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Cancel Blue Apron: Step-by-Step Guide
How to cancel blue apron in new zealand and reclaim your money
What blue apron is and why cancellation matters
Blue Apron is a meal-kit delivery service that ships pre-portioned ingredients and recipes directly to your door, allowing you to cook restaurant-quality meals at home. The service operates primarily from the United States and delivers to select international regions, including New Zealand. You manage your subscription through the Blue Apron website or mobile app, choosing between recurring "Autoship" deliveries, one-off à la carte orders, or the Blue Apron+ membership tier.
If you've signed up for Blue Apron and now find yourself ready to step away, you're not alone. Whether the meal plans no longer suit your lifestyle, the costs have added up faster than expected, or you've simply discovered a better alternative, cancelling your subscription should be straightforward. At Stopee, we've helped thousands of New Zealand consumers navigate meal-kit cancellations smoothly and recover unused credits or disputed charges. This guide walks you through every cancellation method, refund option, and consumer right available to you.
How blue apron operates in new zealand
As a US-based company, Blue Apron ships meal kits internationally, but their New Zealand operations are managed remotely. You place orders and manage your account online through their global platform. Billing occurs in NZD when you subscribe from a New Zealand address, and deliveries typically arrive 5-10 working days after you place your order. Your account settings, payment methods, and subscription status are all controlled through your Blue Apron user dashboard.
Why you might want to cancel
Common reasons for cancellation include rising costs, meals that don't match your dietary needs, delivery delays, or simply preferring to shop for groceries yourself. Whatever your reason, you have the right to cancel without penalty or justification under New Zealand consumer law. Stopee recommends documenting your cancellation date and keeping confirmation emails as proof.
How to cancel blue apron step by step
Blue Apron offers multiple cancellation methods depending on your subscription type and whether you encounter any technical issues.
Cancel your autoship subscription online
The fastest way to cancel a recurring Blue Apron delivery plan is through your account dashboard. This method works whether you access Blue Apron on desktop or via their mobile app.
- Open the Blue Apron website or app and log in with your email address and password.
- If you've forgotten your password, click "Forgot password?" and follow the reset instructions sent to your registered email.
- Navigate to your Account settings (usually found in the top-right menu or user profile section).
- On desktop, look for "Account" or a gear icon.
- On mobile, tap the menu icon (three horizontal lines) and select "Account".
- Select "Autoship & Save" or "Subscriptions" from the menu options.
- This section displays your active recurring delivery plan and its status.
- Locate your active Autoship plan and tap "Cancel Plan" or "Manage Subscription".
- A confirmation dialog will appear asking you to confirm your decision.
- Follow the on-screen prompts to confirm your cancellation.
- Blue Apron may offer you a discount or delay option before finalising the cancellation. You can accept or skip this offer.
- Look for a final confirmation message stating "Your Autoship has been cancelled" or similar wording.
- Screenshot this confirmation for your records.
- Check your registered email address for a cancellation confirmation email within 24 hours.
- This email serves as your proof of cancellation and should be stored safely.
Pro tip: Cancel at least 7 days before your next scheduled delivery date. Blue Apron's cutoff is typically 6-7 days before delivery, so cancelling earlier prevents any final charge from processing unexpectedly.
Cancel your blue apron+ membership
If you're subscribed to Blue Apron's premium tier rather than standard Autoship, follow these steps to cancel your membership.
- Log in to your Blue Apron account.
- Go to Account and select "Blue Apron+" or "Membership".
- Tap "Cancel Membership" or "Manage Membership".
- Confirm your cancellation when prompted.
- Your membership benefits will remain active until the end of your current billing cycle, so you retain full access until that date.
- Verify your cancellation via email confirmation.
Warning: Cancelling your Blue Apron+ membership does not automatically cancel any active Autoship deliveries. You must cancel those separately using the steps above.
Cancel an individual à la carte order
If you've placed a one-off order instead of committing to Autoship, you can cancel that specific order before the cutoff window closes.
- Log in and go to "Orders" in your account menu.
- Select the order you wish to cancel.
- You'll see the order date, items listed, and the status (e.g., "Processing", "Ready to ship", "Shipped").
- If the cancellation window is still open, a "Cancel Order" button will appear.
- Once your order has passed the cutoff (typically 6-7 days before delivery), this button disappears and you cannot cancel online.
- Tap "Cancel Order" and confirm.
- Your payment will be refunded to your original payment method within 5-10 working days.
Cancel via email or phone if the app isn't working
If you encounter technical issues or the cancel buttons are not appearing in your account, contact Blue Apron's customer support directly.
- Email cancellations@blueapron.com with a clear subject line: "Request to cancel Autoship" or "Request to cancel Blue Apron+ membership".
- Include your full name, email address associated with your account, and the date you want your cancellation to take effect.
- Request a cancellation confirmation email in response.
- Alternatively, call Blue Apron's support line (international callers can find the correct number on their help centre website).
- Have your account email and a brief explanation ready when you call.
- Ask the representative to confirm your cancellation date and send you a written confirmation.
- If you do not receive confirmation within 48 hours, follow up with another email or call, referencing your previous contact date.
Pro tip: Send your cancellation email on a weekday during business hours (US time) to ensure a faster response. Keep a copy of your email and any response for your records, as Stopee recommends documenting all cancellation communications.
What happens after you cancel blue apron
Understanding what occurs once your cancellation is processed helps you avoid confusion and track your account correctly.
Your subscription access and future charges
Once your Autoship cancellation is confirmed, no further recurring charges will be scheduled on your payment method. Any deliveries already processed before the cancellation cutoff will still ship and will be charged; however, no new charges will occur after your cancellation date. Your account remains active, allowing you to place one-off orders if you decide to try Blue Apron again in the future.
Account data and reactivation options
Blue Apron retains your account information, saved recipes, dietary preferences, and payment methods even after cancellation. If you change your mind and want to resubscribe within a few months, you can reactivate Autoship or sign up for Blue Apron+ again without re-entering all your details. This policy is customer-friendly but means you should delete your payment information if you wish to prevent accidental future charges.
Refunds and charges you may recover
New Zealand consumer law and Blue Apron's terms offer several avenues for refunds or credits, depending on the circumstances of your cancellation.
When blue apron will refund you
Blue Apron typically does not refund charges for orders that have already been processed and passed the cancellation cutoff. However, you are entitled to a refund or account credit in the following situations:
- Missing or damaged items: If your delivered meal kit arrives with missing ingredients or spoiled food, contact Blue Apron within 48 hours of delivery to request a credit or replacement.
- Quality issues: If ingredients are significantly below standard (mouldy, freezer-burnt, or heavily damaged), you have the right to compensation.
- Delivery delays: If your order arrives significantly late (beyond 2-3 weeks), you may qualify for a partial or full refund under New Zealand consumer law.
- Cancelled orders within the cutoff window: If you cancel an à la carte order before the 6-7 day cutoff, you will be refunded in full.
How to request a refund or credit
- Contact Blue Apron at cancellations@blueapron.com or through the help centre within 48 hours of receiving a faulty delivery.
- Describe the issue clearly (missing items, damage, spoiled ingredients) and include photos if possible.
- Provide your order number and delivery date.
- Request a specific remedy: refund to your original payment method or account credit toward your next order.
- If Blue Apron does not respond within 5 working days, follow up with another email and reference your previous request date and time.
Warning: Some customers report delays in receiving refund responses from Blue Apron. If you do not hear back within 7 days, escalate your complaint to the Consumer Protection Authority under New Zealand's Consumer Guarantees Act (see section below).
Your consumer rights under new zealand law
As a New Zealand consumer, you have legal protections even when buying from overseas companies like Blue Apron.
Consumer guarantees act protections
The Consumer Guarantees Act (1993) applies to goods and services supplied in trade within New Zealand. Blue Apron's meal kits and delivery service fall under this protection. You are legally entitled to:
- Goods of acceptable quality, fit for purpose, and delivered within a reasonable timeframe.
- Repair, replacement, refund, or compensation if goods fail to meet these standards.
- No limitation on how long you can claim these rights for faulty goods (though you must act reasonably promptly).
No statutory cooling-off period for subscriptions
New Zealand law does not provide a general 14-day cooling-off period for subscription cancellations. The 10-day cooling-off right under the Fair Trading Act applies only to direct-selling transactions (face-to-face or door-to-door sales) and does not cover online meal-kit subscriptions. However, you can cancel Autoship at any time without penalty under the Consumer Guarantees Act if the service fails to meet acceptable quality standards.
Escalating complaints to the commerce commission
If Blue Apron refuses to refund you for a faulty delivery or does not respond to your cancellation request, you can escalate your complaint to the Commerce Commission (the New Zealand consumer authority). You have the right to file a formal complaint if:
- The company fails to respond within a reasonable timeframe (10-14 working days).
- You believe Blue Apron has breached the Consumer Guarantees Act.
- The company refuses a refund you are legally entitled to claim.
Visit the Commerce Commission website to lodge a complaint online free of charge. Stopee recommends gathering all documentation (order confirmations, delivery photos, cancellation requests, and customer service emails) before submitting your complaint.
Blue apron pricing and plan options
Understanding the costs involved helps you evaluate whether cancellation is the right choice and what you might owe.
Current plan types and pricing
| Plan type | Description | Typical cost range |
|---|---|---|
| Autoship (recurring) | Weekly or bi-weekly meal-kit deliveries with pre-portioned ingredients | Varies by region and meal count |
| Blue Apron+ membership | Premium tier offering discounts, priority access, and bonus features | Monthly subscription fee varies |
| À la carte orders | One-off meal kits purchased without ongoing commitment | Per-order pricing available on website |
Blue Apron's published pricing is primarily listed in USD on their US website. New Zealand-specific NZD pricing is not reliably available in public sources, as exchange rates and local operational costs may affect your final billing. Log into your Blue Apron account to view the exact NZD amounts you are being charged. Stopee recommends comparing these costs against local grocery shopping and other meal-kit services before deciding whether to resubscribe.
Common mistakes to avoid when cancelling
Cancelling a meal-kit subscription seems simple, but several missteps can lead to surprise charges or lost refunds.
Timing issues and missed cutoff windows
The most frequent mistake is cancelling too late in the billing cycle. Blue Apron's cutoff is typically 6-7 days before your next scheduled delivery. If you cancel after this window, your next meal kit will still be charged and shipped, and you cannot cancel that individual order online. Always verify your next delivery date before cancelling and plan to submit your cancellation request at least 8-10 days in advance.
Forgetting to cancel both autoship and blue apron+
If you hold a Blue Apron+ membership alongside an active Autoship plan, cancelling one does not cancel the other. You must visit each subscription section separately and confirm both cancellations. Check your account immediately after cancelling to ensure both sections show as "inactive" or "cancelled".
Not saving your confirmation email
Blue Apron's confirmation email is your only proof of cancellation. If a charge appears on your statement after you cancel, you'll need this email to dispute it with your bank or request a chargeback. Save the confirmation in a dedicated folder and also screenshot it as a backup.
Deleting your account instead of cancelling
Some users attempt to delete their account thinking this will cancel their subscription. Account deletion and subscription cancellation are separate processes. Deleting your account may actually prevent you from receiving cancellation confirmations or accessing future refund claims. Always cancel your subscription first, then delete your account if you wish (though this is optional).
How to avoid accidental charges after cancellation
Even after you cancel, it's wise to take extra precautions to prevent surprise bills.
Monitor your payment method
Check your credit card or bank statement 2-3 times in the week following your cancellation. If a charge from Blue Apron appears after your confirmed cancellation date, contact your bank immediately to dispute it. Provide your cancellation confirmation email as evidence. Most banks will reverse unauthorized charges within 10 working days.
Remove your saved payment method
If you do not plan to resubscribe to Blue Apron, delete your saved credit card or payment details from your account. Go to Account Settings, find "Payment Methods" or "Billing", and remove the card. This prevents accidental charges if your account is ever compromised or if a system error triggers an unintended charge.
Comparing meal-kit services: should you stay or go
Before you cancel, consider how Blue Apron compares to other meal-kit options available in New Zealand.
| Service | Cancellation process | Refund policy | Best for |
|---|---|---|---|
| Blue Apron (US-based) | Online via app or email; no penalty | Quality issues only; slow response times reported | Users wanting international recipes |
| Local NZ meal-kit services | Varies by provider | Typically more responsive | Faster delivery and local support |
| Supermarket delivery (Countdown, Pak'n Save) | One-off orders; no subscription | Standard return policy | Budget-conscious shoppers |
If cost is your main concern, cancelling Blue Apron and switching to Countdown or Pak'n Save online groceries often proves cheaper. If you value convenience and recipe variety, exploring local NZ meal-kit providers may offer better customer service. Stopee has helped customers evaluate these trade-offs and find the best fit for their lifestyle and budget.
Cancellation checklist for blue apron
Use this checklist to ensure you've completed every step and protected yourself from unwanted charges.
- Verify your next delivery date in your account settings.
- Cancel Autoship at least 8-10 days before the next scheduled delivery.
- If you hold Blue Apron+, cancel that membership separately in a different menu section.
- Confirm both cancellations show as "inactive" in your account dashboard.
- Take a screenshot of the cancellation confirmation page.
- Check your email for a confirmation message within 24 hours and save it.
- Delete your saved payment method if you don't plan to resubscribe.
- Monitor your bank statement for any charges in the 2-3 weeks following cancellation.
- If a charge appears after your cancellation date, dispute it with your bank and provide your cancellation email as proof.
- Keep all cancellation emails and confirmations for at least 12 months.
How stopee can help you cancel with confidence
Navigating meal-kit cancellations, refund disputes, and consumer rights can feel overwhelming, especially when dealing with overseas companies. At Stopee, we specialise in helping New Zealand consumers cancel subscriptions, recover lost credits, and understand their legal protections. Whether you're struggling to locate a cancel button, facing a refund dispute with Blue Apron, or unsure whether your money is protected under the Consumer Guarantees Act, Stopee has the expertise and resources to guide you.
Our team at Stopee has helped thousands of New Zealand consumers successfully cancel meal-kit subscriptions and recover money they didn't realise they were entitled to. We provide step-by-step guides, template complaint emails, and direct advice on escalating disputes to the Commerce Commission. Visit Stopee.com to explore your cancellation options, access consumer rights templates, and connect with advocates who understand the ins and outs of every major subscription service.
Contact information for cancellation and complaints
If you need to contact Blue Apron directly during or after your cancellation:
- Cancellation email: cancellations@blueapron.com
- General support: Check the Blue Apron help centre for phone numbers and alternative contact methods (numbers vary by region).
- New Zealand Commerce Commission: File a consumer complaint at www.comcom.govt.nz if Blue Apron refuses to respond or refund you within a reasonable timeframe.
Stopee recommends keeping all correspondence with Blue Apron, including order confirmation numbers and delivery dates, in a single folder. This documentation protects you if you need to escalate a dispute or file a claim with your bank. Take control of your subscription today-cancel with confidence, armed with the knowledge that your consumer rights are protected under New Zealand law, and know that Stopee is here to support you every step of the way.