Manage Reform

How to cancel reform and keep your fitness journey on track

What reform offers and why you might want to cancel

Reform (also known as Your Reformer) is a subscription fitness platform that combines a mobile app with physical reformer equipment and live coaching. You download the app on iOS or Android, access guided workout videos, and purchase reformer beds and accessories directly through their website. The service targets people who want structured pilates-style training at home.

Cancelling Reform makes sense if you've found the workouts don't match your fitness goals, your equipment sits unused, or the subscription cost no longer fits your budget. Whatever your reason, Stopee is here to guide you through the cancellation process step by step so you keep control of your account and money.

Key features you're paying for

Reform charges for three main things: the mobile app subscription (delivered through your app store), online coaching packages, and physical reformer beds ranging from entry-level to professional studio models. You also have the option to buy accessories like mats, socks, and apparel. Understanding what you're actually subscribed to matters because cancellation methods differ depending on how you signed up.

Your consumer rights under new zealand law

What the consumer guarantees act protects you for

New Zealand's Consumer Guarantees Act (1993) gives you strong protections when you buy services like fitness subscriptions. You have the right to expect that Reform's service is of acceptable quality, fit for purpose, and delivered within a reasonable timeframe. If the app crashes frequently, workouts are unavailable, or coaching doesn't match what was promised, you may be entitled to cancel and claim a refund for the unused portion of your subscription.

A "major failure" under the law means the service is so broken that it defeats your purpose for buying it. If Reform stops responding to support emails or the app becomes completely unusable, you have grounds to request a refund even if their terms say cancellations are final. This is a powerful lever, and Stopee recommends documenting any issues before you contact support.

When you can invoke consumer law protections

You don't need to accept non-refundable subscription terms if Reform fails to deliver the service you paid for. Keep screenshots of errors, note the dates when the app wasn't available, and record any support requests that went unanswered. If you decide to escalate, the Commerce Commission (New Zealand's consumer watchdog) can investigate complaints and force refunds if the law is being broken.

Reform pricing and subscription plans

What you actually pay

Reform does not advertise New Zealand-specific prices on their public website. The app is free to download, but subscription costs appear only after you sign up or within the app itself. This means you'll need to check pricing in your app store or by contacting Reform directly at hello@yourreformer.com.au to see the current NZD rates before you commit.

Pricing comparison table

Cancellation methods for reform subscriptions

Where you subscribed matters

Reform offers different cancellation paths depending on whether you signed up through the Apple App Store, Google Play, or Reform's website. Stopee strongly recommends identifying your subscription source before you start the cancellation process, as cancelling through the wrong channel may not stop your next billing charge.

How to cancel via the apple app store

1. Open the Apple App Store on your iPhone or iPad.
2. Tap your profile icon in the top right corner.
3. Select Subscriptions.
4. Find Your Reformer or Reform in your active subscriptions list.
5. Tap the subscription and select Cancel Subscription or Turn Off Auto-Renewal.
6. Confirm the cancellation. Apple will show you the date your access ends (usually the end of your current billing period).

Pro tip: Cancel at least 24 hours before your next billing date to avoid being charged again. Apple processes cancellations immediately, but the refund system can take 5-10 business days if you're entitled to one.

How to cancel via google play

1. Open Google Play on your Android device.
2. Tap your profile icon in the top right corner.
3. Select Payments and subscriptions, then Subscriptions.
4. Tap Your Reformer or Reform.
5. Select Cancel subscription.
6. Follow the prompts to confirm. You'll see your access end date.

Warning: If you subscribed through a Google Play family plan, cancellation may need to be done by the family plan manager. Check your subscription settings first.

How to cancel via reform's website or direct debit

1. Visit the Reform website and log into your account.
2. Navigate to Account Settings or Subscription Management.
3. Look for an option to Edit, Pause, or Cancel your subscription.
4. If no online cancellation button appears, send an email to hello@yourreformer.com.au with your account email and request cancellation. Include your account holder name and subscription start date to speed up processing.
5. Allow 5-7 business days for Reform to process the cancellation and confirm it in writing.

Pro tip: Always request written confirmation of cancellation. Save the email response as proof in case you're billed again by mistake.

Special cancellation rules for older subscriptions

If you started your Reform subscription before April 2023, different rules apply. You must cancel at least 14 days before the end of your current billing period, and you cannot cancel through the app store or website. Email hello@yourreformer.com.au instead and clearly state that your subscription began before April 2023. This gives Reform extra processing time and ensures you're not hit with an unexpected charge.

What happens after you cancel reform

When your access actually ends

Cancelling Reform does not end your access immediately. You keep full access to the app, coaching, and content until the end of your paid billing period. If you cancel on day 5 of a 30-day billing cycle, you have 25 more days to use the service. This is a consumer protection built into most subscriptions, so you're not losing money by cancelling mid-month.

The exact end date depends on your billing cycle and subscription source. App store cancellations usually show the end date on the confirmation screen. Website cancellations may take Reform 1-2 business days to confirm, after which they'll email you the details.

Account data and what stays behind

Reform retains your account data, workout history, and settings according to their privacy policy. If you want your data deleted or exported, email hello@yourreformer.com.au after cancellation and request a data export or account deletion under New Zealand's privacy laws. They must respond within 20 business days. Stopee advises requesting this in writing so you have proof of your request.

Auto-renewal stops after cancellation

Once your cancellation is confirmed, Reform will not automatically renew your subscription on the next billing date. No further charges will appear on your payment method. If you're charged after confirming cancellation, contact your bank or app store immediately and request a chargeback while you investigate with Reform's support team.

Refunds and what to expect back

Standard refund policy

Reform's terms state that all subscription fees are non-refundable and no credits are offered for partially used periods. This means if you cancel on day 10 of a 30-day billing cycle, you will not receive a refund for the remaining 20 days. This is standard for most streaming and subscription services, but it's not your only option if circumstances change.

When you can claim a refund under consumer law

If Reform fails to deliver the service you paid for, the Consumer Guarantees Act overrides their no-refund policy. Examples include the app being down for more than a few hours, coaching sessions repeatedly cancelled without notice, or workouts deleted from the library after you paid for access. You must contact Reform within a reasonable time (usually within 30 days of discovering the fault) and give them one chance to fix the problem.

If they refuse to fix it or don't respond within 14 days, you can escalate to the Commerce Commission or take the matter to the District Court. Stopee recommends documenting the fault with screenshots and dates so you have evidence if you need to escalate.

Refunds for physical reformer equipment

If you bought a reformer bed or accessory, you have 14 days from delivery to return it for a refund. However, Reform charges a return shipping fee of AUD $250 or more, which is deducted from your refund. The original shipping cost is also non-refundable. Apparel, socks, mats, and sale items cannot be returned if they've been worn, used, or marked down. Physical equipment refunds go back to your original payment method within 10-15 business days after Reform receives and inspects the returned item.

Common mistakes to avoid when cancelling reform

Understanding the traps

Cancelling a subscription should be straightforward, but Reform's multi-platform setup creates several places where things go wrong. Many people cancel through the wrong channel, assume cancellation is complete without confirmation, or forget about their account until the next billing charge appears.

Mistake 1: Cancelling through the app instead of the app store. Deleting the Reform app does not cancel your subscription. Your payment method will still be charged on the renewal date. Always cancel through Apple App Store, Google Play, or Reform's website account settings, not by uninstalling the app.

Mistake 2: Not cancelling 24 hours before your renewal date. App store subscriptions renew automatically at midnight on your billing date. If you cancel at 11:59pm on your renewal date, you may still be charged. Stopee recommends cancelling at least 48 hours early to be safe.

Mistake 3: Relying on verbal confirmation from support. If you email Reform and receive a response saying "we've cancelled your subscription," save that email but do not assume the job is done. Log back into your account 2-3 days later and verify that cancellation is shown in your subscription settings. Verbal or email confirmation from support is not the same as seeing the cancellation reflected in your account.

Mistake 4: Not checking your bank or app store statements after cancellation. Even after you cancel, you may be billed by mistake due to a system glitch. Review your statements for 30 days after cancellation. If an unexpected charge appears, contact your bank immediately and dispute it while you investigate with Reform.

Timeline for cancelling reform

What to expect at each stage

Cancellation checklist for reform

Step-by-step verification list

Use this checklist to ensure your cancellation is truly complete and you won't be caught off guard by a surprise charge.

• Identify which platform you used to subscribe (Apple App Store, Google Play, or Reform website).
• Cancel through the correct channel as outlined above.
• Take a screenshot of the cancellation confirmation screen.
• Note the date your access will end and the date you requested cancellation.
• Save any confirmation emails from Reform or your app store.
• Log back into your Reform account 2-3 days later and verify that no active subscription is shown.
• Check your app store subscription settings again to confirm auto-renewal is off.
• Monitor your bank or credit card statements for the next 30 days to catch any erroneous charges.
• If you bought equipment, confirm the 14-day return window and arrange return shipping if needed.
• Request account deletion in writing if you want all your data removed from Reform's systems.

Contact reform for cancellation support

Where to reach reform's support team

Reform's only publicly listed contact address for cancellation and customer service is a UK postal address, though this is unusual for a New Zealand subscription. Email is your most reliable option and leaves a paper trail that protects you if there's a dispute.

What to include in your cancellation email

When you email hello@yourreformer.com.au to cancel, include your full name, the email address associated with your Reform account, your subscription start date, and a clear statement that you want to cancel your subscription effective immediately. Do not ask for a refund in this first email unless you have grounds under consumer law. Keep the tone professional and straightforward. Reform processes email cancellations faster when you provide all required information upfront.

When to cancel vs when to pause reform

Cancelling is right if

• You've decided fitness subscriptions aren't for you right now.
• The workouts don't align with your fitness goals.
• The cost is no longer affordable.
• Reform's service quality has declined (app crashes, content gaps, poor support).
• You've found a competitor you prefer.
• You need to cut expenses due to financial hardship.

Pausing might be better if

• You plan to return to fitness training within 3-6 months.
• You're taking a temporary break (illness, travel, pregnancy).
• You want to keep your progress data and personalized settings intact.
• Reform offers a pause feature (check your account settings first).

Pro tip: Stopee recommends contacting Reform to ask if a subscription pause is available before you cancel. Some services allow pauses of 1-3 months, which is less permanent than cancellation and may preserve your account history and pricing.

Final thoughts on cancelling reform

Cancelling a fitness subscription is a normal part of life as your goals, budget, or interests change. The key is doing it the right way so you don't lose money or get stuck with unexpected charges. Stopee has helped thousands of consumers cancel subscriptions like Reform by walking them through the exact steps, avoiding common traps, and understanding their consumer rights. Whether you cancel through the app store, Reform's website, or email, the process takes just a few minutes once you know the right method for your subscription type.

Remember that your consumer rights under New Zealand's Consumer Guarantees Act protect you if Reform fails to deliver the service you paid for. Document any issues, keep your cancellation confirmations, and monitor your bank statements for the next month. If Reform charges you after cancellation or refuses to honour your legal rights, Stopee's guide arms you with the knowledge to escalate to the Commerce Commission with confidence. Your fitness journey may change, but your rights as a consumer do not.