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Cancel Now Tv: Step-by-Step Guide
How to cancel now TV in new zealand and protect your rights
What now TV is and why you might want to leave
Now TV is a UK-based streaming service offering TV channels, films and sports through flexible subscription passes. If you're in New Zealand and signed up to Now TV, you'll access the service through a web browser or mobile app and manage your account online. The service operates on a month-to-month billing model with optional add-ons, making it easy to subscribe - but cancellation can feel less straightforward than it should be.
You might be looking to cancel because the service doesn't meet your needs, you've found a better alternative, or you simply want to pause your subscription for a while. Whatever your reason, Stopee is here to walk you through the cancellation process step by step, making sure you understand your rights and avoid common pitfalls.
Is now TV available in new zealand?
Now TV is primarily available in the UK and Europe. If you're based in New Zealand, you may have signed up using a UK payment method or a VPN connection. Stopee recommends checking your account settings to confirm whether you're accessing a legitimate Now TV subscription or a regional alternative like Neon or Sky Sport Now, which operate natively in New Zealand. Confusion here can delay your cancellation, so clarity matters.
Who should consider cancelling
You should cancel Now TV if you no longer watch the content regularly, the monthly cost no longer fits your budget, you've switched to another streaming service, or you want to downgrade to a lower-tier plan. Cancelling within the first 14 days of your subscription also entitles you to a full refund under New Zealand consumer law - a protection Stopee strongly recommends you leverage if you've changed your mind.
Your consumer rights in new zealand before you cancel
The consumer guarantees act 1993 protects you
New Zealand's Consumer Guarantees Act 1993 gives you statutory rights that Now TV cannot override, even if their terms say "no refunds." Under this Act, all services - including streaming subscriptions - must be of acceptable quality and fit for purpose. If Now TV fails to deliver the service you paid for (technical issues, unavailable content, account problems), you have the right to a refund or replacement, regardless of what the terms and conditions state.
Stopee emphasises this because many companies rely on consumers not knowing they have these protections. You do. Use them.
Your 14-day cooling-off right
If you subscribed to Now TV within the last 14 days, you have an automatic right to cancel and receive a full refund. This is your "cooling-off period" - a consumer protection that applies to distance contracts (including online subscriptions) in New Zealand. You do not need to give a reason, and Now TV cannot refuse or charge you a cancellation fee during this window. Refunds must be processed within 14 days to your original payment method.
After the 14-day window closes, refunds depend on whether Now TV has breached the Consumer Guarantees Act or their own terms. Stopee recommends documenting any service failures (playback errors, missing content, billing issues) in case you need to escalate a dispute later.
Escalation: commerce commission and mediation
If Now TV refuses a valid refund or ignores your cancellation request, you can complain to the Commerce Commission (New Zealand's consumer protection authority) or request free mediation through the Disputes Resolution Scheme (DRS). Stopee advises keeping copies of all emails and screenshots - these become your evidence if you need official help.
Step-by-step guide to cancelling now TV
Cancel via the now TV website
If you subscribed directly on nowtv.com using a credit or debit card, this is your primary cancellation route. Follow these steps carefully to avoid false starts.
- Go to nowtv.com and log into your account using your email and password.
- If you've forgotten your password, click "Forgot password?" and reset it before proceeding.
- Two-factor authentication may be required if you've enabled security settings.
- Navigate to your account settings or profile menu - usually found in the top-right corner of the screen.
- Look for labels like "My Account," "Settings," or your username.
- Locate your subscription or membership section and select "Manage subscriptions" or "Manage passes."
- This area displays all active passes and add-ons, along with your next billing date.
- Click the cancel or remove button next to the pass you want to cancel.
- Now TV may ask you why you're leaving - answering helps them improve, but it's optional.
- They may also offer a discount to stay; only accept if it genuinely saves you money.
- Confirm your cancellation when prompted.
- Warning: Some screens ask you to click a second confirmation. Do not miss this step - cancellation only completes after you confirm.
- Check your email for a cancellation confirmation within 10-30 minutes.
- If you don't receive one, log back into your account to verify the pass shows as "cancelled" or "inactive."
- Pro tip: Take a screenshot of the cancelled status in case you need evidence later.
Cancel if you subscribed via apple app store or google play
If you signed up through your phone or tablet rather than the web, your subscription is linked to Apple or Google, not directly to Now TV. You must cancel through the original app store - cancelling on the Now TV website will not work.
- For Apple App Store (iPhone or iPad):
- Open the App Store app and tap your profile icon in the top-right corner.
- Select "Subscriptions," then find Now TV in the list.
- Tap "Cancel Subscription" or "Edit" and choose "Cancel."
- Confirm the cancellation.
- Apple will send a confirmation email within 5 minutes.
- For Google Play (Android):
- Open the Google Play app and tap your profile icon in the top-right corner.
- Select "Payments and subscriptions," then "Subscriptions."
- Find Now TV and tap "Cancel subscription."
- Follow the prompts to confirm.
- Google will email confirmation within 5 minutes.
- Verify the cancellation in the app store.
- Go back to your subscriptions list and confirm Now TV no longer appears as active.
- Pro tip: Stopee recommends taking a screenshot of your subscriptions list after cancelling, as proof for disputes.
Cancel by contacting now TV customer support
If the online method fails or you encounter technical issues, you can request cancellation directly from Now TV's support team. This route takes longer but creates a paper trail.
- Visit nowtv.com/help and select "Contact Us" or "Get Help."
- Choose your issue type (for example, "Manage my account" or "Cancel my subscription") and select your preferred contact method.
- Live chat is fastest (typically 5-20 minutes).
- Email is slowest but creates a written record; use this if you need evidence.
- Provide your account details, full name and the email address linked to your subscription.
- Clearly state: "I want to cancel my Now TV subscription effective immediately" or "Cancel within my 14-day cooling-off period."
- Warning: Avoid vague requests like "pause" or "suspend" - these may not trigger a cancellation and could leave you liable for future charges.
- Ask for a cancellation reference number and request confirmation via email.
- This number is your proof that you initiated cancellation on a specific date.
- Do not close the chat or hang up until you have written confirmation.
What happens to your account after cancellation
Access during your final billing period
After you cancel, your account doesn't disappear immediately. You'll retain access to Now TV until the end of your current paid billing period. For example, if your renewal date is on the 20th of next month and you cancel today, you can still watch until the 20th. After that date, your access stops automatically.
This is where patience matters. You've paid for that period; use it. Stopee advises downloading or saving any recordings you want to keep before your final day arrives.
Your account data and re-subscription
Cancelling stops future automatic renewals. However, Now TV retains your account data (viewing history, preferences, saved content) for a set period, typically 12 months. If you change your mind and resubscribe within that window, your profile will look the same.
If you want your data deleted sooner, you can request this through account settings or by contacting support. Stopee recommends requesting deletion if you're not planning to return - this also protects your privacy.
Will you get a refund?
Refunds within the 14-day cooling-off period
If you cancel within 14 days of your subscription start date, you have an automatic right to a full refund, no questions asked. This applies even if you've used the service extensively. Now TV must process this refund within 14 calendar days to your original payment method (credit card, debit card, or digital wallet).
To qualify, you must cancel within the 14-day window. Stopee recommends counting from your first billing date, not your account creation date - some services blur these dates intentionally.
Refunds outside the cooling-off period
Once your 14 days are up, monthly subscriptions are generally non-refundable. However, New Zealand's Consumer Guarantees Act allows you to claim a refund if Now TV has failed to deliver the service to acceptable quality standards.
- If you experienced technical problems (persistent buffering, app crashes, account lockouts) that made the service unusable, you can request a partial or full refund.
- If promised content was unavailable or removed during your billing period, this may also breach quality standards.
- If Now TV ignored your cancellation request and continued charging you, you have grounds for a dispute.
Pro tip: Document all service issues with screenshots and dates. Send a refund request email to support, referencing the Consumer Guarantees Act 1993. Stopee has seen companies reverse charges quickly when consumers cite their statutory rights formally.
Refunds for app store subscriptions
If you subscribed via Apple App Store or Google Play, refunds follow those platforms' policies, not Now TV's. Apple typically allows refunds up to 14 days after purchase if you request them through your account settings. Google Play offers a 48-hour refund window. Contact the app store directly - Now TV cannot override their decision.
Now TV pricing and subscription plans
Plan options and what they cost
Now TV's pricing varies by region and frequently changes. As a New Zealand subscriber, your pricing likely appears in NZD, though exact costs are set by Now TV and the current exchange rate. Below is a typical pricing structure, but Stopee strongly recommends checking your own invoice for your exact rate.
| Pass type | Typical monthly cost (NZD) | Billing cycle | Content included |
|---|---|---|---|
| Entertainment | From $15-$20 | Monthly | TV channels, boxsets |
| Cinema | From $8-$12 | Monthly | Films only |
| Sports | From $25-$35 | Monthly | Live and on-demand sports |
| Add-on (premium channel) | From $5-$10 | Monthly | One extra channel or service |
Warning: Some promotional rates lock you in for a minimum period (usually 3 months). Check your confirmation email for any lock-in clause before cancelling - you may forfeit savings if you leave early.
Common mistakes when cancelling now TV
Mistakes that leave you charged or unconfirmed
Cancellation confusion is deeply frustrating, especially when you're charged after believing you'd cancelled. Stopee wants you to avoid these traps entirely.
- Mistake 1: Confusing "pause" with "cancel." Some support agents offer to pause your account rather than cancel it. A paused account may restart automatically or leave you liable for charges. Always insist on full cancellation, not suspension.
- Mistake 2: Not confirming via email. If you cancel in live chat or over the phone, screenshot the conversation and ask support to email a confirmation. Do not assume it's done until you see written proof.
- Mistake 3: Cancelling through the wrong method. If you subscribed via Apple App Store, cancelling on the Now TV website will not work. You must cancel inside the App Store itself. Stopee emphasises: match your cancellation method to your subscription method.
- Mistake 4: Missing the billing date. If you cancel one day before your renewal and the system processes overnight, you may be charged. Always cancel well before your next billing date - aim for at least 3 days earlier.
- Mistake 5: Assuming your pass cancellation cancels all add-ons. If you have a sports or cinema add-on, cancelling your base pass may not cancel the add-on. You must cancel each subscription separately.
- Mistake 6: Not saving your reference number. If support gives you a cancellation reference (like "REF123456"), save it. This proves you requested cancellation on a specific date - essential if you're later charged and need to dispute it.
Your cancellation checklist
Before you declare your cancellation complete, work through this checklist to ensure nothing is missed.
- Confirm your next billing date by logging into your account or checking your last invoice.
- Choose your cancellation method: web, app store, or support contact.
- Complete the cancellation process and obtain a reference number or confirmation ID.
- Receive a cancellation confirmation email within 30 minutes; if not, contact support again.
- Log back into your account 24 hours later and verify the pass or subscription shows as cancelled or inactive.
- Set a calendar reminder for your final access date so you can download or record anything important.
- Monitor your payment method: confirm no charge appears on your next billing date.
- If charged after cancellation, contact Now TV support with your reference number within 7 days and request a refund.
- If Now TV refuses, escalate to your payment provider's dispute team or contact the Commerce Commission.
Comparing now TV to other streaming services in new zealand
Alternatives you might consider instead
If you're cancelling Now TV because it doesn't fit your needs, New Zealand offers several home-grown and international alternatives. Stopee has compiled this comparison to help you choose your next service.
| Service | Monthly cost (NZD) | Best for | Availability |
|---|---|---|---|
| Neon | $12-$16 | Local and international TV, films | New Zealand |
| Sky Sport Now | $25-$40 | Live sports and on-demand | New Zealand |
| Netflix | $15-$25 | Films, series, documentaries | Worldwide |
| Disney+ | $14 | Disney, Marvel, Star Wars content | Worldwide |
| Amazon Prime Video | $3.99/month or $54/year | Films, series, fast delivery | Worldwide |
Contact information for now TV cancellations
Official now TV correspondence address
If you need to cancel by post or send formal correspondence, use this address:
Now TV
PO Box 6000
London
SW1A 9AA
United Kingdom
Include your full name, account email address, subscription reference (if available), and a clear statement: "I hereby request cancellation of my Now TV subscription effective immediately." Keep a copy for your records.
Stopee recommends sending this via registered or tracked mail - it proves delivery if you later need to escalate a dispute.
Online support channels
Contact Now TV's customer support team through nowtv.com/help. Live chat (fastest), email, or phone options are typically available depending on your location and account type.
Final thoughts: take control of your subscription today
Cancelling Now TV should not be an ordeal. You have clear legal rights under New Zealand's Consumer Guarantees Act 1993, a 14-day cooling-off period, and direct access to support channels. Armed with this guide, you can cancel confidently, document your action, and escalate if the company doesn't play fair.
Whether you're leaving because the content no longer suits you, the cost no longer fits your budget, or you've simply found a better option, take action today rather than drifting into another billing cycle. Stopee has helped thousands of consumers navigate subscription cancellations across dozens of services - and our mission is to empower you to do the same. Cancel now, reclaim your money if you're within 14 days, and move forward without worry.