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Simply Wall St

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of users feel lost facing cancellation terms

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82%

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44%

of subscribers have experienced a 'commercial trap' experience

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Cancel Simply Wall St: Step-by-Step Guide

How to cancel simply wall st and reclaim your investment research budget

What simply wall st is and why you might cancel

Simply Wall St is an investment research platform that transforms stock data into visual, digestible insights for individual investors. The service helps you analyse company fundamentals, build portfolio trackers, and screen stocks-but like many subscription tools, it may not suit your needs forever. Whether you've completed your investment research, found a cheaper alternative, or simply changed your strategy, cancelling is straightforward when you know where to start. At Stopee, we help you navigate this process smoothly, so you can cancel without frustration or unexpected charges.

Is cancellation right for you?

Before you cancel, consider whether Simply Wall St truly doesn't fit your needs. The Free Plan offers limited analysis of 5 to 10 companies per month, while Premium (around C$160 to C$165 annually) unlocks 30 company reports monthly, portfolio tracking, and screeners. If you're a casual investor checking stocks occasionally, the Free Plan may be enough. If you're paying but rarely logging in, or if you've found a better-value alternative, cancellation makes sense. Most importantly, if you're within 14 days of sign-up and unhappy, a full refund is automatic-no questions asked. Stopee recommends reviewing your last three months of activity before deciding; if you haven't used the premium features, the cost isn't worth keeping.

Common reasons people cancel simply wall st

Users typically cancel for three reasons: cost (the Premium and Unlimited plans add up over time), underuse (life gets busy, investment interest wanes), or feature gaps (some stocks lack detailed reports, or analysis feels oversimplified). A few subscribers also cite slow customer support responses or frustration with auto-renewal surprises, especially those who purchased via mobile app stores. At Stopee, we've found that understanding your reason helps you negotiate better-some providers offer discounts or pauses before cancellation. However, Simply Wall St doesn't advertise such options, so direct cancellation is usually the fastest path.

How to cancel simply wall st: step-by-step for every platform

Simply Wall St offers three cancellation routes, each with clear steps and zero hidden gotchas when you follow the process carefully.

Cancel via the simply wall st website (recommended)

This is the fastest, most transparent method because you control the process end-to-end and receive instant confirmation.

  1. Open a web browser and go to the Simply Wall St website (simplywallst.com).
  2. Sign in with your email and password.
  3. Navigate to "Subscription & Billing" in your account settings or dashboard menu.
  4. Locate and click "Cancel My Subscription" or similar wording.
  5. Review the cancellation summary (your paid access ends on a specific date; the Free Plan begins after).
  6. Confirm the cancellation by clicking the final confirmation button.
  7. Screenshot or save the confirmation page for your records.
  8. Check your email within a few minutes for a cancellation confirmation email from Simply Wall St.

Pro tip: Do not close your browser or refresh the page until you see the final confirmation. If you're unsure whether your cancellation went through, log back into your account and check "Subscription & Billing" again-if no active subscription appears, you're cancelled.

Cancel via mobile app store (Google play or app store)

If you purchased your subscription through Google Play or Apple's App Store rather than directly from Simply Wall St, you must cancel through the app store itself. Simply Wall St's website cancellation does not affect app store subscriptions.

  1. Open Google Play (Android) or the App Store (iPhone/iPad).
  2. Go to your account or subscription settings.
    • Google Play: Tap your profile icon, select "Payments and subscriptions," then "Subscriptions."
    • App Store: Tap your profile icon, select "Subscriptions."
  3. Find and select the Simply Wall St subscription.
  4. Tap "Cancel subscription" or "Cancel" and follow the prompts.
  5. Confirm the cancellation; the app store will send you a confirmation email.
  6. Your app will continue working until the current billing period ends.

Warning: Deleting the Simply Wall St app does not cancel your subscription. The subscription lives in your app store account, not on your device. Many users make this mistake and continue being charged. Always cancel within the app store itself.

Cancel by email (alternative method)

If you prefer a written record or encounter issues with the website or app store, email Simply Wall St support directly.

  1. Open your email client and compose a new message.
  2. Address it to support@simplywallst.com.
  3. Write a clear subject line: "Subscription Cancellation Request" or "Cancel My Simply Wall St Account."
  4. In the body, include your email address, full name, and the date you signed up (if you remember it).
  5. State clearly: "I request to cancel my Simply Wall St subscription effective immediately" or "at the end of the current billing period."
  6. Send the email and wait for a reply, usually within 1 to 2 business days.
  7. Simply Wall St will send a confirmation email once your request is processed.

Pro tip: Send this email during business hours on a weekday to speed up response time. Keep a copy of your original email and their reply for records. This method also creates a paper trail if you later dispute a charge-Stopee always recommends having written proof of your cancellation request.

What happens after you cancel: the timeline and what to expect

Understanding the post-cancellation timeline prevents confusion and unwanted charges.

Your subscription during and after cancellation

When you cancel, your paid subscription does not end immediately. Instead, Simply Wall St honors your current billing period-you keep full access to all premium features (unlimited reports, portfolio tracking, screeners) until the end of that cycle. For example, if you have an annual subscription and cancel on July 15, you'll retain premium access through December 31 (or whatever your renewal date is). On January 1, your account automatically downgrades to the Free Plan, which limits you to 5 to 10 company analyses per month and removes portfolio tracking and advanced screeners.

Pro tip: If you want to cancel immediately without using the rest of your paid period, ask Simply Wall St support via email whether they'll process an early downgrade. They may offer a partial refund or pro-rata credit, though there's no guarantee. Stopee recommends asking before accepting the standard cancellation timeline.

Access and feature changes

Your account remains active under the Free Plan indefinitely. You can log back in anytime, explore limited stock analyses, and read educational content. If you change your mind and want to reactivate Premium, Simply Wall St allows you to upgrade from the Free Plan at any time-there's no penalty or re-signup fee. Your historical portfolio data and watchlists remain on your account even after downgrading.

Refunds and money-back guarantees

Simply Wall St's refund policy is consumer-friendly if you act quickly, but it tightens significantly after day 14.

The 14-day money-back guarantee

If you signed up for a paid plan in the last 14 calendar days and want a full refund, you're eligible automatically. You don't need to justify your request or prove non-use-Simply Wall St processes these refunds as a matter of standard policy. Your refund typically appears in your original payment method within 3 to 5 business days. This aligns perfectly with Canadian consumer protection norms for digital services.

  1. Note the exact date you purchased your subscription.
  2. Check how many days have passed since that date.
  3. If fewer than 14 days have elapsed, proceed with cancellation as outlined above (web, app store, or email).
  4. In your cancellation request (especially if via email), mention: "I purchased on [date] and am requesting the 14-day money-back guarantee."
  5. Simply Wall St will process a full refund automatically without requiring additional documentation.

Refunds after 14 days

Once 14 days pass, Simply Wall St considers refunds on a case-by-case basis at its discretion. You may still request one, but approval is not guaranteed. Reasons that sometimes succeed include: significant service outages during your subscription, unresolved technical bugs that prevent feature use, or accidental duplicate charges. Reasons that rarely succeed include: "I changed my mind," "I didn't use it much," or "I found a cheaper competitor." Partial refunds (for example, a pro-rata refund of unused months in an annual plan) are possible but uncommon.

Pro tip: If you're past 14 days and want to request a refund anyway, email support@simplywallst.com with a detailed, respectful explanation. Reference any service issues you experienced. You may not get your money back, but politeness and documentation give you the best shot. Stopee has seen a small percentage of post-14-day refund requests approved, especially when the subscriber had a legitimate technical issue.

Refunds for app store purchases

If you bought your subscription via Google Play or the App Store, your refund eligibility depends on both Simply Wall St and the app store's policies. Google Play and Apple each have their own return windows (typically 7 to 15 days depending on the app) and their own refund processing. You may need to request the refund directly from the app store rather than Simply Wall St. Check your app store account's refund policies before contacting Simply Wall St support, to avoid confusion about who processes your request.

Simply wall st pricing and plan comparison

Understanding the cost structure helps you decide whether cancellation truly saves money or whether a lower-tier option suits you better.

Plan Annual cost (CAD) Monthly breakdown Key features
Free C$0.00 Free forever Analyse 5 to 10 companies/month; basic fundamentals; educational content
Premium (Annual) C$160 - C$165 ~C$13 - C$14/month 30 company reports/month; portfolio tracking (30 holdings); screeners; priority support
Unlimited (App Store only) C$349.99 ~C$29/month Unlimited reports; unlimited portfolio holdings; screeners; all tools

If you're cancelling because of cost, the Free Plan is a legitimate middle ground: you lose portfolio tracking and advanced screeners, but you retain access to stock analysis and watchlists at zero cost. Before cancelling entirely, downgrade to Free and take a month to see if that's sufficient for your needs. Stopee recommends this especially if you've had a Premium subscription for over a year-the annual C$160 is modest, but every dollar counts.

Your consumer rights in canada and when to escalate

Canada's consumer protection framework supports your right to cancel and, in certain cases, to demand refunds or corrections.

The 14-day cooling-off principle

Under federal and provincial consumer protection laws (which vary slightly by province), digital services purchased online typically qualify for a 14-day "cooling-off" or cancellation window. This is a statutory right-meaning it's codified in law, not just a company policy. Simply Wall St's 14-day money-back guarantee aligns with this legal minimum. If Simply Wall St refused to process a refund within 14 days of your purchase, you would have grounds to lodge a complaint with your provincial consumer protection authority. In Ontario, that's the Ministry of Public and Business Service. In British Columbia, it's Consumer Protection BC. Every province has an equivalent body.

Billing disputes and unauthorized renewals

If Simply Wall St continues charging you after you cancelled, or if you discover unauthorized renewal charges, you have legal remedies. Contact your credit card company or bank immediately and dispute the charge-most banks reverse unauthorized subscription renewals within 10 business days. Simultaneously, email Simply Wall St support with proof of your cancellation request. If the company doesn't refund the erroneous charge within 30 days, escalate to your provincial consumer protection authority and request a formal investigation. Stopee strongly recommends keeping cancellation confirmation emails, bank statements, and screenshots as evidence.

When to contact a provincial consumer authority

Escalate if: Simply Wall St ignores your cancellation request for more than 7 days; the company continues charging after cancellation; a refund is denied or delayed beyond 10 business days; or you suspect deceptive practices (e.g., the website made cancellation intentionally difficult). Your provincial authority can pressure the company, investigate complaints, and sometimes recover damages on your behalf. Stopee recommends this step only after you've given Simply Wall St 7 to 10 days to respond directly-most legitimate companies resolve issues quickly when faced with formal escalation.

Common cancellation mistakes and how to avoid them

Cancellation missteps often cost time and money; knowing these traps saves you both.

Deleting the app instead of cancelling the subscription

This is the single most common mistake. Deleting the Simply Wall St app from your phone does absolutely nothing to your subscription. The subscription lives in your app store account (Google Play or Apple), not on your device. You'll continue being billed monthly or annually until you formally cancel through the app store itself. If you've made this mistake, open your app store today, navigate to subscriptions, find Simply Wall St, and cancel immediately. Then request a refund for all charges incurred since you thought you'd cancelled.

Cancelling via the website but forgetting app store subscriptions (or vice versa)

If you purchased via the Simply Wall St website, cancelling on the website works. If you purchased via the app store, you must cancel in the app store. Many users have both-a website subscription and an app store subscription under the same email. Stopee recommends logging into both places and checking: go to simplywallst.com, sign in, and check "Subscription & Billing"; separately, open your app store and check your subscriptions. Cancel any active subscriptions in each location.

Not requesting a refund within 14 days

The 14-day money-back guarantee is automatic, but only if you act fast. If you realize Simply Wall St isn't for you on day 20, it's too late-you lose the guaranteed refund and must beg for a discretionary one (unlikely). Mark your calendar on day 1 of your subscription with a reminder for day 12. If you're unsure, ask for a refund by email on day 13. Better to get it and change your mind than miss the window.

Ignoring confirmation emails

When you cancel, Simply Wall St sends a confirmation email. Don't delete it. This email is your proof that you cancelled on a specific date. If charges appear later and you dispute them, your bank or the consumer authority will ask for this proof. Save all cancellation, refund, and billing emails in a dedicated folder. Stopee has helped countless users recover erroneous charges by producing these emails as evidence.

Cancellation checklist: before and after you cancel

Use this checklist to ensure you've covered all bases.

Task Before cancelling After cancelling
Check billing date and renewal schedule
Export or screenshot any reports or portfolio data you want to keep
Check if you're within 14 days (auto-refund eligible)
Verify website subscription status (Subscription & Billing)
Verify app store subscription status (Google Play or App Store)
Save cancellation confirmation email
Confirm you can still sign in (proves account exists post-cancellation)
Monitor bank/credit card for unexpected charges in the next 30 days
Request refund (if within 14 days) or submit reason (if beyond 14 days)

What users say: real experiences with simply wall st

Customer feedback reveals both strengths and frustrations worth knowing before you decide to stay or leave.

Why subscribers love simply wall st

Users consistently praise the platform's clean, intuitive design and the way it transforms complex financial data into visual charts and narratives. Long-term investors appreciate the portfolio tracking feature, which lets them monitor multiple stocks side-by-side without switching tabs. The screener tool also earns praise for helping users filter stocks by dividend yield, earnings growth, and debt levels quickly. Many reviewers note that Simply Wall St saved them hours each week compared to manually reading financial filings.

Why subscribers cancel or leave

The most common criticisms are: data can lag (sometimes 1 to 2 weeks behind market-moving news), coverage of smaller or non-US stocks is sparse, the analysis models feel oversimplified for experienced investors, and customer support can be slow (replies sometimes take 2 to 3 days). Several users also report frustration with auto-renewal surprises-especially those who purchased via app stores and didn't realize they were on a yearly cycle. A smaller group cites the cost as too high relative to their frequency of use. Cancellation and billing transparency is another recurring complaint, which is precisely why Stopee created this guide: users often struggle to find clear instructions or contact details.

Contacting simply wall st: cancellation and support addresses

If you need to reach Simply Wall St directly for cancellation, refund disputes, or technical issues, use these verified contact methods.

Email support (primary cancellation channel)

Send all cancellation requests, refund inquiries, and billing disputes to support@simplywallst.com. Include your full name, email address, and a clear subject line. Expect a reply within 1 to 2 business days during Australian business hours (the company is based in Sydney). If you don't hear back within 3 business days, follow up with a polite second email or escalate via your credit card company.

Corporate office (reference only)

Simply Wall St's corporate headquarters is located in Sydney, Australia. The company does not list a dedicated postal address for cancellations or billing inquiries on its website. Email remains the reliable method for cancellation requests. If you need to mail documents as part of a formal dispute, ask support@simplywallst.com for a mailing address-they'll provide one if necessary.

Support hours and response times

Simply Wall St operates during Australian business hours (typically Monday to Friday, 9 a.m. to 5 p.m. Australian Eastern Time). This means replies may take longer if you email on a Friday evening (Canadian time) or over a weekend. Plan accordingly and send urgent cancellation requests early in your week. For billing disputes or unauthorized charges, contact your bank or credit card company immediately-they can often intervene faster than the merchant.

Summary: cancelling simply wall st with confidence

Cancelling Simply Wall St is straightforward when you follow the right path. Use the website cancellation method for speed and transparency, verify your cancellation in "Subscription & Billing" afterward, and request a refund within 14 days if you're unhappy. If you purchased via the app store, cancel there instead. Beyond day 14, refunds are discretionary but worth requesting if you experienced service issues. Save all confirmation emails, monitor your bank account for 30 days, and escalate to your provincial consumer protection authority if Simply Wall St continues charging you after cancellation.

Whether you're leaving because of cost, underuse, or a feature mismatch, your rights are protected under Canadian consumer law. The 14-day money-back guarantee gives you a true risk-free trial. After that, the law favors discretion, but persistence and documentation improve your odds of resolution.

Stopee has helped thousands of consumers navigate subscription cancellations across dozens of platforms, and our experience shows that the clearest path is always the direct one: sign into your account, find the cancellation button, click it, and keep the confirmation. At Stopee, we empower you to take control of your subscriptions and budgets. If you hit any snags with Simply Wall St or any other service, Stopee's guides and resources are here to back you up. Cancel with confidence, and reclaim that C$160 annually if Simply Wall St isn't delivering value.

FAQ

Simply Wall St is an investment research platform that helps individual investors analyze stocks and manage portfolios by visualizing company fundamentals and market data.

After cancelling, your paid subscription remains active until the end of the current billing period, after which it reverts to the Free Plan with limited features.

Simply Wall St offers a 14-day money-back guarantee for new subscribers. Refunds requested after 14 days are discretionary and may be considered on a case-by-case basis.

You can cancel your Simply Wall St subscription by signing in on their website, going to 'Subscription & Billing', and selecting 'Cancel My Subscription'. Alternatively, you can contact support via email.

In Canada, there is generally a 14-day cooling-off period for online services. Simply Wall St's 14-day money-back guarantee aligns with these consumer protection principles.

This letter is also available in other countries