Manage Horse and Country

How to cancel horse and country subscription and save money today

About horse and country and your subscription rights

Horse and Country operates as a specialist streaming service dedicated entirely to equestrian content, offering UK subscribers live competitions, training programmes, documentaries, and entertainment focused on show jumping, dressage, eventing, and related disciplines. The service functions on a subscription model, meaning you enter a binding contractual agreement when you register, which creates mutual obligations around payment, service delivery, and your right to cancel.

Understanding your position as a subscriber matters because UK consumer law protects you throughout this relationship. The Consumer Rights Act 2015 establishes clear rules about how Horse and Country must treat you, including transparent pricing, automatic renewal disclosures, and your statutory right to cancel within 14 days of purchase. At Stopee, we help consumers navigate these protections so you cancel confidently and recover any money you are owed.

Your legal right to cancel under UK consumer law

The Consumer Rights Act 2015 grants you a 14-day cancellation window from the moment you subscribe to Horse and Country. This is your statutory cooling-off period, and it applies regardless of whether you have actually used the service. During this window, you can cancel without providing a reason and reclaim your full subscription fee, provided the contract has not been fully performed on your request.

After the 14-day period expires, you can still cancel, but your right to a refund depends entirely on Horse and Country's terms and conditions. However, if the company fails to provide clear cancellation information or uses dark patterns to block your exit, you retain consumer protection remedies under UK law. Stopee recommends you check your confirmation email immediately for the cancellation deadline and any specific instructions your provider has given you.

How automatic renewal obligations protect you

UK regulations require Horse and Country to obtain your explicit consent before charging you for auto-renewal. The company must also provide you with an easy, accessible cancellation mechanism that mirrors the simplicity of your sign-up process. If you subscribed online, you must be able to cancel online; if you signed up via an app, the app must offer an in-app cancellation option. This is not negotiable under UK consumer law.

If Horse and Country does not provide these cancellation routes or makes cancellation unreasonably difficult, you have grounds to dispute charges and request refunds. Stopee's experience shows that many services initially resist refunds but comply quickly once you reference the Consumer Rights Act 2015.

Membership pricing and billing structure

Horse and Country pricing varies depending on the subscription plan you select, and these differences directly affect your notice period and refund eligibility.

Current subscription tiers and costs

Why your plan choice matters for cancellation

The monthly plan offers maximum flexibility because you renew every 30 days. This means you can cancel at any point, and your liability ends at your next billing date. You face no penalty for leaving early, and Stopee strongly recommends this plan if you are unsure whether Horse and Country fits your needs long-term.

The annual plan commits you to 12 months of payments upfront. If you cancel within 14 days of purchase, you recover your full £69.99. After that window closes, annual plan holders typically cannot reclaim unused subscription fees unless Horse and Country fails to deliver the service or breaches your contract. Calculate whether the per-month saving (£5.83 versus £6.99) justifies the reduced cancellation flexibility before you sign up.

When and why you might cancel horse and country

Several situations prompt subscribers to cancel, and recognising your reason helps you invoke the right consumer protection remedy.

Reasons you should consider cancelling

You might cancel if you have lost interest in equestrian content, discovered a cheaper alternative, or found that Horse and Country's content library does not match your expectations. Financial hardship is equally valid; if money is tight, cancelling discretionary subscriptions is sensible budgeting. Equally, if Horse and Country charged you unexpectedly or failed to clearly inform you of a price increase, cancellation protects your bank balance and signals to the provider that transparency matters.

Service quality issues also justify cancellation. If the streaming fails regularly, content loads slowly, or promised coverage does not materialise, you have grounds to cancel and potentially claim a refund under the Consumer Rights Act 2015, which requires services to be fit for purpose and of satisfactory quality.

Situations where you should cancel immediately

Cancel immediately if you discover unauthorised charges on your statement, if Horse and Country doubled your price without 30 days' notice, or if you signed up during a free trial and the company charged you without explicit permission. These breaches trigger your statutory refund rights regardless of how long you have held the subscription. Stopee advises you to screenshot your bank statement and any misleading marketing materials before cancelling, so you have evidence if you need to escalate a dispute.

How to cancel horse and country in three steps

Cancellation is straightforward once you know where to look and what to expect from each method available to you.

Online cancellation via website or app

This is your fastest and most reliable option. Follow this process:

1. Open the Horse and Country website or mobile app and log into your account using your email and password.
   • If you have forgotten your password, use the "Forgot password" link on the login page and check your email for a reset link.
   • Ensure you are on the official Horse and Country domain or app to avoid phishing risks.
2. Navigate to your account settings or subscription management section, usually found under "Profile," "Settings," or "My Account."
   • Look for a heading such as "Subscription," "Membership," or "Billing."
   • If the option is not immediately visible, use the search function within the app or website.
3. Select "Cancel subscription" or "End membership" and confirm your choice.
   • Horse and Country may offer a retention discount or prompt you to pause instead of cancel; Stopee advises you to decline unless you genuinely plan to resume within the pause period.
   • Read the cancellation confirmation carefully; it should state your cancellation date and final billing date.
   • Take a screenshot of the confirmation page before closing your browser.
4. Check your email within 10 minutes for a cancellation confirmation message from Horse and Country.
   • This email is your proof of cancellation. Save it to a folder labelled "Subscriptions" for your records.
   • The email should include a cancellation reference number and the exact date your subscription ends.

Pro tip: If you subscribe through an Apple App Store or Google Play account, you may need to cancel through that platform instead. Open the app store settings, find your subscriptions, and revoke access to Horse and Country from there. Stopee recommends you do both (app cancellation and account cancellation) to ensure no charges reoccur.

Email cancellation if online options fail

If you cannot access your account or the online cancellation button is missing or broken, email Horse and Country's customer support team.

1. Search for a "Contact us" page on the Horse and Country website to find the customer support email address.
   • If the website does not list a support email, try contacting the company through their social media channels (Facebook, Twitter) and request the support email address publicly; companies respond quickly to visible complaints.
2. Write a clear, professional email stating: "I request the cancellation of my Horse and Country subscription effective immediately. My account email is [your email] and my subscription reference is [if you have it]. Please confirm this cancellation in writing within 5 working days."
   • Keep the tone firm but polite; this email may be evidence in a consumer dispute later.
   • Do not accept vague responses such as "we will process this shortly"; demand a confirmation email with your cancellation date and reference number.
3. Send the email from the address linked to your Horse and Country account.
   • This proves you own the account and prevents the company from claiming they could not verify your identity.
4. Expect a response within 5 working days. If you receive no reply within this time, forward your original email to the company again and note the date.
   • If the company continues to ignore you, this delay itself becomes evidence of poor customer service and strengthens your case if you file a complaint with the ICO (Information Commissioner's Office) or the Financial Conduct Authority (FCA).

Warning: Do not assume silence means cancellation. Many services deliberately delay confirming cancellations to stretch billing cycles. Always demand written confirmation before marking the task complete.

Postal cancellation as a last resort

Postal cancellation is slower but creates a paper trail that protects you legally. Use this method if online and email options fail.

1. Compose a letter (or use a template) stating your name, account email, subscription reference (if available), and the date you wish the cancellation to take effect.
   • Example: "I request the immediate cancellation of my Horse and Country subscription, effective [date]. My account is registered to [your name] at [your email address]."
2. Send this letter via Royal Mail Special Delivery (proof of posting included) to the Horse and Country registered office address listed at the end of this guide.
   • Special Delivery costs approximately £6 but provides dated proof that the company received your cancellation request.
   • Take a photograph of the receipt and keep it with your records.
3. Allow 10 working days for postal delivery and processing.
   • If you do not receive a cancellation confirmation email within 15 working days of posting, escalate to the ICO or file a chargeback with your bank (see "Refunds and disputes" below).

Your refund and dispute rights

Your refund eligibility depends on how long you have held your subscription and which consumer law applies to your situation.

Refunds within the 14-day cooling-off period

If you cancel within 14 calendar days of your purchase, you have an absolute statutory right to a full refund under the Consumer Rights Act 2015. This applies regardless of whether you have watched content. Horse and Country must return your money within 14 days of receiving your cancellation notice, using the same payment method you used to subscribe.

Pro tip: If you subscribed on the 15th, your deadline is the 29th. Count the days carefully. Stopee recommends you set a phone reminder for day 13 if you are uncertain about keeping the service.

Refunds after 14 days

Once the cooling-off window closes, you lose your automatic refund right unless you cancel for one of these reasons:

• Horse and Country materially breached the contract (for example, the service is unavailable for extended periods or promised content was never delivered).
• The company increased your price without providing 30 days' notice and the option to cancel without penalty.
• You cancelled during an introductory free or discounted trial period before any charge was applied.
• The company charged you without explicit permission (a breach of the Payment Services Regulations 2017).

If any of these apply, contact Horse and Country in writing and reference the specific breach. Stopee has found that many companies refund these disputes rather than defend them, so present your case clearly and demand a response within 14 days.

Chargeback as a final escalation

If Horse and Country refuses your refund despite a valid claim, contact your bank or payment provider and request a chargeback. You must do this within 120 days of the charge appearing on your statement. Chargebacks are free and shift the burden of proof onto the merchant; the bank investigates and often rules in your favour if you provide evidence of non-delivery or unauthorised charges.

Stopee recommends you collect evidence before initiating a chargeback: screenshots of misleading marketing, your cancellation request emails, and your contract terms. This documentation strengthens your case dramatically.

What happens after your cancellation

Cancellation is not instant, and understanding the timeline prevents confusion or accidental re-charges.

Your final access period

After you cancel, Horse and Country typically grants you access until the end of your current billing cycle. If you pay monthly and cancel on the 10th, you retain access through the 10th of next month. If you pay annually and cancel on 1 June, you retain access through 31 May the following year. This is not a grace period; the company is simply honouring the time you have already paid for.

Screenshot or note this end date from your cancellation confirmation email so you do not attempt to log in after access expires and waste time troubleshooting a non-existent problem.

Post-cancellation checks you must perform

Verify that no further charges appear on your bank or credit card statement. Check your account 5 days before your final billing date to confirm the subscription is set to inactive. Some services reactivate subscriptions if you leave payment methods on file, so consider updating your card details or removing the payment method entirely if Stopee's guidance allows.

Additionally, if you subscribed through a third party (Apple, Google, Amazon Prime Video Channels), verify that the third-party platform also shows the subscription as cancelled. A single cancellation may not propagate across all platforms automatically.

Common cancellation mistakes to avoid

Cancellation seems simple until it goes wrong; these mistakes cost subscribers time, money, and frustration.

Assuming email cancellation requests are processed automatically

Sending one email is not enough. Many companies ignore initial cancellation requests, banking on the fact that you will give up rather than follow up. Stopee recommends you always demand written confirmation within a specific timeframe (5 working days) and follow up immediately if you do not receive it. Track every communication in a spreadsheet with dates, email addresses, and responses so you have chronological proof if you escalate to the ICO.

Cancelling payment without cancelling your subscription

If you stop your card payments but do not formally cancel your subscription, Horse and Country will likely mark your account as in arrears and pursue debt collection. The company has no obligation to cancel automatically just because you stopped paying. Always cancel the subscription first, then verify no further charges appear.

Forgetting to cancel third-party subscriptions

If you subscribed through Apple, Google Play, or Amazon Prime Video, cancelling the Horse and Country website account does not cancel your third-party subscription. You must cancel through each platform separately. Stopee advises you to open your email and search for all confirmation emails from Horse and Country; each will show which platform processed the subscription.

Deleting your account before cancelling

Deleting your account is not the same as cancelling your subscription. Some services continue charging even after account deletion. Always cancel the subscription explicitly, wait for confirmation, verify no charges occur, and only then delete your account if you choose to.

Checklist for successful cancellation

Use this checklist before, during, and after cancellation to protect yourself:

How stopee helps you cancel with confidence

Cancelling a subscription should not be a battle, yet many companies deliberately complicate the process to discourage you from leaving. Stopee has helped thousands of consumers cancel subscriptions like Horse and Country by providing step-by-step guidance, legal references, and escalation templates that companies cannot ignore.

Visit Stopee.com to access cancellation guides for over 1,000 services, review company response times and refund rates, and find contact details and postal addresses for every major UK subscription provider. Stopee also offers dispute letter templates that reference your specific consumer rights, dramatically increasing the chances that Horse and Country will honour your refund claim without further argument.

Whether you cancel today or in three months, Stopee remains your trusted resource for navigating subscription contracts, understanding your legal rights, and holding companies accountable when they fail to honour them. Your money is yours, and you deserve an exit route as simple as your sign-up.

Horse and country customer service and contact information

How to reach horse and country support

If you need to contact Horse and Country for cancellation inquiries, billing disputes, or service complaints, use these channels:

• Email support: Contact the support address listed on the Horse and Country website under "Help" or "Contact Us" (exact address varies; check your confirmation email for the support contact used when you signed up).
• Online support form: Most UK streaming services offer a contact form on their website; this creates a logged support ticket that is harder for the company to ignore than an unsolicited email.
• Social media: Twitter and Facebook messages often receive faster responses than email because complaints are visible to other users; companies prioritise public complaints to protect their reputation.

Escalation contacts if horse and country refuses to respond

If Horse and Country ignores your cancellation or refund requests, escalate to these authorities:

• Information Commissioner's Office (ICO): If the company fails to provide transparent billing or mishandles your data, file a complaint at ico.org.uk. The ICO investigates privacy breaches related to subscription management.
• Alternative Dispute Resolution (ADR) provider: If Horse and Country is registered with an ADR (such as ADISA or Resolver), you can escalate your dispute free of charge. The ADR investigates and can compel the company to refund you.
• Citizens Advice Consumer Service: Call 0808 223 1133 (free) to report unfair contract terms or aggressive collection tactics. Citizens Advice logs complaints and pressures traders to improve.
• Your bank's dispute service: As a final resort, initiate a chargeback or dispute through your payment provider within 120 days of the charge. The bank will investigate and often rule in your favour if you provide evidence.

Stopee strongly recommends you collect written evidence (emails, screenshots, payment records) before escalating, as authorities require proof that you attempted to resolve the issue directly with the company first.

Registered office address for postal communication

If you are cancelling by post, send your letter to the Horse and Country registered office. Check your subscription confirmation email or the Terms and Conditions page for the exact legal address, as this may vary by region. Send via Royal Mail Special Delivery with signature confirmation so you have proof of delivery.

Cancelling Horse and Country is your right, not a privilege, and Stopee empowers you to exercise it without guilt, delay, or unexpected charges. Act today, save money, and reclaim control of your subscriptions.