Manage Allure

How to cancel Allure beauty box and magazine subscriptions in malaysia

Understanding Allure and what you're paying for

Allure is a beauty media brand owned by Condé Nast that combines journalism, product recommendations, and subscription services. If you've signed up for Allure in Malaysia, you're likely paying for one of two main services: the digital magazine subscription through the Allure app, or the recurring Allure Beauty Box that arrives at your door each month.

The confusion starts here. Many Malaysian subscribers think they're cancelling one service when they're actually signed up for both, or they've forgotten about a free trial that converted to a paid plan. Before you cancel anything, you need to know exactly what you're paying for and where you signed up.

The two Allure subscriptions you need to know about

The digital magazine subscription costs around RM9.39 per month or RM94.35 per year when you subscribe through the Allure app. This is separate from the Beauty Box service, which is the physical curated box that arrives monthly at your address.

The Beauty Box comes in different price tiers depending on how long you commit. Monthly recurring boxes range from approximately RM104 to RM118 per month, depending on the subscription length you choose. Allure also runs special editions, like the Luxe Edition box priced at RM590, but this is not your regular monthly subscription and should not be confused with the standard ongoing charges.

Most cancellation problems in Malaysia happen because subscribers don't realise they have two active subscriptions, or they cancelled one but not the other. Stopee's research shows this is one of the most common reasons people end up paying longer than they intended.

How Allure operates for malaysian customers

Allure's support team is located in India, which means there are real friction points for Malaysian users. Customer support operates Monday to Saturday, 10:00 AM to 6:00 PM IST (Indian Standard Time). Since Malaysia is 2 hours and 30 minutes ahead of IST, a call at 9:00 AM from Kuala Lumpur reaches them at 6:30 AM their time, which is outside their published hours.

Support is available through email at [email protected] or by phone at +91 90 57 666 555. Billing is shown in USD on the website, so you'll need to estimate the Malaysian ringgit cost based on current exchange rates. This lack of local billing clarity is frustrating, but it doesn't change your cancellation rights under Malaysian consumer law.

Your consumer rights when cancelling Allure

Malaysia's Consumer Protection Act 1999 protects you when you cancel subscriptions, even though Allure is not a Malaysian company. This law is your strongest lever if Allure refuses to cancel or process a refund.

What the consumer protection act 1999 says about cancellation

Under the Consumer Protection Act 1999, you have the right to cancel distance contracts, including online subscriptions, within 14 calendar days from the date you received the contract confirmation. For digital subscriptions, this countdown starts from the date you received the confirmation email showing your subscription is active.

If you cancel within this 14-day window, you're entitled to a full refund without penalty, provided you haven't used the service beyond what's necessary to test it. For physical products like the Beauty Box, the same rule applies. If the box hasn't been delivered within 14 days, you can still cancel and request a refund.

Pro tip: Save every confirmation email from Allure, especially the one that confirms your subscription started. This email date is your proof of when the 14-day cancellation window began. Stopee recommends screenshotting this as well, in case the email is later deleted.

After 14 days, Allure's own terms apply. Most subscriptions renew automatically, so you must cancel before your next billing date to avoid another charge. The good news is that Allure does publish a cancellation method on their website, which means they have acknowledged your right to cancel.

How to escalate if Allure refuses to cancel

If you've requested cancellation and Allure does not honour it within a reasonable timeframe (usually 7-14 days), or if they charge you after you've cancelled, file a complaint with the Ministry of Domestic Trade and Consumer Affairs (KPDNKK). They handle consumer disputes involving foreign companies operating in Malaysia, including subscription services.

Your complaint should include the subscription confirmation email, screenshots of your account showing the cancellation request, and evidence of any unauthorised charges. KPDNKK can order Allure to refund you and, in serious cases, impose penalties on the company for breaching Malaysian consumer protection law.

Step-by-step methods to cancel Allure

Your cancellation method depends on where you signed up. Stopee has tracked down all the practical paths so you don't waste time on the wrong process.

Cancel through the Allure website account

If you signed up directly on allurebeautybox.com or allure.com, you cancel through your online account. This is the most reliable method because it leaves a digital record of your cancellation request.

1. Go to allurebeautybox.com or allure.com and log in with your email address and password.
   • If you've forgotten your password, click "Forgot Password" and follow the reset link sent to your email.
   • Make sure you're logged into the correct email account. If you signed up with multiple email addresses, try the one on your confirmation email.
2. Navigate to your Account Settings or Subscription Management section.
   • Look for a menu icon (three horizontal lines) or an account icon in the top right corner.
   • Select "My Account", "Manage Subscriptions", or "Billing" depending on the menu layout.
   • If the website layout has changed, look for any section mentioning "Membership" or "Recurring Charges".
3. Find your active subscription and click "Cancel Subscription".
   • You may see multiple subscriptions listed if you've signed up for both the digital magazine and the Beauty Box. Cancel each one separately.
   • Take a screenshot of this page before you proceed, in case you need proof of the cancellation later.
4. Complete any final confirmation step.
   • Allure may ask why you're cancelling or offer you a discounted renewal. You are not obliged to accept any offer. Simply proceed with the cancellation.
   • Do not stop the process if a discount is offered unless you genuinely want to stay subscribed.
5. Save your cancellation confirmation.
   • Look for a confirmation message on screen that includes a cancellation date or confirmation number.
   • Take a screenshot of this confirmation and email it to yourself as proof.
   • If no confirmation appears on screen, check your email for a cancellation confirmation email from Allure within 5-10 minutes.

Cancel if you subscribed through the apple app store

If you signed up for the Allure digital magazine through an iPhone or iPad, you need to cancel through your Apple account, not through Allure's website. This is important because Allure's website cancellation will not stop App Store charges.

1. Open the Apple App Store app on your iPhone or iPad.
   • Do not use a web browser; the setting is only available in the App Store app.
   • Make sure you're on your home screen.
2. Tap your Apple ID profile icon in the top right corner.
   • This is usually a small circle with your initial or photo inside it.
3. Select "Subscriptions".
   • You'll see a list of all active subscriptions on your Apple ID.
   • Look for "Allure" in the list.
4. Tap "Allure" and then tap "Cancel Subscription".
   • Apple will ask you to confirm the cancellation and may offer a discounted renewal. You can ignore this offer and proceed.
5. Confirm the cancellation.
   • You'll see a message confirming that your subscription will end on a specific date. Your access continues until that date, but you won't be charged again.
   • Screenshot this confirmation message.

Cancel if you subscribed through google play

If you signed up through the Google Play Store on an Android phone or tablet, follow this process instead. Like Apple's system, Google Play handles the cancellation independently of Allure's website.

1. Open the Google Play Store app on your Android device.
   • Tap the profile icon in the top right corner (your initials or photo).
2. Select "Payments and subscriptions".
   • Then tap "Subscriptions".
3. Find "Allure" in your active subscriptions list and tap it.
   • If you don't see Allure, scroll down or use the search function.
4. Tap "Cancel subscription".
   • Google Play will explain your cancellation and may offer a promotional renewal rate. Decline this and proceed.
5. Confirm your cancellation.
   • Google Play will show you the final date you have access. After this date, you won't be charged again.
   • Save a screenshot of this confirmation.

Cancel by contacting Allure support directly

If the online methods don't work, or if you've tried to cancel and been charged again, contact Allure's customer support directly. Warning: Email is slower than you might expect, so use this as a backup method, not your first choice.

1. Email [email protected] with the subject line "Subscription cancellation request".
   • Include your full name, email address, and the email address attached to your Allure subscription.
   • State clearly that you want to cancel your subscription effective immediately.
   • Attach a screenshot of your subscription confirmation and your current billing information.
   • Provide the date you want the cancellation to take effect.
   • Request written confirmation of your cancellation.
2. Expect a response within 3-5 working days.
   • Check your spam folder in case their reply ends up there.
3. If you don't receive a response within 7 days, follow up with a second email referencing your first message.
   • Keep copies of both emails.
4. For urgent issues, call +91 90 57 666 555 during their hours (Monday to Saturday, 10:00 AM to 6:00 PM IST).
   • Remember Malaysia is 2 hours 30 minutes ahead of IST, so 12:30 PM Malaysian time equals 10:00 AM in India.
   • Be prepared to provide your subscription email and the date you want to cancel.
   • Ask the support representative to send a cancellation confirmation email to you immediately after the call.

What happens after you cancel Allure

Cancellation feels uncertain because you don't see anything change immediately. Understanding what comes next removes that anxiety and helps you verify the cancellation worked.

Your access and final charges

Once you cancel, Allure allows you to keep accessing your subscription until the end of the current billing period. If your next billing date is 30 days away, you still have 30 days of access. You simply won't be charged on the renewal date.

Your final charge is whatever you were already billed for during your last active billing cycle. No new charges should appear after you cancel, even if you receive a confirmation that says "your subscription will end on [date]".

Pro tip: If you cancelled a Beauty Box subscription, check your mailbox for 2-3 weeks after cancellation. Allure may have already shipped a box before processing your cancellation request. This is not a new charge; it's a box already paid for. However, if you receive a box after your subscription end date, contact Allure to request a refund under the Consumer Protection Act 1999, which entitles you to return goods within 14 days.

Verify your cancellation in your account

Log back into your Allure account 24-48 hours after cancelling. Your subscription should show as "Cancelled", "Inactive", or no longer appear in the Subscriptions list.

If your subscription still shows as "Active" after 48 hours, screenshot this and send it to [email protected] with a message stating that your cancellation request was not processed. This creates a documented record that you attempted to cancel.

Check your payment method

Review your credit card or bank statement 7-10 days after your subscription end date. Confirm that no new Allure charge appears. Stopee recommends setting a phone reminder for this date so you don't forget to check.

If a charge appears after your cancellation end date, this is an unauthorised charge. Contact your bank immediately and ask them to dispute it. Provide your cancellation confirmation email and the screenshot of your cancelled subscription status as evidence.

Refund eligibility and timeline

Your refund depends on when you cancel and whether you've used the service. Most Malaysian subscribers don't get a refund because they cancel after the 14-day window, but you may still qualify in specific situations.

When you can get a refund

If you cancel within 14 days of your subscription confirmation, you qualify for a full refund under the Consumer Protection Act 1999. The countdown starts from the date on your subscription confirmation email, not the date you signed up.

After 14 days, refunds depend on Allure's policy. Most recurring subscriptions do not offer refunds for time remaining in the billing cycle. However, if Allure charged you twice in the same month, or if you cancelled but were charged again, you can request a refund of the duplicate or unauthorised charge.

For the Beauty Box specifically, if the box arrives damaged or with missing items, you can request a refund under the Consumer Protection Act 1999. Stopee has seen subscribers successfully recover RM104-RM118 for damaged boxes by photographing the damage and emailing [email protected] within 7 days of delivery.

How long refunds take

Once Allure processes your refund, expect 5-10 working days for the money to appear in your bank account or credit card. This depends on your bank, not Allure. Some banks take 3 days; others take 10.

If you don't see the refund after 10 working days, contact your bank and ask them to trace the refund. Have your refund confirmation number from Allure ready when you call.

Common cancellation mistakes and how to avoid them

It's frustrating when cancellation feels like it should be simple but turns complicated. The mistakes below are all preventable if you know the traps.

Mistake one: cancelling only one subscription when you have two

Many Malaysian subscribers signed up for both the digital magazine (RM9.39 per month) and the Beauty Box (RM104-RM118 per month) but only cancelled one. They then spent months paying for the service they thought they'd cancelled.

Before you cancel anything, log into your Allure account and list every active subscription. Stopee recommends taking a screenshot and writing the list on a notepad. Cancel each subscription separately. Do not assume cancelling one will cancel the other.

Mistake two: confusing the luxe edition with the standard subscription

Allure runs special edition boxes, like the Luxe Edition at RM590. Subscribers sometimes think this price is their ongoing monthly subscription and panic when charged a smaller amount monthly. The Luxe Edition is a one-time purchase during the member presale, typically in July-August. Your recurring Beauty Box subscription is separate and cheaper.

When reviewing your billing, look for two different charge amounts. The monthly charge (RM104-RM118) is your regular subscription. Any separate RM590 charge is a special edition purchase, which you've already cancelled once you refuse the renewal offer.

Mistake three: cancelling through the website but not the app store

If you subscribed through the Apple App Store or Google Play, cancelling through the Allure website does nothing. The app store still owns your subscription and will keep charging you.

Always cancel through the platform where you subscribed. If you're unsure, cancel through both the Allure website and your app store simultaneously. This ensures you've covered both cancellation paths.

Mistake four: waiting until the last minute before your renewal date

Allure's terms state that subscriptions renew automatically unless cancelled before the renewal date. "Before" means at least 24 hours in advance, though Stopee recommends cancelling 3-5 days early to be safe.

If you cancel on the day your subscription renews, you might still be charged because the renewal processes automatically at midnight. Check your account to see your renewal date, then set a phone reminder for at least one day before.

Mistake five: not saving confirmation proof

The single biggest regret among subscribers who later dispute a charge is not saving screenshots or confirmation emails. If Allure claims you never cancelled, or if you're charged after cancellation, you need proof.

Every step of your cancellation should leave a digital trail: the confirmation email showing your subscription started, the screenshot of your cancellation request, and the cancellation confirmation message. Store these in a dedicated folder or email them to yourself.

Pricing and comparison table for Allure subscriptions

Use this table to confirm which Allure subscription you're paying for and plan your cancellation.

When you should cancel Allure

Not everyone should cancel. Here's how to decide if now is the right time.

Good reasons to cancel

You should cancel if you've stopped using the service. If you haven't opened the Allure app in three months, or the Beauty Box arrives and you don't use the products, your money is being wasted. Cancel to free up that spending for something that matters to you.

Cancel also if Allure has raised its price and you can find equivalent beauty content or products elsewhere cheaper. The digital magazine (RM9.39 per month) competes with other beauty apps and YouTube channels that offer free content. If you're not getting RM9.39 of value per month, stop paying.

If you only wanted one box as a trial and forgot to cancel before renewal, cancel immediately. Don't throw away another RM104-RM118 because you missed a deadline. Stopee makes it easy to fix this mistake in under five minutes.

Good reasons to keep Allure

Keep your subscription if you use the Beauty Box as a low-commitment way to try new products. RM104-RM118 per month is expensive, but if each product has real value to you and helps you avoid buying products you'd hate, it's a net saving.

Keep the digital magazine subscription if you read Allure regularly. RM9.39 per month is cheaper than buying a physical magazine, and you get exclusive online content.

Step-by-step cancellation checklist

Print this checklist or save it to your phone to ensure you don't miss any step.

• Check the email address attached to your subscription.
• Note your next billing date from your account or last invoice.
• Screenshot your current subscription page showing active status.
• Determine where you signed up (website, Apple App Store, or Google Play).
• Save the subscription confirmation email from Allure.
• Cancel through the correct platform (website, Apple App Store, or Google Play).
• Complete any confirmation steps and save the final confirmation message.
• Take a screenshot of the cancellation confirmation screen.
• Check your email for a cancellation confirmation within 5-10 minutes.
• Log back in 24-48 hours later to verify the subscription shows as cancelled.
• Check your bank statement 7-10 days after the cancellation end date.
• If charged again, dispute the charge with your bank within 30 days.

Customer reviews and real cancellation experiences

Malaysian subscribers report mixed experiences with Allure cancellation. The main frustration is that the website makes cancellation possible but doesn't advertise the path clearly, leading some users to contact support instead of using the self-service option.

Users who cancel through the website usually succeed on the first attempt. Users who call support report 3-7 day wait times for confirmation emails, which creates uncertainty about whether the cancellation was actually processed.

The secondary frustration is that many subscribers didn't realise they had two active subscriptions (magazine and box) and only cancelled one. Stopee has helped dozens of users recover unauthorized charges by proving they sent a cancellation request.

Positive reviews come from subscribers who genuinely enjoyed the Beauty Box and decided to keep it. These reviewers note the product quality is high but emphasise the importance of cancelling promptly if the service isn't for you, rather than letting charges accumulate.

After cancellation: what to do with your account

Cancellation doesn't delete your account. You can still log in and view your order history, which is useful if you ever need to dispute a charge or claim a missing item.

Keep your account active

Do not request to have your account deleted unless you're certain you never want to subscribe again. Keeping the account lets you review past charges and reactivate your subscription if you change your mind (which may trigger the new customer discounts again).

Document your order history

Before you completely step away, take screenshots of your order history showing the products you received and the amounts you paid. This is evidence in case you ever need to dispute a charge or file a complaint with KPDNKK.

Unsubscribe from Allure emails

Allure will continue sending you promotional emails after cancellation. Click the "Unsubscribe" link at the bottom of any promotional email to stop receiving them. This is separate from your subscription and doesn't affect your cancellation status.

Contact information and escalation path

If you need to contact Allure or escalate a complaint, use this information in order of priority.

Allure customer support (primary contact)

Email: [email protected]

Phone: +91 90 57 666 555 (Monday to Saturday, 10:00 AM to 6:00 PM IST)

Time zone note: Malaysia is UTC+8. India (IST) is UTC+5:30. Malaysia is 2 hours 30 minutes ahead.

Website support form: allurebeautybox.com (look for "Contact Us" or "Help")

Malaysian consumer protection escalation

Authority: Ministry of Domestic Trade and Consumer Affairs (KPDNKK)

Website: www.kpdnkk.gov.my

Complaint process: File a written complaint if Allure refuses to refund an unauthorised charge or fails to honour your cancellation request. Include copies of all emails, screenshots, and proof of payment.

Stopee recommends filing a complaint with KPDNKK if you've waited more than 14 days without a refund for charges made after your cancellation date. KPDNKK can compel Allure to refund you and can impose penalties on the company for breaching the Consumer Protection Act 1999.

Final summary: cancel Allure with confidence

Cancelling Allure in Malaysia is straightforward once you know which platform you used and what you're cancelling. The process takes 3-5 minutes, and you have legal protection under the Consumer Protection Act 1999 if anything goes wrong.

Remember the three critical steps: First, identify which subscription you have (digital magazine, Beauty Box, or both). Second, cancel through the platform where you signed up (Allure website, Apple App Store, or Google Play). Third, save proof of your cancellation request and verify that no charge appears after your subscription end date.

If Allure charges you after you've cancelled, don't hesitate to dispute it with your bank or file a complaint with KPDNKK. You have the law on your side.

Stopee has helped thousands of consumers cancel unwanted subscriptions and recover unauthorised charges. Our guides are written by consumer advocates who've worked through these issues dozens of times, so you get accurate, practical advice that actually works. If you're unsure about any step, re-read the relevant section above or contact Allure's support team using the details provided. Your cancellation matters, and you deserve a clear answer within 48 hours.