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Cancel Luvly: Step-by-Step Guide
How to cancel luvly in new zealand and reclaim your money
What luvly is and why you might want to cancel
Luvly is a face yoga subscription app available on iOS, Android, and the web, offering guided facial exercises, challenges, and wellness programmes designed to improve skin appearance and tone. You access it through your mobile device or a web browser after purchasing a subscription through the Apple App Store, Google Play, or Luvly's own website.
If you've signed up and found the app doesn't fit your routine, the pricing feels too high, or you're unhappy with the results, cancelling is straightforward once you know which platform you used to subscribe. That's where Stopee comes in. We guide you through every step so you don't accidentally stay charged.
Common reasons new zealanders cancel luvly
Most people cancel because they lose motivation after the first month, forget they're being charged, or discover the subscription renews at a higher price after a promotional trial. Others find they preferred a free alternative or simply ran out of time for daily face yoga sessions. Whatever your reason, you deserve to cancel without hidden barriers or surprise charges.
Your consumer rights in new zealand when cancelling digital subscriptions
New Zealand's Consumer Guarantees Act 1993 protects you when you buy services, including digital subscriptions like Luvly.
What the consumer guarantees act covers
Under the Consumer Guarantees Act, the service must be of acceptable quality, fit for purpose, and delivered within a reasonable timeframe. If Luvly fails to deliver what was promised-for example, if the app crashes constantly or doesn't work on your device-you have grounds to request a refund or cancellation without penalty.
Additionally, if Luvly charged you but you cancelled within 14 days of purchase (where digital content hasn't been accessed), you may qualify for a statutory cooling-off period refund, depending on how you purchased and whether you consented to immediate access.
When to escalate your complaint
If Luvly refuses to honour a legitimate refund claim, you can escalate to the Commerce Commission (www.comcom.govt.nz) or seek support through the Disputes Tribunal if the amount is under NZ$20,000. Stopee recommends documenting every message you send to Luvly-screenshot confirmation pages, save email confirmations, and note the date and time of each contact attempt.
How to cancel luvly on your platform
Your cancellation method depends on where you purchased your subscription: the Apple App Store, Google Play, or directly through Luvly's website. Each platform has a different process, so identify your purchase location first before you begin.
Cancel your luvly subscription via the apple app store
If you subscribed through your iPhone, iPad, or Apple ID, follow these steps to cancel and stop future charges.
- Open the Settings app on your iOS device.
- Tap your name at the top of the screen, then select Subscriptions.
- Find and tap Luvly in the active subscriptions list.
- Tap Cancel Subscription, then confirm when prompted.
- Check the confirmation message-it should say your subscription ends on a specific date (your current billing period end date).
Pro tip: Perform this cancellation at least 24 hours before your renewal date. Apple typically charges on the same day each month, so if you renew on the 15th, cancel by the 14th at the latest to avoid a duplicate charge.
Warning: Simply deleting the Luvly app from your device does not cancel your subscription. Your Apple ID still holds the active subscription record, and you will continue to be charged. You must cancel through Settings > Subscriptions.
Cancel your luvly subscription via google play
If you subscribed on an Android device using your Google account, use these steps to remove the subscription and prevent the next billing cycle.
- Open the Google Play app on your Android device.
- Tap your profile icon in the top-right corner and select Payments and subscriptions.
- Tap Subscriptions.
- Select Luvly from the list of active subscriptions.
- Tap Cancel subscription and confirm your choice when the system asks you to verify.
Pro tip: Like Apple, Google charges on your renewal date each month. Cancel at least 24 hours before that date to block the next payment.
Warning: Deleting the Luvly app or your Google account does not automatically cancel the subscription. Your Google Play profile maintains the billing record independently. You must manually cancel through the Subscriptions menu to stop charges.
Cancel your luvly subscription via the website
If you purchased directly through Luvly's website or created a web profile subscription, cancel using these steps.
- Go to the Luvly website and log into your account using your email and password.
- Navigate to your account settings and look for a Subscriptions or Billing tab.
- Find your active Luvly subscription and select the option to turn off auto-renewal or cancel.
- Confirm the cancellation when prompted.
- You should see a confirmation message stating when your access ends.
- If the website interface doesn't show a cancellation option, use Luvly's contact form at luvly.care to submit a written cancellation request. Include your email address and account details.
Pro tip: Stopee recommends taking a screenshot of your cancellation confirmation from the website. This becomes essential proof if a dispute arises or if you're accidentally charged after cancellation.
Warning: Deleting the Luvly mobile app or removing your account on the app does not cancel a website subscription. These are separate billing records. You must cancel directly through your web profile.
What happens after you cancel luvly
Cancellation doesn't mean instant loss of access-you still have rights to what you've already paid for.
Your access period after cancellation
When you cancel your Luvly subscription, your access continues until the end of your current billing period. If you paid for a monthly subscription that renews on the 25th and you cancel on the 10th, you can use Luvly until the 24th at 11:59 pm. After that date, the app locks you out of premium content, and you cannot renew unless you resubscribe.
Auto-renewal stops immediately upon cancellation, so no charge will appear on your next billing date (provided you cancelled before the renewal deadline).
Your account and personal data after cancellation
Cancelling your subscription does not automatically delete your Luvly account or any data stored on their servers. Your facial progress photos, challenge history, and profile information remain in Luvly's system unless you specifically request account deletion.
If you want your account completely removed, you must contact Luvly separately through their support contact form and request permanent account deletion. This is different from subscription cancellation, so Stopee strongly recommends submitting both requests if privacy is a priority.
Will you get a refund when you cancel luvly
Refund eligibility depends on when you cancel, which platform you used, and whether specific conditions are met. New Zealand consumer law and Luvly's terms both play a role.
Refund policy for website purchases
Luvly's standard policy states that website purchases are non-refundable once you've accessed the content. However, New Zealand's Consumer Guarantees Act allows a 14-day withdrawal period for digital services if you have not yet accessed the full service and you did not consent to immediate delivery at purchase.
If you purchased within the last 14 days and have not used Luvly (or used it only minimally), contact Luvly with a formal refund request citing the Consumer Guarantees Act. Stopee recommends being specific about your purchase date and reason for cancellation. If Luvly refuses a legitimate claim, the Commerce Commission will support your escalation.
Refunds for app store and google play purchases
Apple and Google, not Luvly, handle all refund decisions for app store subscriptions. If you want a refund for an App Store charge, submit your request directly to Apple through your Account settings or at reportaproblem.apple.com. For Google Play, request a refund through the Google Play app or at support.google.com/googleplay.
Both platforms typically allow refunds within 48 hours of purchase for accidental charges or subscription issues. After 48 hours, refund approval is discretionary but possible if you provide a legitimate reason (app didn't work, didn't realise it was a subscription, etc.).
Promotional challenge refunds
Luvly offers a special refund for subscribers who complete a 28-day challenge within 60 days of their first payment. If you finished the challenge and submit proof (screenshot of completion) via Luvly's contact form within 30 days, you may qualify for a refund up to NZD $60 (capped at USD 60 and applies only to your first payment). This is a goodwill gesture, not a guaranteed right, but it's worth attempting if you completed the challenge.
Luvly pricing and plans in new zealand
Luvly displays prices in NZD on devices set to New Zealand, though the underlying amounts are set in USD and converted using Apple and Google's regional pricing tables. Exact NZD amounts may vary slightly depending on your device and current exchange rates.
Current luvly subscription plans and pricing
| Plan | Billing cycle | Approximate NZD price | Best for |
|---|---|---|---|
| Monthly | Every 30 days | NZD $13-$15 | Testing the app; short-term commitment |
| Annual | Every 12 months | NZD $70-$85 | Best value; saves 40% vs. monthly |
| Free trial (if offered) | Typically 7 days | NZD $0 | Trying Luvly before committing to paid |
Prices may change, and promotional rates sometimes apply for new users. Always check your App Store, Google Play, or the Luvly website before subscribing to confirm the current cost in your region.
Common mistakes when cancelling luvly
Many people cancel on the wrong date, use the wrong platform, or forget to confirm the cancellation. These mistakes often result in unexpected charges weeks later.
Mistake 1: deleting the app instead of cancelling the subscription
The biggest error Stopee sees is users who delete Luvly from their device and assume they've cancelled. They haven't. Your Apple ID or Google account still holds the active subscription record. You will be charged again on your renewal date, and you won't notice until the charge appears on your bank statement days later.
Always cancel through your device's subscription settings or the Luvly website, not the app.
Mistake 2: cancelling too close to renewal
If you cancel fewer than 24 hours before your renewal date, the system may not process your cancellation in time, and you'll be charged. Check your renewal date in your subscription settings, then cancel at least 48 hours before to be safe.
Mistake 3: not confirming the cancellation
Some users tap Cancel but don't confirm when the system asks. Always look for a confirmation message stating "Your subscription ends on [date]" or "Cancellation confirmed." If you don't see this, your cancellation didn't process.
Mistake 4: mixing up platforms
If you subscribed through the App Store but try to cancel through Google Play, nothing happens. The two platforms don't share subscription records. Identify exactly where you purchased first, then cancel on that platform only.
Checklist before you cancel luvly
Use this checklist to make sure you're ready to cancel without regret or surprise charges.
- Identify which platform you used to subscribe (Apple App Store, Google Play, or Luvly website).
- Log in to your account on that platform and confirm you have an active Luvly subscription.
- Check your renewal date and plan to cancel at least 24-48 hours before it.
- Take a screenshot of your subscription details before you cancel (for refund disputes or proof).
- Complete your cancellation following the steps above for your platform.
- Look for a confirmation message stating the exact date your access ends.
- Verify your cancellation by logging back into your subscription settings a few minutes later-the subscription should no longer appear as active.
- If you want your account data deleted, contact Luvly separately to request permanent account removal.
- Check your bank or card statement on your usual renewal date to confirm no charge appears.
How stopee helps you cancel luvly and stay protected
Stopee is a consumer advocacy platform designed to help New Zealanders cancel subscriptions, avoid hidden charges, and protect their rights. We've guided thousands of users through cancellations at services like Luvly, providing step-by-step instructions, red flags, and refund strategies tailored to New Zealand law.
When you use Stopee, you get plain-language guidance on every step, consumer rights explained in context, and confidence that you're not missing a cancellation deadline or forfeiting a refund you're entitled to. Stopee has helped thousands of consumers cancel subscriptions they no longer wanted and recover money unfairly charged, turning frustration into empowerment.
Visit stopee.com to explore more guides on cancelling subscriptions, understanding your consumer rights, and disputing unwanted charges. Stopee is your trusted partner whenever you need to take control of your recurring payments.
Where to send a cancellation request by post
If Luvly fails to respond to online cancellation requests or disputes your refund claim, you can send a formal written cancellation notice by post. Keep a copy for your records and use registered mail if possible, so you have proof of delivery.
Luvly postal address for cancellation notices
According to Luvly's Terms of Use, you may withdraw from your subscription by sending a written cancellation notice to:
Gismart Ltd
Attn: Customer Service
[Mailing address to be confirmed via Luvly's current Terms of Use at luvly.care/terms-of-use]
In your letter, include your full name, email address, subscription account details, and the date you wish the cancellation to take effect (ideally at least 14 days from the date you send the letter). State that you are formally withdrawing from your subscription under the Consumer Guarantees Act 1993 and request written confirmation of cancellation.
Send this letter registered or tracked so you have proof of delivery. Keep a copy for your records. Once Luvly receives and acknowledges your written notice, your cancellation becomes legally binding, and they cannot charge you further.
If you need help drafting this letter or interpreting Luvly's response, Stopee's guides and resources are available at stopee.com to support you every step of the way.