Manage Flo Premium

How to cancel flo premium: your complete UK guide to stopping recurring charges

What is flo premium and why you might want to cancel

Flo Premium is a subscription-based women's health and cycle-tracking application developed by Flo Health UK Limited, designed to help you monitor your menstrual cycle, predict ovulation windows, and access personalised health insights.

The app uses artificial intelligence combined with medical expertise to track over 70 different symptoms and health indicators, making it particularly useful if you're managing conditions like polycystic ovary syndrome (PCOS), endometriosis, or planning to conceive. Unlike the free version, Premium removes advertisements and unlocks detailed health reports, expert content on women's health topics, and unlimited access to the app's extensive health library covering nutrition, fitness, mental health, and sexual wellness.

Many users initially download Flo's free version, then upgrade to Premium expecting to use the enhanced features regularly. After a few months, you might realise you're not actually utilising those premium functions enough to justify the ongoing cost. This is one of the most common reasons users contact Stopee for help cancelling their subscriptions.

Common reasons to cancel flo premium

You might decide to cancel for several legitimate reasons. Perhaps you've found your cycle patterns now predictable and no longer need detailed tracking. You might be switching to a different health app that better suits your needs. Some users cancel after completing their fertility planning or conception goals. Others simply want to reduce their monthly subscriptions and prioritise free alternatives.

What happens to your data after cancellation

When you cancel Flo Premium, your subscription access stops at the end of your billing period, but your historical health data typically remains stored in the app. You can usually still access the basic free version of Flo and view your tracked information, though you lose access to premium analytics and detailed reports. Before cancelling, consider downloading or exporting your health data if you want to keep detailed records outside the app.

Pricing structure and subscription options

Understanding Flo Premium's billing model is essential before you cancel, as different subscription types have varying notice requirements and potential refund eligibility.

Current subscription plans

Flo Premium offers three main subscription options when you sign up or manage your account.

Key pricing information you should know

Flo regularly runs promotional campaigns offering discounted rates for your first billing period. These introductory offers automatically convert to standard pricing after the promotional period ends, which frequently surprises subscribers when they see a higher charge than expected. Check your confirmation email or subscription settings to understand exactly which plan you're paying for and when your next charge is due.

If you're on an annual plan, the upfront cost is larger but you save money compared to paying monthly. However, if you want to cancel mid-year, you may be entitled to a refund depending on when you subscribed and your specific circumstances under UK consumer law.

Your consumer rights and refund eligibility

You have strong legal protections as a UK consumer, and understanding your rights is crucial before you cancel Flo Premium.

What the consumer rights act 2015 means for you

Under the Consumer Rights Act 2015, you have the right to cancel most digital subscriptions within 14 days of purchase, provided you haven't fully used the service. This is sometimes called the "cooling-off period." If you're cancelling within 14 days of your first payment or renewal, you're legally entitled to request a full refund from Flo Health, even if you've used the app during that time.

Warning: Flo Health may argue that you've already used the premium features and therefore forfeit your right to a refund. However, under UK law, using a digital service doesn't automatically eliminate your right to cancel within the 14-day window. If Flo refuses to refund you, you can escalate your complaint to the Financial Conduct Authority (FCA) or take your case to the small claims court.

Refund rights beyond the 14-day window

If you've had your subscription for longer than 14 days, you can still cancel at any time, but Flo Health isn't legally required to issue a refund for the remainder of your billing period. However, if you spot an error in billing, unauthorised charges, or if Flo has breached their terms of service, you may have grounds to request a refund even beyond the 14-day period.

Pro tip: Always check your bank statements carefully. If you spot duplicate charges, charges after your cancellation date, or unexpected amounts, contact your bank immediately and report the transaction as fraudulent. Your bank can reverse charges and investigate on your behalf, even if Flo refuses to help.

How to cancel flo premium: step-by-step methods

Stopee has helped thousands of consumers successfully cancel their Flo Premium subscriptions without hitting hidden obstacles.

Cancelling through the flo app (iOS and android)

The easiest way to cancel is directly through your phone or tablet using the Flo app itself.

1. Open the Flo app and log in with your account credentials
   • If you've forgotten your password, tap "Forgot password?" and reset it before continuing
2. Navigate to your profile or account settings
   • Look for a menu icon (three horizontal lines) or a profile icon, usually at the bottom or top-right of the screen
3. Select "Subscription" or "Manage subscription"
   • This option displays your current subscription status and next billing date
4. Tap "Cancel subscription" or "Edit subscription"
   • The app will display your current billing cycle and ask you to confirm cancellation
5. Review the cancellation details and confirm
   • Note the exact date your premium access ends (usually the end of your current billing period)
6. Take a screenshot of your cancellation confirmation
   • This serves as proof of cancellation if disputes arise later

Cancelling through the flo website

If you prefer to cancel from a computer or encounter difficulties in the app, you can manage your subscription through Flo's website.

1. Visit the Flo website and log in to your account
   • Use the same email address and password you use for the app
2. Navigate to your account settings or profile section
   • Look for a settings icon or menu option labelled "Account" or "Profile"
3. Locate "Subscription management" or "Billing"
   • This section shows your current subscription, next billing date, and payment method
4. Select "Cancel subscription"
   • Flo may ask you questions about why you're cancelling, such as "What could we improve?" - this is optional
5. Confirm your cancellation request
   • The website should display a confirmation message with your cancellation date
6. Save or screenshot your confirmation page
   • Print or save this as a record

Cancelling by post if app and website methods fail

Warning: Postal cancellation should be your last resort, as it's slower and harder to prove. Use this method only if app or website cancellation isn't available to you.

1. Prepare a written cancellation request
   • Include your full name, email address, phone number, and the email address associated with your Flo account
   • Write clearly: "I request immediate cancellation of my Flo Premium subscription"
   • State your subscription start date and current billing date
2. Send your letter to Flo Health's UK address
   • Use Special Delivery or Recorded Delivery to prove receipt
   • Keep the proof of posting receipt and the tracking number
3. Flo Health should acknowledge your cancellation within 5-7 working days
   • If you don't hear back, follow up with a phone call to their customer service
4. Monitor your bank account for the next three billing cycles
   • Ensure no further charges appear after your cancellation takes effect

Timeline and when your cancellation takes effect

Knowing exactly when your premium access ends helps you plan and verify that you stop paying.

Immediate vs end-of-period cancellation

When you cancel Flo Premium, your access typically continues until the end of your current billing period. If you subscribed on the 15th of the month and cancel on the 20th, you'll keep premium access until the end of that month. Flo doesn't usually offer mid-month refunds unless you're within the 14-day cancellation window.

Pro tip: If you want to ensure your cancellation takes effect immediately, contact Flo Health customer support before submitting your cancellation request. They may be able to process an immediate cancellation and issue a pro-rata refund if you request it within the consumer rights window.

Checking your cancellation status

After you cancel, monitor your account to confirm the change. Log back into the Flo app or website 24-48 hours after cancellation and verify that your subscription status shows as "Cancelled" or "Free." Your next billing date should no longer be displayed. After your billing period ends, the premium features (like detailed health reports and ad-free browsing) should become unavailable, though you can still access the basic free version.

Requesting a refund from flo premium

Your refund eligibility depends on when you subscribed and how long you've had the service.

Within 14 days of purchase

If you cancel within 14 days of your first payment or any renewal charge, you have an automatic right to a full refund under the Consumer Rights Act 2015. To request this refund, cancel your subscription through the app or website and immediately contact Flo Health customer support explaining that you're cancelling within the 14-day window and require a full refund.

Provide Flo with your transaction date, the amount charged, and your account email address. They should process your refund within 14-30 days, typically back to the card or payment method you originally used. Keep copies of all emails and confirmation messages as proof of your refund request.

Refunds beyond 14 days

After 14 days, Flo Health isn't legally obligated to issue a refund when you cancel, as you've had full access to your paid subscription. However, you can request a partial refund if you've identified billing errors, duplicate charges, or if Flo has failed to provide the service as described.

Pro tip: If you're unhappy with Flo Premium's functionality or feel it doesn't match the marketed features, document specific examples (screenshots, dates, problems) and send them to customer support alongside your cancellation and refund request. This strengthens your case significantly, especially if you're outside the 14-day window.

What happens after cancellation

Cancelling your subscription is just the first step; understanding what comes next prevents unwanted surprises and ensures you're fully disconnected.

Access and features after your billing period ends

Once your premium subscription expires, you retain access to the free version of Flo. Your tracked cycle data, symptoms, and health history remain stored in your account, so you haven't lost any information. However, you lose access to premium features including personalised health reports, detailed fertility predictions, and the ad-free experience. The app becomes ad-supported again, and some advanced analytics features are restricted to premium users.

Preventing accidental resubscription

After cancellation, avoid clicking "Subscribe now" or any upgrade prompts in the app unless you genuinely want to reactivate your membership. Some users accidentally resubscribe after cancelling because they tap a button without reading it carefully. If you accidentally resubscribe, you have 14 days to cancel again and request a full refund.

Monitoring your bank account

For at least two billing cycles after your cancellation date, check your bank statements carefully to ensure no further charges appear. If Flo charges you after your cancellation date, immediately report this as an unauthorised transaction to your bank. Your bank can reverse the charge and launch an investigation into Flo Health's billing practices.

Common mistakes people make when cancelling

Cancelling a subscription sounds straightforward, but many people make mistakes that cause frustration, delays, or failed cancellations. We understand how annoying this can be, and Stopee exists to help you navigate these pitfalls.

Mistake 1: deleting the app instead of cancelling the subscription

Simply deleting the Flo app from your phone does not cancel your subscription. Many users mistakenly believe that removing the app stops their charges, only to discover weeks later that Flo has continued billing their account. You must explicitly cancel through the app settings or website before deleting the app.

Mistake 2: assuming free tier means no charges

After your premium subscription ends, you can still use Flo's free version. Some users downgrade to the free version but forget to formally cancel their premium subscription, assuming they're no longer being charged. Always confirm your cancellation is complete by checking your subscription status shows as "Cancelled" rather than "Active."

Mistake 3: missing the 14-day refund window

If you delay your cancellation request beyond 14 days, you lose your automatic refund right under the Consumer Rights Act 2015. The sooner you cancel within this window, the stronger your refund position. Mark your calendar when you subscribe so you remember the 14-day deadline.

Mistake 4: not keeping cancellation proof

If you cancel through the app or website without saving confirmation details, you have no evidence if Flo later disputes your cancellation or continues charging you. Always take a screenshot of your cancellation confirmation, note the date and time, and save any confirmation emails Flo sends you.

Mistake 5: ignoring promotional terms

Some Flo Premium subscriptions are sold with special promotional pricing for the first month or quarter. When the promotional period ends, your charges jump significantly. Many users don't realise this and accidentally continue paying standard rates. Check your original confirmation email to understand when promotional pricing ends on your account.

Cancellation checklist

Use this checklist to ensure you've completed every step and protected yourself from unwanted charges or disputes.

Stopee's final advice and next steps

Cancelling Flo Premium should take just a few minutes if you follow the steps above. The most important thing is to act quickly, keep evidence of your cancellation, and monitor your bank account afterwards. Stopee has helped thousands of consumers cancel subscriptions without unexpected charges or refund disputes, and we want to ensure your Flo cancellation is equally smooth.

If Flo refuses to cancel your subscription, continues charging you after your cancellation date, or denies your refund request unfairly, escalate your complaint to the Financial Conduct Authority (FCA) or pursue your case through the small claims court. You have strong legal protections under UK consumer law, and don't hesitate to use them.

For additional cancellation support and guidance on other subscription services you might want to end, visit Stopee.com. Stopee provides detailed, step-by-step cancellation guides for hundreds of UK services, ensuring you always know your rights and how to get out of unwanted subscriptions efficiently and legally.

Contact information for flo health UK

Cancellation address

If you need to send a postal cancellation request to Flo Health, use the following address:

Flo Health UK Limited
Please contact Flo Health directly through their app or website for the current registered office address, as postal addresses may change. This ensures your cancellation letter reaches the correct department and isn't delayed by an outdated address.

Customer support contact

For cancellation questions or to request refunds, contact Flo Health through their in-app customer support feature or email support provided in your account settings. Response times vary, but most support teams reply within 5-7 working days.

Remember, Stopee is here whenever you need guidance on cancelling subscriptions. Whether you're ending Flo Premium or any other recurring charge, our guides provide the clarity and confidence you need to protect your rights and your wallet.