Manage Pure

How to cancel pure dating app and stop getting charged

What pure is and why philippines users are cancelling

Pure is a dating app built around short-lived profiles and casual meetups, operated by Online Classifieds AG from Switzerland. You get access to premium messaging, wider visibility, and matching features through a subscription model, but the cancellation process is deliberately formal and harder than most apps in the Philippines.

The frustration starts here: Pure does not offer a simple in-app cancel button. Instead, their terms require you to send a signed, dated written notice to a Swiss address. This confuses many users in the Philippines who expect to cancel like they would on Spotify or Netflix. That gap between expectation and reality is exactly why Stopee exists - to walk you through the real steps and protect your money.

Why cancelling pure matters for your wallet

If you do not cancel properly, Pure will keep charging you. The app renews automatically, and support delays mean you may not get a response before your next billing date arrives. Users in the Philippines have reported slow or no replies from Pure's support team during peak hours, so timing and documentation are everything.

Many people cancel because they no longer use the app, they hit paywalls inside paywalls, or they simply want to stop the automatic charges. Whatever your reason, Stopee is here to help you do it safely and get your refund if you qualify.

How pure charges you and what the subscription costs

Pure operates on three main subscription tiers. The pricing shown on the app is listed in USD, but if you pay through a Philippine payment method like GCash, Maya, or your card, you will be charged in PHP after conversion rates apply.

The challenge is that even after paying, many features stay locked behind extra paywalls. User reviews on TrustPilot show frustration with tiered paywalls, so you may feel you are paying twice for features you expected to be included. This is a solid reason to cancel and switch to an app with clearer pricing.

Your rights under philippine consumer law

The Consumer Act of the Philippines (Republic Act No. 7394) gives you legal protection when cancelling subscriptions. You have the right to cancel without unreasonable obstacles, demand a refund if you cancel within a cooling-off period, and escalate to the Department of Trade and Industry (DTI) if the company refuses.

What the consumer act of the philippines says about subscriptions

Under Republic Act No. 7394, businesses must make cancellation easy and transparent. If Pure makes it harder to cancel than it was to sign up, that violates your consumer rights. You also have the right to a refund if you cancel before your billing period ends, especially if you cancel quickly after subscribing.

The DTI is your escalation point. If Pure ignores your cancellation requests or refuses to refund you, you can file a complaint with the DTI Consumer Protection Group. Stopee recommends keeping every email, screenshot, and receipt to prove you tried to cancel and that the company ignored you.

How long you have to cancel and get your money back

Pure's own terms state you must send your cancellation notice within ten days after signing up if you want a refund. After ten days, you may lose the refund right but can still cancel to stop future charges. This ten-day window is critical, so act fast if you change your mind.

For charges made through the App Store or Google Play, you have additional rights. Both platforms allow you to request refunds within 48 hours of purchase through their own appeal systems, which can sometimes bypass Pure's formal process entirely.

How to cancel pure step by step

Cancelling Pure requires written notice sent to Switzerland, plus optional steps to block charges through your payment method. Stopee breaks this down into the exact sequence you need to follow.

Before you send any cancellation request

Preparation prevents delays and lost refunds. Gather your account details and receipts first so you have everything Pure needs to process your cancellation quickly.

1. Open your Pure app or account on the website
   • Navigate to your subscription or billing settings
   • Take a screenshot of your current plan and next billing date
2. Save your billing receipts
   • Check your email for Pure invoices or subscription confirmations
   • If you paid through App Store, Google Play, GCash, or Maya, download those receipts too
3. Write down your account details
   • Your exact username as it appears in Pure
   • The email address linked to your subscription
   • Your next billing date
4. Check your payment method
   • Note whether you subscribed on the Pure website, App Store, or Google Play
   • This determines where you send your request and which refund path to use
5. Back up your data
   • Download any photos, messages, or profile information you want to keep before closing your account
   • After cancellation, Pure may delete your profile within days

Send your formal written cancellation notice

Pure requires a signed, dated letter sent by post to their Swiss address. Email sometimes works as a first step, but the terms specifically demand a physical signed notice to ensure they process your request correctly.

1. Compose your cancellation letter
   • Write or type: "I wish to cancel my Pure subscription effective immediately."
   • Include your full username and email address
   • Include your subscription plan (monthly, 6-month, or annual)
   • Include your next billing date if you have it
   • Request confirmation that your account has been closed and no further charges will be made
2. Sign and date the letter
   • Print it out and sign by hand, then date it
   • Take a photo or scan the signed copy
3. Send to Pure's Swiss address
   • Online Classifieds AG, Zug, Switzerland (see cancellation address section below for full details)
   • Use registered or tracked mail so you have proof of delivery
   • This typically takes 2-4 weeks to arrive and be processed
4. Send a backup email to support
   • Email the same information to support@pure.app
   • Include a photo of your signed letter and subject line: "Cancellation Request - [Your Username]"
   • This creates a digital time stamp and sometimes gets faster action
5. Keep all copies
   • Save your signed letter, all email confirmations, tracking numbers, and screenshots in a folder
   • You may need these to dispute charges or file a DTI complaint

Warning: Do not assume cancellation is complete until you receive written confirmation from Pure or your payment method stops charging you. Many users cancel but miss the confirmation email and get charged again.

Cancel through your payment method as backup

While your formal notice travels to Switzerland, protect yourself by cancelling through your payment provider. This adds a second layer that can stop charges even if Pure delays.

1. If you paid with a debit or credit card
   • Contact your bank and ask them to block all charges from Pure
   • Provide them with the transaction references and subscription dates
   • Request written confirmation that the block is in place
2. If you paid through App Store
   • Open Settings on your iPhone, tap your name, then Subscriptions
   • Find Pure and tap Manage
   • Tap Cancel Subscription and confirm
   • Request a refund if you cancelled within 48 hours of purchase
3. If you paid through Google Play
   • Open Google Play, tap your profile icon, then Payments and Subscriptions
   • Tap Subscriptions and select Pure
   • Tap Cancel Subscription
   • Request a refund if you cancelled within 48 hours
4. If you paid through GCash or Maya
   • Open your GCash or Maya app and check your linked card transactions
   • Note the merchant name (it may say "Online Classifieds AG" or "Pure")
   • Report the subscription to your card issuer and ask them to block future charges

Pro tip: Cancelling through your payment app often works faster than waiting for Pure's postal reply. Many users get their refund processed within 5-7 business days through App Store or Google Play appeals, even if Pure has not responded yet.

What happens after you cancel pure

Waiting for confirmation is stressful, especially when money is involved. Here is what to expect and how long each step actually takes.

Timeline for cancellation and refunds

Pure's own terms say they process cancellations within ten days of receiving your notice and refund within ten days after that. In reality, the postal delay to Switzerland adds 2-4 weeks, so plan for 6-8 weeks total. Stopee has helped thousands of consumers navigate this exact wait by tracking their requests and knowing when to escalate.

What to watch for and when to escalate

If you do not hear back after six weeks, or if your refund does not appear after eight weeks, Pure is ignoring you. Escalate immediately.

1. Check your email and junk folder for Pure's confirmation
   • Search for "Pure," "Online Classifieds," and "cancellation" in all folders
   • Sometimes confirmation emails land in spam
2. Check your bank or payment app for the refund
   • Refunds may show as pending for several days before clearing
   • Search your transaction history by date range, not just by merchant name
3. File a DTI complaint if Pure ignores you
   • Go to dti.gov.ph or visit your local DTI office
   • Bring all emails, screenshots, receipts, and copies of your signed cancellation letter
   • File a formal complaint and request that DTI investigate the charge
4. Dispute the charge with your bank
   • If Pure charged you after your cancellation request, ask your bank to reverse the charge
   • Provide your bank with your cancellation letter and Pure's confirmation (if you have it) as proof

Pro tip: File a DTI complaint even before your eight-week wait is up if Pure stops responding. The DTI takes 30-60 days to investigate, so starting early means you get resolution faster.

Pricing and what you actually get with pure

Understanding what you pay for helps you decide whether cancelling is the right move. Pure's pricing looks simple but hides extra paywalls inside the app itself.

The hidden cost: users report that many features remain locked behind micro-transactions even after paying. You may pay for "premium" access only to find that profile boosts, priority messaging, or other features cost extra. This tiered paywall is one of the top reasons users cancel.

Common mistakes when cancelling pure

Cancelling Pure is more complicated than it should be, and that complexity creates mistakes that cost you money. Stopee has tracked these patterns so you avoid them.

The mistakes that delay or block your refund

Missing account details, unclear letters, and timing errors cause most cancellation failures. You can avoid every one of these.

• Forgetting to include your username or email in your cancellation letter - Pure cannot match your account without these, so your request sits in a queue for days
• Not signing or dating your letter - Pure's terms say the notice must be signed and dated; unsigned letters may not count
• Assuming email alone is enough - the terms specify a signed physical notice to the Swiss address, so email without a mailed letter leaves you unprotected
• Cancelling through the app instead of sending written notice - Pure does not have an in-app cancel button; if you delete the app, Pure still has no record that you asked to cancel
• Missing the ten-day refund window - cancellations after ten days may not qualify for a refund, only for stopping future charges
• Not keeping a time-stamped copy of your cancellation request - if Pure denies they received it, you need proof
• Assuming your payment app cancellation counts as Pure cancellation - cancelling through App Store or Google Play stops charges but may not close your Pure account itself, leaving your data at risk

How stopee can help you cancel safely

Cancelling Pure on your own is possible, but the Swiss address, the ten-day refund rule, and Pure's slow support create friction that eats your money and time. Stopee is built to remove that friction.

Stopee monitors your cancellation status, sends reminders before deadlines, and escalates to the DTI if Pure refuses to refund you. We have helped thousands of consumers in the Philippines navigate exactly this kind of cancellation - where the company is overseas, the rules are murky, and customer support does not work.

When you use Stopee, you get a personal record of every step, proof of delivery for your cancellation letter, and support if Pure tries to charge you again. Your refund is our refund - we do not charge you unless we get your money back.

Should you cancel pure or keep it

Cancelling makes sense if you no longer use the app, hit paywalls behind paywalls, or want to switch to a platform with clearer pricing and faster support. Keeping it makes sense only if you actively use it and the cost feels worth it.

Red flags that mean you should cancel now

• You have not opened the app in more than a month
• Features you paid for are now locked behind extra paywalls
• You have received no matches or low-quality matches despite paying
• Customer support took more than 48 hours to reply, or did not reply at all
• You are worried about charges showing up on your next statement

Signs it might be worth keeping

• You actively use the app multiple times per week
• You have had successful matches or dates through it
• You understand the features and do not mind the cost
• You cancelled once but want to reactivate after a break

How to get a refund from pure

Refunds depend on timing and your payment method. The sooner you cancel, the better your chances.

Refund eligibility and timelines

Pure gives a full refund if you cancel within ten days of subscribing. After ten days, refunds are at their discretion, though the Consumer Act of the Philippines may entitle you to one anyway if you can prove the service was not as advertised or that Pure made cancellation unreasonably hard.

For App Store purchases, you can request a refund within 48 hours through Apple's system. Google Play allows refunds within 48 hours as well. If you miss the 48-hour window, both platforms sometimes grant exceptions if you explain that the app is not working or the charges are unauthorized.

Steps to request your refund

1. Include the refund request in your cancellation letter
   • Write: "I request a full refund of my subscription payment made on [date] in the amount of [amount in PHP or USD]."
   • Reference the transaction ID from your receipt
2. Send the same request to support@pure.app
   • Attach your receipt and a screenshot of your billing history
   • This creates a backup thread if your postal letter gets delayed
3. If you subscribed through App Store or Google Play, file a refund appeal directly
   • You do not need to wait for Pure's response - the platforms have their own refund process
   • This often succeeds even if Pure says no
4. Track your refund status
   • After Pure confirms cancellation, ask for a tracking number or confirmation that your refund has been issued
   • Check your bank statement within 7-10 business days

Contact information and cancellation address for pure

All formal cancellation requests for Pure must go to the Swiss company that operates the app. Email and phone are faster first steps, but the signed letter is what legally counts.

How to reach pure support

Pure lists these official contact channels on their website:

• Email: support@pure.app
• Live chat: available on pure.app (hours may vary)
• Phone: +65 6 349 0134 (24/7 support listed, but response times may be slow for Philippines users)

Formal cancellation address (mailing address)

For your signed cancellation letter, send it to:

Online Classifieds AG
Zug, Switzerland

(Note: Pure's full mailing address is listed in section 3 of their terms and conditions. If the above address appears incomplete, check pure.app/terms and look for the contact address in the "Contact" or "Legal" section.)

Use registered or tracked mail with signature confirmation so you have proof of delivery. International mail to Switzerland typically takes 10-15 business days from the Philippines.

Escalation contact if pure ignores you

If Pure does not respond within eight weeks:

• Department of Trade and Industry (DTI) Consumer Protection Group
  Complaint hotline: 1386 (within the Philippines)
  Website: dti.gov.ph
  Email: consumercare@dti.gov.ph
• Your local DTI office (check dti.gov.ph for your region)

Bring all your cancellation correspondence, receipts, screenshots, and a copy of your signed letter when you file a DTI complaint. This evidence makes the investigation much faster and stronger.

Cancellation checklist for pure

Use this checklist to make sure you have done every step correctly and protected yourself against extra charges.

Summary and next steps

Cancelling Pure is straightforward once you know the real process: send a signed letter to Switzerland, back it up with email and a payment method cancellation, and track everything. Stopee has helped thousands of consumers in the Philippines complete this exact cancellation without losing money to forgotten charges or ignored refund requests.

Your next step is to gather your account details and send your cancellation letter today. The sooner you mail it, the sooner it arrives in Switzerland and the sooner you stop being charged. Do not assume cancellation is done until you see written confirmation and your refund in your bank account.

If Pure ignores you or refuses to refund you, the Consumer Act of the Philippines and the DTI are on your side. Stopee has helped thousands of consumers cancel subscriptions from overseas companies that do not want to let go of their money. Your refund is possible - you just need the right roadmap and the right backup when the company resists. Start your cancellation today, track every step, and do not settle for less than your money back.