Manage Everyday Rewards Extra

How to cancel everyday rewards extra and reclaim your money

What is everyday rewards extra and why you might want to cancel

Everyday Rewards Extra is Woolworths' paid loyalty tier that sits above the free Everyday Rewards programme. You pay a subscription fee to unlock benefits including a 10% discount on one monthly shop (capped at A$50), double points on eligible purchases, and exclusive subscriber deals. The service costs A$7 per month or A$70 per year, with a 30-day free trial for new members.

Since 2023, many subscribers have chosen to cancel following benefit changes-most notably the removal of the Big W 10% discount in June 2025. If you've noticed the value slipping away, or you simply no longer use the rewards points enough to justify the fee, cancelling is straightforward once you know where to go. Stopee has helped thousands of Australian consumers navigate subscription cancellations, and we'll walk you through every step to protect your wallet.

Why shoppers cancel everyday rewards extra

The main reason Australians cancel is a drop in perceived value. When Woolworths removed the Big W discount, annual subscribers who had just renewed felt they'd lost a key benefit without a corresponding fee cut. Others cancel because they rarely use the monthly 10% discount cap, or because they don't accumulate enough points to make the subscription worthwhile.

Timing matters: if you're locked into an annual plan and a benefit you rely on disappears, you may be entitled to a pro-rata refund. Stopee recommends treating any benefit removal as a trigger to contact Woolworths and ask whether you qualify for a partial refund-especially if you renewed within the last few months.

The value math: when to keep or cancel

Keep Everyday Rewards Extra if you shop at Woolworths at least twice a month and regularly spend more than A$500 per monthly shop (so the 10% discount reaches its A$50 cap). You should also stay if you redeem your double points regularly for gift cards or partnered rewards that offer real value.

Cancel if your typical Woolworths shop is under A$300 per month, or if the A$50 monthly discount cap means you only recoup A$4-6 of your A$7 monthly fee through the discount alone. The maths become even clearer with annual plans: if you're paying A$70 per year but only using A$30 worth of discounts and ignoring the points, you're losing A$40 annually.

Your consumer rights under australian consumer law

Australian Consumer Law gives you strong protections when a subscription service changes the benefits you paid for.

What australian consumer law says about subscription changes

Under the Australian Consumer Law (part of the Competition and Consumer Act 2010), goods and services must be fit for purpose and delivered as advertised. If Woolworths materially changed the benefits of Everyday Rewards Extra (such as removing the Big W discount) after you renewed, you have grounds to request a refund for the period during which the advertised benefit no longer exists.

The Australian Competition and Consumer Commission (ACCC) has explicitly warned businesses against removing features without refunding affected customers. This means annual subscribers who renewed just before the Big W discount was removed can argue for a pro-rata refund covering the months when they no longer received that benefit.

Your right to cancel and refund timelines

You have an unconditional right to cancel your subscription at any time. However, refund eligibility depends on when you cancel relative to billing dates and benefit changes. For a monthly plan, you'll stop being charged from the next billing cycle. For an annual plan, cancelling immediately stops future renewals, but your existing subscription runs until the end of the paid year-though Stopee advises requesting a refund if a material benefit was recently removed.

Woolworths' own terms state that cancellation takes effect at the end of your current billing period, and you retain access to benefits until that date. If you believe a benefit removal entitles you to a refund, write to Woolworths within 30 days of the change and cite the benefit loss as your reason.

How to cancel everyday rewards extra step by step

Cancelling Everyday Rewards Extra requires you to contact Woolworths by mail, since the company does not currently offer online or phone cancellation for this service.

The cancellation process via post

Follow these steps exactly to ensure your cancellation is recorded and processed:

1. Gather your account details before writing your letter.
   • Your full name as it appears on your Everyday Rewards account
   • Your Everyday Rewards member number (visible on your receipt or in the Everyday Rewards app)
   • Your email address linked to the subscription
   • Your mobile number (if registered)
   • The subscription plan you hold (monthly or annual)
   • Your current billing date or renewal date
2. Write a clear cancellation letter on plain paper or email template.
   • State: "I request immediate cancellation of my Everyday Rewards Extra subscription effective from the end of my current billing period."
   • Include all details from step 1
   • If you believe you qualify for a refund due to benefit changes, state this reason clearly
   • Date and sign the letter (or type your name if emailing to a contact address if one exists)
   • Keep a copy for your records
3. Mail your letter to Woolworths' registered address.
   • Address: P.O. Box 8000, Baulkham Hills NSW 2153, Australia
   • Use Australia Post standard mail or registered mail (recommended for proof of delivery)
   • Allow 5-7 business days for postal delivery
4. Wait for confirmation of your cancellation.
   • Woolworths typically processes mail requests within 10-14 business days
   • You should receive an email confirmation to your registered email address
   • Your subscription will cease renewing from the next billing date
5. Verify the cancellation on your next billing date.
   • Check your email for absence of a renewal receipt
   • Log into the Everyday Rewards app and confirm Extra status shows as "cancelled" or "inactive"
   • If you're charged after your cancellation request, contact Woolworths immediately

Warning: Woolworths does not currently offer online or phone cancellation for Everyday Rewards Extra. Any website or third party claiming to cancel your subscription on your behalf is not affiliated with Woolworths and should not be trusted with your account details.

What to do if you don't receive confirmation

If 14 business days pass and you receive no confirmation email, send a follow-up letter to the same address or contact Woolworths customer service through the main website and reference your original cancellation request date and your member number. Keep copies of all correspondence so you have proof of your cancellation request if a dispute arises.

Refunds and what you can expect

Refund eligibility for Everyday Rewards Extra depends on three factors: the timing of your cancellation, your plan type, and whether a benefit change triggers a pro-rata refund claim.

Standard cancellation refunds

When you cancel a monthly plan, you will not receive a refund for the current month-your subscription simply does not renew. You retain full access to Extra benefits until the end of that month.

When you cancel an annual plan, no refund is issued for the remaining months unless you have a valid refund reason (see below). Your subscription runs until the end of the 12-month period you paid for. However, Stopee strongly advises requesting a refund if you cancelled due to a material benefit removal.

Refunds due to benefit changes

If Woolworths removed or significantly changed a benefit after you renewed (such as the Big W 10% discount removal in June 2025), you can request a pro-rata refund. This refund covers the portion of your subscription fee that correlates to the months during which you no longer received the advertised benefit.

To claim this refund, include this statement in your cancellation letter: "I request a pro-rata refund for the period from [date of benefit removal] to [your subscription end date] because the advertised benefit of [name the benefit] was removed after I renewed. This material change makes the subscription unfit for purpose under Australian Consumer Law."

Woolworths may ask you to provide proof of the benefit removal (such as a news article or official announcement) and your renewal date. Community reports from 2025 suggest the company has approved pro-rata refunds in these circumstances, though outcomes vary. Stopee recommends requesting the refund in writing so you have a record of your claim.

Refunds during the free trial

If you cancel during the 30-day free trial before your first charge date, you will incur no fees. Log into the Everyday Rewards app or contact Woolworths immediately if you discover a charge on your account after cancelling during the trial-this is a billing error and must be reversed.

What happens after you cancel

Cancelling Everyday Rewards Extra is final and immediate, but you retain benefits until your billing period ends.

Access and benefits post-cancellation

After you cancel, you return to the free Everyday Rewards tier. You keep your member number and all accumulated points, but you lose the 2x points multiplier, the monthly 10% discount, and access to subscriber-only offers. Your points remain in your account indefinitely and can be redeemed for gift cards, fuel discounts, or partnered rewards.

You can rejoin Everyday Rewards Extra at any time by reactivating the subscription through the app or website. Woolworths may offer a one-time reactivation discount to lapsed subscribers, so you may receive promotional emails in the weeks after cancellation-these are worth checking if budget allows you to return.

Ongoing charges after cancellation

If you're charged after your cancellation date, this is a billing error. Contact Woolworths immediately with proof of your cancellation request (your posted letter or follow-up correspondence) and request an immediate refund. You should not be charged if your cancellation was processed before the next billing cycle.

Stopee recommends setting a phone reminder for your next expected billing date (usually 28-30 days or 365 days from your last charge). This simple step prevents surprise charges from going unnoticed.

Common mistakes to avoid when cancelling

Cancelling a subscription can feel daunting, especially when you're navigating the postal system and hoping your request reaches the right place-but a few precautions will protect you.

Mistake 1: not including your member number

Woolworths receives hundreds of cancellation requests monthly. Without your Everyday Rewards member number, your cancellation may be filed incorrectly or lost entirely. Always include your member number, email, and phone number so the company can match your request to your account instantly.

Mistake 2: assuming online cancellation exists

Everyday Rewards Extra cannot be cancelled through the app or website-only by post. If you attempt to cancel online and receive no confirmation, your account is still active and you will be charged. Always send a physical letter to the postal address provided by Stopee to ensure your request is logged.

Mistake 3: missing the pro-rata refund window

If you believe a benefit removal entitles you to a refund, request it within 30 days of the announced change. Delays beyond this window make it harder to argue the case, and Woolworths may refuse a refund claim submitted months later. Write to the company as soon as you decide the subscription no longer offers value.

Mistake 4: not keeping copies of your letter

You cannot prove you sent a cancellation request if you have no copy. Take a photo or scan of your letter before mailing it, or print any email confirmation if you email a contact address. This evidence becomes vital if Woolworths charges you after your cancellation date.

Mistake 5: ignoring your next billing date

Cancellation requests can be delayed in the mail or misfiled. If your expected billing date arrives and you're not charged, do not assume the cancellation worked-wait 2-3 days to confirm. If you are charged after your cancellation request date, you have grounds to dispute the charge with your bank and request a chargeback.

Timeline and key dates to track

Keeping track of dates prevents you from losing money or missing your cancellation window.

How stopee can help you and what to do next

Cancelling a paid subscription should never feel like a battle, and you shouldn't have to navigate conflicting terms and postal delays on your own. Stopee has helped thousands of consumers cancel unwanted subscriptions, reclaim refunds, and understand their consumer rights. Our guides cover every step, every pitfall, and every law designed to protect your wallet.

Use this guide to send your cancellation letter to Woolworths today. Keep a copy for your records, track your billing date, and if you're charged after your cancellation request, contact Stopee or the ACCC for escalation. You have consumer rights on your side, and you deserve a straightforward cancellation process-not hidden obstacles or ignored requests.

Contact details and next steps

Where to send your cancellation letter

Mail your signed cancellation request to:

Woolworths Group Limited
P.O. Box 8000
Baulkham Hills NSW 2153
Australia

Include "Everyday Rewards Extra Cancellation Request" on the envelope to ensure it reaches the correct department. Use registered mail if you want proof of delivery (costs approximately A$12-15 but provides legal evidence your letter was received).

If woolworths refuses your cancellation or refund

If Woolworths ignores your request or refuses a refund you believe you're entitled to, escalate your complaint to the Australian Competition and Consumer Commission (ACCC) or your state's Office of Fair Trading. You can file a free complaint through the ACCC website (accc.gov.au) citing Australian Consumer Law breaches. Stopee recommends gathering all your correspondence and billing records before escalating-this evidence strengthens your case significantly.

You may also lodge a dispute with your bank or credit card company within 90 days of any unwanted charge. Your financial institution can reverse the charge and mark it as disputable, shifting the burden back to Woolworths to prove the charge was valid.

Keep your stopee guide for reference

Save or print this guide before you send your cancellation letter. You'll want to reference the exact postal address, the timeline for processing, and your consumer rights if any issues arise. Stopee has helped thousands of Australian consumers cancel subscriptions they no longer want-and you can too, with the right information and confidence in your rights.