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Cancel Impulse: The Right Way
How to cancel impulse and reclaim your brain-training subscription in singapore
What is impulse and why you might want to cancel
Impulse is a subscription-based mobile and web app that delivers daily brain-training exercises, habit tracking, and cognitive challenges designed to build mental discipline. The service operates across iOS, Android, and web platforms, with premium features locked behind a paid subscription model.
You subscribe through one of three channels: the Apple App Store, Google Play Store, or the Impulse website directly. Each platform has different cancellation mechanics, which means your path out depends entirely on where you signed up. Many users find themselves paying for premium access they no longer use - either because the habit didn't stick, the daily time commitment became unrealistic, or they simply want to explore alternatives. At Stopee, we understand that decision fatigue is real, and cancelling should be straightforward, not buried in app menus.
Key features and what you're paying for
Impulse focuses on short daily sessions (typically 5-15 minutes), streak counters that gamify consistency, and escalating difficulty levels. Premium tiers unlock extended content libraries, longer progress histories, and ad-free experiences. Pricing varies by region and platform, so what you pay in Singapore may differ from global rates.
If you've decided the service no longer fits your life, Stopee is here to walk you through every cancellation option - and to fight for your refund rights if the company doesn't cooperate.
Why this guide matters
Cancelling a subscription app should take minutes, not hours. Yet thousands of users struggle because cancellation methods differ across platforms, support channels vanish into spam folders, and refund policies hide behind legal jargon. This guide cuts through that noise. Stopee has helped thousands of consumers cancel unwanted subscriptions without losing money or spending weeks on hold. You deserve the same clarity.
Your consumer rights under singapore law
Singapore's Consumer Protection (Fair Trading) Act protects you when you cancel digital subscriptions. You have specific rights that Impulse cannot ignore.
What the law guarantees you
Under the Consumer Protection (Fair Trading) Act, you have the right to cancel a distance contract (including digital subscriptions) within 14 days without providing a reason - as long as you notify the supplier in writing. This applies to web-based and app store purchases equally. The clock starts from the date your subscription begins (or, for free trials that convert, from when billing starts).
Additionally, if Impulse fails to deliver services as described, charges you without authorisation, or uses unfair terms, you can escalate to the Consumers Association of Singapore (CASE). CASE investigates complaints and can recommend compensation. Stopee always recommends documenting your cancellation request (email, screenshot, date) so you have proof if Impulse disputes your action later.
What happens if impulse refuses to refund you
If Impulse denies a refund you believe you deserve, file a formal complaint with CASE. Include your cancellation proof, subscription date, and billing records. CASE can mediate disputes and, if necessary, escalate to enforcement action. You are not powerless - the law is on your side.
Pricing and subscription plans in singapore
Understanding what you're paying helps you decide whether the cost justifies keeping your subscription active.
Current impulse plans and estimated costs
| Plan type | Cost (approx SGD) | Billing cycle | Best for |
|---|---|---|---|
| Weekly premium access | S$9.44 | Per week | Trial users; short-term commitment |
| Monthly premium access | S$6.74 | Per month | Regular users; flexibility |
| Annual premium access | S$59.99 | Per year | Committed users; best value |
| Free tier | Free | Ongoing | Casual users; limited features |
Prices vary slightly depending on your app store region settings and any active promotions. If you subscribed during a promotional period, your renewal price may jump significantly - a common trap Stopee warns users about. Check your billing statement before you cancel to confirm your actual renewal amount.
How to cancel impulse on iOS (Apple app store)
Cancelling through the Apple App Store requires access to your subscription settings, not just deletion of the app itself.
Step-by-step cancellation on iPhone and iPad
- Open the App Store app on your iPhone or iPad (not the Settings app, though both work).
- Tap the profile icon in the bottom right corner of the screen.
- Select Subscriptions from the menu.
- You will see all active and expired subscriptions tied to your Apple ID.
- Find "Impulse" in the list and tap it.
- If you subscribed under a different email address linked to your Apple ID, search that account if Impulse doesn't appear immediately.
- Tap "Cancel subscription" or "Turn off auto-renewal."
- The button label depends on your iOS version; both actions stop future billing.
- Confirm your cancellation when prompted.
- Apple will ask why you're cancelling; your answer is optional, but feedback helps improve the service (or doesn't - your choice).
- Verify cancellation by checking your email for Apple's confirmation, which arrives within minutes.
- Pro tip: Screenshot this confirmation for your records. If Apple bills you again, you have proof of cancellation.
Critical timing and access details
Warning: Deleting the Impulse app does not cancel your subscription. Your charges will continue unless you explicitly cancel in the App Store settings. This is the most common mistake Stopee users report.
You must cancel at least 24 hours before your billing date to avoid renewal. If you cancel within 24 hours of renewal, Apple may still charge you but will offer a refund if you request it immediately. Check your subscription renewal date before you start.
How to cancel impulse on android (Google play)
Google Play's cancellation flow is similarly buried in settings - but once you find it, the process is quick.
Step-by-step cancellation on android devices
- Open the Google Play app on your Android phone or tablet.
- Ensure you're logged into the same Google account used to purchase the subscription.
- Tap your profile icon (top right) and select "Payments & subscriptions."
- This opens your account management hub for all Google Play purchases.
- Select "Subscriptions" from the menu.
- You will see all active and past subscriptions on this account.
- Tap "Impulse" from the list.
- The subscription details page opens, showing your renewal date and billing history.
- Tap "Cancel subscription" and follow the on-screen prompts.
- Google may ask you to confirm the cancellation and provide feedback; neither is mandatory.
- Wait for Google's confirmation email, which confirms the cancellation is complete.
- Pro tip: If your cancellation email doesn't arrive within 10 minutes, return to the Subscriptions menu and verify Impulse no longer appears as active.
Avoiding android pitfalls
Warning: Uninstalling the Impulse app will not stop your Google Play billing. You must cancel within the Google Play store itself. Additionally, if you use Google Play Family Library, check whether a family manager controls the subscription - you may need their permission to cancel.
Cancel at least 24 hours before your renewal date. Google Play will complete the cancellation but may still process one final charge if you cancel within the grace period; contact Google Play Support immediately if this happens.
How to cancel impulse web subscriptions (direct purchase)
If you subscribed directly through the Impulse website rather than an app store, your cancellation path differs slightly - but remains manageable.
Cancellation for website-based subscriptions
- Visit the Impulse website and log into your account.
- Use the same email address and password you used during signup.
- Navigate to your account settings or billing section.
- Look for "Subscription," "Billing," or "Account" tabs - the exact label varies.
- Locate your active subscription and select "Cancel" or "Manage subscription."
- The website should display your renewal date and current plan details.
- Confirm your cancellation when prompted.
- Complete the confirmation to trigger your cancellation request.
- If the website lacks a cancellation button or your account won't load, contact Impulse support directly.
- Email support@brainimpulse.me with your account email, subscription date, and a clear cancellation request.
- Expect a response within 2-3 business days; follow up if you don't hear back.
- Pro tip: Send your cancellation email from the account email address on file. Include "CANCELLATION REQUEST" in the subject line so it doesn't get lost in their inbox.
What if the website cancellation fails
Sometimes the Impulse website experiences glitches, or your account access breaks. If you cannot cancel online, do not assume silence equals cancellation. Email support@brainimpulse.me immediately and request written confirmation. Keep a copy of your email and their response for your records - Stopee recommends this for every digital cancellation, as proof protects you if disputes arise later.
What happens after you cancel impulse
Cancellation doesn't mean immediate access loss or instant data deletion - understanding what happens next prevents confusion and regret.
Access and billing after cancellation
Once you cancel, your paid access remains active until the end of your current billing period. If your subscription renews on the 20th and you cancel on the 15th, you keep access through the 20th at no extra cost. After that date, your access reverts to the free tier (if available) or stops entirely, depending on Impulse's model.
You will not be charged again if your cancellation completes before your renewal date. If you cancel after renewal has already processed (within 24 hours of the billing date), you may see a charge - contact Impulse or your app store for an immediate refund.
Your data, account, and stored progress
Cancellation stops your billing but does not automatically delete your account or training history. Your progress, streaks, and saved data typically remain tied to your account indefinitely. Some users want this preserved (in case they resubscribe later), while others prefer deletion for privacy.
If you want Impulse to permanently delete your account and all associated data, email support@brainimpulse.me and explicitly request "account deletion and complete data removal." Confirm their data retention policy in their Terms of Use before you assume anything will be erased. Stopee advises requesting deletion in writing so you have proof of your request if data isn't removed as promised.
Refund eligibility and how to claim your money back
Not every cancellation entitles you to a refund, but specific scenarios do - and you have the power to claim them.
Impulse's stated refund policy
According to Impulse's Terms of Use, monthly subscriptions are eligible for a full refund within 15 days of purchase if you request one by email. After 15 days, refunds are generally unavailable unless you have a legitimate dispute (billing error, service failure, or unauthorised charge).
For unused time after cancellation, Impulse's policy states no refunds are provided - you pay for the full month or year regardless of when you cancel. This is standard in the industry, but Singapore's Consumer Protection law may override it in certain circumstances.
App store and google play refunds
If you subscribed via Apple App Store or Google Play, refunds are handled by those platforms, not directly by Impulse. Apple and Google review refund requests on a case-by-case basis and often approve refunds for billing errors, accidental charges, or if you cancelled within a short period of subscription.
To request an Apple refund, visit reportaproblem.apple.com, select your Impulse charge, and explain why you want a refund. For Google Play, open Google Play Help, navigate to your order history, and request a refund for the Impulse charge. Both platforms typically respond within 24-48 hours.
Claiming a refund under consumer law
Singapore's Consumer Protection (Fair Trading) Act gives you a statutory 14-day cooling-off period for distance contracts. If you cancel within 14 days of your subscription starting, you can demand a full refund regardless of Impulse's terms. Email support@brainimpulse.me with your account email, subscription date, and a reference to your consumer rights under the Act. Keep their response.
If they refuse, file a complaint with the Consumers Association of Singapore (CASE) at case.org.sg. Provide your cancellation request, their refusal, and proof of payment. CASE will investigate and, if they find Impulse at fault, recommend compensation. Stopee has seen CASE force refunds in dozens of cases where companies tried to ignore consumer law.
Common mistakes when cancelling impulse
Cancellation regrets often stem not from the decision itself, but from missteps in execution. You're not alone - thousands have tripped over these same traps.
Mistake 1: deleting the app instead of cancelling the subscription
This is the number one error. Removing Impulse from your phone stops nothing. Your subscription remains active, your billing continues, and you won't even receive renewal reminders because the app is gone. Always cancel within the app store or website first. Only delete the app after you confirm cancellation in writing.
Mistake 2: cancelling too close to your renewal date
If you cancel within 24 hours of your billing date, your payment may already be processing. Impulse's system may complete the charge before your cancellation takes effect. Check your renewal date before you act. Cancel at least 2-3 days early to ensure no overlaps.
Mistake 3: not saving cancellation confirmation
If Impulse charges you after cancellation, your confirmation email is your only defence. Screenshot it, save the email, and export it as a PDF. Without this proof, arguing with support becomes your word against theirs - and Stopee knows support will claim they have no record of your request.
Mistake 4: ignoring refund eligibility within 15 days
If you subscribed recently, you qualify for a full refund under Impulse's policy. Don't just cancel and move on. Email support asking for a refund within the 15-day window. Many users forget this step and leave money on the table unnecessarily.
Cancellation checklist and timeline
Use this checklist to ensure nothing falls through the cracks.
| Task | Timing | Status |
|---|---|---|
| Check your Impulse renewal date | Before cancelling | ☐ |
| Note the date you subscribed (for refund eligibility) | Before cancelling | ☐ |
| Cancel subscription via app store or website | 2-3 days before renewal | ☐ |
| Screenshot or save your cancellation confirmation | Immediately after cancelling | ☐ |
| If eligible for refund (within 15 days), email support@brainimpulse.me | Within 15 days of signup | ☐ |
| If no response after 3 business days, follow up or escalate to CASE | 3+ days after support email | ☐ |
Impulse contact details and escalation address
If you need to reach Impulse for cancellation support, refund disputes, or account deletion, use the following contact method.
Primary support channel
Email: support@brainimpulse.me
Include your full name, account email address, subscription plan, renewal date, and a clear description of your request. Response time is typically 2-3 business days. If you don't receive a response within this window, send a follow-up email referencing your original message and marking it "URGENT."
Escalation if support doesn't respond
If Impulse ignores your cancellation or refund request, file a formal complaint with the Consumers Association of Singapore (CASE). You can reach CASE at case.org.sg or call 1800 6100 135 (toll-free). Include your cancellation email, any support responses (or lack thereof), and your billing records. CASE will investigate and, if warranted, recommend Impulse compensate you.
Stopee has helped thousands of consumers navigate exactly these scenarios - and we know that persistence, documentation, and escalation to authorities like CASE almost always yield results. You have power here; use it.
Summary and next steps
Cancelling Impulse is straightforward once you know which platform you subscribed through and follow the correct steps. Whether you used the Apple App Store, Google Play, or the Impulse website, cancellation takes minutes - not hours. The key is acting early, saving proof, and claiming your refund if you're eligible.
Stopee is committed to making cancellation transparent and empowering. Our guides cut through corporate jargon and dark patterns so you always know your rights. We've helped thousands of consumers cancel unwanted subscriptions, recover refunds, and reclaim control of their digital lives. If you encounter resistance from Impulse or need clarification on your consumer rights, visit Stopee at stopee.com. Your money, your choice, your control - that's the Stopee promise.