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Cancel Strava: The Right Way
How to cancel strava in new zealand and claim your cooling-off refund
What is strava and why you might want to cancel
Strava is a fitness-tracking and social network app designed for runners, cyclists and endurance athletes. It maps your workouts, tracks performance metrics, and connects you with a community of other fitness enthusiasts. The platform offers a free tier with basic features, and a paid subscription (called Strava+) that unlocks advanced training analytics, route building tools and performance insights.
You might be cancelling because the subscription cost doesn't justify the features you use, the community aspect isn't engaging for you, or you've switched to a competing app. Whatever your reason, Stopee is here to help you navigate the cancellation process smoothly and understand your refund rights as a New Zealand consumer.
How strava subscriptions work
When you subscribe to Strava+, your payment method depends on how you signed up. You may have subscribed directly through the Strava website, or through Apple's App Store (iOS) or Google Play (Android). This matters because each platform handles cancellation differently, and you must cancel from the same platform where you subscribed.
Auto-renewal is switched on by default, meaning Strava will automatically charge you at the end of each billing period unless you cancel first. The key to avoiding unwanted charges is cancelling at least 24 hours before your renewal date.
Your consumer rights in new zealand
The 14-day cooling-off period for digital services
New Zealand law gives you significant protection when buying digital services. Under Strava's own terms of service, you are entitled to a full refund within 14 days of subscribing if you have not yet used the paid features. This cooling-off right applies to New Zealand residents and overrides Strava's usual "no refunds" policy.
To claim your cooling-off refund, you must not have accessed paid features like training analytics, route building or performance comparisons. If you cancel immediately after subscribing but before exploring premium tools, you have a strong legal position to request your money back from Strava support.
Consumer guarantees act protections
If Strava's service is faulty, not fit for purpose, or fails to deliver what was promised, you are protected under New Zealand's Consumer Guarantees Act. This applies even after the 14-day cooling-off period. If Strava's app crashes repeatedly, fails to track your activities, or doesn't deliver the features you paid for, you can escalate to the Commerce Commission if Strava refuses to refund or fix the problem.
The Fair Trading Act also protects you from misleading conduct. If Strava misrepresented its features or pricing, you have grounds to dispute charges and request a refund. Keep records of any misleading marketing materials or false claims.
Cancellation methods for each platform
Cancelling strava subscriptions via the website
If you subscribed directly through Strava's website using a credit card or other payment method, you cancel from the same website. This is the most straightforward route and gives you immediate control over your subscription.
- Open your web browser and go to www.strava.com
- Sign in with your Strava account email and password
- If you are not automatically signed in, enter your login credentials
- Navigate to your account settings
- Click on your profile picture or avatar in the top right corner
- Select "Settings" from the dropdown menu
- Look for "Subscription" or "Account" in the left sidebar
- Find and select your active subscription
- You should see "Strava+" listed with your current billing period
- Click "Cancel Subscription" or "Manage Subscription"
- Confirm your cancellation
- Strava will ask you to confirm the cancellation
- You may see a retention offer or discount code to tempt you to stay
- Click "Cancel" or "Confirm Cancellation" to proceed
- Verify the cancellation was successful
- You should receive a confirmation email within minutes
- Your subscription status should now show "Cancelled" or display an end date
- Return to Settings periodically to double-check your status
Pro tip: If the website interface freezes or loops back to the settings page, try cancelling in an incognito (private) browser window. Cached cookies sometimes interfere with the cancellation flow. If incognito fails, try a different browser entirely.
Cancelling strava subscriptions via apple app store (iOS)
If you subscribed to Strava+ through Apple's App Store on your iPhone or iPad, you cannot cancel from the Strava app itself. Apple controls all subscription changes for App Store purchases, and you must manage the cancellation on your device or via the Apple website.
- On your iPhone or iPad, open the Settings app
- Swipe up from the bottom of the screen (or tap the Settings icon on your home screen)
- Tap your name at the top of the Settings menu
- Select "Subscriptions"
- You should see a list of all active and expired subscriptions
- Find "Strava" in the list
- Tap "Strava" to open its subscription details
- You will see your billing date, renewal date, and pricing
- The next renewal date is critical: you must cancel at least 24 hours before this date
- Tap "Cancel Subscription" or "Edit Subscription"
- Apple will ask you to confirm the cancellation
- You may see a discount offer or survey asking why you are cancelling
- Select "Confirm" to finalise the cancellation
- Verify the cancellation
- Return to your Subscriptions list
- Strava should now show an expiry date (the end of your current billing period) rather than a renewal date
Warning: Do not delete the Strava app thinking this will cancel your subscription. Deleting the app leaves your subscription active, and you will continue to be charged. You must cancel through Settings first, then delete the app if you wish.
Cancelling strava subscriptions via google play (Android)
Android users who subscribed through Google Play must cancel their subscription via the Google Play app or website, not through Strava. Google controls all App Store subscription management, similar to Apple.
- On your Android phone or tablet, open the Google Play app
- Tap the profile icon in the top right corner
- Select "Manage your Google Account"
- Navigate to the Subscriptions tab
- Tap the "Subscriptions" tab at the top of the screen
- You will see all active subscriptions linked to your Google account
- Find and tap on "Strava"
- You should see your current plan, billing cycle, and next renewal date
- Note the renewal date so you know your deadline
- Tap "Cancel Subscription"
- Google will present a confirmation screen
- You may see retention offers or questions about why you are cancelling
- Confirm the cancellation by tapping "Yes" or "Cancel Subscription"
- Check your confirmation
- Return to your Subscriptions list
- Strava should now show as "Cancelled" or display your expiry date
- You will receive a confirmation email from Google Play
Pro tip: If you cannot find Strava in your Google Play Subscriptions list, it may have already been cancelled, or the subscription was linked to a different Google account. Check your billing email to see which account was charged, then sign in to Google Play with that account.
What happens immediately after you cancel
Your access to paid features
Cancelling Strava does not cut off your access immediately. You retain full access to Strava+ features until the end of your current billing period. If your renewal date is 1 October and you cancel on 15 September, you can still use all premium features until 30 September. This is a significant consumer protection: you are not punished for cancelling early.
After your billing period ends, you will revert to the free tier. The free tier includes basic activity tracking, route building, and access to the Strava community, but you lose access to advanced training analytics and performance comparisons.
Your account and activity data
Cancelling your subscription does not delete your Strava account. All your historical workout data, routes, achievements and profile information remain in your account indefinitely. You can still sign in, view your activities, and use the free features.
If you decide you want to delete your account entirely (not just cancel the subscription), you must request account deletion separately. Stopee recommends downloading your activity data before deletion, as Strava does not provide it automatically after your account is closed.
Auto-renewal status after cancellation
Once you cancel, auto-renewal is switched off. Strava will not automatically charge you at the end of the billing period. Your subscription will simply expire, and you will transition to the free tier without any further action on your part.
Refund policy and your options
Strava's stated no-refund policy
Strava's terms of service state: "No refunds or credits will be provided by Strava, unless set out in these Terms." This default policy discourages refund requests and may deter you from pursuing one. However, this policy is not absolute, especially under New Zealand consumer law.
Your 14-day cooling-off refund right
The critical exception to Strava's no-refund policy is the 14-day cooling-off period. Strava's own terms acknowledge this right for non-US residents (including New Zealand customers). If you subscribed and have not used paid features, you can request a full refund within 14 days of your purchase date.
To claim your cooling-off refund, contact Strava support and state clearly: "I am requesting a refund under my statutory cooling-off right. I subscribed on [date], have not used paid features, and am within the 14-day period." Most companies respond positively to this language because it signals you know your legal rights.
Refunds for service failures
If Strava's service is faulty or fails to deliver what you paid for (the app crashes repeatedly, features don't work, or it doesn't track activities accurately), you may be entitled to a refund under the Consumer Guarantees Act, even outside the 14-day window. Document the faults with screenshots or notes about when they occur, then escalate to Strava support.
If Strava refuses, you can lodge a complaint with the Commerce Commission, New Zealand's consumer protection authority. The Commerce Commission can compel companies to refund customers for service failures.
No prorated refunds for partial use
Strava does not offer prorated refunds for unused time after your cooling-off period ends. If you cancel on day 20 of a monthly subscription, you will not receive a refund for the remaining days. This is why cancelling within 14 days is critical.
Strava pricing and plan comparison
Current new zealand pricing
Exact Strava+ pricing in New Zealand dollars is not fixed in this guide because Strava adjusts pricing periodically and may offer discounts or promotions. To see your current NZD pricing, sign in to Strava from within New Zealand and navigate to your account settings or subscription page.
Generally, Strava offers two billing options: monthly and annual. The annual plan is significantly cheaper per month than paying monthly, but commits you to a longer lock-in period. If you are unsure whether Strava+ is right for you, the monthly plan is lower risk and allows you to cancel after one month if needed.
| Plan | Billing period | Approximate NZD (check Strava for current pricing) | Best for |
|---|---|---|---|
| Monthly | Every month | $12-15 NZD | Testing the service, short-term use, budget-conscious users |
| Annual | Every 12 months | $90-120 NZD (roughly 30-40% cheaper per month) | Committed athletes, long-term subscribers, best value |
| Free tier | No charge | $0 | Casual users, activity tracking, community only |
Common cancellation mistakes to avoid
You may feel hesitant to cancel, but your decision is valid
Many Strava users feel guilt when cancelling, especially if they are active in the community. Stopee wants you to know that cancelling a subscription you do not value is a healthy financial choice. Do not let retention emails, discount offers, or community guilt override your budget.
Deleting the app does not cancel your subscription
The biggest cancellation mistake is deleting Strava from your phone thinking this stops the charges. It does not. Deleting the app simply removes it from your device; your subscription remains active and will renew automatically at your next billing date. You will continue to be charged even though you cannot see the app. Always cancel through the official platform (website, Apple Settings, or Google Play) before deleting the app.
Cancelling within 24 hours of your renewal date
Strava requires you to cancel at least 24 hours before your renewal date to prevent the next charge. If you cancel less than 24 hours before renewal, the system may still process your next payment. Set a calendar reminder for 48 hours before your renewal date to avoid this trap.
Confusing subscription cancellation with account deletion
Cancelling your subscription and deleting your account are two separate actions. Cancelling your subscription stops future charges but leaves your account and data intact. Deleting your account removes your profile, activities and all data permanently. If you only want to stop paying, cancel the subscription. If you want to erase your Strava presence entirely, request account deletion separately.
Not requesting a refund when eligible
If you are within 14 days of subscribing and have not used paid features, you have a legal right to a refund. Many users cancel without requesting one because they believe Strava's "no refunds" policy is final. That policy has exceptions under New Zealand law. Always ask for your refund if you qualify. At minimum, contact Strava support and state your right under the cooling-off period.
Contacting strava support for refunds or issues
How to reach strava customer support
Strava does not publish a phone number for customer support in New Zealand. All support is handled through the Strava website or app. To contact support, sign in to your account and look for a "Help" or "Support" option, typically found in account settings or the app menu.
When you submit a support request, include: your account email, the date you subscribed, the platform (website, Apple, or Google Play), and a clear description of your issue or refund request. If you are requesting a cooling-off refund, mention that explicitly and reference the 14-day statutory right.
Escalating if strava refuses to refund
If Strava's support team denies your cooling-off refund or refuses to help with a service fault, you can escalate to the Commerce Commission. The Commerce Commission is New Zealand's official consumer watchdog and can investigate complaints about unfair contract terms, misleading conduct, or breaches of the Consumer Guarantees Act.
Additionally, if you paid by credit or debit card, you can dispute the charge with your bank or card issuer. Banks have their own investigation process and can often reverse charges if you can demonstrate you requested a refund and the company refused unreasonably. This is a powerful lever: companies take payment disputes seriously because they incur fees.
Your cancellation checklist
Use this checklist to confirm you have completed every step and your cancellation is secure:
- Identify which platform you used to subscribe (website, Apple App Store, or Google Play)
- Sign in to that platform and locate your active Strava+ subscription
- Note your next renewal date and current billing amount
- Follow the cancellation steps for your specific platform (see sections above)
- Confirm the cancellation via email receipt or by checking your subscription status 24 hours later
- If you qualify for a cooling-off refund (within 14 days, no paid features used), contact Strava support with your refund request
- If Strava refuses a legitimate refund, dispute the charge with your bank or escalate to the Commerce Commission
- Delete the Strava app from your phone only after confirming cancellation (optional; you can keep it and use the free tier)
- Set a calendar reminder to verify you were not charged after your billing period ends
Strava cancellation summary table
| Platform | Where to cancel | Cancellation deadline | Confirmation method |
|---|---|---|---|
| Strava website | Settings > Subscription > Cancel Subscription | At least 24 hours before renewal | Confirmation email + status changes in Settings |
| Apple App Store (iOS) | Device Settings > [Your name] > Subscriptions > Strava > Cancel | At least 24 hours before renewal | Confirmation email from Apple + status in Settings |
| Google Play (Android) | Google Play app > Profile > Manage your Google Account > Subscriptions > Strava > Cancel | At least 24 hours before renewal | Confirmation email from Google + status in Play app |
Why stopee helps you take control
Empowerment through knowledge and process clarity
Cancelling a subscription should never feel complicated or uncertain. Stopee exists to remove friction and confusion from the cancellation process. We have helped thousands of consumers cancel unwanted subscriptions, reclaim refunds and understand their consumer rights without guilt or shame.
Subscription companies rely on three things to keep customers paying: friction (making cancellation hard), confusion (unclear process), and guilt (community or habit). When you understand the exact steps, the law on your side, and your refund rights, you regain control.
Take action today
Whether you are cancelling after your 14-day cooling-off period or stepping away from Strava after months of use, Stopee has provided you with the precise, platform-specific steps to do it correctly. You now know your rights under New Zealand consumer law, your refund eligibility, and how to escalate if the company refuses to cooperate.
If you found this guide helpful, share it with friends or colleagues who are struggling with subscription cancellations. Stopee has helped thousands of consumers cancel and reclaim their money by arming them with knowledge, legal awareness, and clear instructions. Start your cancellation today using the step-by-step process above, and do not hesitate to request your refund if you qualify.