
Manage Eat This Much
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of users feel lost facing cancellation terms
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82%
of consumers underestimate the cost of their automatic withdrawals
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44%
of subscribers have experienced a 'commercial trap' experience
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Cancel Eat This Much: The Right Way
How to cancel eat this much and take back your meal planning
What is eat this much
Eat This Much is an automated meal planner that generates weekly meal plans tailored to your calorie targets and nutritional goals. The service builds customised shopping lists and scales recipes to match your household size, saving you time on meal prep and grocery planning.
Service features and how it works
You get access to an algorithm-driven meal planning engine that learns your preferences and dietary requirements. The free tier offers basic planning, while Premium subscribers unlock unlimited weekly plans, advanced customisation, PDF exports, and integration with grocery services.
Most users rely on Eat This Much to automate the repetitive work of meal planning, track macronutrients without guesswork, or manage family meal planning at scale. If you've subscribed and realised the service no longer fits your routine or budget, Stopee has created this guide to walk you through cancellation step by step.
Who typically uses this service
Fitness enthusiasts tracking calories, busy parents managing household meal rosters, and people with specific dietary goals all benefit from automated planning. However, if you prefer cooking intuitively, have cancelled your fitness goals, or have switched to a different meal planning app, cancellation may make sense for your wallet.
Why you might want to cancel eat this much
Before you proceed, understand the legitimate reasons New Zealand consumers choose to step away from this service.
Cost-benefit mismatch
At NZD $8-20+ per month (depending on your plan and billing cycle), Eat This Much can feel expensive if you only use it occasionally or have already planned your meals elsewhere. Premium pricing works only if you actively generate new meal plans weekly and reference grocery lists regularly.
If you're on a tight budget or have shifted to simpler meal prep routines, that monthly charge adds up quickly. Stopee recommends calculating how many weeks you've actually used the service against the total paid-this often reveals whether the investment made sense.
Feature limitations or alternative services
You may have discovered that recipe selection feels repetitive, customisation options don't match your dietary needs, or another meal planning app better suits your cooking style. Some users find that free alternatives cover their needs, or they've returned to manual planning.
Subscription management and billing concerns
Automatic renewal can sneak past your budget if you forget the billing date or life changes (job loss, reduced income, changed priorities) make discretionary spending harder. If you're auditing unnecessary subscriptions, Eat This Much may not survive your financial review.
Your consumer rights in new zealand
Before you cancel, know your legal protections under New Zealand consumer law.
Consumer guarantees act protections
The Consumer Guarantees Act 1993 protects you when purchasing services like Eat This Much. You have the right to services delivered with due care and skill, fit for purpose, and match the description the company provided.
If Eat This Much promised unlimited weekly meal plans but consistently fails to deliver them, or if the service crashes frequently and isn't restored promptly, you may have grounds to request a refund or credit under this Act. Stopee recommends documenting failures with screenshots and dates before contacting support.
Fair contract terms and cancellation rights
Automatic renewal contracts must be clearly disclosed before you subscribe. If Eat This Much buried renewal terms in fine print or didn't clearly explain the cancellation process upfront, the Fair Trading Act 1986 may protect you. You can push back against unfair contract terms or demand a refund if disclosure was inadequate.
Most importantly, you always have the right to cancel your subscription. The company may not impose unreasonable barriers to cancellation or charge punitive fees for early termination of a monthly subscription.
How to cancel eat this much
Follow these step-by-step instructions to end your subscription cleanly and avoid accidental re-billing.
Cancel directly via the eat this much website or app
This is the fastest and most reliable method. You control the cancellation immediately and receive confirmation.
- Open your web browser and visit eatthismuch.com, or open the Eat This Much app on your phone or tablet.
- Log in with your email address and password.
- Navigate to your Account settings or Subscription settings (usually found in a menu or under your profile icon).
- Locate your active subscription and select Cancel subscription or similar wording.
- Follow any on-screen prompts to confirm the cancellation. You may be asked for feedback on why you're leaving-this is optional.
- Look for a confirmation message or email confirming your subscription has been cancelled. Pro tip: take a screenshot of this confirmation for your records.
Cancel via apple app store (if you subscribed through iOS)
If you originally purchased your Eat This Much subscription through the Apple App Store on iPhone or iPad, you must cancel through Apple's system, not within the app itself.
- Open the Settings app on your iPhone or iPad.
- Tap your Apple ID at the top of the screen, then select Subscriptions.
- Find Eat This Much in the list of active subscriptions.
- Tap the subscription and select Cancel subscription.
- Confirm the cancellation by tapping Confirm or similar.
- Apple will send you a cancellation confirmation email within minutes. Keep this for your records.
Warning: if you cancel within the Eat This Much app but subscribed via the App Store, your subscription will not actually end-you must cancel through the Settings app instead.
Cancel via google play store (if you subscribed through android)
Android users who purchased through the Google Play Store must follow Google's cancellation process.
- Open the Google Play app on your Android phone or tablet.
- Tap your profile icon in the top-right corner and select Manage subscriptions or Payments and subscriptions.
- Select Subscriptions, then find Eat This Much in the list.
- Tap Eat This Much and select Cancel subscription.
- Follow the prompts to confirm. Google Play will send you a confirmation email.
Pro tip: screenshot the cancellation confirmation and note the exact date-Google Play shows when your access expires (usually the end of your current billing cycle).
Contact eat this much support directly
If you cannot locate the cancellation option, encounter technical errors, or need help, reach out to their support team.
- Visit the contact form or Help section on the Eat This Much website at eatthismuch.com.
- Write a clear cancellation request: "Please cancel my subscription effective immediately" and include the email address associated with your account.
- Submit the form or send an email to their support address.
- You should receive a response within 1-3 business days confirming the cancellation.
Stopee advises that you keep copies of all support correspondence-if billing continues after cancellation, these emails become crucial evidence for a refund dispute.
What happens after you cancel
Understanding what to expect after pressing the cancel button helps you avoid surprises and manage your transition smoothly.
Access and billing timeline
Your Eat This Much Premium access typically remains active until the end of your current billing period. For example, if you subscribed monthly and cancel on the 15th, you retain full access until the last day of that calendar month. After that date, your account automatically downgrades to the free tier, and paid features lock.
Crucially, cancellation stops future automatic renewals but does not retroactively refund charges already processed. If you paid for the current month or year, that fee is usually non-refundable unless you meet specific refund criteria (explained below).
Data retention and exports
Your profile, saved meal plans, dietary preferences, and shopping lists typically remain on your Eat This Much account after cancellation. However, you lose access to features that let you export or modify them once you drop to the free tier.
Pro tip: before you confirm cancellation, export any meal plans, shopping lists, or PDFs you want to keep offline. Use the export function in your account settings to download these as files to your computer. Once Premium ends, this option may disappear.
Reactivation and account recovery
If you change your mind, you can reactivate your subscription by logging back in and selecting a plan. Your account data and history remain intact, so you won't lose past preferences or meal plan records.
Will you get a refund
Refunds for subscription services are rarely automatic, but you have options depending on how you subscribed and when the issue arose.
General refund policy
Eat This Much typically does not offer automatic refunds for past billing cycles once the service has been accessed. The company treats each monthly or annual billing period as a completed purchase. However, exceptions exist if you can demonstrate a service failure, billing error, or breach of the Consumer Guarantees Act.
When you have a stronger refund case
You stand a better chance of securing a refund if the service was unavailable for extended periods, the company failed to deliver what you paid for, or you were charged in error after cancellation. Document the problem with screenshots, dates, and details, then contact Eat This Much support explaining the issue and requesting a refund.
If the company refuses and you subscribed within the last 90 days, the Consumer Guarantees Act may still protect you. Stopee recommends escalating to the Commerce Commission if Eat This Much declines an unreasonable refund request. The Commission's dispute resolution process is free and is designed to hold companies accountable for unfair practices.
Refunds for app store subscriptions
If you subscribed through the Apple App Store or Google Play Store, you must request refunds through that platform, not directly from Eat This Much. Apple and Google both offer refund windows for accidental purchases or service issues.
- Apple App Store: you have 14 days to request a refund for a subscription. Visit Apple's billing support or use the Report a Problem link in your email receipt.
- Google Play Store: you can request a refund within 48 hours of purchase. Open your Google Play account, find the subscription, and select Request a refund.
After those windows close, refunds become discretionary. However, if you can demonstrate a fault with the service (crashes, unavailability, failed to match the description), the store may grant an exception. Stopee recommends keeping detailed records of any service failures to strengthen your case.
Eat this much pricing and plan comparison
Understanding the cost structure helps you evaluate whether cancellation saves you money and what you might be giving up.
Current pricing in new zealand
Eat This Much publishes pricing in USD on its main website, but when you subscribe via the Apple App Store or Google Play Store in New Zealand, the price converts to NZD automatically at checkout. Exact NZD amounts can vary slightly due to exchange rates and regional App Store pricing tiers.
| Plan | Billed as | USD price | Approx. NZD | Key features |
|---|---|---|---|---|
| Free tier | No charge | Free | Free | 1 basic meal plan per week, limited recipes, no exports |
| Premium annual | USD $60 per year | USD $5/month | NZD ~$110/year | Unlimited weekly plans, exports, customisation, leftovers tracking |
| Premium monthly | USD $14.99 per month | USD $14.99/month | NZD ~$27/month | Same as annual, but higher per-month cost |
| Family plan | Varies | Not publicly listed | Contact support | Multiple profiles, household meal planning |
Pro tip: if you remain a subscriber, switching from monthly to annual billing cuts your per-month cost nearly in half. However, if you're unsure about continued use, monthly billing offers more flexibility.
Common mistakes when cancelling eat this much
Cancelling a subscription sounds simple, but small errors can leave you frustrated when bills keep arriving. Here's what goes wrong and how to avoid it.
Cancelling in the app instead of through the subscription platform
Many users delete the Eat This Much app from their phone, thinking this cancels their subscription. It does not. Deleting the app simply removes it from your device-your subscription and payment method remain active, and you'll be charged at the next renewal.
If you subscribed via the Apple App Store, you must cancel within the iPhone Settings app under Subscriptions. If you subscribed via Google Play, cancel through the Google Play app. If you used the Eat This Much website directly, cancel through their account settings. Stopee strongly recommends cancelling through the actual subscription platform, not just uninstalling the app.
Missing the confirmation email
You submit a cancellation request and assume it worked. However, many users never see the confirmation email because it lands in spam, or they forget to check within the first few hours. Without confirmation, you won't know if the request actually processed.
Always wait for and verify the cancellation confirmation email before your next billing date. If no email arrives within 24 hours, contact support to confirm the status. Stopee advises screenshotting the confirmation and saving it in a folder labelled "Subscriptions Cancelled" for future reference.
Cancelling too late in the billing cycle
If you cancel after your billing date has already passed, you'll be charged for the next full cycle. For example, if your renewal date is the 5th and you cancel on the 6th, you've already been charged. That cycle's payment is typically non-refundable unless a service fault occurred.
Set a phone reminder for 2-3 days before your renewal date so you can cancel in time if you've decided not to continue. Check your account or email receipt to see exactly when your next billing date falls.
Not exporting data before cancellation
Once your Premium subscription ends, you lose access to premium export features and advanced customisation tools. If you wanted to keep a year's worth of meal plans as PDFs or a grocery list template, waiting until after cancellation means losing that data permanently (or only having access to basic free-tier options).
Export everything you need before you confirm cancellation. Take 10 minutes to download your meal plans, shopping lists, and any saved preferences as files on your computer.
Your cancellation checklist
Use this checklist to ensure you cancel cleanly and protect yourself from surprise charges.
- Identify where you subscribed (Eat This Much website, Apple App Store, or Google Play Store).
- Log in to your account and locate your subscription status and next renewal date.
- Export any meal plans, shopping lists, or customisation preferences as PDFs or documents.
- Initiate cancellation through the correct platform (website account settings, Apple Settings, or Google Play).
- Take a screenshot of the cancellation confirmation page.
- Save the cancellation confirmation email to a folder for your records.
- Note the date your Premium access ends (usually the end of the current billing period).
- Check your bank or credit card statement 1-2 days after the expiration date to confirm no further charges appear.
- If unexpected charges appear, contact Eat This Much support or your app store with the cancellation confirmation as evidence.
Contact eat this much for cancellation support
If you run into trouble cancelling or need to escalate a billing issue, here's how to reach the company directly.
Direct contact methods
Eat This Much operates from the United States and does not maintain a New Zealand office or postal address. You'll contact their US-based support team for all cancellation and billing inquiries.
- Website contact form: visit eatthismuch.com and locate the Help or Contact Us section. Fill in the contact form with your email, account details, and cancellation request.
- Expected response time: 1-3 business days for email support.
- App support: open the Eat This Much app, navigate to Settings or Help, and use any in-app support chat or contact option.
If eat this much refuses to cancel
Occasionally, companies make cancellation deliberately difficult or refuse without legitimate cause. If you've requested cancellation and the company ignores you or imposes unreasonable barriers, escalate your complaint to New Zealand's Commerce Commission.
The Commerce Commission enforces consumer protection laws in New Zealand. You can file a complaint online at https://www.commissionerforfinancialcomplaints.govt.nz/ or contact them directly. Provide documentation of your cancellation requests, any refusals from Eat This Much, and all transaction records. Stopee has guided thousands of consumers through this escalation process, and the Commission regularly rules in favour of consumers unfairly denied cancellation or refunds.
Dispute charges on your card
If Eat This Much continues billing you after you've requested cancellation and the company won't respond, contact your bank or credit card provider. Most financial institutions allow you to dispute unauthorised charges or recurring payments you've cancelled. File a dispute within your online banking portal or by calling the number on the back of your card. Provide your cancellation confirmation as evidence.
Stopee recommends pursuing both complaint channels simultaneously: escalate to the Commerce Commission and file a bank dispute. This pressure usually resolves the issue within 30-60 days.
Key takeaways
Cancelling Eat This Much is straightforward when you follow the right steps and cancel through the correct platform. Whether you're cutting costs, switching to a different meal planning method, or simply reassessing your subscriptions, you have clear options and consumer protections backing you up.
Cancel via your account settings (website or app), the Apple App Store (if you subscribed through iOS), or the Google Play Store (for Android). Export your data before the cancellation takes effect, monitor your next billing date to confirm no charges appear, and keep cancellation confirmations for your records.
If refund complications arise, remember that New Zealand's Consumer Guarantees Act and Fair Trading Act protect you if the service failed to deliver what you paid for. Stopee has helped thousands of consumers navigate subscription cancellations and dispute unfair billing practices, and our commitment to transparency and empowerment extends to every cancellation guide we write. Your money is yours to control-cancel with confidence, and reclaim that monthly budget for something that truly matters to you.