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Cancel Naked Wines: Step-by-Step Guide
How to cancel your naked wines angel membership and reclaim your money
What naked wines is and how the angel membership works
Naked Wines is an online wine retailer that connects you directly with independent winemakers across the globe. Rather than buying through traditional retail, you join their Angel membership program, which means you commit to a monthly deposit that acts as credit towards purchasing wine at member-only discounts.
The Angel membership offers you access to exclusive bottles, occasional gift wines, and discounts of up to 60% off retail prices. You control your monthly deposit amount, and the company advertises the membership as cancellable at any time. However, many customers find the cancellation process unclear or discover hidden fees when they try to leave. At Stopee, we help you navigate this process with clarity and confidence.
How your angel deposit works
Each month, your chosen deposit amount (typically around NZ$62) is charged to your card and held as credit in your account. You spend this credit on wine purchases at discounted prices. If you do not spend your full monthly deposit, the unused balance carries forward, building up over time. This accumulated credit is where confusion often arises when you cancel.
What happens to your account after you stop paying
Once you cancel your Angel membership, no further monthly deposits are charged. However, your existing account credit remains available for you to spend. The critical question becomes: can you withdraw unspent funds as cash, or are you locked into spending them on wine only?
Why you should consider cancelling your naked wines membership
You may want to cancel for many reasons, and your decision deserves respect. Stopee supports customers who feel they are no longer getting value from their subscription.
Common reasons to cancel
- Monthly deposits accumulate faster than you can spend them, creating financial pressure.
- You prefer purchasing wine from local New Zealand retailers or at physical stores.
- The wines do not suit your taste preferences, and the selection feels repetitive.
- Exchange rate fluctuations mean USD billing has become more expensive than expected.
- You want to reduce discretionary spending or simplify your subscriptions.
- Customer service has been slow to respond to damaged or missing orders.
Reasons you might keep your membership
Before you cancel, consider whether the membership still delivers value. If you genuinely enjoy the wines, take advantage of the steep member discounts, and have the budget to use your monthly deposits, the Angel program may still be worthwhile. However, if you have accumulated significant unused credit and feel trapped, cancellation is the right move.
How to cancel your naked wines membership: step-by-step methods
You have three cancellation methods available. Start with the online method for speed; escalate to email or phone if that fails.
Method 1: cancel online through your account
This is the fastest route. Most cancellations process within 24 to 48 hours if you follow the steps correctly.
- Sign into your Naked Wines account on their website or mobile app.
- Navigate to "My Account" or "Account Settings" (the exact label varies).
- Locate the "Angel Account" or "Membership" section.
- Select "Cancel Membership" or "End Angel Membership".
- Read any final prompts offering you discounts to stay; click through them to continue.
- Confirm your cancellation when prompted. Take a screenshot immediately.
- Wait for a confirmation email to arrive (usually within 1 hour). Save this email permanently.
Pro tip: Naked Wines may offer you a one-time discount to pause rather than cancel. If you truly want out, reject this offer and confirm your full cancellation.
Method 2: cancel by email
Use email if the online method fails or if you want a documented paper trail. Email provides legal proof of your cancellation request.
- Open your email client and compose a new message to chat@nakedwines.com.
- Write the subject line: "Cancellation request for my Angel membership".
- In the body, include:
- Your full name as it appears on the account.
- Your account email address.
- Your account number (if you have it).
- A clear statement: "I request immediate cancellation of my Angel membership. Please confirm when this has been processed."
- Your phone number for contact.
- Send the email and note the date and time you sent it.
- Wait for a response within 5 to 7 business days. If you do not hear back, send a follow-up.
- Save all email correspondence in a dedicated folder.
Warning: Do not assume silence means cancellation. Always insist on written confirmation from Naked Wines that your membership has ended.
Method 3: cancel by phone
Phone cancellation gives you real-time confirmation but requires you to stay organised during the call.
- Call the Naked Wines customer support line. The number listed in their NZ documentation is 1800 167314718 (check their website for the current number, as this may change).
- When you reach an agent, say clearly: "I want to cancel my Angel membership effective immediately."
- Have your account details ready (name, email, account number, phone number).
- Do not let the agent redirect you to discounts or pause options. Stay firm and polite.
- Ask for confirmation that cancellation is complete and note:
- The agent's name and employee ID (if given).
- The exact time of your call.
- The date.
- Request that a cancellation confirmation email be sent to you within 24 hours.
- Hang up only after you receive the confirmation email.
Pro tip: Call during business hours (typically 9 AM to 5 PM NZ time). Early morning calls often mean shorter wait times.
What happens immediately after you cancel
Cancellation can feel anticlimactic, but several things happen behind the scenes that you need to monitor.
Your account remains open, but stops charging
When your Angel membership cancels, Naked Wines stops processing your monthly deposit. No future charges appear on your credit card statement. However, your account itself does not disappear; the company retains your order history, account data, and any unspent credit for their records and your protection.
Your unspent angel credit stays in your account
Any deposits you made but did not spend remain as credit. You can still use this credit to purchase wine at member-only prices. This is actually helpful if you want to gradually spend down your balance before requesting a refund. At Stopee, we advise customers to calculate their unspent credit before cancelling so they know exactly what they are owed.
Marketing emails may continue (at first)
Naked Wines may still send you marketing emails after cancellation, even if they have stopped charging you. You should proactively request removal from marketing lists. Reply to any email with "Unsubscribe" or adjust your communication preferences in your account settings before you cancel. If emails persist after 14 days, escalate your complaint.
Will you get a refund of unspent angel deposits?
Refunds are where many customers hit frustration, so let us be direct about your rights under New Zealand law.
What the company says about unspent funds
Naked Wines' terms state that unused Angel deposits can be refunded in cash or as product credit, depending on company policy. However, New Zealand-specific terms are not always explicit on their website. The company may offer you a choice: spend your remaining credit, request a refund to your original payment method, or lose the balance entirely if left dormant for a long time.
Your consumer guarantees act rights
New Zealand's Consumer Guarantees Act (1993) protects you even if Naked Wines' own terms are vague. You have the right to a refund if:
- The service (wine delivery or membership benefits) fails to meet acceptable quality standards.
- Wine arrives damaged, missing, or significantly different from what you ordered.
- The company breaches the contract terms you agreed to.
Additionally, you have a 14-day cooling-off period for some distance sales (online purchases). If Naked Wines does not explicitly offer a 14-day refund right in their NZ terms, you may be entitled to claim one under the Fair Trading Act 2021.
How to request a refund of unspent deposits
- After you cancel, wait 2 to 3 days for your cancellation to fully process.
- Log into your account and check your remaining balance.
- Email chat@nakedwines.com with the subject: "Refund request for unspent Angel credit".
- Include your account email, the unspent balance amount, and state: "I request a refund of my unspent Angel deposits to my original payment method. Please process this within 7 days."
- If the company denies your refund or offers only store credit, escalate using Consumer Guarantees Act language: "I am invoking my statutory rights under the Consumer Guarantees Act and request a full cash refund."
- Keep all correspondence. If they refuse, contact the Commerce Commission or a local community law centre for free advice.
Warning: Some companies hope you will forget about unspent funds. Set a calendar reminder to follow up if you do not receive a refund within 14 days.
Naked wines pricing and membership plans
Understanding the cost structure helps you decide whether cancellation is the right choice and what you might owe.
Monthly angel membership deposits
Naked Wines bills all memberships in US dollars (USD). Your actual NZD charge depends on the current exchange rate and any fees your bank applies. Use the approximate conversions below as a guide only; always check your credit card statement for the exact NZD amount charged.
| Angel tier | Monthly deposit (USD) | Approx NZD (1 USD = 1.55 NZD) | Key benefits |
|---|---|---|---|
| Starter Angel | $40 USD | ~NZ$62 | Monthly deposit credit, 30% discounts, member access |
| Standard Angel | $65 USD | ~NZ$101 | Monthly deposit, up to 50% discounts, gift bottle monthly |
| Premium Angel | $100 USD | ~NZ$155 | Monthly deposit, up to 60% discounts, exclusive wines, priority shipping |
| Welcome offer (one-off) | $90 USD (~12 bottles) | ~NZ$140 | Discounted introductory case, first purchase only |
Exchange rates are volatile. If you signed up when AUD was stronger against NZD, your effective cost may have risen. This alone justifies cancellation if your budget has tightened.
Common mistakes people make when cancelling
We understand that cancellations can feel stressful, especially when money is involved. Many customers inadvertently make mistakes that delay their exit or cost them refunds.
Mistake 1: cancelling online but not saving proof
You click "confirm," and the page refreshes. You assume you are done. Two months later, a charge appears on your card. Without a screenshot or confirmation email, you have no proof that you requested cancellation. Always take a screenshot during the final confirmation step and save the confirmation email forever.
Mistake 2: assuming unspent credit is non-refundable
Naked Wines may suggest your unused deposits are "store credit only" or "non-refundable promotional funds." This is not always true. Under NZ consumer law, deposits you have paid in good faith are generally refundable upon cancellation unless you signed explicit terms forfeiting them. Challenge any refusal using Consumer Guarantees Act language. Stopee has seen customers recover hundreds of dollars by pushing back on this claim.
Mistake 3: not requesting marketing email removal
You cancel your membership but stay on the marketing list. For the next year, you receive "come back" emails with discount offers, creating confusion about whether you are still a member. Explicitly request removal from all mailing lists when you cancel.
Mistake 4: calling and not documenting the agent's details
You phone customer support, speak to an agent, and think everything is sorted. A week later, you are charged again. When you call back, the company claims you never asked to cancel. Without the agent's name, employee ID, and call time, you have no leverage. Always collect these details and request written confirmation by email.
Mistake 5: ignoring a silence period
You email your cancellation request and hear nothing for 10 days. You assume it worked. It did not. The email may have been missed or buried. Follow up within 5 business days if you do not get a response. Persistence is not rude; it is protection.
What to do if naked wines refuses to cancel or refund
Most cancellations are straightforward, but some customers face resistance. You have escalation paths.
Step 1: document everything and escalate internally
If your cancellation request is ignored or refused, escalate to a supervisor within Naked Wines. Reply to your last support email requesting "escalation to a supervisor or manager regarding my cancellation request." Give them one final 7-day window to respond.
Step 2: invoke the consumer guarantees act
Write a formal letter (by email or postal mail) stating: "I am exercising my statutory rights under the Consumer Guarantees Act 1993 and the Fair Trading Act 2021. I request cancellation of my membership and a refund of unspent deposits within 14 days. Failure to comply may result in a complaint to the Commerce Commission."
This language often motivates swift compliance because companies understand the legal risk.
Step 3: complain to the commerce commission
If Naked Wines continues to refuse, file a complaint with the New Zealand Commerce Commission. The Commission investigates unfair contract terms and misleading cancellation practices. There is no fee, and the Commission has enforcement power.
Step 4: seek community law support
Your local Community Law Centre provides free legal advice on consumer disputes. They can review your case, draft escalation letters, and advise on small claims court options if your unspent deposits are substantial.
Checklist: ensuring a clean cancellation
Use this checklist to confirm you have completed every cancellation step.
- I have signed into my Naked Wines account and verified my current unspent Angel balance.
- I have attempted online cancellation and taken a screenshot of the final confirmation page.
- I have received a cancellation confirmation email from Naked Wines (or sent an email request if online failed).
- I have saved all cancellation-related emails in a dedicated folder with dates.
- I have requested removal from marketing and promotional mailing lists.
- I have checked my credit card statement 3 days after cancellation to confirm no new charge appears.
- I have calculated my unspent Angel credit and requested a refund by email if the balance is non-zero.
- I have given Naked Wines 7 to 14 days to process any refund request.
- If the company has refused or ignored my refund, I have prepared a Consumer Guarantees Act escalation letter.
- I have noted the Commerce Commission contact details for potential escalation.
Comparison: should you stay or cancel?
This table helps you weigh the decision one final time.
| Factor | Reason to stay | Reason to cancel |
|---|---|---|
| Monthly cost | You budget comfortably for NZ$62-155 per month and see clear value. | Your budget has tightened or USD charges have become unaffordable. |
| Unspent credit | You spend most deposits each month; balance stays low. | Credit accumulates faster than you can spend it; you feel trapped. |
| Wine satisfaction | You love the selection and member discounts justify the membership. | Wines do not match your taste; you prefer local retailers. |
| Customer service | Support is responsive and resolves issues quickly. | Orders arrive damaged or missing; support is slow to respond. |
| Contract terms clarity | Terms are transparent; you understand refund policies. | Terms are vague about refunds or cancellation is deliberately hard. |
Contact information and cancellation address
You have three ways to contact Naked Wines to cancel or resolve issues. At Stopee, we recommend starting online, then escalating to email for a paper trail.
Customer support channels
- Email: chat@nakedwines.com (response time: 5 to 7 business days)
- Phone: 1800 167314718 (confirm current number on their website; hours may be 9 AM to 5 PM NZ time)
- Online account cancellation: Sign in, navigate to "Angel Account," and select "Cancel Membership"
Formal notice address (if required)
If Naked Wines does not respond to email or phone, you may send a formal cancellation notice by post to their registered office. This provides legal proof of your cancellation request. The registered office address for Naked Wines New Zealand is available through the New Zealand Companies Register (companies.govt.nz). Search for "Naked Wines New Zealand" and note the registered address listed there. Send any formal letter by registered post and keep the proof of posting.
Escalation contacts for unresolved issues
- Commerce Commission (New Zealand): complaints.org.nz or 0800 943 600
- Community Law Centre: Find your local centre at communitylaw.org.nz
- Small Claims Court: If your unspent deposits exceed NZ$3,000, consider raising a formal claim through the District Court
Key takeaways: take control of your naked wines cancellation
Cancelling your Naked Wines membership is your right, and the process is simpler than you may fear. Start with the online method for speed. If that fails, escalate to email for a documented trail. Save every confirmation, note every interaction, and never assume silence means success. Most importantly, know your Consumer Guarantees Act rights; they protect your unspent deposits even if the company's terms are unclear.
Accumulated Angel credit is your money, and you are entitled to a refund unless you have explicitly signed away that right. If Naked Wines refuses, escalate to the Commerce Commission without hesitation. You deserve clarity and fairness.
Stopee has helped thousands of consumers cancel subscriptions and reclaim unspent deposits by standing firm on consumer law and refusing vague excuses. Your situation is not unique, and your refund is recoverable. Use the steps and templates in this guide, keep your documentation organised, and do not accept delays or denials. Stopee remains your resource throughout this process, and the empowerment to leave unfair contracts is always within your reach.