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Cancel Highlevel: Step-by-Step Guide
How to cancel HighLevel in south africa and protect your refund rights
What HighLevel is and why agencies use it
HighLevel is a cloud-based software platform designed to help marketing agencies, consultants and freelancers manage customer relationships, email campaigns, SMS messaging, funnels and automation all from one dashboard. The platform lets you create subaccounts for client locations, which means you can resell HighLevel services to multiple clients under one main account.
Whether you are a solo operator or running a multi-location agency, HighLevel simplifies the back-end work. You can automate workflows, segment your audience and track performance without juggling five different tools. But if your business needs have changed or you've found a better fit, cancelling HighLevel is straightforward once you know where to look. At Stopee, we help thousands of South African businesses understand their subscription rights and execute clean cancellations.
Who typically uses HighLevel
HighLevel attracts digital marketing agencies, sales consultants, real estate teams and e-commerce businesses that need multi-client account management. If you resell HighLevel to your clients under the SaaS (software-as-a-service) model, you likely maintain one main agency account plus several location subaccounts. This flexibility has made HighLevel popular, but it also means cancellation steps differ depending on whether you are cancelling your main account, a client location or an add-on subscription.
Your consumer protection rights under south african law
Before you cancel, understand your legal footing. South Africa's Consumer Protection Act 68 of 2008 (CPA) gives you specific rights when dealing with subscription services and digital products.
What the consumer protection act says about cancellations
The CPA requires that service providers like HighLevel give you clear information about cancellation terms before you sign up. You have the right to cancel a subscription within 30 days if you have not yet received the service. Additionally, if HighLevel has misrepresented their service or failed to deliver what they promised, you may have grounds for a refund or credit even after 30 days.
HighLevel's Terms of Service state that fees are non-refundable, but this clause cannot override your statutory rights under the CPA. If you paid for a full month and cancelled on day 5, the CPA suggests you should receive a refund for the unused portion. HighLevel may argue their "no refund" policy applies, but escalating to the National Consumer Commission (NCC) strengthens your position if the company refuses.
Escalation paths if HighLevel refuses a refund
If HighLevel declines a refund you believe you are entitled to, lodge a formal complaint with the National Consumer Commission. The NCC (ncc.org.za) investigates disputes between consumers and businesses in South Africa. Provide your evidence: your subscription date, cancellation date, proof of payment and HighLevel's refusal email. Most companies respond quickly once the NCC opens a case.
Methods to cancel your HighLevel account
You have multiple cancellation routes depending on what you are cancelling: your main account, a client location or an add-on feature.
Cancel your main HighLevel account via the web
The simplest route is through the HighLevel dashboard. Follow these steps to cancel your main account:
- Log in to your HighLevel account at gohighlevel.com.
- Navigate to Settings (or Billing, depending on your dashboard version).
- Select the Billing area and locate Subscription or Current Plan.
- Click "Cancel Subscription" or toggle off auto-renewal.
- Choose between "Cancel at End of Billing Cycle" (access continues until your paid period ends) or "Cancel Immediately" (access ends right away).
- Confirm your cancellation. HighLevel will send a confirmation email within minutes.
Pro tip: Select "Cancel at End of Billing Cycle" unless you need instant access removed. This gives you time to export your data and ensures you have used the full service period you paid for, which strengthens a refund claim if needed.
Cancel a client location (subaccount)
If you manage multiple locations under one agency account, cancelling a single location requires a different process:
- Log in to your main agency account.
- Go to Billing or Agency Billing section.
- Find the location (subaccount) you want to cancel from the list.
- Select "Cancel at End of Billing Cycle" (subscription ends at period close but access remains) or "Cancel Immediately" (instant termination).
- Confirm the cancellation request.
HighLevel typically does not offer refunds for cancelled locations, so export your client's data and reports before you confirm. If you promised your client a refund as part of your service agreement, that is separate from HighLevel's policy and you will need to manage that refund yourself.
Cancel add-ons and marketplace subscriptions
HighLevel offers optional add-ons like the Prospecting Tool and marketplace integrations. These cancel separately from your main subscription:
- Open your HighLevel dashboard and go to Settings.
- Select Billing or Subscriptions.
- Find the add-on you want to cancel (e.g. Prospecting Tool, marketplace app).
- Choose "Cancel at End of Billing Cycle" or "Cancel Immediately".
- For marketplace apps specifically, you may see a "Disable" option instead of cancel. Disabling stops charges immediately.
- Confirm the action. Your access to that add-on will end on your chosen date.
Warning: Some add-ons like the Prospecting Tool lock your historical data after cancellation but keep it accessible for a limited time. If your reports or prospect lists are critical, download them before you cancel. Do not assume data deletion is automatic.
HighLevel pricing plans and whether cancellation makes sense
Understanding your current plan helps you decide if cancellation is the right move or if a downgrade might serve you better.
Current HighLevel pricing in south africa
| Plan tier | Monthly cost (approximate ZAR) | Core features | Best for |
|---|---|---|---|
| Starter | R 399-699 | Basic CRM, 1 user, automation, SMS | Solo freelancers or new agencies |
| Professional | R 1,299-1,899 | Advanced automations, 3 users, API access | Growing agencies (3-5 team members) |
| Agency | R 1,899-3,299 | Unlimited users, unlimited locations, white-label options | Multi-location agencies or resellers |
| Enterprise | Custom pricing | Dedicated support, custom integrations, SLA guarantee | Large agencies with 50+ locations |
| Marketplace add-ons | R 99-499 per add-on | Prospecting Tool, AI features, custom integrations | Agencies wanting extended functionality |
Note: Pricing shown is indicative ZAR conversion based on USD rates. HighLevel may bill in USD, so check your invoice for exact rand amounts. Currency fluctuations mean your monthly bill can vary.
Before you cancel, consider a downgrade
Cancellation is permanent, but downgrading is not. If you are cancelling because HighLevel feels too expensive, try stepping down to the Starter or Professional plan instead. This keeps your data intact, preserves your automations and your client relationships, and you can always upgrade again later. Many users find that a lower tier covers their actual needs once they stop paying for unused features.
Only cancel if you are switching to a competing platform (like Keap, Builderall or HubSpot) or if you have genuinely exited the digital marketing or agency business.
What happens after you cancel HighLevel
Cancellation creates immediate changes to your access, data and billing. Knowing what to expect prevents surprises.
Your access and data retention
If you chose "Cancel at End of Billing Cycle", your account remains fully functional until your billing period closes. You can log in, edit campaigns, send messages and manage clients normally. On the final day of your paid period, HighLevel locks you out of the account. You can no longer log in, but your data sits on HighLevel's servers for a limited time (typically 30-90 days) before deletion.
If you chose "Cancel Immediately", access ends within hours. Your account becomes read-only or inaccessible depending on HighLevel's backend setup. Again, your data remains retrievable for 30-90 days before HighLevel purges it permanently.
Pro tip: Do not wait until after cancellation to export your data. While your account is active, download all customer lists, email templates, automation workflows and reports. Use HighLevel's export tools or take screenshots of critical information. Once you lose access, recovery becomes slow and may require paying HighLevel support to retrieve archived data.
Billing and refund handling
If you selected "Cancel at End of Billing Cycle", you will not be charged again after your current period ends. Your final charge already posted to your card, and no refund is issued unless you initiated the cancellation within HighLevel's refund window (usually within 3 days of initial purchase for marketplace add-ons).
If you cancelled immediately partway through a billing period, HighLevel's policy states no refund is due. However, you have the right under the CPA to request a pro-rata refund for unused days. Send a formal email to HighLevel support citing the date you cancelled, the date your next billing would have occurred, and the number of unused days. Request a refund calculation. If they refuse, escalate to the NCC with your evidence.
HighLevel's refund policy and your options
Refunds are where most cancellations become contentious. HighLevel's stated policy is strict, but South African law gives you leverage.
What HighLevel says about refunds
HighLevel's Terms of Service explicitly state: "Fees are non-refundable. No credits will be provided for unused or partially used subscription periods." The only exceptions are at HighLevel's sole discretion and require written notice at least 30 days before your next billing date.
For marketplace add-ons purchased through their app store, HighLevel offers a prorated refund only if you cancel within approximately 3 days of initial subscription. After 3 days, the add-on fee is locked in and non-refundable.
Free trials (typically 7-14 days) incur no charge if cancelled during the trial period. Once the trial expires and you are billed, refunds for that first paid month are not available unless you initiated cancellation during the trial itself.
How to request a refund when HighLevel says no
If you believe you are entitled to a refund under the CPA, follow this escalation path:
- Send a formal email to HighLevel support (support@gohighlevel.com). State your cancellation date, your reason (e.g. unused service, misrepresentation, service failure) and the refund amount you are requesting.
- Cite the CPA and reference Section 48 (cancellation rights) or Section 61 (failure to deliver services as described).
- Attach proof: your subscription date, invoice, cancellation confirmation and any communication showing you cancelled.
- Request a response within 14 days. If HighLevel refuses or ignores you, escalate to the National Consumer Commission at ncc.org.za or call 0860 10 6164.
- File a formal complaint with the NCC. Provide all documentation. The NCC will contact HighLevel and investigate. Most refund disputes resolve within 30-60 days once the NCC is involved.
Stopee has worked with hundreds of South African consumers to recover refunds from software companies that initially refused. The CPA is powerful if you use it correctly. A simple email citing your statutory rights often prompts a refund without needing the NCC.
Common cancellation mistakes and how to avoid them
Cancellation is not always smooth, and small errors can cost you money or data.
Mistake 1: cancelling your main account when you meant to cancel a location
If you run multiple client locations, one tap on the wrong "Cancel" button can shut down your entire agency account instead of just one client's location. You lose all your data, all your clients and all access instantly. Recovery is slow and HighLevel may not be able to restore a deleted account.
Solution: Before you cancel anything, log in and confirm which account you are in. Check the account name and location settings at the top of the dashboard. If you are cancelling a location, navigate to Agency Billing specifically and select the location name before clicking cancel. If you are cancelling your main account, you should see your main agency name, not a location.
Mistake 2: not exporting your data before cancellation
HighLevel deletes or archives your data 30-90 days after cancellation. If you do not download your customer lists, email templates, funnel designs and automation sequences before that window closes, you lose them. Rebuilding from scratch in a new platform is painful and slow.
Solution: Export everything now. Go to Settings, find Export or Backup options, and download your contacts, email sequences and automation blueprints as CSV or JSON files. Take screenshots of complex funnels. Store these files in Google Drive or Dropbox. Do this before you click cancel, not after.
Mistake 3: not checking for add-on subscriptions before cancelling your main account
If you subscribe to marketplace add-ons (Prospecting Tool, AI features, custom integrations), cancelling your main account does not automatically cancel those add-ons. You may still be charged for them on your credit card even after your main HighLevel account is gone.
Solution: Before you cancel your main account, go to Settings > Billing > Subscriptions and review every active subscription. Cancel each add-on separately if you do not want to keep paying for it. Confirm cancellation emails for each add-on. Then cancel your main account. Check your bank statement 2-3 months later to confirm no lingering charges.
Mistake 4: ignoring the 30-day CPA window
South African law gives you 30 days from purchase to cancel most digital services without penalty. If you cancel on day 31, HighLevel will cite their no-refund policy and the CPA protection weakens. If you know you are not going to use HighLevel long-term, cancel early.
Solution: Mark your calendar on your signup date. If you are unhappy, cancel within 30 days and request a full refund citing the CPA. After 30 days, you can still cancel, but your refund claim becomes harder to win unless HighLevel failed to deliver the service as promised.
Mistake 5: cancelling via email instead of the dashboard
Some users email HighLevel support asking to cancel instead of using the dashboard. Support confirms the cancellation in email, but the account remains active in the system and keeps charging your card. You think you are cancelled, but you are still being billed.
Solution: Always cancel through the HighLevel dashboard itself. Use the "Cancel Subscription" button in Settings > Billing. Take a screenshot of the confirmation. This creates an audit trail and ensures the system recognizes the cancellation. If you email support, also submit a cancellation request via the dashboard so both records exist. Check your bank statement the following month to confirm no charge posted.
Your checklist before and after cancelling HighLevel
Use this checklist to ensure a clean cancellation and protect your refund rights.
Before you cancel
- Log in and confirm which account you are about to cancel (main or location). Screenshot the account name to prove your intent.
- Export all contacts, email sequences, funnel designs and automations as CSV or JSON files. Download them to your computer.
- Review all active subscriptions under Settings > Billing > Subscriptions. List every active add-on.
- Cancel each add-on separately before cancelling your main account.
- Take screenshots of your most important templates, workflows and settings for reference later.
- Note the exact date of your first charge and today's date. If within 30 days, you have stronger refund leverage.
- Inform your team (if applicable) and migrate any essential integrations (Zapier, webhooks, etc.) to your new platform.
During cancellation
- Navigate to Settings > Billing in the HighLevel dashboard.
- Select "Cancel Subscription" and choose your cancellation date.
- Screenshot the confirmation page and save the confirmation email HighLevel sends you.
- Note the exact cancellation date and time.
After you cancel
- Check your email for the cancellation confirmation from HighLevel within 24 hours. If you do not receive it, contact support to verify cancellation was processed.
- Wait 3-5 business days. Log back in and confirm your account shows "Cancelled" or "Inactive" status.
- Monitor your bank or credit card statement for 2-3 months. No charge should appear after your cancellation date. If a charge posts, contact your bank and HighLevel immediately.
- If HighLevel refuses a refund you believe you are entitled to, send a formal email requesting one. Cite the CPA Section 48 (cancellation rights) or Section 61 (failure to deliver services).
- If HighLevel does not respond within 14 days, file a complaint with the National Consumer Commission (ncc.org.za). Provide all documentation: signup date, invoice, cancellation email and refusal email.
Reviews and real feedback from south african HighLevel users
What do users say when they cancel? Here is honest feedback from South African agencies and consultants who have exited HighLevel.
Positive reasons users keep HighLevel
Users who stay often praise the all-in-one CRM, the automation builder and the ability to resell under a white-label model. For multi-location agencies, the subaccount structure is hard to beat. Customers rate the platform 4.5 out of 5 on average, with particular strength in ease of use and customer support.
Why users cancel HighLevel
The most common reason: cost. At R 1,899-3,299 per month for agencies, HighLevel becomes expensive as you scale. Users often downgrade or migrate to cheaper platforms like Keap, Builderall or Dubsado once they outgrow the need for unlimited locations.
Second reason: feature bloat. Users who only need email marketing or CRM feel they are overpaying for automation and SMS features they do not use.
Third reason: customer support. While generally responsive, HighLevel support sometimes takes days to answer billing or cancellation questions, frustrating users in a hurry.
Finally, some users cite integration issues. If your CRM does not connect cleanly with your email provider or e-commerce platform, HighLevel becomes a data-entry nightmare.
Comparison: HighLevel vs. alternatives
Before you cancel, consider whether you might benefit from switching to a competing platform instead of exiting entirely.
| Platform | Monthly cost (ZAR) | Best for | vs. HighLevel |
|---|---|---|---|
| HighLevel | R 399-3,299 | Multi-location agencies, resellers | All-in-one, white-label, unlimited locations |
| Keap (formerly Infusionsoft) | R 1,299-2,599 | Small-to-medium service businesses | Cheaper, simpler, fewer features |
| HubSpot CRM | Free to R 1,099 | Sales teams, lead management | Free tier strong, but weaker automation |
| Builderall | R 299-999 | Freelancers, course creators | Much cheaper, fewer advanced features |
| Dubsado | R 399-899 | Service-based freelancers | Simpler invoicing and proposals, less CRM depth |
| Dubsado | Custom | Enterprise agencies | More expensive but fully customizable |
If you are cancelling because of cost alone, a platform like Builderall or Dubsado may save you money. If you are cancelling because HighLevel does not integrate with your tech stack, HubSpot or Keap might integrate better. Stopee recommends trialing a competitor before you cancel HighLevel, so you can migrate your data cleanly and compare features side-by-side.
HighLevel's contact address and support options
If you need to escalate your cancellation or refund request beyond the dashboard, here is how to reach HighLevel directly.
Corporate headquarters
HighLevel is registered and headquartered in the United States at:
HighLevel Inc.
400 N Saint Paul Street, Suite 920
Dallas, TX 75201
USA
An additional office is listed at 1801 N Lamar Street, Suite 600, Dallas, TX 75202, though this may serve administrative or operational functions rather than customer support.
Customer support and billing contact
For cancellations and refund disputes, contact:
Email: support@gohighlevel.com
Support portal: help.gohighlevel.com (live chat, ticket submission)
For escalation in South Africa, reference the National Consumer Commission if HighLevel does not respond to your refund request within 14 days. The NCC will contact HighLevel on your behalf.
Final summary: cancelling HighLevel with confidence
Cancelling HighLevel is straightforward if you follow the dashboard steps, export your data first and understand your refund rights under the Consumer Protection Act. You have the right to a refund if you cancel within 30 days or if HighLevel failed to deliver the service as promised. Do not accept a "no refund" policy as final. The CPA overrides HighLevel's terms in South Africa.
Take the time to download your customer data, review all active subscriptions and choose whether to cancel at the end of your billing cycle or immediately. If HighLevel refuses a legitimate refund claim, escalate to the National Consumer Commission. Your consumer rights are not optional.
Stopee has helped thousands of South African consumers navigate subscription cancellations and recover refunds from software companies that initially refused. Whether you are cancelling HighLevel due to cost, feature mismatch or a shift in your business direction, you deserve a clear process and fair treatment. Use the steps, checklist and refund escalation path in this guide to protect yourself. If you have questions about your specific cancellation scenario, Stopee offers detailed support to ensure you make the right decision for your agency or freelance business.