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Cancel Fitbit Premium: The Right Way
How to cancel fitbit premium and reclaim your wellness budget
Why you might want to cancel fitbit premium
Fitbit Premium costs £7.99 per month or £79.99 annually, and that recurring charge adds up quickly. Whether you've realised you're not using the advanced features, found a competing service that suits you better, or simply need to tighten your budget, cancelling Fitbit Premium is a legitimate financial decision that deserves a straightforward process.
Many subscribers sign up during free trials or promotional periods, only to discover that the premium features (advanced sleep analysis, guided programmes, stress management tools, and personalised insights) don't align with their actual fitness habits. The integration with Google's ecosystem following Fitbit's acquisition by the tech giant has also prompted some users to reconsider data sharing arrangements. At Stopee, we understand that subscription services should work for you, not against your budget.
Common reasons to cancel
- You're not actively using the advanced features and metrics
- Free Fitbit functionality meets your fitness tracking needs
- You've switched to a competing fitness platform or app
- Monthly costs no longer fit your budget
- You disagree with Google data sharing practices post-acquisition
- Your fitness goals have changed since you subscribed
The financial case for reviewing your subscription
An annual Fitbit Premium subscription costs £79.99, whilst the monthly plan totals £95.88 over twelve months. That's a significant expense when combined with other wellness subscriptions you might hold. If you're paying monthly and haven't opened the Fitbit app in weeks, you're effectively spending roughly £8 per month for a service gathering dust on your smartphone. Stopee exists to help you identify these "invisible expenses" and take control.
Your consumer rights when cancelling subscriptions
The Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013 protect you when cancelling digital subscriptions in the United Kingdom. Understanding these rights empowers you to cancel Fitbit Premium confidently and challenge any unreasonable barriers to cancellation.
Your statutory cancellation rights
Under UK consumer law, you have the right to cancel a digital subscription within 14 calendar days of purchase without providing a reason. This cooling-off period applies to new subscriptions, including free trials that automatically convert to paid plans. However, once you've started accessing the premium service beyond the cooling-off window, your right to cancel for a refund changes.
After the 14-day period expires, you remain entitled to cancel your subscription at any time, but Fitbit Premium is not obligated to refund payments for services already provided. You can still cancel to prevent future charges, and you must receive confirmation of your cancellation request. If Fitbit fails to send a cancellation confirmation within a reasonable timeframe, contact the Information Commissioner's Office (ICO) or your local trading standards authority.
Key protections under consumer law
- Fitbit must provide clear, accessible cancellation methods matching the complexity of signup
- Automatic renewal must not begin until you've explicitly consented
- You must receive confirmation of cancellation in writing or via email
- Pre-authorised charges after cancellation can be disputed via your bank
- Hidden cancellation fees or penalties are potentially unfair contract terms
Step-by-step cancellation methods for fitbit premium
Fitbit offers multiple paths to cancel, and Stopee recommends choosing the method that leaves you with the clearest paper trail.
Cancel via the fitbit app or website (fastest method)
- Open the Fitbit app on your smartphone or visit the Fitbit website (fitbit.com) in your web browser
- Sign in with your Fitbit account credentials (email and password)
- Navigate to your account settings or profile menu (usually represented by a gear icon or your name in the top right corner)
- Look for "Subscriptions" or "Fitbit Premium" in the account menu options
- Select "Cancel subscription" or "Manage subscription" and follow the prompts to confirm cancellation
- Fitbit will ask whether you want to cancel immediately or at the end of your current billing cycle
- Choose "Cancel immediately" if you want to stop charges now
- Choose "Cancel at the end of billing cycle" to retain access until your payment period ends
- Review the cancellation confirmation screen carefully and note the cancellation date
- Screenshot the confirmation page as proof for your records
- Check your email for a confirmation message from Fitbit within one business day
- Pro tip: Save the confirmation email in a dedicated folder labelled "Cancelled Subscriptions" for future reference
Cancel by email or written post
If the app method fails or you prefer a formal written record, you can cancel by contacting Fitbit directly. This approach creates a documented trail that protects you if disputes arise.
- Compose a clear cancellation email or letter stating:
- Your full name as it appears on your Fitbit account
- Your registered email address
- Your request to cancel Fitbit Premium immediately
- Today's date
- A polite request for written confirmation of cancellation
- Send your email to Fitbit's customer support team (typically support@fitbit.com or via the Fitbit website contact form)
- Alternatively, send a printed letter to Fitbit's UK headquarters address (see the address section below)
- Send the email via tracked delivery if posting, and retain the postal receipt
- Allow 5 to 10 business days for a written response confirming cancellation
- Warning: Email can sometimes disappear into support queues. If you don't receive confirmation within two weeks, follow up with a second email referencing your original request
Cancel through google play or apple app store (if applicable)
Some users subscribe to Fitbit Premium through their app store rather than directly. If this applies to you, you must cancel through the same platform where you purchased the subscription.
- For Google Play (Android):
- Open Google Play on your Android device
- Tap your profile icon in the top right corner
- Select "Payments and subscriptions"
- Choose "Subscriptions"
- Select "Fitbit Premium"
- Tap "Cancel subscription" and confirm
- For Apple App Store (iOS):
- Open the Settings app on your iPhone or iPad
- Tap your name at the top, then "Subscriptions"
- Select "Fitbit Premium"
- Choose "Cancel Subscription" and confirm
Refunds and billing timeline after cancellation
Your refund eligibility depends entirely on when you cancel relative to your billing cycle and how long you've held the subscription.
Refund eligibility based on timing
| Situation | Refund eligibility | Timeline |
|---|---|---|
| Cancelled within 14 days of signup (cooling-off period) | Full refund | Within 14 days of cancellation request |
| Cancelled after 14 days but before first charge posts | No charge applies | Subscription never begins |
| Cancelled mid-billing cycle (after 14 days) | No refund for current period | Access continues until period end |
| Cancelled at end of annual billing cycle | No refund | Subscription ceases immediately |
| Charged after cancellation confirmation | Dispute via bank | Contact your bank within 120 days |
When you'll lose access
After you cancel Fitbit Premium, your access to premium features ends immediately or at the end of your current billing cycle, depending on your chosen cancellation option. You'll retain access to standard Fitbit features (basic step counting, heart rate monitoring, workout logging) on your device indefinitely. Premium features like advanced sleep analysis, guided workouts, and stress management tools become unavailable as soon as your payment period expires.
Pro tip: If you cancel mid-cycle and paid monthly, Fitbit won't refund your partial month. However, if you cancel annual subscriptions before the year completes, you have grounds to request a pro-rata refund based on the days you've paid for but won't use. Contact Fitbit's support team with this request; some cancellation specialists have reported success, though Fitbit's policy varies.
What happens after you cancel fitbit premium
Cancellation isn't the end of your Fitbit journey unless you choose it to be. Here's what to expect in the days and weeks following your cancellation request.
Immediate actions to take
- Save your cancellation confirmation email indefinitely
- Screenshot the cancellation confirmation screen from the app or website
- Monitor your bank account or payment method for any unexpected charges after cancellation
- If you paid via card, set a phone reminder to check your next billing date passes without a charge
- Uninstall the Fitbit app if you no longer use your Fitbit device, or keep it for free tracking features
Protecting yourself against accidental resubscription
Some users report being automatically re-enrolled in Fitbit Premium after cancelling, often due to app updates or forgotten promotional trials linked to their account. Stopee recommends the following protective steps:
- Check your Fitbit account settings monthly for subscription renewal notices
- Visit your bank's online portal and review any authorised recurring payments to Fitbit
- If Fitbit appears in your bank's list of subscriptions, remove the authorisation entirely (not just the subscription)
- Contact your bank if charges reappear after cancellation and dispute them immediately
Your data and account after cancellation
Cancelling Fitbit Premium does not delete your historical fitness data or device information. Your Fitbit account remains active with all your past workouts, steps, and health metrics intact. If you later decide to resubscribe, you'll have access to your historical data. However, your account will remain linked to Google following Fitbit's acquisition, so review your privacy settings if this concerns you.
Common cancellation mistakes to avoid
Cancelling a subscription should feel straightforward, but many consumers stumble at the final hurdle. We've seen subscribers spend hours trying to locate a cancellation button because they followed outdated instructions or missed a critical step.
Mistake one: relying on customer service chat without written confirmation
Fitbit's live chat support can confirm cancellation verbally or via message, but this creates no paper trail. If a charge appears weeks later and you claim you cancelled, Fitbit's support team may not find a record of the conversation. Always demand written confirmation via email, even if you cancel through chat. Take a screenshot of the chat transcript as backup.
Mistake two: assuming free trials won't auto-convert
Free trials automatically convert to paid subscriptions unless you cancel before the trial ends. If you activated a 30-day free trial of Fitbit Premium and forgot about it, a charge will hit your card on day 31. Set a phone reminder 3 days before your trial expires so you can cancel proactively.
Mistake three: cancelling the app instead of the subscription
Uninstalling the Fitbit app from your phone does not cancel your subscription. Your recurring payment will continue unless you formally cancel through account settings or direct contact. Stopping the app and stopping charges are two separate actions.
Mistake four: ignoring confirmation emails
After you cancel, Fitbit sends a confirmation email to your registered address. If you don't receive this within one business day, contact support immediately to confirm your cancellation went through. Many failed cancellations go unnoticed for months because users didn't verify confirmation.
Mistake five: cancelling on the last day of your billing cycle
If you cancel on day 28 of a 30-day cycle, you've already paid for those 30 days and won't receive a refund. You only retain access until day 30. Plan your cancellation earlier in your cycle if you want to minimise the time you're paying but not using the service.
Pricing comparison and value alternatives
Before you cancel Fitbit Premium, consider whether another service offers better value for your fitness goals and budget.
Fitbit premium versus competing services
| Service | Monthly cost | Annual cost | Key features |
|---|---|---|---|
| Fitbit Premium | £7.99 | £79.99 | Sleep tracking, stress tools, guided workouts, personalised insights |
| Apple Fitness+ | £9.99 | £79.99 | Live and on-demand classes, Apple Watch integration |
| Strava Plus | £4.99 | £39.99 | Performance insights, route planning, activity analysis |
| MyFitnessPal Premium | £5.99 | £59.99 | Nutrition tracking, recipe database, calorie management |
| Free alternatives (Strava, MapMyRun, Samsung Health) | £0.00 | £0.00 | Basic tracking, community features, limited advanced analytics |
Strava Plus costs significantly less at £39.99 annually and excels at performance tracking and route planning. MyFitnessPal Premium focuses on nutrition rather than fitness metrics. If you own an Apple Watch, Apple Fitness+ at the same annual price as Fitbit Premium offers hundreds of live and on-demand classes. However, if you use a Fitbit device exclusively and the premium features genuinely drive your fitness habits, the cost may still represent good value.
Cancellation checklist and proof of cancellation
Use this checklist to ensure you've completed every step and protected yourself against future billing issues.
Before you cancel
- Review your current billing cycle end date (check your last billing email or account settings)
- Decide whether to cancel immediately or at cycle end
- Confirm you won't need Fitbit Premium in the next 30 days (resubscribing incurs a fresh commitment)
- Export or screenshot any custom workouts or goals you've created
During cancellation
- Use the app or website method and screenshot the confirmation screen
- Note the exact cancellation date and time
- Request a cancellation confirmation email before closing the cancellation page
After cancellation
- Receive cancellation confirmation email within 24 hours
- Save the email in a dedicated "Subscriptions Cancelled" folder
- Monitor your bank or card account around your next billing date
- Set a reminder to verify no charge appeared 3 days after your billing date would have passed
- Check account settings monthly for the next three months to confirm subscription status shows as "inactive" or "cancelled"
Escalation and complaint procedures
If Fitbit refuses to cancel your subscription, fails to send a cancellation confirmation, or charges you after you've cancelled, you have legal escalation options.
Step one: contact fitbit support formally
Send a written email to Fitbit's customer support team outlining the issue clearly. Include your cancellation attempt date, any screenshots, and your desired resolution (refund, subscription cancellation, or both). Allow 10 business days for a response.
Step two: escalate to fitbit's complaints procedure
If standard support doesn't resolve the issue, request Fitbit's formal complaints process. Fitbit must provide a complaints procedure under the Consumer Rights Act 2015. Request this in writing and follow their specified timeline, which should not exceed 8 weeks.
Step three: report to the information commissioner's office (ICO)
If Fitbit fails to respond within their stated complaints timeline or refuses cancellation without lawful reason, file a complaint with the ICO at ico.org.uk. The ICO investigates breaches of consumer protection law and data privacy regulations.
Step four: report to trading standards or dispute via your bank
Contact your local trading standards authority to report unfair contract terms or cancellation barriers. Alternatively, dispute charges through your bank using the chargeback process if Fitbit has charged you after you've formally cancelled. Your bank must respond within 120 days and has authority to reverse charges.
Key takeaways and your next steps
Fitbit Premium costs £7.99 monthly or £79.99 annually, representing a discretionary wellness expense that demands regular evaluation. The cancellation process itself takes fewer than 5 minutes through the app or website, though you must follow specific steps to ensure your payment genuinely ceases. Your consumer rights under the Consumer Rights Act 2015 protect you throughout, guaranteeing clear cancellation options and written confirmation.
Before cancelling, screenshot your confirmation screen, save your confirmation email indefinitely, and monitor your bank account past your next billing date. If charges reappear or Fitbit refuses to process your cancellation, escalate through their formal complaints procedure and contact your bank if necessary.
At Stopee, we've helped thousands of consumers cancel unwanted subscriptions, dispute erroneous charges, and reclaim control of their digital finances. Whether you're cancelling Fitbit Premium because you've found a better service, your budget has tightened, or you simply don't use the premium features anymore, you have clear legal rights and practical tools to make this change smoothly. Visit Stopee at stopee.com to learn more about managing other subscriptions and protecting yourself against renewal traps.
Fitbit contact information for cancellation
Postal address
If you choose to cancel by post, send your cancellation request to:
Fitbit Support
Fitbit UK Limited
One Pancras Square
London
N1C 4AG
United Kingdom
Email and online support
Visit fitbit.com or open the Fitbit app and navigate to settings to access the live chat or email support option. Response times typically range from 24 hours to 5 business days depending on inquiry volume.
Customer service phone line
Fitbit does not publish a dedicated UK phone line for subscription cancellations. Use the online chat feature or email method outlined above for fastest resolution.