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82%
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44%
of subscribers have experienced a 'commercial trap' experience
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Cancel Love Strive: The Right Way
How to cancel love strive and reclaim control of your subscription
What is love strive
Love Strive is an online relationship insight platform that delivers quizzes, personalised reports and educational content designed to help you understand your relationship patterns, love language and emotional style. You access the service through its website or mobile apps, with paid subscription tiers unlocking ongoing features and deeper content.
How the service works
The platform focuses on self-discovery through interactive quizzes and detailed insight reports. You complete assessments at your own pace, then receive feedback intended to clarify your relationship needs and communication patterns. Delivery is entirely digital, and your subscription access depends on whether you signed up directly on the website or through an app store like Apple or Google Play.
Main features and what you get
Users report that Love Strive emphasises quiz-based assessments, personalised relationship insights and educational resources. Your access and the ability to manage your subscription differ significantly depending on your signup method. If you joined via the website, you manage billing through Love Strive's account settings. If you subscribed through an app, Apple or Google controls your renewal and refunds, not Love Strive directly.
Understanding your consumer rights in new zealand
Your protection as a consumer in New Zealand starts with the Consumer Guarantees Act 1993, which gives you statutory rights regardless of what Love Strive's terms claim.
What the consumer guarantees act protects
Under New Zealand law, you have the right to services that are of acceptable quality, fit for purpose and delivered within a reasonable timeframe. If Love Strive fails to deliver what it promises-for example, if the app consistently crashes or quizzes never load-you can request a refund, replacement or repair. This protection exists even if Love Strive's website says all sales are final.
Additionally, you have the right to cancel a subscription within 14 calendar days if you change your mind, as long as you notify Love Strive in writing within that timeframe. If Love Strive doesn't provide a clear cancellation mechanism on their website, that becomes evidence of unfair contract terms.
What to do if love strive refuses to help
If you attempt to cancel and Love Strive ignores your request or denies a refund you believe you're entitled to, contact the Commerce Commission (the New Zealand consumer authority) or consider escalating to your bank for a dispute. Stopee recommends documenting every attempt you make-emails, screenshots, timestamps and the responses you receive-because this evidence strengthens your case if formal action becomes necessary.
Methods to cancel love strive
Your cancellation path depends on how you signed up and where your subscription actually lives: with Love Strive's website, Apple, or Google Play.
Cancel through the love strive website
If you subscribed directly on lovestrive.com, you manage your billing through your account there. This method is often the fastest, but Stopee has found that Love Strive's cancellation interface can be buried or unclear.
- Sign in to your Love Strive account at lovestrive.com using your email and password.
- If you've forgotten your password, use the "Forgot password" link on the login page and follow the email reset process.
- Once logged in, navigate to your Account Settings or Profile section-this is usually in the top right menu or under a settings icon.
- Look for a link labelled "Subscriptions," "Billing," "Payment Methods" or "Manage Subscription."
- Find your active Love Strive subscription and select "Cancel Subscription" or similar.
- Love Strive may ask you why you're leaving or offer a discount to stay. You do not have to respond to these; proceed to confirm cancellation.
- Once you click confirm, take a screenshot of the cancellation confirmation page showing the date and time.
- Pro tip: Save this screenshot and any confirmation email you receive-you'll need it if charges continue or if you later need to dispute a charge with your bank.
- Warning: Users report that the web cancellation process can be slow and sometimes requires 20-40 minutes of navigation. If you cannot locate a cancellation button or the link is broken, move to step 6.
- If no self-service cancellation option appears, email help@lovestrive.com with the subject line "Cancellation Request" and include your account email, full name and the date you want the cancellation to take effect.
- Keep a copy of this email and wait 5-7 business days for a response. If you receive no response, Stopee recommends following up with a second email and noting the date of your first attempt.
Cancel through apple app store
If you subscribed to Love Strive through your iPhone or iPad, Apple manages your recurring payment and refund, not Love Strive. Cancelling here stops future charges immediately.
- On your iPhone or iPad, open the Settings app.
- Tap your name at the top of the screen, then select Subscriptions.
- If you don't see Subscriptions, ensure you're in your Apple ID settings, not device settings.
- Locate Love Strive in the list of active subscriptions and tap it.
- Tap "Cancel Subscription."
- Apple will ask you to confirm and may offer a shorter trial period or discount. You can decline these and proceed to cancel.
- Take a screenshot showing that the subscription is cancelled (Apple will show a message like "Expires [date]" rather than "Renews").
- Pro tip: Apple usually processes cancellations instantly, but verify by refreshing the Subscriptions page 30 seconds later.
- To request a refund for the current billing period, remain on the subscription page and tap "Report a Problem." Apple reviews refund requests and typically responds within 48 hours.
- Refunds are handled by Apple directly, not Love Strive. If Apple approves your refund, the credit goes back to your payment method (debit card, credit card or Apple account balance).
Cancel through google play
Android users who subscribed via Google Play manage their Love Strive subscription through Google's system. Cancelling stops future payments in the same way as Apple.
- Open the Google Play Store app on your Android phone or tablet.
- Tap your profile icon in the top right corner.
- Select "Payments & subscriptions," then tap "Subscriptions."
- Find Love Strive in your active subscriptions and tap it.
- Select "Cancel subscription" and confirm.
- Google will display a cancellation date. Note this date-you retain access until the end of that billing period, then the subscription ends.
- To request a refund, go back to your Subscriptions list, tap Love Strive again and select "Report a problem" or "Request refund."
- Google Play processes refunds and communicates the decision directly to you. Approved refunds return to your original payment method within 5-10 business days.
- Save screenshots of the cancellation confirmation and any refund confirmation email Google sends you.
- Pro tip: Stopee advises taking a second screenshot 48 hours after cancellation to verify that the subscription no longer appears in your active list.
What happens to your access and data after cancellation
Cancelling your subscription stops automatic renewal, but your experience after that moment depends on your signup method and Love Strive's specific policy.
Access during and after your paid period
When you cancel, you typically retain full access to Love Strive until the end of your current billing period. For example, if you cancel on 15 March and your next renewal was scheduled for 30 March, you can use the service until 30 March. After that date, your login credentials may stop working, or you may be downgraded to a free tier if one exists.
Some users report that access cuts off immediately upon cancellation. To avoid confusion, ask Love Strive support in writing (via email to help@lovestrive.com) to confirm your exact access end date when you submit your cancellation request.
Recurring charges and billing safeguards
Users have reported that Love Strive occasionally continues charging after cancellation, especially for subscriptions managed through the website. This happens because the backend billing system didn't sync with your cancellation request, or because a support team member didn't process your request.
To protect yourself, check your bank or credit card statement 7-10 days after you cancel. If a charge appears after your cancellation confirmation date, contact your bank immediately to initiate a dispute. Provide your cancellation screenshot and the date you cancelled as evidence. Most banks will reverse an unauthorised recurring charge within 1-2 billing cycles.
Your personal data and account deletion
Cancelling your subscription does not automatically delete your account or the data Love Strive holds about you. Your quiz results, contact information and account history remain on their servers unless you explicitly request deletion.
If you want Love Strive to delete your account, send a separate email to help@lovestrive.com with "Account Deletion Request" as the subject line. Include your account email and request written confirmation once deletion is complete. Under New Zealand privacy law, Love Strive should delete personal data you no longer need within 30 days, though they may retain minimal data for legal or tax purposes.
Refunds: what you're entitled to and how to claim them
Love Strive does not publicly display a transparent refund policy, which Stopee has found is a red flag for consumer protection. This means refunds are not automatic and are often decided case-by-case.
Refund eligibility and timelines
You have the strongest legal case for a refund if you meet one of these criteria:
- Within 14 days of signup: You can cancel and request a refund if you change your mind, provided you notify Love Strive in writing within 14 calendar days of your purchase date. This is your statutory right under the Consumer Guarantees Act.
- Service failure: If the quizzes don't load, the app crashes frequently or Love Strive doesn't deliver what was promised, you can request a refund regardless of how long you've been subscribed.
- Unauthorised charges: If you were charged after you cancelled, or if someone accessed your account without permission, you can dispute the charge with your bank.
- Duplicate charges: If Love Strive charged you twice in one billing cycle, you're entitled to a refund for the duplicate.
How to request a refund
Start by emailing help@lovestrive.com with "Refund Request" in the subject line. Include your account email, the date of the charge you want refunded and a brief explanation (e.g., "I cancelled on 10 March but was charged on 20 March"). Keep your email concise and factual.
Expect a response within 5-7 business days. If Love Strive approves the refund, they will either process it directly to your payment method or ask for banking details. If they deny your request, Stopee recommends escalating to your bank as your next step.
App store and google play refunds
If you subscribed through Apple or Google, those platforms handle refunds independently. Apple typically offers a refund window of 15-60 days from purchase, while Google Play allows refund requests up to 48 hours after a charge. Both platforms review requests automatically, and you'll receive a decision via email within 24-48 hours. Approved refunds appear back on your payment method in 5-10 business days.
Common mistakes when cancelling love strive
Cancellation attempts often fail not because the company refuses, but because cancellers miss a critical step or give up too early. Here are the traps Stopee has documented.
Mistaking app uninstall for subscription cancellation
The single biggest mistake is deleting the Love Strive app from your phone and assuming the subscription is gone. It isn't. Uninstalling the app stops notifications but does nothing to your recurring payment. You must explicitly cancel the subscription through your payment system (Apple, Google or the website) or charges will continue.
Cancelling on the wrong platform
If you signed up through the Apple App Store, cancelling through Google Play won't work-and vice versa. Similarly, if you registered directly on the website, cancelling through an app store has no effect. Always cancel where you subscribed.
Not keeping cancellation proof
Without a screenshot or email confirmation of your cancellation, you have no evidence if a dispute later arises. Always capture the confirmation page or save the confirmation email. Stopee has seen users denied refunds because they couldn't prove when they cancelled.
Waiting too long to dispute unexpected charges
If Love Strive charges you again after you've cancelled, contact your bank within 30 days. After that window, banks are less likely to reverse the charge. Act as soon as you notice an unwanted charge.
Pricing comparison and whether to stay or cancel
Understanding Love Strive's cost structure helps you decide whether the value justifies keeping the subscription.
| Subscription tier | Typical cost (NZD) | What's included | Renewal frequency |
|---|---|---|---|
| Free / Basic | Free | Limited quizzes, basic feedback | N/A |
| Standard monthly | $12-18/month | Full quiz library, detailed reports | Monthly |
| Standard annual | $99-120/year | Same as monthly, paid upfront | 12 months |
| Premium monthly | $19-25/month | All features, priority support, advanced insights | Monthly |
| Premium annual | $180-220/year | All features, priority support, advanced insights | 12 months |
If you're using the free tier or a monthly plan and finding little value, cancelling makes sense-you lose nothing financially beyond the current month. If you paid for annual access upfront and want to cancel mid-year, your refund eligibility depends on whether Love Strive has delivered the service as promised and whether you fall within the 14-day cooling-off window.
Common traps and dark patterns to watch for
Love Strive, like many subscription services, uses design choices that make cancellation difficult. Knowing these traps helps you navigate them.
Hidden cancellation buttons on the website
Stopee has found that the Love Strive website doesn't always display a prominent "Cancel Subscription" link in account settings. You may need to dig through several menu layers or contact support to find it. If you can't locate the button within 10 minutes, skip straight to emailing help@lovestrive.com-this saves time and creates a written record.
Misleading "pause" vs "cancel" options
Some subscription platforms offer a "pause" option that temporarily stops access but keeps the subscription active. Love Strive may use similar language. Always select "Cancel," not "Pause," to end the subscription permanently.
Pre-ticked "keep my subscription" boxes during signup
When you sign up, some services pre-select a box that says "Automatically renew my subscription." You must manually uncheck this during signup. If you've already subscribed, this isn't a trap you can fix, but it explains why charges keep appearing.
After you cancel: your checklist
Follow this step-by-step checklist in the 30 days after you cancel to ensure no surprises.
| Action | When | Why |
|---|---|---|
| Verify cancellation confirmation | Immediately | Proof if you later need to dispute a charge |
| Check your email for confirmation from Love Strive, Apple or Google | Within 1 hour | Confirms the cancellation was processed |
| Review your bank or credit card statement | 7-10 days after cancellation | Catch unexpected charges before they accumulate |
| Contact your bank if you see a post-cancellation charge | Within 30 days of the charge | Banks are more likely to reverse charges within 30 days |
| Follow up with Love Strive support if you don't receive a refund decision | 5-7 business days after requesting refund | Escalates your case and creates a second written record |
| Request written confirmation if Love Strive deletes your account | 30 days after requesting deletion | Ensures your data was actually removed |
Why stopee exists and how we help
Subscription services rely on friction during cancellation because it discourages people from leaving, even when they've decided to. Stopee was built to cut through that friction. Our team has helped thousands of consumers cancel unwanted subscriptions, recover refunds and hold companies accountable to consumer law.
If Love Strive ignores your cancellation request, denies a refund you believe you're entitled to or continues charging after you've cancelled, Stopee provides templates, escalation pathways and links to New Zealand's Commerce Commission so you're never left without a next step. We know every trap, every dark pattern and every legal right you have-and we're here to make sure you can exercise them.
Cancelling Love Strive takes 5-15 minutes if you follow the steps in this guide. Document everything, stay persistent and know that Stopee is here to support your consumer rights every step of the way.
Contact and cancellation address
Love Strive does not publish a New Zealand postal address for cancellations. All cancellations must be handled through one of these channels:
- Email: help@lovestrive.com (include "Cancellation Request" in the subject line)
- Website account settings: lovestrive.com (log in and navigate to Subscriptions or Billing)
- Apple App Store: Settings → Subscriptions → Love Strive → Cancel Subscription
- Google Play: Play Store → Profile → Payments & subscriptions → Subscriptions → Love Strive → Cancel subscription
If Love Strive does not respond to your cancellation email within 7 business days, or if they refuse to cancel without justification, contact the Commerce Commission at consumerprotection@mbie.govt.nz or 0800 943 600. Provide copies of your cancellation request and Love Strive's response (or lack thereof) as evidence. Stopee remains your trusted resource for navigating subscription cancellations in New Zealand-because your right to cancel should be as easy as your right to subscribe.