Manage Yourself First

How to cancel yourself first and protect your south african consumer rights

What is yourself first and why you might want to cancel

Yourself First is a subscription service designed for women that combines a personality assessment quiz with ongoing content "journeys" and wellness features. The service operates on a recurring billing model, which means you're charged regularly until you actively cancel. At Stopee, we help thousands of consumers understand exactly what they're paying for and how to exit services cleanly when they no longer serve their needs.

The service targets users seeking personalised self-discovery tools, but many South African subscribers find themselves on autopay cycles that don't align with their actual usage or budget. Before you subscribe, read the billing terms carefully. If you've already signed up and want out, Stopee is here to guide you through every step.

Who uses yourself first and what it costs

Yourself First markets itself to women interested in personality assessments and self-improvement content. The service requires an initial quiz purchase followed by optional ongoing subscriptions for access to premium "journeys" and lifestyle content.

Yourself First does not publish official South African (ZAR) pricing on their public help pages. Charges appear in your in-app account or on your bank statement, but you won't know the exact monthly cost until you check your purchase receipt or contact support directly.

For exact ZAR pricing, check your last bank statement or log into your Yourself First account and navigate to billing settings.

Should you cancel yourself first

You should consider cancelling if you're not actively using the journeys or content, if the monthly charge no longer fits your budget, or if the service hasn't delivered the self-discovery value you expected. Autopay services rely on consumer inertia, so cancelling is always your choice to make.

At Stopee, we believe you shouldn't pay for services you don't use. If you've had Yourself First for more than a month and haven't opened the app, that's a clear signal to cancel and redirect that money elsewhere.

Your consumer rights in south africa

South African law gives you powerful protections when cancelling subscriptions and disputing charges. Understanding your statutory rights is your strongest lever if Yourself First refuses to refund you or continues billing after cancellation.

The consumer protection act and your cooling-off rights

Under South Africa's Consumer Protection Act (CPA), you have the right to cancel distance contracts (contracts concluded online) within 5 business days without penalty, provided you notify the supplier in writing. This cooling-off period applies to your initial Yourself First purchase if you signed up online.

Additionally, the CPA requires that recurring billing contracts include clear terms about when charges occur, how much you'll pay, and how you can cancel. If Yourself First's terms were unclear or if you didn't actively consent to recurring charges, you have grounds to dispute those charges with your bank.

Pro tip: Keep screenshots of the terms you agreed to when signing up, plus copies of every charge on your bank statement. These become evidence if you need to escalate a dispute with the National Credit Regulator (NCR) or your bank.

What to do if yourself first refuses to refund you

If you request a refund and Yourself First declines, or if charges continue after you cancel, you have statutory remedies beyond the company's refund policy.

1. Contact Yourself First support in writing (email plus registered mail) and request a refund, citing the CPA and the 30-day refund guarantee mentioned in their policy.
   • Keep a copy of your email and any delivery receipts.
   • Document the date, time, and nature of your request.
2. If the company does not respond within 10 business days, contact your bank's dispute team and file a chargeback request.
   • Provide your bank with screenshots of unauthorised charges and copies of your cancellation request.
3. If the chargeback is unsuccessful, escalate to the National Credit Regulator (NCR).
   • Visit www.ncr.org.za or call their consumer hotline for guidance on lodging a formal complaint.

Stopee users report that escalating to the NCR often triggers swift action from subscription services. Companies take regulatory complaints seriously.

How to cancel yourself first step by step

Cancelling Yourself First is straightforward if you use the web app, but the process requires you to navigate your account settings correctly. Follow these steps exactly to avoid future charges.

Cancel via the web app (recommended method)

The official cancellation process works best through Yourself First's web platform. This is the method Stopee recommends because it creates a clear, documented cancellation request.

1. Visit https://app.yourselfirst.com and sign in with your email and password.
   • If you've forgotten your password, use the "Forgot password" link on the login screen.
2. Once logged in, navigate to your Profile menu (usually a person icon in the top-right corner).
3. Select Account Settings or Settings.
4. Look for the "Manage Plans" or "Subscription" section.
5. Identify your active subscription plan and click the option to cancel or pause the plan.
   • Some services offer a pause option instead of cancellation; if you see this, choose Cancel instead to end billing entirely.
6. Follow the on-screen prompts to confirm your cancellation.
   • The platform may ask you why you're leaving; you can skip this or provide feedback.
7. Look for a confirmation message on screen or in your email inbox. Warning: Do not close the page until you see this confirmation.
8. Forward the confirmation email to your own email address as a backup, and screenshot it for your records.

Pro tip: Stopee strongly advises taking screenshots of every step, especially the final confirmation. If charges appear on your next billing date, you'll have proof that you cancelled.

What if you can't cancel via the web app

If the cancel button doesn't appear or the process fails, contact Yourself First support directly before your next billing date.

1. Email hello@yourselfirst.com with the subject line "Cancellation request for [your email address]".
2. Include your full name, account email, and the date you want the cancellation to take effect.
3. Request a written confirmation of your cancellation.
   • Do not accept verbal confirmations or chat-based responses as final proof; insist on email confirmation.
4. If you do not receive a response within 5 business days, send a follow-up email and copy the support team again.
5. If support still does not respond, escalate to Stopee's chargeback advice or contact your bank directly.

Cancelling via iOS app store or google play

Yourself First has not published official guidance for cancelling through the iOS App Store or Google Play Store, so Stopee recommends using the web app instead. However, if your subscription was purchased through either app store, you may also need to cancel the subscription there to prevent charges from your Apple or Google account.

1. For iOS (iPhone/iPad): Open the Settings app, tap your name, select Subscriptions, find Yourself First, and tap "Cancel Subscription". Then also cancel via the web app as a precaution.
2. For Android (Google Play): Open the Google Play app, go to Menu, select Subscriptions, find Yourself First, and tap "Cancel subscription". Follow this with cancellation via the web app.
3. After cancelling through either app store, immediately log into https://app.yourselfirst.com and cancel there as well to ensure a complete cancellation across all platforms.

Warning: Some services process separate billing for app store subscriptions and their own billing systems. Do not assume cancelling in one place cancels the other. Stopee recommends always cancelling in both places to be absolutely certain.

What happens after you cancel

Cancelling creates a mix of immediate and gradual changes to your account access and billing. Understand what to expect so you're not surprised by what you can and cannot access.

Your access to content and features

After you cancel, your access to premium Yourself First content typically ends immediately or at the end of your paid billing period, depending on how the service enforces cancellations. Most subscription services allow you to retain access until your current payment cycle expires.

Check your confirmation email for the exact date your access ends. At Stopee, we advise screenshotting this date so you know when you can no longer log in.

Billing and future charges

Cancellation should halt all future recurring charges. However, you must actively monitor your bank statements for the next 30 days to confirm no charges appear.

1. Check your bank statement within 2 to 3 business days of cancellation.
2. Verify that no new charge from Yourself First appears on your next scheduled billing date.
3. If a charge appears after cancellation, contact Yourself First support immediately with a screenshot of the unwanted charge and your cancellation confirmation.
4. If the company does not reverse the charge within 5 business days, file a chargeback with your bank.

At Stopee, we've seen cases where cancellations take a full billing cycle to process. Stay vigilant for at least one billing cycle after cancellation.

Keeping your records

Retain every confirmation email, screenshot, and bank statement entry related to your Yourself First subscription and cancellation for at least 12 months. South African consumer law allows you to dispute charges within a reasonable timeframe, and your documentation is your proof.

Pro tip: Create a folder on your computer or phone called "Yourself First Cancellation" and save everything there. When disputes arise, you'll have everything you need to escalate quickly.

Will you get a refund

Yourself First offers a 100% money-back guarantee, but refunds are reviewed case by case and only if you meet specific conditions. Stopee explains exactly how to request a refund and what to do if the company denies it.

Yourself first's official refund policy

According to Yourself First's help centre, refund requests are generally approved if submitted within 30 days of your initial purchase. Once approved, refunds are processed within 5 to 10 business days.

This means your window to request a refund is tight. If you're unsatisfied with the service, act within 30 days of sign-up.

1. Log into your Yourself First account and navigate to Account Settings.
2. Look for a Refund or Billing section, or email hello@yourselfirst.com with the subject "Refund request for [your email address]".
3. In your email, explain briefly why you want a refund and include your order date and amount.
4. Request written confirmation of your refund approval and expected processing date.
5. Once approved, allow 5 to 10 business days for the refund to appear in your bank account.

Refunds outside the 30-day window

If you're beyond 30 days, Yourself First's standard refund policy may not apply. However, you still have consumer protection rights under South African law.

Under the Consumer Protection Act, if the service was misrepresented (for example, if it promised specific outcomes it didn't deliver), you may qualify for a refund even after 30 days. Additionally, if you were charged without clear consent or without understanding recurring charges, the CPA protects you.

1. Request a refund anyway, citing the CPA and any misrepresentation or unclear billing terms.
2. If Yourself First declines, file a dispute with your bank, providing evidence of the misrepresentation or unclear terms.
3. Escalate to the National Credit Regulator if your bank's dispute process fails.

Stopee has helped consumers recover refunds well beyond the company's stated window by invoking statutory consumer rights. Do not accept the first "no".

Common cancellation mistakes to avoid

Cancelling a subscription sounds simple, but small mistakes can leave you paying for months longer than intended. We've seen these errors derail dozens of South African consumers trying to exit Yourself First, so learn from their experience.

Mistake 1: confusing cancellation with pausing

Some services offer a "Pause subscription" option instead of full cancellation. If you pause instead of cancel, your subscription remains active and you'll be billed again after the pause period ends.

Always select "Cancel" or "Unsubscribe", not "Pause" or "Suspend". If the button says anything other than cancel, ask support to clarify before proceeding.

Mistake 2: not requesting written confirmation

Yourself First's support team may confirm your cancellation verbally or via chat, but these confirmations are easy to forget or dispute later. At Stopee, we insist on email confirmations because they create a paper trail.

Always reply to cancellation confirmations with an email saying "Thank you for confirming my cancellation effective [date]. Please confirm receipt of this email." This creates mutual documentation.

Mistake 3: cancelling too close to your billing date

If your billing date is tomorrow and you cancel today, Yourself First may still charge you for the next cycle. Ideally, cancel at least 3 to 5 business days before your next scheduled charge.

Check your billing date in your account settings before cancelling, and plan accordingly.

Mistake 4: not checking subsequent bank statements

The biggest mistake is assuming cancellation is complete and not verifying it on your next bank statement. Yourself First may fail to process your cancellation, or your bank may not have received the stop-payment instruction in time.

Monitor your account for at least 60 days after cancellation. If an unexpected charge appears, act immediately.

Checklist for cancelling yourself first

Use this checklist to ensure you cancel cleanly and protect yourself if disputes arise later.

How stopee helps you stay protected

Cancelling subscriptions should be straightforward, but companies rely on friction and forgotten passwords to keep you paying. Stopee exists because South African consumers deserve better.

We've compiled this complete guide to Yourself First cancellation because our community of users reported unclear cancellation processes and unexpected charges. At Stopee, we advocate for your right to cancel any service at any time, and we hold companies accountable when they make it hard.

If you encounter resistance when cancelling Yourself First, if charges continue after you've cancelled, or if your refund request is denied unfairly, Stopee has helped thousands of consumers navigate disputes with their banks and regulatory bodies. Document everything, know your CPA rights, and escalate confidently.

Summary and next steps

Cancelling Yourself First requires three things: logging in, clicking cancel, and monitoring your bank statement. The process takes minutes, but your vigilance afterward takes weeks.

If you need further support, Yourself First's official help centre is at https://yourselfirst.zendesk.com/hc/en-us/articles/23595778670621-How-to-Cancel-My-Subscription. For statutory refund questions, contact them at hello@yourselfirst.com.

Where to send your cancellation request if email fails

If Yourself First does not respond to your cancellation email within 5 business days, the company's registered postal address for legal matters is available through UK Companies House records. The service provider, Yourself First Ltd, is a UK-registered entity. You can send registered mail to their UK address if email support fails, though this should be your last resort.

First, exhaust email and in-app cancellation options. If those fail, contact your bank immediately to report the unresponsive company and request a chargeback. Your bank will pursue recovery on your behalf and may send formal notices to Yourself First's address.

Stopee has helped thousands of consumers cancel subscriptions they no longer want and recover unfair charges. Your right to cancel is non-negotiable under South African law. Use this guide, keep your records, and escalate confidently if the company resists.