Manage Sendinblue

How to cancel sendinblue in singapore and protect your billing rights

What is sendinblue and why you might want to cancel

Sendinblue, now marketed as Brevo, is a subscription-based marketing platform that helps businesses send email campaigns, SMS messages, and automated workflows. If you're based in Singapore and subscribed to Sendinblue, you may want to cancel for several reasons: the service no longer fits your marketing needs, you've switched to a competitor, or you simply want to reduce your operational costs.

Before you begin the cancellation process, it's worth understanding how the platform works and what happens to your account after you cancel. This guide from Stopee will walk you through every step, flag common traps, and explain your consumer rights under Singapore law.

When cancellation makes sense

You might cancel Sendinblue if you're paying for features you no longer use, if you've migrated your contact lists to another email service, or if the platform's pricing has become unaffordable. Some users also cancel because they disagree with the company's terms around data retention or billing practices.

Stopee recommends reviewing your last three invoices before you cancel to understand exactly what you've been charged, and whether any credits or adjustments apply to your account.

Key features you'll lose

Sendinblue offers campaign creation, contact segmentation, automation workflows, transactional email APIs, and integrations with popular CRMs and e-commerce platforms. Once you cancel, you lose access to your dashboard, saved automation flows, and email templates within the platform. Your contact lists and historical campaign data will not be automatically deleted, but you need to export them before your account is fully closed.

Your consumer protection rights in singapore

Singapore's Consumer Protection (Fair Trading) Act protects you when you purchase services like Sendinblue subscriptions. Understanding your rights gives you leverage if the company refuses to process your cancellation or disputes a refund claim.

What the consumer protection act says about subscriptions

Under the Consumer Protection (Fair Trading) Act, you have the right to cancel a distance contract (like an online subscription) within 14 days from the date you receive confirmation, unless the service has already been fully performed. If Sendinblue has already provided access to your account and you've used the service, this cooling-off period may not apply.

However, if you discover that Sendinblue misrepresented its service, failed to deliver promised features, or charged you without proper authorisation, the Act gives you grounds to dispute those charges and demand a refund. Stopee advises keeping all confirmation emails, invoices, and correspondence as evidence.

When to escalate to the competition and consumer commission of singapore

If Sendinblue refuses to process your cancellation, withholds a refund you believe you're entitled to, or engages in unfair contract terms, you can lodge a complaint with the Competition and Consumer Commission of Singapore (CCCS). The CCCS investigates consumer complaints and can compel companies to refund customers or change their practices.

Stopee recommends escalating to the CCCS only after you've made a good-faith attempt to resolve the issue directly with Sendinblue's customer support, documented your attempts, and waited at least 7 working days for a response.

How to cancel sendinblue via the web dashboard

The most straightforward way to cancel Sendinblue is through your account settings on the web platform. This process typically takes 5-10 minutes and can be completed entirely online.

Step-by-step cancellation for current Sendinblue/Brevo accounts

1. Log in to your Sendinblue account at the main platform website using your email and password.
2. Look for the account menu, usually located in the top-right corner, and select "Account Settings" or "Settings".
3. Navigate to the "Billing" or "Plan & Billing" section within account settings.
   • If you see a "Manage Subscription" option, click it.
   • Look for a "Cancel Subscription" or "Close Account" button.
4. Click the cancellation button. Sendinblue may ask you to confirm your decision and provide a reason for cancelling (optional feedback).
   • Some users report that Sendinblue offers a discount to retain your business; you can decline or accept as you prefer.
5. Review the cancellation summary, which should state your final billing date and what happens to your data.
   • Warning: Take a screenshot of this screen for your records.
6. Confirm the cancellation by clicking "Yes, cancel my subscription" or a similar button.
   • You should receive a confirmation email within minutes.

Pro tip: Before you cancel, export all your contact lists, campaign templates, and automation workflows. Download these as CSV files or use Sendinblue's export tool, as access to your account data may be restricted once cancellation is processed.

Legacy Newsletter2Go accounts

If you're using an older Sendinblue account that was previously called Newsletter2Go, the cancellation path is slightly different.

1. Log in to your Newsletter2Go account.
2. Go to your account dashboard and select "Account" from the main menu.
3. Click "Manage Subscriptions" and locate your active plan.
   • You may see options like "Monthly Plan" or "Annual Plan".
4. Select "Disable Subscription Auto-Renewal" or "Cancel Auto-Renewal".
   • This does not cancel your account immediately.
   • Instead, your paid plan will downgrade to the free "Lite 1K" plan (1,000 free contacts) at your next billing cycle.
5. Confirm the change and check for a confirmation email.
6. If you want to fully close your account rather than downgrade to free, contact Sendinblue support directly (see contact details below).

Subscriptions purchased through iOS or google play

If you bought your Sendinblue subscription through the iOS App Store or Google Play Store, Sendinblue cannot cancel or refund your purchase directly. You must manage the subscription through the app store itself.

1. For iOS (Apple): Open Settings, tap your Apple ID, select "Subscriptions", find Sendinblue, and tap "Cancel Subscription".
2. For Google Play: Open the Google Play Store app, go to "Payments and subscriptions", select "Subscriptions", find Sendinblue, and tap "Cancel subscription".
3. Confirm the cancellation in the app store interface.
4. You will lose access to any paid features at the end of your billing cycle, but your subscription will not auto-renew.

Warning: If you cancel through the app store, your Sendinblue web account may remain active. You'll need to follow the web dashboard steps (above) separately to fully close your account and prevent any additional charges.

What happens to your account after cancellation

Understanding what occurs after you cancel helps you avoid surprises and ensures you've taken all necessary steps to protect your data.

Access, billing, and data retention

Once your cancellation is processed, you typically lose access to the Sendinblue dashboard within 24-48 hours. This means you cannot create new campaigns, manage contacts, or view analytics through the platform. However, Sendinblue does not automatically delete your data immediately.

Per Sendinblue's terms of service, cancellation does not negate charges already due. If your next billing date is in 10 days, you will still be charged for that full billing period unless you cancel before the renewal date. Stopee recommends timing your cancellation carefully to minimise wasted charges.

Your contact lists, campaign templates, and automation workflows may be retained by Sendinblue for 30-90 days (exact timeframes vary). After that period, they are permanently deleted. If you need to preserve this data, export it before your account closes.

How to export your data before cancelling

Do not cancel your account until you've backed up all critical information. Export your contacts, campaign reports, and templates while you still have platform access.

• Go to "Contacts", select all, and export as a CSV file.
• Visit "Campaigns", download reports or templates you need to keep.
• Check "Automation" for any workflows you want to recreate elsewhere.
• Download or screenshot any performance metrics important to your business.

Save these files to your local computer or cloud storage. Keep invoices, confirmation emails, and proof of cancellation for at least 12 months in case you need to dispute charges later.

Sendinblue pricing in singapore and what you're charged

Knowing Sendinblue's pricing structure helps you calculate whether cancellation will save you money and when the best time to cancel is.

Current plan pricing

Prices shown are approximate conversions to Singapore dollars and may vary slightly depending on current exchange rates, promotional discounts, and GST. Check your last invoice to see your exact charges.

Understanding your billing cycle

Sendinblue charges you on a monthly or annual basis depending on your plan. If you pay monthly, charges occur on the same date each month. If you pay annually, you're charged once per year. Cancelling mid-cycle does not entitle you to a pro-rata refund for unused days, according to Sendinblue's standard terms.

The best time to cancel is just before your next renewal date. For example, if your subscription renews on the 15th of each month, cancel between the 10th and 14th to prevent an unwanted charge.

Refund policy and what to expect

Understanding Sendinblue's refund policy sets realistic expectations and helps you know when you have grounds to dispute a charge.

Standard refund policy

Sendinblue's terms state that subscription fees are generally non-cancellable and non-refundable. This means if you've paid for a month of service and cancel after just one day, Sendinblue will not refund the remainder of your payment. This is a common practice in the SaaS industry, though not all companies enforce it strictly.

Stopee advises that refunds are rarely granted for standard subscription cancellations. However, exceptions do exist, and you have the right to pursue them if circumstances justify it.

When you may qualify for a refund

• Technical failures: If Sendinblue experienced a system outage or service failure that prevented you from accessing your account or sending campaigns, you may request a partial refund for the affected period. Document the outage dates and times, and contact support with evidence.
• Billing errors: If you were double-charged, charged the wrong amount, or charged after cancellation, you have a strong case for a refund. Provide invoices and proof of cancellation.
• Unauthorised charges: If someone charged your account without permission, dispute the transaction with your credit card company or bank (chargeback) and notify Sendinblue in writing.
• 14-day cooling-off period: If you signed up fewer than 14 days ago and have not significantly used the service, you may qualify for a refund under Singapore's Consumer Protection Act. Act quickly, as this window is narrow.

How to request a refund

Contact Sendinblue's support team by email (support@sendinblue.com) or through the help portal. Explain your reason for requesting a refund clearly, include your account email and order/invoice number, and attach supporting evidence (screenshots, dates, amounts). Request a response within 7 working days.

If Sendinblue denies your refund and you believe you have a valid claim, escalate to the CCCS with copies of all correspondence. Stopee has helped thousands of consumers cancel subscriptions and recover funds by documenting their disputes thoroughly and persisting through proper channels.

Common mistakes people make when cancelling sendinblue

Cancelling a subscription should be straightforward, but many users inadvertently make errors that delay the process or leave them vulnerable to surprise charges.

Forgetting to export your data first

The most costly mistake is cancelling without backing up your contacts and campaigns. Once your account closes, retrieving that data becomes difficult or impossible. Always export your data before confirming cancellation, even if you think you won't need it later.

Confusing account closure with subscription cancellation

Some users close their account but forget to cancel the underlying subscription. This means Sendinblue may still attempt to charge you even though you no longer have access to the platform. Ensure you explicitly cancel the subscription, not just close the account.

Cancelling a subscription from the app but not the web dashboard

If you subscribed via the App Store or Google Play, you must cancel through that same app store. Cancelling only on the Sendinblue website will not stop app store charges. Similarly, if you subscribed on the web, cancelling via the app store won't work. Check where you originally purchased and cancel from that location.

Not timing your cancellation correctly

Cancelling one day after your renewal date means you've wasted a full month's payment. Calculate your renewal date, note it in your calendar, and cancel within a few days before that date. Stopee recommends setting a phone reminder 5 days before your billing date as insurance.

Ignoring confirmation emails and unread receipts

After you cancel, Sendinblue sends a confirmation email. If you don't receive one within 24 hours, your cancellation may not have gone through. Check your inbox (and spam folder) and verify that cancellation was processed. Keep this email as proof.

Checklist before and after you cancel

Use this checklist to ensure you've covered every step and protected yourself legally.

Contacting sendinblue customer support to cancel

If you cannot cancel through the web dashboard or app store, or if you need assistance, contact Sendinblue support directly. This section provides contact details and tips for a smooth interaction.

Support channels

• Email support: support@sendinblue.com (expect a response within 24-48 hours)
• Live chat: Available during business hours on the Sendinblue website
• Help centre: help.sendinblue.com or support.brevo.com (for account and subscription FAQs)

When you contact support, include your account email address, the reason for cancellation, and any supporting documentation. Be clear and direct: "I want to cancel my Sendinblue subscription effective immediately." Avoid vague language that support might misinterpret.

What to do if support refuses to cancel

If Sendinblue support delays, denies, or complicates your cancellation request without valid reason, treat this as a service failure. Send a written follow-up email stating that you formally request cancellation and expect confirmation within 7 working days. Copy in the CCCS contact email (complaint@cccs.gov.sg) as a courtesy notice that you may escalate if the request is denied.

Stopee has documented cases where this approach accelerates cancellation, as companies become more responsive when they know a complaint may be filed with a consumer regulator.

Sendinblue cancellation summary and next steps

Cancelling Sendinblue in Singapore is achievable in under 10 minutes if you follow the correct procedure for your account type. The key steps are: export your data, identify your cancellation method (web dashboard, app store, or support contact), complete the cancellation, and save your confirmation email.

Remember that your consumer rights under the Consumer Protection (Fair Trading) Act protect you if Sendinblue fails to honour your cancellation, charges you after closure, or misrepresents its service. Document everything, stay calm, and escalate to the CCCS if you encounter unreasonable resistance.

Stopee is dedicated to helping consumers like you navigate subscription cancellations with confidence and clarity. We've guided readers through thousands of cancellation processes across multiple platforms and jurisdictions. If you need further guidance on your specific situation, contact Stopee at stopee.com for a free consultation or to report your experience. Your feedback helps us improve our guides and hold companies accountable.

Sendinblue cancellation contact details

• Customer support email: support@sendinblue.com
• Help centre: help.sendinblue.com
• Singapore consumer regulator (CCCS): complaint@cccs.gov.sg
• Stopee cancellation guide: stopee.com