Manage Sendinblue

How to cancel sendinblue in india and reclaim control of your email marketing costs

What sendinblue (Brevo) actually is and why you might cancel

Sendinblue, now rebranded as Brevo, is a cloud-based marketing platform that helps Indian businesses send emails, SMS messages and run automated campaigns. If you signed up for their Starter or Business plans, you're paying a monthly subscription-and if the service no longer fits your needs, cancelling promptly is your right. At Stopee, we've helped thousands of consumers navigate cancellation traps, and Sendinblue has several that catch people off guard. This guide walks you through every step so you exit cleanly and recover any refunds you're entitled to under Indian consumer law.

Is sendinblue the right fit, or should you cancel?

You should consider cancellation if you've outgrown the free tier features, your budget has tightened, or you've found a competitor that offers better value. Common reasons Indian SMEs cancel include unexpected billing delays, poor email deliverability, or switching to platforms like Mailchimp or ActiveCampaign. Before you cancel, audit whether you truly need to abandon the service or simply pause it-Sendinblue (Brevo) offers a pause option for up to 3 months, which protects your campaign history without charging you.

Sendinblue pricing in india (as of current data)

Pro tip: If you're on the Business plan at ₹1,345 per month, cancelling even one month early saves you ₹1,345-often enough to cover a competitor's onboarding cost.

Your consumer rights as an indian customer of sendinblue

Indian consumers are protected by the Consumer Protection Act, 2019, which gives you the right to cancel digital services and claim refunds under specific conditions. Sendinblue must honour these rights, whether you subscribed via their website, Apple App Store, or Google Play. Stopee emphasises that understanding your legal standing strengthens your cancellation request and escalation if the company resists.

Key protections under indian consumer law

Under the Consumer Protection Act, 2019, you have a right to receive refunds for services that fail to deliver promised features, cause financial loss, or are billed in violation of your explicit consent. If Sendinblue's email deliverability fell below industry standards, or if you were charged after requesting cancellation, you have grounds for a formal complaint. Additionally, if you purchased through Apple or Google, you retain the statutory 7-day refund window those platforms enforce-even if Sendinblue's own policy is stricter.

When you can escalate with consumer authorities

If Sendinblue (Brevo CRM Solutions Private Limited) refuses your refund claim, you can lodge a complaint with the Consumer Disputes Redressal Commission (CDRC) in your state. The registration address for Brevo's legal entity in India is critical for your notice. Keep Stopee's advice in mind: gather screenshots of your billing statements, cancellation requests, and any support correspondence-these are your evidence. The CDRC typically rules within 90 days, and if the disputed amount exceeds ₹1 crore, you can escalate to the National Consumer Disputes Redressal Commission.

Methods to cancel sendinblue: choose your path

Your cancellation method depends on where you subscribed-directly through Sendinblue's website, or via Apple App Store / Google Play. Each has different steps and refund timelines. Stopee strongly recommends you follow the correct channel, because cancelling in the wrong place leaves your paid subscription active and your credit card charged.

Direct web cancellation (Sendinblue/Brevo account)

This is the primary method for 90% of Indian users who signed up on Sendinblue.com or Brevo.com. Your billing details, payment history, and contact records are held in this account, and you can download your data before you leave.

Mobile app cancellations (App store and google play)

If you subscribed through your iOS or Android device, you must cancel through that platform's subscription manager-not through the Sendinblue app itself. Failing to do this is the number one reason cancellations fail. Apple and Google have separate refund rules that often exceed Sendinblue's own policy, so this channel can work in your favour.

Step-by-step cancellation process for web subscribers

Follow these exact steps to cancel your Sendinblue account via the web. The process takes 3-5 minutes and your cancellation is instant, though billing continues until the end of your current cycle.

1. Open a web browser and navigate to Brevo.com (or Sendinblue.com, which redirects).
   • If you're already logged in, skip to step 2.
   • If not, enter your email and password to sign in.
2. In the top right corner, click your profile icon or initials.
   • A dropdown menu appears with account options.
   • Select "Account" or "Settings"-the label varies by region.
3. Navigate to "My plan" or "Billing and plan" in the left sidebar.
   • You'll see your current plan (Starter, Business, etc.) and renewal date.
   • Take a screenshot of this page for your records.
4. Locate the "Cancel" or "Pause subscription" button at the bottom of the plan section.
   • Warning: Do not click "Downgrade plan"-that keeps your subscription active at a lower tier.
   • Click "Cancel subscription".
5. A confirmation window appears asking why you're leaving. Select your reason (optional but helpful for Stopee's feedback loop).
   • Common reasons: too expensive, switching platforms, features not used.
6. Re-confirm by clicking "Yes, cancel my subscription" or similar button.
   • Sendinblue sends you a cancellation confirmation email within 1 minute.
7. Check your inbox (including spam) for confirmation.
   • The email includes your cancellation date and billing end date.
   • Save this email-you'll need it if you later dispute a charge.

Pro tip: Request an export of your contact lists and campaign data before you hit cancel. Go to Settings > Data management > Export. This takes 10 minutes and protects you if you later need to reactivate or migrate.

Cancelling sendinblue if you subscribed via app store or google play

If you pay through Apple or Google, you must cancel through their subscription managers-cancelling in the Sendinblue app itself will not stop these charges. This is the most common mistake, and Stopee urges you to follow the correct path below.

Cancel via apple app store (iOS)

1. On your iPhone or iPad, open the Settings app.
   • Do not open the Sendinblue app.
2. Tap your name at the top of the screen.
   • If you have an older iOS version, go to Settings > iTunes & App Store instead.
3. Tap "Subscriptions".
   • You see a list of all active subscriptions.
4. Find "Sendinblue" or "Brevo" in the list and tap it.
   • If you don't see it, the subscription may already be cancelled.
5. Tap "Cancel Subscription" at the bottom.
   • Apple asks you to confirm; select "Confirm".
6. Apple sends a cancellation confirmation email to your Apple ID address.
   • Refunds (if eligible) appear as a credit to your Apple ID within 3-5 days.

Cancel via google play (Android)

1. On your Android device, open the Google Play Store app.
   • Do not open the Sendinblue app.
2. Tap your profile icon in the top right corner.
   • Select "Manage subscriptions" or "Payments and subscriptions".
3. Tap "Subscriptions" (if not already selected).
   • You see your active subscriptions.
4. Find "Sendinblue" or "Brevo" and tap it.
   • If absent, the subscription is already cancelled.
5. Tap "Cancel subscription".
   • Google Play asks for a reason (optional).
   • Confirm the cancellation.
6. Google Play sends a cancellation email to your account.
   • Refunds (if approved) appear as Google Play Store credit within 3-5 business days.

Warning: Apple and Google both allow refunds for subscriptions cancelled within 48 hours of purchase. If you cancel after that window, your refund depends on their discretionary policy-but requesting one costs nothing.

What happens to your account and data after cancellation

Cancelling Sendinblue doesn't erase your account or data overnight. Understanding what you retain-and what you lose-helps you plan your transition to a new platform. Stopee recommends you document your setup before cancelling so you can recreate it elsewhere.

Your access during the billing wind-down period

After you cancel, your account remains active until the end of your paid billing cycle. If your cycle ends on 15 April and you cancel on 1 April, you retain full access to all paid features until 15 April. This is your grace period to export data, document settings, and download campaign templates. On 16 April, your account automatically downgrades to the free tier, which includes 300 emails per day and basic features only. During the paid period, you can reverse your cancellation if you change your mind-simply log in and reactivate your plan, though Sendinblue may require you to re-enter payment details.

Contact lists, campaigns and email history

Sendinblue stores your contact database, email campaign archives, and automation workflows indefinitely unless you manually request deletion. When your account downgrades to free, these records remain viewable but you lose the ability to run large campaigns or use advanced features like A/B testing. Pro tip: Before cancelling, export your contact list as a CSV file (go to Contacts > Export > Select all > Download). This file is portable to any other email platform-Mailchimp, ActiveCampaign, or even your own CRM. You can also screenshot your automation workflows so you can rebuild them elsewhere.

Refund timeline and credit balance

If you've prepaid for the month and cancel mid-cycle, Sendinblue typically does not refund the unused portion-this is stated in their terms. However, if you purchased via Apple or Google within their refund windows, or if you have grounds under the Consumer Protection Act, you can pursue a refund claim. Stopee advises you to request this in writing immediately after cancelling, citing the reason (e.g., defective service, billing error, or platform incompatibility). Save all correspondence in case you later file a formal complaint with the CDRC.

Can you get a refund from sendinblue in india?

Refunds are rare but possible under specific conditions. Sendinblue's default refund policy is strict-they do not refund unused credits or prorated portions of your subscription. However, Indian consumer law and platform-specific rules may override this. Stopee has recovered refunds for clients in these scenarios, and you should pursue them aggressively.

When sendinblue (Brevo) will issue a refund

Sendinblue refunds are approved only in these cases:

• Platform technical error: If their system failed to send emails, tracked opens incorrectly, or caused undeliverability due to their misconfiguration of your shared IP, you can claim a refund for that period.
• Ineligible for shared IP: Sendinblue only allows certain senders on shared IP pools. If you were wrongly placed on a shared IP and your deliverability suffered, request a refund for the affected month.
• Billing error: If you were charged twice in one month, or charged after requesting cancellation, demand an immediate refund with proof.
• 30-day money-back guarantee (select customers): Some regions or plan tiers include a 30-day trial refund. Check your welcome email to confirm eligibility.

Refunds via apple app store and google play

If you subscribed through Apple or Google, their refund policies are more generous than Sendinblue's own. Apple allows a 7-day refund window from the date of purchase; Google Play allows 48 hours. Even outside these windows, you can request a refund citing service failure or accidental purchase, and both platforms approve roughly 60% of requests. To request:

• Apple: Go to Settings > Your Name > iTunes & App Store > Purchase History, find the Sendinblue charge, tap "Report a Problem", and explain why you want a refund.
• Google Play: Go to Google Play Store > Account > Payments and subscriptions > find the Sendinblue charge, select it, and tap "Refund". You have a short window (usually 48 hours) to complete this action.

Both platforms credit refunds directly to your Apple ID or Google Play balance, which you can then use for other apps or withdraw via your linked payment method.

Escalating your refund claim if sendinblue refuses

If Sendinblue denies your refund request, you have legal recourse in India. Send a formal written notice to their registered office requesting the refund and citing the Consumer Protection Act, 2019. Stopee recommends this template:

Dear Brevo CRM Solutions Private Limited,

I request a refund of ₹[amount] for my Sendinblue subscription (Account: [email]) charged on [date]. The refund is due to [platform technical error / billing error / defective service]. This request falls under Section 14 of the Consumer Protection Act, 2019. Please issue the refund within 14 days or I will lodge a formal complaint with the Consumer Disputes Redressal Commission.

Your registered office address is noted as [insert legal address]. Proof of cancellation is attached.

Yours faithfully,
[Your name and contact details]

Send this via email to support@brevo.com and also via registered post to their legal address (see section below). Document the date and keep proof of delivery.

Common mistakes that delay or block your cancellation

Cancellation delays are frustrating, especially when you've already made the decision to leave. Stopee has seen these mistakes cost customers weeks of unwanted charges and lost refunds. Here's how to avoid them.

Mistake 1: cancelling in the wrong place

You subscribed via Google Play but cancelled in the Sendinblue web app. Result: your subscription is still active, your card is still charged, and Sendinblue won't refund because you cancelled in one system but not the other. Always check: Where did you originally enter your payment card? If it was Apple or Google, cancel there-nowhere else.

Mistake 2: not downloading your data before cancelling

After you downgrade to the free tier, exporting large contact lists becomes slow and painful. Export your contacts and campaign templates before you hit "cancel". This takes 10 minutes and protects you if you later need to recover data or migrate to a competitor.

Mistake 3: confusing "pause" with "cancel"

Sendinblue's "pause subscription" option suspends your service for up to 3 months without downgrading you to the free tier. If you click "pause" thinking you're cancelling, you'll be charged again when the pause expires. If you want to cancel permanently, use the "cancel subscription" button, not "pause".

Mistake 4: ignoring cancellation confirmation emails

Sendinblue sends a confirmation email within 1 minute of your cancellation request. If you don't receive this email, your cancellation may not have gone through. Check your spam folder, and if you still don't see it, log back in and check your billing status. If your account still shows an active paid plan, repeat the cancellation process or contact support immediately with a screenshot of the problem.

Mistake 5: not requesting a refund explicitly

Sendinblue does not automatically refund unused portions of your subscription-you must request it. Send an email to support@brevo.com within 7 days of cancellation, citing your reason and requesting a refund. Include your account email, the cancellation date, and any evidence of service failure or billing error. Stopee has recovered refunds for clients simply because they asked, even when Sendinblue's default policy suggested none were available.

Checklist before you cancel sendinblue

Use this checklist to ensure you're ready to cancel without losing data or incurring unexpected charges.

Your next steps: transition plan after cancellation

Cancelling Sendinblue is the start of your transition, not the end. You have until the end of your billing cycle to choose a new platform, import your data, and rebuild your campaigns. Stopee recommends you have a replacement in place before you cancel, so you don't lose momentum with your email marketing.

Choosing a sendinblue alternative for indian businesses

Popular alternatives include Mailchimp (free tier, integrations with Shopify), ActiveCampaign (strong automation, CRM features), Brevo's competitors like Klaviyo (e-commerce focus), and Zoho Campaigns (India-friendly pricing and support). Compare your current Sendinblue plan cost (₹625-1,345 per month) against alternatives. Many offer free trials-use your grace period to test them. When you switch, import your contact list using the CSV file you exported earlier.

Verifying your cancellation is actually complete

One week after you cancel, log into your Sendinblue account and check your billing page. It should show your plan as "Free" or "Cancelled" and no upcoming charges. If it still shows an active paid plan, contact support immediately with your cancellation confirmation email and demand clarification. If you subscribed via App Store or Google Play, also check those subscription managers (Settings > Subscriptions for Apple, Google Play > Manage subscriptions for Android) and confirm the Sendinblue subscription is gone.

Sendinblue's legal contact details for cancellation notices in india

If Sendinblue refuses your cancellation or refund request, serve formal notice at their registered office. This strengthens any complaint you later file with the Consumer Disputes Redressal Commission.

Official mailing address

Brevo CRM Solutions Private Limited
[Legal registered office address-confirm via MCA (Ministry of Corporate Affairs) database using their CIN number for most up-to-date details]

For email support, use: support@brevo.com
For general inquiries: contact@brevo.com

Pro tip: Send cancellation-related correspondence via registered post with acknowledgement due, plus email. This creates a paper trail for your Consumer Protection Act complaint if escalation becomes necessary.

Summary: take back control of your subscription today

Cancelling Sendinblue (Brevo) in India is straightforward if you follow the correct path for your subscription type-web, App Store, or Google Play. Export your data first, cancel in the right system, save your confirmation email, and request a refund if you're eligible under the Consumer Protection Act, 2019. Stopee has guided thousands of Indian consumers through this process, and the most successful ones are those who act within 7 days of deciding to cancel, request refunds explicitly, and escalate to the Consumer Disputes Redressal Commission if the company refuses a legitimate claim. You have legal protections as an Indian consumer-use them. Your data is yours, your refund rights are real, and your choice to cancel is final. Stopee stands with you through every step.