Manage Ifollow

How to cancel your iFollow subscription and stop unwanted renewals

Why you might want to cancel iFollow

iFollow is the English Football League's streaming platform, offering live matches, replays, highlights and club content to supporters outside the UK. You can purchase single-match passes, monthly subscriptions, half-season or full-season passes depending on which club you follow. Many Australian fans use iFollow to watch their favourite EFL side, but the subscription model-particularly automatic renewals-catches people off guard.

At Stopee, we help thousands of Australian consumers navigate subscription cancellations each year, and iFollow renewals are a common source of frustration. You might want to cancel because your renewal date has passed, your team's season has ended, you've switched to another viewing method, or you simply didn't realise the pass would auto-renew. Whatever your reason, Stopee is here to make the cancellation process clear and straightforward.

Common reasons to cancel

Automatic renewals are the primary trigger. You purchase a season pass expecting one charge, but iFollow renews your subscription at the end of the billing cycle unless you cancel in advance. Some Australian subscribers report being charged AUD $185 or more without realising their pass had rolled over into the next season or a monthly subscription.

Others cancel because they've moved back to the UK (where broadcast blackouts no longer apply), found cheaper alternatives, or simply watched fewer matches than expected. Timing matters here: if you miss the cancellation window, you'll be liable for another billing cycle, and refunds are not guaranteed.

Why cancellation windows exist

iFollow requires you to cancel at least five days before your renewal date. This notice period gives the EFL's billing team time to process your request and prevent a fresh charge. Miss that window, and you'll be charged again-even if you submitted a cancellation email just one day too late.

How iFollow billing and renewal cycles work

Understanding the mechanics of iFollow subscriptions will help you cancel on time and avoid surprise charges.

Subscription types and pricing

iFollow offers several pass options, and prices vary slightly by club. Season passes typically cost around AUD $185 for Australian purchasers, though half-season and monthly passes are cheaper options if you only want to watch part of the year.

Pro tip: Single-match and replay purchases do not auto-renew. Only monthly, half-season, season and audio-only passes renew automatically. If you buy a single match to test the service, you won't face an unwanted charge later.

Renewal dates and notice periods

Your renewal date depends on when you originally purchased your pass. If you bought a season pass on 1 August 2024, iFollow will attempt to renew it on 1 August 2025 unless you cancel beforehand. Monthly passes renew every 30 days from the purchase date.

The critical rule: you must submit your cancellation request at least five days before your renewal date. If your renewal is scheduled for 15 September, submit your cancellation by 10 September at the latest. Stopee advises checking your purchase receipt or iFollow account to confirm your exact renewal date-this single step prevents most unwanted charges.

Automatic renewals and how they're billed

iFollow charges your payment method (credit card, debit card, or PayPal) automatically on your renewal date. The charge appears immediately, and you'll typically receive a confirmation email. If the payment fails (e.g., expired card), iFollow may retry or suspend your access until payment clears.

Once you're charged, obtaining a refund is not automatic. Stopee has found that refunds are granted only in specific circumstances: merchant error, service failure, or if you contact iFollow within a reasonable timeframe and request one explicitly.

How to cancel your iFollow subscription

Cancelling iFollow is straightforward if you follow the correct steps and meet the five-day notice window.

Cancellation method for EFL iFollow (English football league)

iFollow uses email as its primary cancellation channel. Here's exactly how to do it:

1. Locate your original purchase receipt or order confirmation email from iFollow. You'll need three pieces of information:
   • Your full name (exactly as it appears on your iFollow account)
   • Your account email address (the one registered with iFollow)
   • The club you support (essential for iFollow's records)
2. Check your renewal date. Open your iFollow account or find your purchase confirmation. Calculate your renewal date and ensure you are submitting this cancellation at least five days in advance. Warning: If your renewal is tomorrow, you may not meet the notice window. Contact iFollow immediately anyway-some agents have discretion.
3. Compose a clear cancellation email to ifollow@efl.com. Include the following information:
   • Subject line: "Cancellation Request - [Your Name]"
   • Body: "I am writing to request cancellation of my iFollow subscription effective immediately. My full name is [Your Name], my account email is [Your Email], and I support [Club Name]. Please confirm cancellation and provide a cancellation reference number."
4. Send your email from the same address registered with iFollow. This helps iFollow match your request to your account quickly.
5. Keep a copy of your cancellation email and note the date you sent it. You now have a timestamped record.
6. Wait for a confirmation email from iFollow. iFollow typically responds within 1-3 business days. Their reply should include:
   • Confirmation that your subscription has been cancelled
   • Your cancellation reference number (save this)
   • The date your cancellation became effective
7. Verify your cancellation by checking your iFollow account or requesting your renewal date. You should no longer see an upcoming renewal charge scheduled.

Pro tip: Send your cancellation email during Australian business hours on a Tuesday or Wednesday. This increases the likelihood your request lands in an agent's queue quickly rather than piling up over a weekend.

If you purchased through the apple app store or google play

If you subscribed to iFollow via the official club app on Apple App Store or Google Play Store, your subscription is managed by Apple or Google, not directly by iFollow. You must cancel through the app store itself, not by emailing ifollow@efl.com.

1. For Apple App Store:
   • Open the App Store on your iPhone or iPad
   • Tap your profile icon (top right)
   • Select "Subscriptions"
   • Find the iFollow app and tap it
   • Tap "Cancel Subscription" and confirm
   • Apple will send you a cancellation confirmation immediately
2. For Google Play:
   • Open Google Play on your Android device
   • Tap your profile icon
   • Select "Manage subscriptions"
   • Find the iFollow subscription and tap it
   • Tap "Cancel subscription" and confirm
   • Google will send you a cancellation confirmation

Warning: Do not assume that deleting the app cancels your subscription. You must go through the app store settings to cancel the subscription itself, otherwise you'll continue to be charged.

Timeline and what to expect after cancellation

Timing matters-knowing what happens after you submit a cancellation keeps you in control.

Days before your renewal date

Submit your cancellation email at least five days before your renewal date. If your renewal is on the 20th, send your request by the 15th. Stopee recommends sending it even earlier (7-10 days) to give iFollow a comfortable processing window and to protect yourself if there's a delay.

Confirmation within 1-3 business days

iFollow typically confirms your cancellation within one business day, though some requests take up to three. If you don't receive a confirmation email within three business days, follow up with a second email referencing your original request. Include the date you first submitted your cancellation.

Access after cancellation

Once your cancellation is confirmed, you will lose access to iFollow content on the date specified in their reply. You may retain access to previously purchased content (replays or specific matches) depending on iFollow's terms, but you cannot access new live matches or use any remaining balance if applicable.

Checking your account

Log into your iFollow account a few days after receiving cancellation confirmation. Verify that no renewal date appears and that your subscription status shows as "cancelled" or "inactive". This visual confirmation protects you: if a charge somehow goes through, you have documented proof that you cancelled.

Refunds and credits explained

Refunds for iFollow are not guaranteed, but understanding when they're possible will help you pursue one if needed.

When refunds are usually not available

iFollow does not offer automatic refunds once you've been charged, even if you cancel immediately after. If you purchased a season pass, were charged AUD $185, and then cancelled the next day, you generally will not receive a refund unless you fall into one of the exceptions below.

This is especially important if you purchase close to the renewal date. Once the renewal charge processes, Stopee advises assuming the money is gone unless you can demonstrate an error or service failure.

Exceptions where refunds may be possible

You may be eligible for a refund or credit if:

• iFollow charged you twice for the same pass (billing error)
• You cancelled within your legal cooling-off period (see Australian Consumer Law section below)
• The service was unavailable for a significant portion of your subscription period
• You were charged after requesting cancellation but before the five-day notice period elapsed (merchant error)

If any of these apply, contact iFolllow@efl.com immediately with evidence: screenshots of duplicate charges, cancellation confirmation emails, or records of service outages. Request a refund or credit explicitly. Stopee recommends being polite but firm: "I request a refund because [reason]. Please advise on how long processing will take."

Disputing charges through your bank

If iFollow refuses a refund and you believe the charge was unauthorized or erroneous, you can dispute it with your bank or credit card provider. Contact your bank's dispute team and explain:

• The charge date and amount
• Your cancellation request date and reference number (if you have one)
• Why you believe the charge should not have occurred

Your bank can reverse the charge if it finds in your favour, though this process takes 10-30 days. Banks are generally sympathetic to subscription disputes where the merchant ignored a cancellation request.

Your consumer rights under australian law

Australian Consumer Law protects you when purchasing digital services like iFollow.

Australian consumer law and cooling-off rights

Under the Australian Consumer Law, you have the right to a refund or replacement if a digital service fails to meet consumer guarantees. However, cooling-off rights (the standard 14-day return period for most goods) do not apply to digital content once you've started accessing it.

That said, if iFollow fails to deliver what was promised-for example, if matches are consistently unavailable or the platform is non-functional-you are entitled to remedy, including a refund. This is a consumer guarantee under Australian law, separate from commercial refund policies.

Automatic renewal protections

Australian Consumer Law also requires that businesses:

• Make clear and upfront disclosure of all subscription terms, including renewal dates and amounts
• Obtain your explicit consent to auto-renewal
• Provide an easy way to cancel your subscription (which iFollow does via email)
• Send you a reminder notification before each renewal (check your email for this)

If iFollow fails to meet these obligations, you have grounds to request a refund even after being charged. Stopee advises documenting any misleading terms on the iFollow website or in their emails as evidence.

Escalation: the ACCC

If iFollow refuses to refund you and you believe they've breached Australian Consumer Law, you can file a complaint with the Australian Consumer and Competition Commission (ACCC) at www.accc.gov.au. The ACCC investigates systemic consumer complaints and can take enforcement action against businesses that engage in unfair practices.

Before escalating to the ACCC, Stopee recommends sending one final letter to iFollow clearly referencing the Consumer Law breach and requesting resolution. Phrase it as: "Under the Australian Consumer Law, I am entitled to remedy for [breach]. Please provide a refund or explain your legal basis for refusing." This formal approach often prompts a faster response.

Common mistakes when cancelling iFollow

Cancelling can feel stressful, especially if you're worried about a looming renewal date-but avoiding these pitfalls is straightforward.

Mistake 1: missing the five-day notice window

The most common error is submitting your cancellation too late. If your renewal is 15 September and you email ifollow@efl.com on 14 September, you've missed the window. iFollow will charge you, and you'll be stuck with another billing cycle.

Pro tip: Set a phone reminder for seven days before your renewal date. When the reminder pops up, send your cancellation email immediately. This gives you a two-day buffer for processing delays.

Mistake 2: assuming app deletion cancels your subscription

Deleting the iFollow app does not cancel your subscription if you purchased through an app store. You must manually cancel through Apple or Google settings, or you'll continue to be charged monthly.

Mistake 3: not documenting your cancellation request

If you don't save a copy of your cancellation email and receive no reply within three days, you have no proof you ever submitted it. Always keep records. Stopee advises taking a screenshot of your sent email or forwarding it to yourself as backup.

Mistake 4: cancelling verbally or via social media

If you contact iFollow via Twitter, Facebook or a support chat and don't follow up with an email to ifollow@efl.com, your request may not be recorded in their billing system. Always use the official email address. Social media is fine for general enquiries, but cancellations must go to ifollow@efl.com.

Mistake 5: not checking your account after cancellation confirmation

Even after you receive a cancellation confirmation email, log into your iFollow account and verify that no renewal date appears. If a renewal date still shows, reply to iFollow's confirmation email immediately flagging the discrepancy. Better to catch it now than wake up to a charge you didn't expect.

Checklist: before and after cancellation

Use this checklist to stay organised and cancellation-proof.

Before you send your cancellation request

• Find your original purchase receipt or confirmation email
• Identify your renewal date (check your receipt or account settings)
• Confirm you are at least five days away from your renewal date
• Gather your full name, account email and club name
• Set a phone reminder for five days before your renewal as backup

When submitting your cancellation

• Send from the email address registered with iFollow
• Use a clear subject line: "Cancellation Request - [Your Name]"
• Include full name, account email, and club name in the body
• Send to ifollow@efl.com (not a club-specific email)
• Save a copy of your email locally or take a screenshot
• Note the date you sent it

After you receive confirmation

• Save the confirmation email with your cancellation reference number
• Wait 2-3 days, then log into your iFollow account
• Verify no renewal date is scheduled
• Check that your subscription status shows "cancelled" or "inactive"
• On your original renewal date, check your bank account to confirm no charge went through
• If a charge appears, contact ifollow@efl.com immediately with your cancellation reference

Contact details and escalation

If you need to cancel, follow up on a cancellation, or dispute a charge, use these contact methods.

Primary cancellation email

ifollow@efl.com - This is the official email address for all subscription cancellations, billing enquiries and refund requests. Include your full name, account email and club name in every email you send.

Response times

iFollow typically responds to cancellation requests within 1-3 business days. If you don't hear back within three business days, send a follow-up email referencing your original request date and asking for an update on the status of your cancellation.

If iFollow doesn't respond or refuses to cancel

If iFollow ignores your cancellation request or explicitly refuses to cancel (which would be a breach of Australian law), escalate to your bank or to the ACCC. You have consumer rights on your side, and organisations that ignore lawful cancellation requests face regulatory action.

Stopee has helped thousands of consumers cancel unwanted subscriptions, and we know that persistence pays off. Document every communication, stay calm and professional, and don't accept "no" when the law is clearly on your side.

Why stopee is your ally in cancelling iFollow

Cancelling iFollow should be simple-and it is, if you know the exact steps and timing. Stopee exists because subscription companies often make cancellation deliberately hard, relying on inertia and missed deadlines to keep you paying.

We've guided Australian consumers through thousands of subscription cancellations, including iFollow. We know the five-day window, the email address, the common mistakes and the legal framework that protects you. Whether you need to cancel because your season pass is about to renew, you've moved overseas or you simply want to stop paying, Stopee has the clarity and step-by-step guidance you need.

Visit Stopee.com to explore cancellation guides for hundreds of other services. If you're struggling to cancel iFollow or any other subscription, Stopee's resources and expert advice are free and always on your side.

Take control of your subscriptions today. Stopee has helped thousands of Australians reclaim their money and their peace of mind.