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Cancel Plenty Of Fish: The Right Way
How to cancel plenty of fish in south africa: your step-by-step guide
What plenty of fish is and why you might need to cancel
Plenty Of Fish (POF) is a dating platform that combines free features with optional paid subscriptions to unlock premium perks like ad-free browsing, extended profiles, visibility boosts, and token purchases. The service operates globally, including across South Africa, and lets you subscribe either through the Apple App Store, Google Play Store, or directly on POF's website.
If you've signed up for a paid plan and now want to stop your subscription, you're not alone. Many South African users subscribe impulsively during a promotion, find the premium features aren't delivering results, hit financial constraints, or simply decide the platform isn't for them. The good news: cancelling POF is straightforward once you know where to look. Stopee has guided thousands of South African consumers through subscription cancellations, and this guide will show you exactly how to take control of your account.
Why you might cancel
Common reasons include disappointing match quality, unexpected renewal charges, preference for free-only dating apps, or simply changing your mind about online dating altogether. Whatever your reason, you have the right to cancel without penalty-and in some cases, reclaim your money.
The subscription model explained
POF's subscriptions renew automatically unless you actively cancel them. This means if you don't stop your subscription before the renewal date, your payment method gets charged for the next billing period. Understanding how your subscription renews is the first step to preventing unwanted charges, and Stopee is here to make sure you avoid that trap.
Your consumer rights under south african law
South Africa's Consumer Protection Act (CPA) gives you strong protections when cancelling online subscriptions.
What the CPA guarantees you
The Consumer Protection Act requires that any company offering online services must give you a clear, accessible way to cancel. You have the right to cancel within a reasonable period, and the CPA specifically protects consumers from hidden cancellation processes or deceptive renewal practices. If POF makes cancellation deliberately difficult or unclear, that's a breach of consumer law.
Additionally, if you're charged without your informed consent-or if POF fails to send you clear renewal reminders-you can dispute the charge with your bank under the CPA. Keep screenshots of all POF communications and your cancellation confirmation for evidence.
Refund rights and cooling-off periods
Under the CPA, consumers have a 7-day cooling-off period for distance contracts (subscriptions purchased online). This means you can request a full refund within 7 days of subscribing, provided you haven't yet used most of the service. However, POF's terms may impose stricter rules, so check their policy for your specific billing method.
If you purchased through the Apple App Store or Google Play, those platforms have their own refund policies that may be more generous. Apple allows refund requests up to 45 days after purchase; Google Play typically honours refunds within 48 hours if requested quickly.
How to cancel plenty of fish on iOS
Cancelling through Apple's ecosystem requires just a few taps in your iPhone settings.
Step-by-step cancellation via app store
- Open Settings on your iPhone or iPad.
- Look for the gear icon on your home screen.
- Tap your name or Apple ID at the very top of the settings menu.
- It's usually labelled with your name or "Apple ID".
- Select Subscriptions from the menu options.
- This shows all active and expired subscriptions linked to your Apple ID.
- Find Plenty Of Fish in the list and tap it.
- If you don't see it immediately, scroll down-it may be under expired subscriptions if you've already cancelled.
- Tap "Cancel Subscription" or "Edit Subscription".
- You'll see a red "Cancel Subscription" button; tap it to confirm.
- Confirm your cancellation by selecting "Confirm Cancellation".
- Apple will send you an email confirming the cancellation immediately.
What happens after you cancel on iOS
Your POF premium access continues until the end of your current billing cycle. You won't be charged on the next renewal date. Apple sends you a cancellation confirmation email within minutes-screenshot this for your records, as Stopee recommends keeping proof of all cancellations.
Pro tip: If you don't see a confirmation email within an hour, log into your Apple Account on iCloud.com and check your subscription history there to verify the cancellation went through.
How to cancel plenty of fish on android
Android cancellation works through Google Play and follows a slightly different path than Apple.
Step-by-step cancellation via google play
- Open the Google Play Store app on your Android phone.
- Look for the multicoloured triangle icon on your home screen.
- Tap your profile icon in the top right corner.
- It's usually your account photo or initials.
- Select "Payments and subscriptions" from the menu.
- This is where Google Play displays all your active recurring charges.
- Tap "Subscriptions".
- You'll see a list of all services you're currently subscribed to through Google Play.
- Find Plenty Of Fish and tap it.
- A screen showing your subscription details, renewal date, and price will appear.
- Tap "Cancel subscription" at the bottom of the screen.
- Google will ask for your cancellation reason-you can skip this, but feedback helps improve consumer protections.
- Confirm by tapping "Yes, cancel subscription" when prompted.
- Google Play sends an instant confirmation email to your account email address.
Access after cancelling on android
Like iOS, your premium features remain active through the end of your paid billing period. No further charges appear on your Google Play payment method after cancellation.
Warning: If you uninstall the POF app before cancelling, your subscription may continue running in the background. Always cancel the subscription itself via Google Play settings, not just the app.
How to cancel plenty of fish via the website
If you subscribed directly on POF's website rather than through an app store, you'll manage cancellation through your account dashboard.
Step-by-step website cancellation
- Go to POF.com and log into your account.
- Use the email and password you registered with; if you've forgotten your password, use the "Forgot Password?" link.
- Click your profile icon or account settings (usually in the top right corner).
- Look for a menu labelled "Account", "Settings", or your name.
- Select "Manage Account" or "Account Settings".
- This takes you to the main account management dashboard.
- Find "Membership" or "My Subscription".
- This section shows your current plan, renewal date, and billing details.
- Look for "Cancel Membership" or "Modify Subscription".
- POF may ask you why you're cancelling-this is optional to answer.
- Follow the prompts to confirm cancellation.
- POF sends a confirmation email with your cancellation details and final access date.
Website cancellation notes
Website-based cancellations often take 24 hours to process fully, though POF typically confirms within an hour. Keep the confirmation email as proof, and note your exact cancellation date so you know when your premium access ends.
Pro tip: If you can't find a "Cancel Membership" button, try clicking "Account Type" or "Membership Status"-different POF interface versions use different labels. Stopee advises contacting POF support directly if the cancellation option remains hidden; this may indicate a dark pattern worth reporting.
Refunds and getting your money back
Whether you can recover your subscription cost depends on timing, payment method, and local law.
POF's standard refund policy
POF's default position is that subscriptions are final and non-refundable. However, this policy is often overridden by consumer law and app store policies. South African law favours consumers in this area, and Stopee recommends always requesting a refund if you cancel within 7 days of subscribing.
Refunds through the app store (iOS)
Apple handles refunds for iOS subscriptions independently. To request one:
- Go to reportaproblem.apple.com or use the "Report a Problem" feature in your App Store purchase history.
- Log in with your Apple ID.
- Find the POF charge and select "I would like to request a refund for this purchase".
- Apple displays your purchase and subscription history in reverse chronological order.
- Choose a reason (e.g., "I didn't authorize this charge" or "The service is not as described").
- Be honest; Apple reviews refund patterns and may deny repeat requests.
- Submit your request.
- Apple typically processes refund requests within 24 to 48 hours and credits your original payment method.
Warning: Apple refunds work best if you request them within 45 days of the charge. After that, you may be directed to contact POF directly.
Refunds through google play (Android)
Google Play offers a similar refund path:
- Open Google Play on your phone or visit play.google.com in a browser.
- Go to your account settings and select "Payments and subscriptions".
- Tap the subscription charge you want to refund.
- Find the POF transaction in your order history.
- Select "Request a refund" or "Report a problem".
- Google displays this option within 48 hours of purchase; older charges may require contacting POF directly.
- Explain your reason and submit.
- Google Play processes refunds within 5 to 10 business days in most cases.
Refunds for website purchases
If you subscribed directly on POF.com, you'll need to contact POF support. The company requests a signed, dated cancellation notice including your username, email, order ID, and exact amount charged. Email this to POF's designated support address and request a refund within your 7-day cooling-off window. Expect a response within 5 to 7 business days.
Pro tip: If POF refuses your refund, escalate to your bank and dispute the charge under consumer protection grounds. Your bank can reverse the transaction and investigate whether POF's cancellation process was sufficiently transparent-Stopee has seen many successful chargebacks when companies hide cancellation options.
Plenty of fish pricing in south africa
Understanding what you're paying for helps you decide whether a refund or cancellation makes sense.
Typical POF subscription plans and costs
| Plan | Price (ZAR) | Billing Period | Key Features |
|---|---|---|---|
| 1-Month Premium | R415-R495 | 1 month | Ad-free browse, extended profile, online status, read receipts |
| 3-Month Premium | R1,050-R1,245 total | 3 months | All 1-month features plus monthly discounts on tokens |
| 6-Month Premium | R1,980-R2,370 total | 6 months | Best value; all features plus extra token allowance |
| Tokens (one-time purchase) | R50-R500 per bundle | No expiry | Used for boosts, virtual gifts, priority visibility |
| Monthly Boost | R99-R149 | 1 month | Increases profile visibility for 24 hours monthly |
| Incognito Mode | R49-R99 | 1 month | Browse privately without showing your profile to others |
Prices listed are approximate South African rand (ZAR) converted from typical POF charges and may vary based on promotions, app store markup, and currency fluctuations. Always verify current pricing in the app or on POF.com before subscribing.
What happens to your account after cancellation
Cancelling a subscription and deleting your account are two separate actions-understanding the difference prevents confusion and unwanted surprises.
Your profile and data after cancelling a subscription
Cancelling your POF subscription does not delete your profile, messages, or account data. Your profile remains visible to other users, and your account stays active. You simply lose access to premium features once your paid period expires. You can still use POF's free features-browsing, limited messaging, and profile editing-indefinitely after cancellation.
If you want your profile completely removed from POF's servers, you must delete your account separately through Account Settings > Privacy > Delete Account. This is a permanent action and cannot be reversed.
Re-subscribing after cancellation
Nothing prevents you from subscribing again in future. Your old messages and match history remain if your account still exists. If you've deleted your account entirely, you'll create a fresh profile if you decide to return to POF later.
Warning: Deleting your account does not stop subscription renewals if you cancel the subscription first. Always cancel the subscription via your app store or POF's website before deleting your account, or you risk being charged after your account is gone. Stopee recommends waiting 24 hours after cancelling to delete your account, just to be certain the cancellation has fully processed.
Common mistakes to avoid when cancelling
Cancellation mistakes are frustrating, especially when you're charged unexpectedly. Here's what catches most users off guard.
Mistake 1: deleting the app instead of cancelling the subscription
Simply uninstalling POF from your phone does nothing to stop renewals. Your subscription continues running in the background, and you'll be charged on the renewal date. Always cancel the subscription through your app store or POF's website first, then uninstall if you wish.
Mistake 2: ignoring the confirmation email
After you cancel, you receive an email confirming the action and your final access date. Some users delete this email without reading it, then later claim they never cancelled when they're charged again. Save every cancellation confirmation email for at least 12 months. Stopee advises printing or screenshotting these emails as backup proof.
Mistake 3: cancelling just before a renewal without verifying the date
POF's billing cycle may not align with your calendar month. If you cancel on the 29th of the month but your subscription renews on the 15th, you could be charged weeks later unexpectedly. Always check your exact renewal date in the app or account settings before cancelling, and confirm the cancellation took effect on your payment method's transaction history.
Mistake 4: using the wrong payment method
If you subscribed through both Apple and Google Play with different payment methods, you must cancel both subscriptions separately. Cancelling only one leaves the other active and charging. Log into each platform independently and verify both subscriptions are cancelled.
Mistake 5: not requesting a refund within the cooling-off period
South African law gives you 7 days to request a refund. After that, POF and app stores are far less likely to honour requests. If you want your money back, act quickly-within the first week of subscribing. Stopee recommends requesting refunds immediately if you've changed your mind, rather than hoping cancellation alone will prevent future charges.
Your cancellation checklist
Use this checklist to ensure your cancellation is complete and protected.
| Action | Completed? | Notes |
|---|---|---|
| Identify your subscription platform | ☐ | App Store (iOS), Google Play (Android), or POF website |
| Note your renewal date | ☐ | Check your subscription settings before cancelling |
| Cancel the subscription | ☐ | Follow the platform-specific steps above |
| Save cancellation confirmation | ☐ | Screenshot or print the confirmation email immediately |
| Check your bank or payment app | ☐ | Verify no charge appears on your renewal date |
| Request refund if within 7 days (optional) | ☐ | Use your app store or contact POF support directly |
How stopee can help you cancel with confidence
Cancelling a subscription should never feel like a battle. At Stopee (stopee.com), we've helped thousands of South African consumers navigate cancellations, refund requests, and disputes with dating apps, streaming services, and other subscription companies.
If POF doesn't honour your cancellation, charges you after you've cancelled, or refuses a refund you're entitled to under consumer law, Stopee can help you escalate the issue. We provide templates for formal complaints to POF, guidance on disputing charges with your bank, and advice on reporting the company to the Consumer Protection Authority if necessary.
Your money and your control over your own subscriptions matter. Stopee makes sure you keep both.
Contact information for further assistance
If you've cancelled but have questions about POF, or if the company doesn't respond to your cancellation request within 7 business days, contact POF directly.
POF customer support and mailing address
For cancellation-related issues not resolved through your app store, you can write to POF's Dallas office:
Plenty Of Fish Media Inc.
Dallas, TX (P.O. Box)
United States
Include your username, registered email address, account ID, subscription details, and exact date of cancellation in any correspondence. Send your letter via registered mail if requesting a formal response, and keep a copy for your records.
For immediate support, many users find faster responses by reporting the issue through their app store (Apple or Google) rather than contacting POF directly. The app stores take consumer complaints seriously and often pressure companies to respond within 24 to 48 hours.
When to escalate to regulators
If POF ignores your cancellation request, continues charging after you've cancelled, or refuses a refund without justification, you can lodge a formal complaint with the National Consumer Commission (NCC) in South Africa. The NCC investigates breaches of the Consumer Protection Act and can compel POF to refund you and pay penalties.
Stopee has guided consumers through NCC complaints and knows how to frame your case for maximum impact. Visit the NCC website (ncc.org.za) to lodge a complaint if POF refuses to cooperate.
Final thoughts: you're in control
Plenty Of Fish should be easy to leave, and it is-once you know where to click. Cancelling your subscription protects your bank account, your time, and your sense of agency. Whether you're stepping back from online dating, switching platforms, or simply cutting unnecessary expenses, you have every right to cancel without guilt or penalty.
Stopee has helped thousands of consumers cancel their subscriptions, recover refunds, and take back control of their digital lives. If you encounter resistance from POF, use the consumer law information and escalation paths above. Your 7-day cooling-off period, your right to a clear cancellation process, and your ability to dispute charges are all guaranteed by South African law.
Cancel with confidence. Stopee is here to back you up.