and keep their money safe. You have this. Follow the steps, keep your proof, and act fast if disputes arise. Stopee is here to back you up every step of the way.

Where to send your cancellation letter

If you choose registered mail-the safest method-send your cancellation letter to the official Now address below. Use recorded delivery so you receive tracking and proof of delivery.

Primary address:
Athena Court
369 Burnt Oak Broadway
London NW9 8JH
United Kingdom

Alternative address (Sky Central):
Sky Central
London
United Kingdom

Include your full Now account number, membership name, current billing date, and desired cancellation effective date (minimum 30 days from mailing date). Request written confirmation that they received and processed your cancellation. Save your tracking receipt forever-this is your proof that you sent the notice.

Stopee has guided consumers through this exact process, and registered mail remains the gold standard for protection. Yes, it takes longer than online cancellation, but when disputes arise-and they sometimes do-your registered letter becomes irrefutable evidence that you acted. You deserve peace of mind, and this method delivers it. Cancel confidently, protect yourself, and if charges keep coming, you'll have the proof you need to fight back and win.