Manage Brevo

How to cancel brevo in singapore: your step-by-step guide to ending your account

What is brevo and who should consider cancelling

Brevo (formerly Sendinblue) is a cloud-based marketing platform that combines email campaigns, SMS messaging, and customer relationship management tools into one dashboard. It serves businesses from startups to enterprises, offering tiered pricing from a free plan to custom enterprise solutions.

You might be using Brevo to send marketing emails, automate customer communications, or manage contact lists. But if the platform no longer fits your business needs, budget constraints, or workflow-or if you've found a better alternative-cancelling your account is straightforward once you know the process. At Stopee, we help thousands of Singapore-based users navigate subscription cancellations with confidence, and Brevo is no exception.

Why this guide matters for singapore users

Brevo's global headquarters is in Paris, with regional offices across Europe, North America, and Asia (including Bengaluru and Noida). Singapore users access the same service as international customers, but your consumer rights under Singapore's Consumer Protection (Fair Trading) Act remain your strongest lever if disputes arise. This guide covers cancellation methods, refund realities, and your legal protections specific to Singapore.

Common reasons to cancel brevo

You might cancel because your email volumes have dropped, you're switching to a competitor like Mailchimp or HubSpot, your business model has changed, or you're simply cutting costs. Whatever your reason, Stopee ensures you understand every step before you act.

How to cancel brevo: the cancellation methods

Brevo offers two main cancellation routes: self-service through your account dashboard (fastest for most plans) and support ticket submission (required for certain contract terms).

Method 1: cancel via self-service (web dashboard)

This is the quickest path for most Singapore users on monthly billing or the Free plan.

1. Sign into your Brevo account at brevo.com
   • Use the email address and password associated with your account
2. Navigate to your account settings
   • Click your profile icon (top-right corner)
   • Select "Settings" or "Account" from the dropdown menu
3. Locate the billing or plan section
   • Look for "My plan", "Billing", or "Subscription"
   • You should see your current plan tier and renewal date
4. Select the cancellation option
   • Click "Cancel plan", "Downgrade", or "Delete subscription" (wording varies by Brevo's current interface)
   • Brevo may ask you to confirm your reason for cancelling; you can skip this or provide feedback
5. Confirm your cancellation
   • Review the confirmation message showing your final billing date
   • Brevo will send a confirmation email to your registered inbox within minutes
6. Save your confirmation details
   • Screenshot or forward the confirmation email to yourself for records
   • Note the final billing date-your paid features remain active until then

Pro tip: Cancellation via self-service takes effect at the end of your current billing cycle, not immediately. If you're on a monthly plan and cancel on the 10th of the month, your access continues until the end of that month. This is Brevo's standard practice across all regions, including Singapore.

Method 2: contact brevo support (for yearly and professional plans)

If you're locked into a yearly Professional plan or encounter technical barriers to self-service cancellation, you'll need to raise a support ticket.

1. Open a support ticket via Brevo's help centre
   • Log into your Brevo account and go to "Help" or "Support" (bottom-left of dashboard)
   • Select "Contact Support" or "Submit a ticket"
2. Choose your support category
   • Select "Billing" or "Account Management"
3. Write your cancellation request
   • Subject: "I would like to cancel my Brevo subscription"
   • Body: Include your account email, current plan name, and a brief reason (optional but helpful for support efficiency)
   • Example: "I would like to cancel my Professional plan effective at the end of my current billing cycle. My account email is [your email]."
4. Submit and wait for a response
   • Brevo's support team typically responds within 24-48 hours during Singapore business hours
   • Check your email (including spam folders) for their confirmation
5. Confirm cancellation in writing
   • Once support confirms, reply asking for written confirmation of your cancellation date and any final charges
   • Keep this email thread for your records

Warning: Some yearly Professional plans may charge a cancellation fee or require you to pay through the full contract term. Ask Brevo support explicitly: "Are there any cancellation fees or penalties on my plan?" before committing to the request. At Stopee, we've seen users avoid unexpected charges by asking this single question upfront.

What happens to your account after cancellation

Understanding the post-cancellation timeline helps you avoid data loss or service interruptions.

During the final billing period

After you cancel, your paid features remain fully active until your final billing date arrives. You can continue sending campaigns, managing contacts, and accessing automation. There is no immediate lockout or feature removal-you get the full value of your remaining paid time.

On the final billing date (downgrade to free plan)

When your subscription ends, Brevo automatically downgrades your account to its Free tier. This means:

• You lose access to paid features (automation, advanced analytics, multi-user access, dedicated support)
• You retain your contact lists and campaigns, but they are subject to Free plan limits
• The Free plan allows 300 emails per day and unlimited contacts, but other restrictions apply
• No further charges appear on your payment method

Data retention and export

Brevo does not delete your data immediately after cancellation. However, free accounts may have restrictions on data access or storage duration. If you need to preserve campaigns, contact lists, or analytics reports, export them before your cancellation becomes final. Most users overlook this step, and it can create frustration later if they decide to return or move to a competitor.

Pro tip: Export your contact list and campaign templates at least one week before your final billing date. Use Brevo's built-in export tools (usually under "Contacts" > "Export") to download your data as CSV. This protects you if you change your mind or need the data for compliance reasons.

Refunds and billing disputes in singapore

This section clarifies Brevo's refund policy and your rights under Singapore consumer law.

Brevo's standard refund policy

Brevo does not offer refunds for unused credits, partial months, or missed cancellations. If you forget to cancel before your renewal date, you are charged for the next billing cycle-and Brevo's policy typically does not include refund provisions for oversight.

This is stated in Brevo's Terms of Service and applies globally, including to Singapore users. However, this does not mean refunds are impossible; it means you must pursue them through consumer protection channels if circumstances warrant.

When you may qualify for a refund under singapore law

The Consumer Protection (Fair Trading) Act (CPFTA) protects you as a consumer in Singapore. Relevant protections include:

• Misleading claims: If Brevo's marketing material misrepresented the service, features, or performance, you may have grounds to claim a refund or refund a portion of your payment
• Service failure: If Brevo failed to deliver promised services (prolonged downtime, missing core features, or inability to send emails), you may claim compensation
• Unilateral changes: If Brevo materially changed service terms or features during your billing cycle without your consent, you may have recourse

These are not automatic-you must gather evidence and escalate with Brevo's support team. Stopee recommends documenting the issue (screenshots, timing, impact) before you contact support.

Escalation: who to contact if brevo refuses

If Brevo's support team declines your refund request and you believe the CPFTA applies, escalate to the Consumer Association of Singapore (CASE) or file a dispute with your credit card issuer.

• CASE: Call 6100 0315 or visit case.org.sg to lodge a complaint. CASE mediates between consumers and traders at no cost
• Credit card chargeback: Contact your bank and request a chargeback for "services not rendered" or "misleading charges." Banks in Singapore (DBS, OCBC, UOB, etc.) investigate disputes within 60-90 days

Most traders, including Brevo, become more flexible once they receive formal escalation. Stopee has seen many disputes resolved at this stage.

Brevo pricing in singapore: understand your plan before you cancel

Review your current plan and billing frequency to make an informed cancellation decision.

Note: Prices shown are approximate conversions from USD and may vary based on current exchange rates and Brevo's promotional offers. Check your Brevo billing page for exact amounts in SGD. Yearly plans often offer 15-20% discounts compared to monthly billing, but cancelling early may incur penalties on yearly subscriptions.

Common mistakes to avoid when cancelling brevo

Cancellation feels straightforward until you hit a snag-and many Singapore users stumble on avoidable traps.

• Not exporting data before cancellation: Your campaigns, contact lists, and templates remain accessible after downgrade to Free, but with quota limits. Export everything you might need within a week of cancelling
• Assuming immediate cancellation: Brevo's cancellation is not instant; it takes effect at the end of your billing cycle. If you expect instant access removal, you'll be charged again for the next cycle
• Cancelling without checking for yearly discounts or lock-in: If you signed up for a yearly Professional plan at a discount, early cancellation may trigger a penalty. Always ask support: "What are the cancellation terms on my plan?"
• Forgetting to monitor your bank statement: After cancellation, confirm that no charges appear on your next statement. If Brevo charges you again, report it to your bank immediately as an unauthorized transaction
• Not keeping your confirmation email: Your cancellation confirmation is your proof. Screenshot it, forward it to yourself, and file it. If a dispute arises, you'll need this record
• Overlooking the Free plan downgrade: Many users expect their account to disappear after cancellation. Instead, Brevo downgrades you to Free. If you want a complete account deletion (rare but possible), contact support and request "account deletion" explicitly-this is different from plan cancellation

Your consumer rights and protections in singapore

Singapore's legal framework gives you meaningful leverage if Brevo breaches its obligations to you.

Consumer protection (Fair trading) act (CPFTA)

The CPFTA applies to all online services purchased by Singapore residents, including Brevo subscriptions. Key protections:

• Unfair contract terms: If Brevo's terms are grossly unfair, one-sided, or non-negotiable, they may be unenforceable
• Right to cancel: For digital services purchased online, you have a 7-calendar-day right to cancel (cooling-off period) if the contract was concluded at a distance (i.e., online). This applies even if you've already used the service, provided you haven't fully consumed the service
• Right to refund: If you cancel within the cooling-off period, you're entitled to a refund of all money paid, provided the trader was not at fault and you clearly communicated your cancellation intent

Important note: Brevo may argue that by signing up and using the service, you have "fully consumed" it and therefore waived your cooling-off right. This is contested, but to be safe, exercise your right to cancel within 7 days of sign-up if you're unhappy. After 7 days, your right to a refund under the CPFTA cooling-off provision weakens, though you retain other protections (e.g., if service was not delivered as described).

When to escalate to CASE or your bank

If Brevo refuses a legitimate refund request, escalate immediately:

1. Contact CASE (Consumer Association of Singapore) at 6100 0315 or case.org.sg
2. File a chargeback with your credit card bank if CASE mediation doesn't resolve the issue within 30 days
3. Keep all emails, screenshots, and payment records as evidence

After you cancel: your next steps and checklist

Cancelling is just the first step-you need a plan for what comes next.

Immediate actions (within 1 week)

• Export all contact lists, campaigns, and templates from Brevo
• Take screenshots of your account settings and any important reports
• Forward your cancellation confirmation email to yourself or store it in cloud storage
• If you're moving to another platform (Mailchimp, HubSpot, Klaviyo), start the data migration process

Week 2-3: final monitoring

• Check your email for Brevo's final invoice (it should show zero charges if cancellation was processed correctly)
• Confirm that your account has downgraded to the Free plan (you should see the Free plan badge in your account settings)
• Verify that no new charges appear on your bank statement or credit card

Month 2 onwards: keep records

• Retain all Brevo-related emails (cancellation, final invoice, support tickets) for at least 12 months
• If you're migrating to a competitor, archive your exported Brevo data in case you need to reference it

Your pre-cancellation checklist

Why stopee is your partner in cancellation

Navigating subscription cancellations-especially with SaaS platforms like Brevo-can feel overwhelming. You worry about hidden fees, data loss, unexpected charges, and your consumer rights.

Stopee exists to remove that stress. At Stopee (stopee.com), we've helped thousands of consumers across Singapore cancel subscriptions with clarity and confidence. Whether you're dealing with Brevo, Mailchimp, HubSpot, or any other platform, Stopee provides step-by-step guides, legal context, and escalation support when traders become difficult.

This guide covers Brevo specifically, but Stopee's broader mission is to empower you-to help you understand your rights, follow the simplest cancellation path, and recover money when you're entitled to it. Your time and money matter, and you deserve a cancellation process that respects both.

Bookmark Stopee, share it with friends, and return whenever you need to cancel a subscription with confidence.

Summary table: should you stay or cancel brevo

Contact information and next steps

To cancel Brevo or resolve billing issues, you have several contact routes:

• Brevo support: Log into your account and submit a ticket via the Help section. Response time is typically 24-48 hours
• Email: Brevo's support email is available in your account settings. Include your account email and cancellation request
• For Singapore consumer disputes: Contact CASE at 6100 0315 or visit case.org.sg
• For bank-related issues: Contact your Singapore bank's customer service (DBS 1800 1111, OCBC 6888 6888, UOB 1800 222 2121) to initiate a chargeback if needed

Remember: your cancellation is final at the end of your billing cycle. Confirmation is sent by email. Keep that email for 12 months, monitor your bank statement, and reach out to Stopee or CASE if you encounter unexpected charges or refusal from Brevo. You have more power than you think, and Stopee is here to remind you of that every step of the way.