Manage Pure

How to cancel pure and avoid auto-renewal charges in india

Understanding pure and why you might want to cancel

Pure is a subscription-based social app operated by Online Classifieds AG that lets you access membership features, send virtual compliments, and interact with other users through chats. The service works across iOS, Android, and web platforms, with auto-renewal enabled by default. If you're finding the recurring charges no longer suit your needs, or if you've simply moved on from the app, you're not alone. Thousands of Indian users cancel their Pure subscriptions every month, and Stopee is here to guide you through the exact process so you don't pay for another billing cycle by accident.

What pure offers

Pure operates tiered membership plans ranging from weekly passes to annual subscriptions, plus optional virtual "compliments" you can purchase separately. Once you subscribe, your account auto-renews unless you actively cancel at your payment source. This is the critical detail: simply deleting the app or your account will not stop the charges. You must cancel through the exact platform where you purchased.

Why cancellation matters for indian consumers

Auto-renewing subscriptions are designed to keep charging you unless you stop them manually. In India, the Consumer Protection Act, 2019 protects your right to cancel services easily, but only if you take action yourself. Stopee empowers you to reclaim control of your wallet by walking you through each cancellation method with precision and confidence.

Pure pricing and plans in india

Here's the complete breakdown of Pure's pricing structure so you understand exactly what you're paying for and what charges might hit your account next.

Which plan are you paying for right now

Before you cancel, take 30 seconds to check your app or email receipt and confirm which plan you're on. This matters because your cancellation method and timing will depend on whether you're on a recurring membership or a one-time purchase. If you're unsure, log into your payment method (Apple ID, Google Play, or your credit card statement) and search for "Pure" charges.

Your consumer rights and indian protections

As an Indian consumer, you have explicit legal protections when cancelling subscriptions. Stopee believes knowledge of these rights is your first line of defence against unfair practices.

Consumer protection act, 2019 and your cancellation rights

Under the Consumer Protection Act, 2019, you have the right to cancel a service within 30 days of purchase if you change your mind. For auto-renewing subscriptions, the service provider must obtain explicit consent from you before each renewal and provide an easy, no-questions-asked cancellation route. If Pure makes cancellation deliberately difficult, that violates your consumer rights. You can escalate complaints to your local Consumer Grievance Commission or file an online complaint at pgportal.gov.in.

What this means for your refund claim

If you cancel within 30 days of your first charge, you are entitled to a full refund in most cases. If you cancel after 30 days, Pure's standard policy treats subscriptions as non-refundable. However, if you can demonstrate that you requested cancellation but the company continued billing you, you have strong grounds for a complaint under consumer protection rules. Stopee recommends documenting every cancellation attempt with screenshots.

How to cancel pure via app store (iOS)

If you subscribed through Apple's App Store on your iPhone or iPad, you must cancel through Apple ID settings. This is the only way to stop Apple from auto-renewing your Pure subscription.

1. Open the Settings app on your iPhone or iPad.
2. Tap your Apple ID profile picture at the top of the screen.
3. Select Subscriptions from the menu.
4. Find and tap Pure in the list.
5. Tap Cancel Subscription (or "Cancel Free Trial" if applicable).
6. Confirm the cancellation when prompted.
   • Pro tip: Apple will ask why you're cancelling. Select any reason; it won't affect your cancellation.
   • Warning: Do not just delete the Pure app. Deletion does not cancel the subscription.
7. You should receive an email confirmation from Apple within a few minutes. Save this as proof.
   • Your access continues until the end of your paid billing period (e.g., end of week or end of month).
   • You will not be charged again after that date.

Timing and confirmation for iOS users

Cancel at least 24 hours before your next renewal date to avoid the next charge. Apple typically notifies you 3 days before renewal, but check your Apple ID email (usually Apple billing at appleid.apple.com) to confirm your exact renewal date. Once you cancel, your subscription status should change from "Renews on [date]" to "Expires on [date]" within Settings. Take a screenshot as proof.

How to cancel pure via google play (Android)

Android users who subscribed through Google Play must cancel directly in the Google Play app. Uninstalling Pure will not stop your charges.

1. Open the Google Play Store app on your Android phone or tablet.
2. Tap your Profile icon (top right corner).
3. Go to Payments and subscriptions → Subscriptions.
4. Tap Pure from the list.
5. Select Unsubscribe or Cancel subscription.
6. Choose your reason (optional) and confirm.
   • Pro tip: Google often offers a "keep discount" popup; ignore it unless you genuinely want to continue.
   • Warning: Look for the red "Unsubscribe" button; do not tap "Manage" as that leads to settings only.
7. You will receive a cancellation confirmation email from Google Play within minutes.
   • Your subscription remains active until the end of your current billing period.
   • No further charges will appear after that date.

Timing and confirmation for android users

Google Play requires 24 hours' notice before your renewal date. Check your Google Play email or open Settings → Google → Manage your Google Account → Payments & subscriptions to see your exact renewal date. After cancelling, your subscription status should show "Cancelled" with an expiry date. Screenshot this confirmation.

How to cancel pure via web

If you subscribed through Pure's web platform directly (not through an app store), you cancel in your Pure account settings.

1. Visit the Pure web app and log in with your credentials.
2. Navigate to Settings or Account Settings (usually a gear icon).
3. Look for Subscriptions or Billing.
4. Find your active subscription and click Cancel or Manage subscription.
5. Confirm the cancellation prompt.
   • Pro tip: Web cancellations usually take effect immediately, but your access remains until billing period end.
   • Warning: If you cannot find the Subscriptions section, contact Pure support directly (see address at the end of this guide).
6. Check your email for a cancellation confirmation from Pure or your payment processor.
   • Web subscriptions sometimes renew through your linked credit card rather than the Pure app.
   • Verify the next charge date is removed from your card's recurring payment list.

When web cancellation takes effect

Web-based cancellations usually process within minutes. However, your membership access does not end immediately; you keep full features until your paid period expires. If you do not receive a confirmation email within 2 hours, log back in to verify the cancellation went through, or contact Pure support to confirm.

What happens after you cancel pure

Cancelling your subscription is only the first step. Here's what actually changes after you hit that button.

Your access and features after cancellation

After cancelling, you do not lose access immediately. Your Pure membership remains fully active until the end of your paid billing period. For example, if you cancel mid-month on a monthly subscription, you keep all premium features (chat access, online visibility, ability to send compliments) through the end of that month. On the day your period expires, your account downgrades to a free tier with limited or no access. This is by design and is not an error.

Your account, data, and the account deletion option

Cancelling your subscription does not delete your Pure account or any personal data you've stored. Your profile, messages, and user history remain on Pure's servers. If you want your account completely removed, that is a separate process from subscription cancellation. You must request account deletion through Settings or contact Pure support. Be aware that deleting your account is permanent and cannot be reversed. Stopee advises you to think carefully before doing this.

Refunds and your right to a refund

Understanding Pure's refund policy and your legal rights is essential before you assume a charge is final.

Pure's standard refund policy

Pure's general stance is that subscriptions and virtual goods (like compliments) are non-refundable once purchased or used. If you subscribe and then cancel the next day, Pure will typically not refund you for that week or month. The company views the subscription as a service rendered the moment you gain access, even if you barely use it.

Your right to refunds under indian consumer law

However, Indian consumer law gives you stronger protections. Under the Consumer Protection Act, 2019, you have a 30-day window to cancel and request a full refund for any reason. This applies to digital services. If you purchased a Pure subscription within the last 30 days and you have not used it extensively, you can file a complaint requesting a refund. Stopee recommends documenting your cancellation attempt and any refusal to refund.

How to request a refund

First, attempt cancellation through the method above. Once cancelled, send an email to Pure's support address (listed below) requesting a refund within 30 days of purchase. Include your receipt, subscription dates, and a brief reason. If Pure refuses and you are within 30 days, file a formal complaint with your state's Consumer Grievance Commission (online at pgportal.gov.in) or contact the Central Consumer Protection Authority. The burden is on Pure to justify why you don't deserve a refund under consumer protection rules.

Common mistakes to avoid when cancelling pure

Many Indian users waste weeks trying to cancel only to be hit with another charge because they made a simple but costly mistake. Here are the traps Stopee has seen most often.

Mistake 1: deleting the app instead of cancelling the subscription

This is the number one error. Uninstalling Pure from your phone does absolutely nothing to stop auto-renewal. Your subscription will keep renewing at your payment source (Apple ID, Google Play, or your credit card) until you cancel it there. Always cancel first, then uninstall if you like.

Mistake 2: cancelling in the wrong place

If you bought through Google Play, cancelling in the Pure app (if there's an option) may not work. You must cancel in the Google Play Store itself. Similarly, App Store purchases must be cancelled through Apple ID, not through the Pure app. Stopee's golden rule: cancel at the platform where you paid, not in the app itself.

Mistake 3: cancelling too late in the billing cycle

Apple and Google require at least 24 hours' notice before your renewal date. If you cancel with only 2 hours left, you will still be charged. Set a phone reminder for 2 days before your renewal date so you have time to cancel properly.

Mistake 4: not keeping your cancellation confirmation

If Pure charges you again after cancellation, you need proof that you cancelled. Screenshot your App Store or Google Play subscription status immediately after cancelling. Take a photo of the email confirmation. Save these files. Without evidence, it's much harder to dispute a wrongful charge.

Mistake 5: confusing refunds with cancellations

Cancelling and getting a refund are two separate things. Cancelling stops future charges. A refund gets your money back for past charges. Many users cancel but then don't pursue a refund because they think cancellation means they're done. If you cancel within 30 days under Indian consumer law, follow up with a refund request to Pure in writing.

Step-by-step cancellation checklist

Use this checklist to ensure you cancel correctly and leave no room for error.

• Identify where you bought the subscription (App Store, Google Play, or Pure web).
• Log into the correct payment platform (Apple ID, Google Play account, or Pure.app).
• Find the Pure subscription in your subscriptions list.
• Tap "Cancel" or "Unsubscribe" and confirm.
• Receive and save the cancellation confirmation email.
• Log in again 5 minutes later to verify the status has changed to "Cancelled" or "Expires on [date]".
• Screenshot the final status as proof.
• Set a reminder on your phone for the expiry date to ensure no charge appears.
• If a charge appears after the expiry date, gather your screenshots and file a dispute with your payment method within 30 days of the charge.

When to escalate and where to complain

If Pure refuses to honour your cancellation or continues charging you after you've cancelled, you have formal recourse through Indian consumer authorities.

Direct contact with pure

Email Pure's support team at support@pure.app with your cancellation confirmation, receipt, and a clear description of the issue. Allow 5-7 business days for a response. If you don't hear back or the response is unsatisfactory, move to the next step.

Consumer grievance filing in india

Log your complaint at www.pgportal.gov.in (the Public Grievance Portal) or file a formal complaint with your state's Consumer Disputes Redressal Commission. You can also contact the Central Consumer Protection Authority at ccpa.gov.in. Include your subscription dates, proof of cancellation, proof of charges, and emails to Pure. These bodies can order Pure to refund you or face penalties.

Your payment method's dispute process

If Pure charged you after cancellation, contact your credit card provider or bank and file a chargeback or dispute. Provide your cancellation proof and the unwanted charge. Most banks in India will reverse the charge within 7-14 days if you have evidence you cancelled. This is a fast, effective route that doesn't require Pure's cooperation.

Why stopee exists and how we help

Thousands of Indian consumers lose money to auto-renewing subscriptions every year because cancellation processes are deliberately hidden or confusing. Stopee was built to demystify these processes and give you step-by-step, platform-specific guidance so you never overpay. At Stopee, we believe cancellation should be as easy as signup. Whether you're cancelling Pure, a streaming service, a fitness app, or any other subscription, Stopee has helped thousands of consumers cancel confidently and protect their money. Our mission is your empowerment.

Contact details for pure

How to reach pure support

If you need to contact Pure directly regarding your subscription, cancellation issues, or refund requests, use the following details:

• Email: support@pure.app
• Company: Online Classifieds AG
• Website: www.pure.app
• FAQ: www.pure.app/content/en/faq
• Refund Policy: www.pure.app/content/en/legal/refund

When emailing Pure, include your subscription ID (found in your receipt or account settings), the exact dates of charges you dispute, and your cancellation confirmation. Keep your email professional and factual; this creates a record if you later need to file a complaint with consumer authorities.

Cancelling Pure should take you 5 minutes, not 5 hours. Stopee has walked you through every platform and every scenario so you stay in control. Take action today, cancel with confidence, and never worry about another unwanted charge. Your wallet will thank you.