Manage Pure

How to cancel pure and reclaim your fitness spending in south africa

What is pure and why you might want to cancel

Pure is a subscription-based fitness app that delivers on-demand workout classes and personalised nutrition guidance to your phone. You get access to a library of strength, cardio, and other training programs tailored to your fitness level. The app is simple to use, but cancelling it requires knowing exactly where you subscribed - because Pure bills through different channels, and each one has its own cancellation process.

You may want to cancel Pure for many reasons: perhaps your fitness routine changed, you found a cheaper alternative, or you simply stopped using the app. Whatever your reason, Stopee is here to guide you through the process step by step, so you avoid accidental charges and reclaim control of your subscription.

How pure bills you matters for cancellation

Pure subscriptions are sold through three separate channels: Google Play (Android), the App Store (iOS), and the Pure website itself. Your billing happens through whichever platform you used to subscribe, and you must cancel in that same place. Deleting the app or your Pure account does not stop the charges - this is the most common mistake people make, and Stopee helps you avoid it entirely.

Your consumer rights in south africa

South Africa's Consumer Protection Act gives you legal protection when you buy digital services like Pure. You have the right to cancel within a reasonable period if the service doesn't meet your expectations, and you can demand a refund if Pure breaches its obligations to you.

What the law says about digital subscriptions

Under the Consumer Protection Act, digital service providers like Pure must be transparent about their terms, billing cycles, and cancellation procedures. If Pure charges you after you cancel, or if the company makes cancellation deliberately difficult, you have grounds to dispute the charge with your bank or credit card company. You can also escalate complaints to the National Consumer Commission (NCC) if Pure refuses to help.

Stopee recommends that you always keep a copy of your cancellation confirmation email. This proof protects you if future charges appear on your account.

When you can ask for your money back

Pure states that subscriptions are generally non-refundable once you begin using the service. However, you have the right to a refund if you cancel within 14 days of purchase and have not used the service, or if Pure has not delivered what it promised. If you discover that Pure charged you without your authorisation, you can dispute the charge with your bank under the National Payment System Act.

How to cancel pure on android (Google play)

Cancelling through Google Play requires you to access your subscription settings on your Android device. This process takes about two minutes and prevents Google from renewing your subscription at the end of your billing cycle.

1. Open the Google Play Store app on your Android phone or tablet.
   • If you do not have the app, download it from your device's app store.
2. Tap your profile icon in the top right corner of the screen.
   • This is usually a circular image or your initial letter.
3. Tap "Payments and subscriptions" from the menu.
   • You may need to scroll down to see this option.
4. Tap "Subscriptions" (the second option after "Payment methods").
   • This shows all active subscriptions linked to your Google account.
5. Find and tap "Pure" in your subscriptions list.
   • If you have multiple fitness apps, read the name carefully to make sure you select Pure.
6. Tap "Cancel subscription" at the bottom of the Pure subscription screen.
   • Google may show you a discount offer to keep you subscribed. You can ignore this.
7. Confirm the cancellation by tapping "Yes, cancel" when prompted.
   • Google will send you a confirmation email immediately.

Warning: Deleting the Pure app from your phone does not cancel your Google Play subscription. You must follow all seven steps above, or Google will charge you when your next billing date arrives. Many people make this mistake and find unexpected charges weeks later.

Pro tip: Take a screenshot of the cancellation confirmation screen. This becomes proof if Google later disputes that you cancelled.

How to cancel pure on iOS (Apple app store)

Apple's subscription cancellation process is slightly different from Google's, but equally straightforward. You access your subscriptions through the App Store app or your iPhone settings. Once cancelled, Apple stops your renewal and you keep access until the end of your current billing period.

1. Open the App Store app on your iPhone, iPad, or iPod touch.
   • The App Store icon shows a blue background with a white star.
2. Tap the profile icon in the top right corner.
   • This is usually a filled circle with your initials or account photo.
3. Tap "Subscriptions" from the menu.
   • This shows all subscriptions you manage through Apple.
4. Find "Pure" in your active subscriptions list and tap it.
   • Look for the app name, not the subscription plan name, to avoid confusion.
5. Tap "Cancel Subscription" at the bottom of the Pure screen.
   • Apple will ask you to confirm your reason for cancellation. You do not have to provide a reason, but Apple may offer you a discount if you do.
6. Confirm the cancellation by tapping "Cancel Subscription" again when prompted.
   • Apple sends a confirmation email to the address linked to your Apple ID.

Warning: Many users delete the Pure app thinking this cancels their subscription. It does not. Apple continues to bill your payment method until you follow all steps above and confirm the cancellation through the App Store settings.

Pro tip: If you cannot find the subscription in the App Store app, open the Settings app, tap your name, go to "Subscriptions", and follow the same cancellation steps. This alternative method works when the App Store app shows outdated information.

How to cancel pure on the website

If you subscribed to Pure directly through the Pure website (rather than through Apple or Google), you must cancel via the same website. This method is often the fastest and gives you direct email confirmation from Pure support.

1. Visit the Pure website and log in with your account email and password.
   • If you forgot your password, use the "Forgot password?" link on the login screen.
2. Click on "Settings" or "Account Settings" once you are logged in.
   • This is usually in the top right menu or under your profile icon.
3. Look for "Subscriptions," "Billing," or "My Account" section.
   • The exact label depends on the Pure website layout, but it always relates to your active payment plan.
4. Click "Cancel subscription" or "Manage subscription" next to your active Pure plan.
   • Some versions of the website show a red or highlighted cancel button.
5. Confirm that you want to cancel by clicking "Yes" or "Confirm cancellation".
   • Pure may show you a discount to encourage you to stay. You can disregard this.
6. Check your email inbox for a confirmation message from Pure.
   • This confirmation includes your cancellation date and when your access ends.

Pro tip: If the website cancellation button does not work, or you cannot log in, contact Pure support directly by email. Stopee recommends keeping their support address on file so you have a direct line if something goes wrong.

What happens to your access after you cancel

Cancelling Pure does not mean you lose access immediately. You keep using the app until the end of your current billing period, after which access stops.

Your remaining access period

When you cancel Pure, your subscription continues until the next scheduled charge date. For example, if your billing cycle ends on 15 March and you cancel on 10 March, you have access until 15 March. After that date, Pure blocks your account and you cannot start new workouts. This grace period gives you time to finish any training plan you are following.

Check your cancellation confirmation email to see the exact date your access ends. If the date is unclear, contact Pure support to confirm.

Preventing accidental re-subscription

After your access ends, Pure may send you promotional emails encouraging you to resubscribe. These emails are not automatic renewals - they are marketing messages. You will not be charged again unless you actively choose to resubscribe. Stopee advises you to delete these marketing emails or mark them as spam if they annoy you.

Refunds and your money back

Pure's refund policy states that subscriptions are non-refundable once the service has started, but South African consumer law creates important exceptions.

Pure's stated refund policy

Pure tells customers that digital goods and fitness app subscriptions cannot be refunded after you begin using them. This is their standard position. However, this policy does not override your legal rights as a consumer in South Africa.

When you qualify for a refund

You may be entitled to a refund if any of these situations apply to you:

• You cancel within 14 days of your first purchase, before you have used the app significantly. South African consumer law allows a cooling-off period for digital services in certain circumstances.
• Pure charged you without your permission or consent. This is fraud, and your bank must refund you.
• The app does not work, crashes constantly, or fails to deliver the services Pure advertised. This is a breach of the service agreement.
• Pure's terms and conditions are unclear or deliberately hide important information, like renewal dates or pricing. This violates the Consumer Protection Act.

How to request a refund

First, email Pure support directly. Explain why you believe you deserve a refund. Stopee recommends being specific: "The app crashed on every workout I attempted" is stronger than "I did not like the app." Include your transaction ID, subscription dates, and the amount charged.

If Pure refuses, you can escalate the complaint to the National Consumer Commission (NCC) for free. The NCC handles disputes between consumers and businesses and can force Pure to refund you if it finds the company broke the law.

Pricing and plan options

Pure offers subscription plans at various price points, though exact pricing in South Africa varies depending on your location and current promotions.

Exact pricing appears on the Pure app store listing (Google Play or Apple App Store) for your region. Visit the store page in your country to see the current ZAR amount. You can also sign in on the Pure website to see localised pricing.

Common mistakes people make when cancelling pure

Cancellation mistakes are frustrating, but they are easy to avoid once you know what to watch for. Stopee has seen thousands of customers accidentally kept on subscriptions because of a single wrong step.

Deleting the app instead of cancelling

This is the number one mistake. Removing Pure from your phone does nothing to stop the charges. Your payment method continues to be billed every month until you formally cancel through Google Play, the App Store, or the Pure website. Only cancellation prevents renewal. App deletion is irrelevant to billing.

Cancelling in the wrong place

If you subscribed via Google Play, cancelling on the Pure website will not work. You must cancel where you subscribed. Check your first charge email or your payment method statement to see which platform billed you, then cancel there. Cancelling in the wrong location is the second most common error.

Assuming confirmation means you are finished

You receive a cancellation confirmation email, but you still have access to Pure until your current billing cycle ends. This is normal and correct. Some customers misunderstand this and think the cancellation failed. Keep the confirmation email as proof, and do not take any further action unless you are charged after the access period ends.

Not keeping cancellation proof

If a charge appears on your account weeks after you cancelled, you need proof that you actually cancelled. Screenshot or save your cancellation confirmation email. This email is your legal protection if Pure or a payment processor later questions whether you cancelled at all.

Checklist before you cancel pure

Before you click the final cancellation button, Stopee recommends running through this quick checklist to make sure you are cancelling the right subscription and in the right place.

After you cancel - what to do next

Cancelling Pure is not the end of the process. A few simple steps in the days and weeks after cancellation protect you from accidental charges and ensure a clean break from the service.

Monitor your payment method

Check your bank statement or credit card statement in the weeks after your access ends. You should see no charges from Pure or its payment processors after your final billing date. If a charge appears, contact your bank immediately and reference your cancellation confirmation email.

Mark marketing emails as spam

Pure will likely send you "come back" emails offering discounts or special promotions. These are not charges - they are just marketing. Delete them or mark them as spam. You will not be billed unless you actively click a link and resubscribe.

Update your passwords

If you have not changed your Pure password in a long time, this is a good moment to do it, especially if you plan to delete your account. Use a strong, unique password if you decide to keep your Pure account for a future restart. This prevents someone else from accessing your email and resubscribing without permission.

Comparing pure to fitness app alternatives

If you are cancelling Pure because you found a better option, or you are deciding whether to cancel, this comparison table shows how Pure stacks against other popular fitness apps available in South Africa.

Your rights and escalation options

Stopee believes every consumer deserves respect and transparency. If Pure makes cancellation difficult, ignores your requests, or refuses to refund you unlawful charges, you have legal options.

Direct negotiation with pure

Your first step is always to contact Pure support directly. Be polite, specific, and keep copies of every email. Explain your issue clearly: "I cancelled my subscription on [date] through Google Play, received confirmation [reference number], but was charged on [date]. I want a refund." Many companies resolve issues faster when they see you are organised and serious.

Escalation to the national consumer commission

If Pure does not respond within 10 business days, or refuses your legitimate complaint, you can lodge a formal complaint with the National Consumer Commission (NCC). The NCC is a free government agency that protects consumers in South Africa. They can investigate Pure's conduct, fine the company, and order refunds. You do not need a lawyer.

Chargeback through your bank

If Pure charged you without permission, or charged you after you cancelled, contact your bank or credit card company immediately. Request a chargeback or dispute. Your bank can reverse the charge and investigate Pure's billing practices. Keep your cancellation confirmation email as evidence.

Final thoughts on cancelling pure

Cancelling a fitness app subscription is straightforward once you know the exact steps. Remember: you must cancel where you subscribed (Google Play, App Store, or Pure website), not just delete the app. Keep your cancellation confirmation, monitor your account for a few weeks, and do not hesitate to escalate if charges continue.

Stopee has helped thousands of consumers cancel fitness subscriptions cleanly and reclaim their money when companies tried to keep charging them. Whether you are cancelling Pure because your priorities changed, you found a better app, or you simply want to cut costs, you now have the knowledge and confidence to do it right. Save this guide, follow the steps for your platform, and take back control of your digital spending today.